{"id":10093,"date":"2025-07-03T11:57:24","date_gmt":"2025-07-03T11:57:24","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?page_id=10093"},"modified":"2025-10-07T14:08:24","modified_gmt":"2025-10-07T14:08:24","slug":"programm-2","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/","title":{"rendered":"Programm 2025"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1h71bls-af401a60d93c7403043db1da9aeca271 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10093'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jipoxuf9-f45730fb4c23409f28de637d92540ace\">\n#top .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jipoxuf9-f45730fb4c23409f28de637d92540ace av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>HORIZONT Digital Marketing Days &amp; Total Video<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8yaiiv-0895daaa9e45004cacdcac9f2d5bf844\">\n.avia-section.av-8yaiiv-0895daaa9e45004cacdcac9f2d5bf844{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-8yaiiv-0895daaa9e45004cacdcac9f2d5bf844 main_color avia-section-large avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_textblock  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10093'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj8ar3he-96cba195b247a08da618f46306b68ea0\">\n#top .av-special-heading.av-lj8ar3he-96cba195b247a08da618f46306b68ea0{\npadding-bottom:10px;\ncolor:#006dba;\n}\nbody .av-special-heading.av-lj8ar3he-96cba195b247a08da618f46306b68ea0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lj8ar3he-96cba195b247a08da618f46306b68ea0 .special-heading-inner-border{\nborder-color:#006dba;\n}\n.av-special-heading.av-lj8ar3he-96cba195b247a08da618f46306b68ea0 .av-subheading{\nfont-size:15px;\ncolor:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-lj8ar3he-96cba195b247a08da618f46306b68ea0 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Was Ihnen geboten wird:<\/h2><div class='av_custom_color av-subheading av-subheading_below'><p>HORIZONT Digital Marketing Days 2025<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9vg3mod-f268a28d6432080c6627f82f6657341a\">\n#top .hr.hr-invisible.av-m9vg3mod-f268a28d6432080c6627f82f6657341a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m9vg3mod-f268a28d6432080c6627f82f6657341a hr-invisible  avia-builder-el-4  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9vg0cja-f4e2429cfd58b0fa4ef690e2fa0f0311\">\n#top .av_textblock_section.av-m9vg0cja-f4e2429cfd58b0fa4ef690e2fa0f0311 .avia_textblock{\nfont-size:19px;\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-m9vg0cja-f4e2429cfd58b0fa4ef690e2fa0f0311 .avia_textblock{\nfont-size:21px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-m9vg0cja-f4e2429cfd58b0fa4ef690e2fa0f0311 .avia_textblock{\nfont-size:19px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-m9vg0cja-f4e2429cfd58b0fa4ef690e2fa0f0311 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3>The Power of Community<\/h3>\n<p><strong>Die Fokusthemen<\/strong><\/p>\n<ul>\n<li><strong>Community Media: <\/strong> Die neue \u00c4ra des Brandbuildings<\/li>\n<li><strong>Next Level Search: <\/strong> Wie KI die Suche revolutioniert<\/li>\n<li><strong>Total Video Impact: <\/strong> Die neue Bewegtbildformel<\/li>\n<li><strong>Safety first: <\/strong> Vertrauen als W\u00e4hrung im digitalen Marketing<\/li>\n<\/ul>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10093'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-mfxsvgay-12004771b3a0abc243889d01bf30f68d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Anzeige<div id=\"horiz-3317219385\"><a data-no-instant=\"1\" href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/jetzt-anmelden\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"dfvcg-DMD25-Teaser-1300&#215;250-NWNight\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/09\/dfvcg-DMD25-Teaser-1300x250-NWNight.png\" alt=\"\"  srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/09\/dfvcg-DMD25-Teaser-1300x250-NWNight.png 1300w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/09\/dfvcg-DMD25-Teaser-1300x250-NWNight-705x136.png 705w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" width=\"1300\" height=\"250\"   \/><\/a><\/div><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-i65rhr-39c792e838e867300d9cde5fcd9221e0\">\n.avia-section.av-i65rhr-39c792e838e867300d9cde5fcd9221e0{\nbackground-color:#f4f4f5;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-i65rhr-39c792e838e867300d9cde5fcd9221e0 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_textblock  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10093'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1luuun-1b81289383b28e803bff311160d742c6\">\n.flex_column.av-1luuun-1b81289383b28e803bff311160d742c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1luuun-1b81289383b28e803bff311160d742c6 av_one_third  avia-builder-el-8  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-e8k8ov-5ef2cbd01875724c9421a8593a4d2dd5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n8. Oktober 2025<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-c14l5r-cba0dd75b5dcb5c79ad48bae998dbefe-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-c14l5r-cba0dd75b5dcb5c79ad48bae998dbefe av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 8. Oktober 2025\"><span class='avia_iconbox_title' >Programm 8. Oktober 2025<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11vz7z-978ad6af9c5c4c9d0a1541c7aa0c9c0b\">\n.flex_column.av-11vz7z-978ad6af9c5c4c9d0a1541c7aa0c9c0b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-11vz7z-978ad6af9c5c4c9d0a1541c7aa0c9c0b av_one_third  avia-builder-el-11  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-9s09zj-67ed7cbd16cef5ec35a099433989d715 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zweiter Tag<\/strong><br \/>\n9. Oktober 2025<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-7pd5vj-c940866bc714237ca517ec2c311cccbf-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-7pd5vj-c940866bc714237ca517ec2c311cccbf av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 9. Oktober 2025\"><span class='avia_iconbox_title' >Programm 9. Oktober 2025<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jdd8nh-fc877c2f4bb944c80f81654f78c6b68a\">\n.flex_column.av-jdd8nh-fc877c2f4bb944c80f81654f78c6b68a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jdd8nh-fc877c2f4bb944c80f81654f78c6b68a av_one_third  avia-builder-el-14  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mg83uzv5-9c3ba1cb52bfab282564e0dbd948f25b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Digitale<\/strong><br \/>\nTeilnehmerunterlage<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mg83vbmz-ab8ed1d927bc62f10d36c17fd02d0f10-wrap avia-button-left  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/10\/DMD25-TU-A5-Web.pdf'  class='avia-button av-mg83vbmz-ab8ed1d927bc62f10d36c17fd02d0f10 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"PDF Download\"><span class='avia_iconbox_title' >PDF Download<\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-l4h7juzw-89eb6dd9e68cb1215cc32ffb748d3a86 main_color avia-section-default avia-no-shadow  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10093'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f52misa-e45218f3dcd36e6367e1ef4f85b0600d\">\n#top .av-special-heading.av-f52misa-e45218f3dcd36e6367e1ef4f85b0600d{\npadding-bottom:35px;\ncolor:#0086d4;\n}\nbody .av-special-heading.av-f52misa-e45218f3dcd36e6367e1ef4f85b0600d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-f52misa-e45218f3dcd36e6367e1ef4f85b0600d .special-heading-inner-border{\nborder-color:#0086d4;\n}\n.av-special-heading.av-f52misa-e45218f3dcd36e6367e1ef4f85b0600d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-f52misa-e45218f3dcd36e6367e1ef4f85b0600d .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-f52misa-e45218f3dcd36e6367e1ef4f85b0600d .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-f52misa-e45218f3dcd36e6367e1ef4f85b0600d av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-18  el_before_av_table  avia-builder-el-first  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>Tag 1:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >8. Oktober 2025<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1dcmhns-254a761d2002b143e3a8acd4ae46fa9b avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-19  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''>\n<h4>The Power of Community<\/h4>\n<p>Community Media: Die neue \u00c4ra des Brandbuildings<br \/>\nNext Level Search: Wie KI die Suche revolutioniert<br \/>\nTotal Video Impact: Die neue Bewegtbildformel<br \/>\nSafety first: Vertrauen als W\u00e4hrung im digitalen Marketing<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>Er\u00f6ffnung &amp; Impuls<\/strong><br \/>\nModeration:<\/p>\n<p><a href=\"#\">Santiago Campillo-Lundbeck,<\/a> Redakteur, HORIZONT<br \/>\n<a href=\"#\">Klaus Janke,<\/a> freier Redakteur<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''>\n<h4>Community Media: Die neue \u00c4ra des Brandbuildings<\/h4>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:15<\/th><td class=''><strong>KEYNOTE<\/strong><\/p>\n<p>Driven by Brand, Fueled by the Community \u2013 The SIXT Brand Approach<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eliah-werner\/\">Eliah Werner,<\/a> Vice President Brand, Sixt\u00a0<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:35<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nDigitale Fankultur neu gedacht: Community- und Brandbuilding mit der DAZN FanZone<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/lisa-eller\/\">Lisa Eller,<\/a> Vice President Advertising DACH, DAZN Group<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:00<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nGermany\u2019s Next Topmodel: Samsung castet Models mit AI-Skills<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/tatjana-stanke\/\">Tatjana Stanke,<\/a> Team Lead Marketing Communication Smartphone, Samsung Electronics<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/manuel-kornmann\/\">Manuel Kornmann,<\/a> Managing Partner, Starcom Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:20<\/th><td class=''><strong>TALK<\/strong><br \/>\nCommunitys, Creator, Content \u2013 Wie Fans die Macht der Marke steigern?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/lena-lucki\/\">Lena Lucki,<\/a> Chief Operating Officer, influence.vision<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dennis-falk\/\">Dennis Falk,<\/a> Director Engagement, Lidl<br \/>\n<a>Bj\u00f6rn Lampe,<\/a> CEO, holi.social<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00 &#8211; 13:30<\/th><td class=''><strong>NETWORKING-LUNCH-BREAK<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:30<\/th><td class=''><strong>HORIZONT The Next Step<\/strong><br \/>\nInsights aus der HORIZONT Redaktion<\/p>\n<p><a href=\"#\">Santiago Campillo-Lundbeck,<\/a> Redakteur, HORIZONT<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:50<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nFrom Insight to Impact: Balancing AI with Human Intelligence in Modern Marketing<\/p>\n<p><a href=\"#\">D\u00f6rthe Jans,<\/a> Global Head of Advertising Solution, YouGov<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eraldo-cruz\/\">Eraldo Cruz,<\/a> Director, Strategic Partner Success EMEA, Eyeota<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''>\n<h4>Next Level Search: Wie KI die Suche revolutioniert<\/h4>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:10<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nSearch im Wandel: Warum SEO nicht tot ist, sondern neu erfunden wird<\/p>\n<p><a href=\"#\">Matth\u00e4us Michalik,<\/a> Gesch\u00e4ftsf\u00fchrer, claneo<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:25<\/th><td class=''><strong>TALK<\/strong><br \/>\nDialog ist die Zukunft: AI-Chatbots, LLMs und AI-Agents im Spotlight.<\/p>\n<p><a href=\"#\">Marlen Schenk,<\/a> Director AI, S-Communication Services<br \/>\n<a href=\"#\">Marcel Mueller,<\/a> Head of AI &amp; Advanced Analysis, Digitl<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:50<\/th><td class=''><strong>PANEL<\/strong><br \/>\nAI-powered, Visual, Seamless: Die Zukunft von Search<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-thomas-walter\/\">Dr. Thomas Walter,<\/a> Chief Solutions Officer, dentsu CXM<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/andreas-neef\/\">Andreas Neef,<\/a> Executive Board Consultant, Beiersdorf; cosnova<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/timo-benzin\/\">Timo Benzin,<\/a> Director Performance &amp; Data Solutions DACH, Google Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:30 &#8211; 16:00<\/th><td class=''><strong>NETWORKING-COFFEE-BREAK<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''>\n<h4>Community Media: Die neue \u00c4ra des Brandbuildings<\/h4>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:00<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nDer Doppel Moppen: Wie Burger King\u00ae mit Granfluencerin Oma Grete einen viralen Hit landet.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/ela-winnefeld\/\">El\u00e2 Winnefeld,<\/a> Sr. Manager Digital Marketing Communications, BURGER KING Deutschland <\/td><\/tr><tr class=''><th class='avia-desc-col'>16:20<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nGen Z: Visuelle Verbindungen schaffen<\/p>\n<p><a href=\" https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/magdalena-wolk\/\">Magdalena Wolk,<\/a> Creative Insights Senior Researcher, Getty Images<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:40<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nBranded Content: Wie Carrera bei der Markteinf\u00fchrung seiner KI-Bahn Influencer und Marken\u00a0integrierte<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/juergen-irlbacher\/\">J\u00fcrgen Irlbacher,<\/a> Gesch\u00e4ftsleiter Entertainment, pilot Hamburg<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nadine-katz\/\">Nadine Katz,<\/a> Head of Brand Management, Carrera<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:00<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nAmplifying Creators Experiences \u2013 wie Mastercard ihr Berlinale Sponsoring mit Creator aktiviert<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jennifer-probst\/\">Jennifer Probst,<\/a> Director Area Marketing Germany, Mastercard<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/sarah-lachmann\/\">Sarah Lachmann,<\/a> Director Communication Consulting, Carat<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/anna-lena-koopmann\/\">Anna-Lena Koopmann,<\/a> Head of Creative &amp; Influencer Consultancy, Dentsu Creative<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:20<\/th><td class=''><strong>CMO-PANEL<\/strong><br \/>\nDiese digitalen Trends sind f\u00fcr Marketer 2025 entscheidend<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kristina-bulle\/\">Kristina Bulle,<\/a> CMO, Procter &amp; Gamble und OWM stellver. Vorsitzende<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/sabine-zantis\/\">Sabine Zantis,<\/a> ex-CMO, Deichmann<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dorit-posdorf\/\">Dorit Posdorf,<\/a> CMO, DocMorris<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>AB 18:00<\/th><td class=''><strong>Networking-Night im \u201eDer Player\u201c \u2013 powered by Samsung Ads<\/strong><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-2aec72l-40371e2ccb6ab0f272dbe61f8dcd492f main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10093'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-sq65kd-ee6904079cc2b2a36d2bc295b3ad51f3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Anzeige<div id=\"horiz-1922107278\"><a data-no-instant=\"1\" href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/jetzt-anmelden\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"dfvcg-DMD25-Teaser-1300&#215;250-NWNight\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/09\/dfvcg-DMD25-Teaser-1300x250-NWNight.png\" alt=\"\"  srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/09\/dfvcg-DMD25-Teaser-1300x250-NWNight.png 1300w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/09\/dfvcg-DMD25-Teaser-1300x250-NWNight-705x136.png 705w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" width=\"1300\" height=\"250\"   \/><\/a><\/div><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg7o42pp-294b85ce57a3a041ac690ffa93a124d5\">\n#top .hr.hr-invisible.av-mg7o42pp-294b85ce57a3a041ac690ffa93a124d5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mg7o42pp-294b85ce57a3a041ac690ffa93a124d5 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg7nzvvj-4204f80fed4a482ba232666ab43ff2ec\">\n#top .av-special-heading.av-mg7nzvvj-4204f80fed4a482ba232666ab43ff2ec{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mg7nzvvj-4204f80fed4a482ba232666ab43ff2ec .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mg7nzvvj-4204f80fed4a482ba232666ab43ff2ec .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mg7nzvvj-4204f80fed4a482ba232666ab43ff2ec av-special-heading-h2  avia-builder-el-23  el_after_av_hr  el_before_av_one_half '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Networking-Night im <span class='special_amp'>\u201e<\/span>Der Player<span class='special_amp'>\u201c<\/span> \u2013 powered by Samsung Ads<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1mk1pe5-ed318cb4168555aa50f195efa0199402 av_one_half  avia-builder-el-24  el_after_av_heading  el_before_av_one_half  first flex_column_div  '     ><div  class='avia-icon-list-container av-mg7o3c8g-9a0342f69a624a3affbc22045fbfe4c4  avia-builder-el-25  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-mg7o3c8g-9a0342f69a624a3affbc22045fbfe4c4'>\n<li><div class='iconlist_icon av-mg7o8770-ad17811f177f244ea5cfa8cceaf09d8d avia-font-svg_entypo-fontello avia-svg-icon avia-font-svg_entypo-fontello'><span class='av-icon-char' data-av_svg_icon='right' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"23\" height=\"32\" viewBox=\"0 0 23 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Right<\/title>\n<desc id='av-svg-desc-1'>Right<\/desc>\n<path d=\"M11.2 5.44l12.16 10.56-12.16 10.56v-6.144h-11.2v-8.896h11.2v-6.080z\"><\/path>\n<\/svg><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Der Player: Bahrenfelder Str. 322, 22765 Hamburg\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Der Player: Bahrenfelder Str. 322, 22765 Hamburg<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mg7o0x6b-80d5a0e043b5851b2d1611543bc8c8b8 avia-font-svg_entypo-fontello avia-svg-icon avia-font-svg_entypo-fontello'><span class='av-icon-char' data-av_svg_icon='right' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"23\" height=\"32\" viewBox=\"0 0 23 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Right<\/title>\n<desc id='av-svg-desc-2'>Right<\/desc>\n<path d=\"M11.2 5.44l12.16 10.56-12.16 10.56v-6.144h-11.2v-8.896h11.2v-6.080z\"><\/path>\n<\/svg><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Fu\u00dfweg vom Gastwerk: ca. 10 Minuten\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Fu\u00dfweg vom Gastwerk: ca. 10 Minuten<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mg7o1kb5-0cb563cf39f831253563dd9d1ea789d9 avia-font-svg_entypo-fontello avia-svg-icon avia-font-svg_entypo-fontello'><span class='av-icon-char' data-av_svg_icon='right' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"23\" height=\"32\" viewBox=\"0 0 23 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-3'>Right<\/title>\n<desc id='av-svg-desc-3'>Right<\/desc>\n<path d=\"M11.2 5.44l12.16 10.56-12.16 10.56v-6.144h-11.2v-8.896h11.2v-6.080z\"><\/path>\n<\/svg><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Shuttle-Service zum Event: Direkt nach Programmende, Abfahrt 18:30 Uhr\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Shuttle-Service zum Event: Direkt nach Programmende, Abfahrt 18:30 Uhr<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div  class='flex_column av-10mzxd9-e62d2cdec25a852bd6be1624e0d9a321 av_one_half  avia-builder-el-26  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mg7o4mg1-4592885ce9383eda594518a64bc672be\">\n.avia-image-container.av-mg7o4mg1-4592885ce9383eda594518a64bc672be img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mg7o4mg1-4592885ce9383eda594518a64bc672be .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mg7o4mg1-4592885ce9383eda594518a64bc672be av-styling- avia-align-center  avia-builder-el-27  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10502 avia-img-lazy-loading-not-10502 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/10\/PG2.jpg\" alt='' title='PG2'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/10\/PG2.jpg 3000w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/10\/PG2-1500x1000.jpg 1500w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/10\/PG2-705x470.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-46qgat3-b6e5398ffbbaa675eab0178ad46525e3 main_color avia-section-default avia-no-shadow  avia-builder-el-28  el_after_av_section  el_before_av_hr  av-small-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10093'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-450wakn-b44b738ecc1395b88555d330842aa7ce\">\n#top .av-special-heading.av-450wakn-b44b738ecc1395b88555d330842aa7ce{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-450wakn-b44b738ecc1395b88555d330842aa7ce .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-450wakn-b44b738ecc1395b88555d330842aa7ce .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-450wakn-b44b738ecc1395b88555d330842aa7ce .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-450wakn-b44b738ecc1395b88555d330842aa7ce .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-450wakn-b44b738ecc1395b88555d330842aa7ce av-special-heading-h2 blockquote modern-quote  avia-builder-el-29  el_before_av_table  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>Tag 2:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >9. Oktober 2025<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-jwl17bh-962e84b91178128330aea7a46380006b avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-30  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>9:30<\/th><td class=''><strong>Opening &amp; Begr\u00fc\u00dfung<\/strong><br \/>\nModeration:<\/p>\n<p><a href=\"#\">Santiago Campillo-Lundbeck,<\/a> Redakteur, HORIZONT<br \/>\n<a href=\"#\">Klaus Janke,<\/a> freier Redakteur<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''>\n<h4>Total Video Impact: Die neue Bewegtbildformel<\/h4>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>9:40<\/th><td class=''><strong> OPENING TALK<\/strong><br \/>\nDer Total-Video-Kompass: Orientierung im Wandel von TV &amp; Digital<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kathrin-franssen\/\">Kathrin Franssen,<\/a> Chief Media Officer, OMD Germany<\/p>\n<p>im Gespr\u00e4ch mit HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>PANEL<\/strong><br \/>\nTOTAL VIDEO PANEL: Digitales Entertainment erobert den Big Screen<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dirk-bruns\/\">Dirk Bruns,<\/a> Director Youtube Advertising, Google<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/julia-schoerner\/\">Julia Sch\u00f6rner,<\/a> Director &amp; Head of Disney Advertising, The Walt Disney Company<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/iris-plach\/\">Iris Plach,<\/a> VP Sales &amp; Marketing, Sky Media<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:25<\/th><td class=''><strong>BEST CASE TALK<\/strong><br \/>\nOmnichannel mit Impact: Wie Eurowings mit CTV &amp; Co Markenwirkung erzielt<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dirk-otto\/\">Dirk Otto,<\/a> Head of Marketing, Eurowings<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/daniel-neuhaus\/\">Daniel Neuhaus,<\/a> VP DACH, The Trade Desk<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:50<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nNext Level Total TV Planning: Wie Marken mit CTV Zielgruppen neu erschlie\u00dfen<\/p>\n<p><a href=\"#\">Christian Russ,<\/a> Commercial Director, DACH &amp; FRITES, Samsung Ads<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:10<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nHot Content, Hot Wings \u2013 Die Erfolgsstory von HotOnes Germany als Branded Entertainment Format auf YouTube<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/axel-kuehn\/ \">Axel K\u00fchn<\/a>, Gesch\u00e4ftsf\u00fchrer, Tresor Media<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/william-riegger\/\">William Riegger<\/a>, Co-Founder, inSocial<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:30<\/th><td class=''><strong>TOTAL VIDEO TALK<\/strong><br \/>\nTargeting vs. Reichweite: Hat die klassische Reichweitenoptimierung heute ausgedient?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/richard-offermann\/\">Richard Offermann ,<\/a> SVP Client Sales, Str\u00f6er Media Solutions GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/malte-hildebrandt\/\">Malte Hildebrandt,<\/a> CEO, Screenforce Gattungsmarketing<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/tanno-kraus\/\">Tanno Kraus,<\/a> Senior Director, Demand Sales DACH &amp; DSP EMEA, Comcast Advertising<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/gueldag-prange\/\">G\u00fcldag Prange,<\/a> General Manager Client Services DACH , The Trade Desk<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00 &#8211; 13:00<\/th><td class=''><strong>NETWORKING-LUNCH-BREAK<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:00<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nVon AR-Try-on bis zu ma\u00dfgeschneiderten Creatives: Wie Zalando auf Snapchat ein integriertes Performance-Setup perfektioniert<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/pablo-suarez\/\">Pablo Suarez,<\/a> Senior Marketing Manager, Zalando<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jan-mueller\/\">Jan M\u00fcller,<\/a> Senior Manager, Largest Customers DACH, Snap Inc.<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:25<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nMehr als Branding: Connected TV wirkt im gesamten Funnel<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/scherief-hegazy\/\">Scherief Hegazy,<\/a> Head of Agency Sales, Teads<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''>\n<h4>Brand Safety: Vertrauen als W\u00e4hrung im digitalen Marketing<\/h4>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:50<\/th><td class=''><strong>TALK<\/strong><br \/>\nSafety First: Sicherer Kontext \u2013 starke Marke?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/iskra-velichkova\/\">Iskra Velichkova,<\/a> Senior Director Marketing, PayPal<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/ingo-schwab\/\">Ingo Schwab,<\/a> Head of Media Digitization, Deutsche Telekom<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefan-moelling\/\">Stefan M\u00f6lling,<\/a> CEO, RMS. Der Audiovermarkter.<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/bastian-schwaermer\/\">Bastian Schw\u00e4rmer,<\/a> Chief Client Officer, Initiative<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:10<\/th><td class=''><strong>TALK<\/strong><br \/>\nSafety Solutions: L\u00f6sungen f\u00fcr ein sicheres Werbeumfeld<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/patrick-stoltze\/\">Patrick Stoltze,<\/a> Country Manager DACH &amp; CEE, Integral Ad Science<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/norman-wagner\/\">Norman Wagner,<\/a> Managing Director, Utiq<br \/>\n<a href=\"#\">Stefan Moeller,<\/a> Director Digital Ops and Measurement, OMD Germany<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:30<\/th><td class=''><strong>TALK<\/strong><br \/>\nX &#8211; Ein neues Kapitel<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jolanta-baboulidis\/\">Jolanta Baboulidis,<\/a> Country Director DACH, X<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:50<\/th><td class=''><strong>Closing &amp; Recap<\/strong><\/p>\n<p><a href=\"#\">Santiago Campillo-Lundbeck,<\/a> Redakteur, HORIZONT<br \/>\n<a href=\"#\">Klaus Janke,<\/a> freier Redakteur<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:00<\/th><td class=''><strong>Ende der HORIZONT Digital Marketing Days 2025<\/strong><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: '9:30'; } <\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10093'><div class='entry-content-wrapper clearfix'><div  class='hr av-w6nw5p-7e7e61d7e6a167517a4c383f5e2d4097 hr-default  avia-builder-el-31  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10093","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Days 2025 | Programm<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer:in der erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HORIZONT Digital Marketing Days &amp; Total Video | Programm\" \/>\n<meta property=\"og:description\" content=\"Als Teilnehmer:in der erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Days\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Horizont\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T14:08:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"HORIZONT Digital Marketing Days &amp; Total Video | Programm\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/\",\"name\":\"Digital Marketing Days 2025 | Programm\",\"isPartOf\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website\"},\"datePublished\":\"2025-07-03T11:57:24+00:00\",\"dateModified\":\"2025-10-07T14:08:24+00:00\",\"description\":\"Als Teilnehmer:in der erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!\",\"breadcrumb\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programm 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/\",\"name\":\"Digital Marketing Days\",\"description\":\"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business\",\"publisher\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization\"},\"alternateName\":\"Horizont & dfv Conference Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization\",\"name\":\"Digital Marketing Days\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png\",\"contentUrl\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png\",\"width\":708,\"height\":325,\"caption\":\"Digital Marketing Days\"},\"image\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Horizont\",\"https:\/\/www.youtube.com\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR\",\"https:\/\/www.xing.com\/events\/horizont-digital-marketing-days-2019-2028382\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Days 2025 | Programm","description":"Als Teilnehmer:in der erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/","og_locale":"de_DE","og_type":"article","og_title":"HORIZONT Digital Marketing Days & Total Video | Programm","og_description":"Als Teilnehmer:in der erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!","og_url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/","og_site_name":"Digital Marketing Days","article_publisher":"https:\/\/www.facebook.com\/Horizont","article_modified_time":"2025-10-07T14:08:24+00:00","twitter_card":"summary_large_image","twitter_title":"HORIZONT Digital Marketing Days & Total Video | Programm","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"6\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/","name":"Digital Marketing Days 2025 | Programm","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website"},"datePublished":"2025-07-03T11:57:24+00:00","dateModified":"2025-10-07T14:08:24+00:00","description":"Als Teilnehmer:in der erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/"},{"@type":"ListItem","position":2,"name":"Programm 2025"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","name":"Digital Marketing Days","description":"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization"},"alternateName":"Horizont & dfv Conference Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization","name":"Digital Marketing Days","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","width":708,"height":325,"caption":"Digital Marketing Days"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Horizont","https:\/\/www.youtube.com\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR","https:\/\/www.xing.com\/events\/horizont-digital-marketing-days-2019-2028382"]}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/pages\/10093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/comments?post=10093"}],"version-history":[{"count":80,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/pages\/10093\/revisions"}],"predecessor-version":[{"id":10575,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/pages\/10093\/revisions\/10575"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media?parent=10093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}