{"id":10221,"date":"2026-08-26T14:29:54","date_gmt":"2026-08-26T14:29:54","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?page_id=10221"},"modified":"2026-10-28T13:16:04","modified_gmt":"2026-10-28T13:16:04","slug":"programm","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm\/","title":{"rendered":"Programm 2026"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1h71bls-af401a60d93c7403043db1da9aeca271 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jipoxuf9-f45730fb4c23409f28de637d92540ace\">\n#top .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-f45730fb4c23409f28de637d92540ace .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jipoxuf9-f45730fb4c23409f28de637d92540ace av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>HORIZONT Digital Marketing Days<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-mu6zyg4h-6c612cda9fb7c2c716fbb0227f6e6b1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Anzeige<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11226 size-full\" src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/10\/Digital-Marketing-Days_Speaker-Banner_MediaFrankfurt_Neu.png\" alt=\"\" width=\"1300\" height=\"250\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/10\/Digital-Marketing-Days_Speaker-Banner_MediaFrankfurt_Neu.png 1300w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/10\/Digital-Marketing-Days_Speaker-Banner_MediaFrankfurt_Neu-705x136.png 705w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-4rkygxt-092a0cc2fac3801db76d6e8adb479fbb header_color  avia-builder-el-3  el_after_av_textblock  el_before_av_heading  av-sticky-submenu submenu-not-first container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id=\"menu-programm-merken\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-10920\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-1\"><a href=\"#tag1\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Tag 1<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-10921\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-2\"><a href=\"#tag2\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Tag 2<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-10904\" class=\"pm-filter menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-colored menu-item-top-level menu-item-top-level-3\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Mein Programm<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-10905\" class=\"pm-print menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-bordered menu-item-top-level menu-item-top-level-4\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Mein Programm drucken<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-10906\" class=\"pm-reset menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-5\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Auswahl aufheben<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhwbpr-65903c3c7f7e9e6c37943bfc7961f0cf\">\n#top .av-special-heading.av-lhwbpr-65903c3c7f7e9e6c37943bfc7961f0cf{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lhwbpr-65903c3c7f7e9e6c37943bfc7961f0cf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lhwbpr-65903c3c7f7e9e6c37943bfc7961f0cf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"tag1\"  class='av-special-heading av-lhwbpr-65903c3c7f7e9e6c37943bfc7961f0cf av-special-heading-h3 blockquote modern-quote  avia-builder-el-4  el_after_av_submenu  el_before_av_section  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Tag 1<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >17. November 2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' aria-label='2-Spaltig' class='avia-section av-2qumlr-eb34a3462e12c8ca33cc8bb5c93c36ef main_color avia-section-small avia-no-shadow  avia-builder-el-5  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2m8qdr-a7656662b0994d25bc1e5f2daa3a0be1 av_one_fifth  avia-builder-el-6  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-oafd7j-e55457cde64e44ab632ae8c3eb7f79ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>09.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mhnu0v-b16e04f5f24f9fb7f18f6b744d1d03b8 av_four_fifth  avia-builder-el-8  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-kd6pdb-20621cad3f82a23dff5ec8c721f569cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>WELCOME &amp; AKKREDITIERUNG<\/strong><br \/>\nStarten Sie entspannt in den ersten Kongresstag und nutzen Sie die Ankunft f\u00fcr erste Gespr\u00e4che mit bekannten und neuen Gesichtern der Branche.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3' aria-label='2-Spaltig' class='avia-section av-6yihuul-09c484b475333c4f4e3e2be583db3732 main_color avia-section-small avia-no-shadow  avia-builder-el-10  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6twzcod-deeb436aa0a5bc85a5b5e54b75b5914a av_one_fifth  avia-builder-el-11  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta5tly2-1083ef11d3142116bbbdbacfcfd43945 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-61pga4t-cffa7546874f296f6444e1223f9050a3 av_four_fifth  avia-builder-el-13  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta5v07c-8007aef085872afba4b10e625970fb32 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>OPENING<\/strong><\/p>\n<p>Moderation:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eva-maria-schmidt\/\">Eva-Maria Schmidt<\/a>, Chefredakteurin HORIZONT<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katrin-ansorge\/\" target=\"_blank\" rel=\"noopener\">Katrin Ansorge<\/a>, Redakteurin HORIZONT<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/juliane-paperlein\/\">Juliane Paperlein<\/a>, freie Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4' aria-label='2-Spaltig' class='avia-section av-1rqgizx-4207b1d9cad81c8e6d19aacece5276c0 main_color avia-section-small avia-no-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-145ijil-69e0ba1534d3e92df589b7e2f911f1fe av_one_fifth  avia-builder-el-16  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mtcxytjy-d1a777ad03f04c1f255081f4f0d41c78 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-ixgywd-127aa5fc6bd6c5b16c80c46be7ec8368 av_four_fifth  avia-builder-el-18  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mtcxzc2u-cf5c4b2e95263508a1f196a87325e2e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>GRU\u00dfWORT<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5' aria-label='2-Spaltig' class='avia-section av-5nrjv65-67fa75f2434a841ad5d8efa61ceb08aa main_color avia-section-small avia-no-shadow  avia-builder-el-20  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-54nu2b1-c59df6afa78a92d20e67522f71e071ab av_one_fifth  avia-builder-el-21  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta5vljj-d71f802c8116bd9e327348143ec9f29b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-4ry40fh-9abdcdc35ad6284921112771615114eb av_four_fifth  avia-builder-el-23  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta5w901-75461f016bc83756df9c73031c7594df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>ER\u00d6FFNUNGSKEYNOTE<\/strong><br \/>\n<b>FUTURE WOW.<br \/>\n<\/b><\/p>\n<p>\u00dcber die kommenden Ver\u00e4nderungen, Disruptionen und die Neuerfindung des Marketings.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/oliver-leisse\/\" target=\"_blank\" rel=\"noopener\">Oliver Leisse<\/a>, Zukunftsforscher und Gesch\u00e4ftsf\u00fchrer, SEEMORE<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6' aria-label='2-Spaltig' class='avia-section av-4eykb2l-3260e124baccf746653d262f8d678bfd main_color avia-section-small avia-no-shadow  avia-builder-el-25  el_after_av_section  el_before_av_heading  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mugpjdx3-32ecae939552c542f15f8c44479759c7\">\n#top .av-special-heading.av-mugpjdx3-32ecae939552c542f15f8c44479759c7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mugpjdx3-32ecae939552c542f15f8c44479759c7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mugpjdx3-32ecae939552c542f15f8c44479759c7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mugpjdx3-32ecae939552c542f15f8c44479759c7 av-special-heading-h2 blockquote modern-quote  avia-builder-el-26  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >KEY TOPIC 1: Kultur statt Kampagne?<\/h2><div class='av-subheading av-subheading_below'><p>Wie Marken in einer Always-on-Welt relevant bleiben<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mugpmvqz-b2694c22ef51fa04a8c798d10cc09942\">\n#top .hr.hr-invisible.av-mugpmvqz-b2694c22ef51fa04a8c798d10cc09942{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mugpmvqz-b2694c22ef51fa04a8c798d10cc09942 hr-invisible  avia-builder-el-27  el_after_av_heading  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-42xyqx9-0498e3b6d9272e45bfb7dde977ba5512 av_one_fifth  avia-builder-el-28  el_after_av_hr  el_before_av_four_fifth  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta5xlq9-e06ada128756bb6a813ee4532d52f484 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3duwgjx-ac9c18b5f8d41dad6d4d6f449f96fe86 av_four_fifth  avia-builder-el-30  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta5yns6-76b2daaba041e4a3530a580363de3fc5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>PANEL<\/strong><br \/>\n<b>Kultur ist nicht planbar &#8211; oder doch?<\/b><\/p>\n<p>Marken wollen relevant sein, Trends mitpr\u00e4gen und in Communities stattfinden. Doch wie viel kulturelle Relevanz l\u00e4sst sich tats\u00e4chlich strategisch aufbauen und wo sind Authentizit\u00e4t, Timing und Fingerspitzengef\u00fchl gefragt?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/annika-spitz\/\" target=\"_blank\" rel=\"noopener\">Annika Spitz<\/a>, Team Lead Community Experience, Cosnova<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/terry-ellmer\/\" target=\"_blank\" rel=\"noopener\">Terry Ellmer<\/a>, Director \/ (Screen-) Writer \/ CD \/ Speaker \/ (Sub-) Culture Enthusiast<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/lisa-groening\/\" target=\"_blank\" rel=\"noopener\">Lisa Groening<\/a>, Community &amp; Culture Expertin und Founderin, Zen Club<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eva-maria-schmidt\/\">Eva-Maria Schmidt<\/a>, Chefredakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mugq1puo-db0aefc80d634d4c8ccd03d080122c1b\">\n#top .av-special-heading.av-mugq1puo-db0aefc80d634d4c8ccd03d080122c1b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mugq1puo-db0aefc80d634d4c8ccd03d080122c1b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mugq1puo-db0aefc80d634d4c8ccd03d080122c1b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mugq1puo-db0aefc80d634d4c8ccd03d080122c1b av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >POWERHOUSE \u2013 Ein Blick hinter die Kulissen<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7' aria-label='2-Spaltig' class='avia-section av-30omk25-3fde56c8d3844e1c30b3468410c468c8 main_color avia-section-small avia-no-shadow  avia-builder-el-33  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2nrefyl-bcf22bea361cef7653f3b5b7844b3ae2 av_one_fifth  avia-builder-el-34  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta5zci7-0f9192f3e9d2da27393a32d806032504 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-28rc54d-1e724662fbca1785b90b02d62d6262ad av_four_fifth  avia-builder-el-36  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta60dmw-261972fe49fa64f8635a6e37153d9ef4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTISE<\/strong><br \/>\n<b>Zwei M\u00e4rkte f\u00fcr die Community umbauen?<\/b><br \/>\nWie PENNY die Grenzen von Cultural Marketing neu steckt.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/\">Nils Franzen<\/a><strong>,\u00a0<\/strong>Referent der Gesch\u00e4ftsleitung, PENNY<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/paulina-schumann\/\">Paulina Schumann<\/a><strong>,\u00a0<\/strong>Co-Founder, Charles &amp; Charlotte<strong>\u00a0<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8' aria-label='2-Spaltig' class='avia-section av-1n5avsd-43e75cd53e7c0df9f8bfcbcf2ca6a47a main_color avia-section-small avia-no-shadow  avia-builder-el-38  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-16heinh-2c18ef722980d0b304b3965491a93ef9 av_one_fifth  avia-builder-el-39  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mugq5vrh-d90495d161153bb6c106edcdfd590342 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.55<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-wdkivh-890133ae19b550382714fcb9357c1c25 av_four_fifth  avia-builder-el-41  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mugq6kt1-eb8afebc595700c24744b6818e83c056 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTISE<\/strong><br \/>\n<b>Die n\u00e4chste Stufe der Markenf\u00fchrung: Soulbrand.<\/b><br \/>\nWie die R\u00fcgenwalder M\u00fchle emotionale N\u00e4he zur Strategie macht.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/mirjam-haugk\/\">Mirjam Haugk<\/a>, Managerin Brand Experience, R\u00fcgenwalder M\u00fchle<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/hanna-biesemann\/\">Hanna Biesemann<\/a>, Senior Brand Communication Manager, R\u00fcgenwalder M\u00fchle<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9' aria-label='2-Spaltig' class='avia-section av-1qe69u5-32638e54f7e5fdb0c035162830361832 main_color avia-section-small avia-no-shadow  avia-builder-el-43  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-11lrn71-cf1ea3a4d6f6545961b24bf8ed3f90bf av_one_fifth  avia-builder-el-44  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mugq9nxu-0686186fd9a474643c84b7c27bea5595 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12.20<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-lk0lrh-2af69f783644b27cdad637c21e161f6f av_four_fifth  avia-builder-el-46  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mugqbszv-29dcc8ae33c6d1b37db2529942d22083 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTISE<\/strong><br \/>\n<b>BE BOLD. BUILD COMMUNITY.<\/b><br \/>\nWie OYESS den Mut hatte, bei null anzufangen \u2013 und daraus eine echte Community zu bauen.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nadja-king\/\">Nadja King<\/a>, Gesch\u00e4ftsf\u00fchrerin, OYESS<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10' aria-label='2-Spaltig' class='avia-section av-1m5iqbx-bcb8e47bfb03122d1deb94d897929d9d main_color avia-section-small avia-no-shadow  avia-builder-el-48  el_after_av_section  el_before_av_heading  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-189vrgt-8dcacb13966289be26b648ab99065f3b av_one_fifth  avia-builder-el-49  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta60w7n-877febabb61ecadc60d87578e47fc4a1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-28qlil-5435062680c9ebff1e6e139425c3ef3c av_four_fifth  avia-builder-el-51  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6116j-77e5e46f52c0766871333ba8692b7fd3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>NETWORKING-LUNCH<\/strong><br \/>\nNicht nur Visitenkarten tauschen. Kontakte kn\u00fcpfen, die bleiben.<br \/>\nZeit f\u00fcr Gespr\u00e4che mit Marketing-Entscheider:innen, Agenturen, Medien und Technologiepartnern \u2013 und f\u00fcr den Austausch \u00fcber die Fragen, die gerade wirklich bewegen.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mugqhtyp-70064059331a74938209265b58bd4f3b\">\n#top .av-special-heading.av-mugqhtyp-70064059331a74938209265b58bd4f3b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mugqhtyp-70064059331a74938209265b58bd4f3b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mugqhtyp-70064059331a74938209265b58bd4f3b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mugqhtyp-70064059331a74938209265b58bd4f3b av-special-heading-h2 blockquote modern-quote  avia-builder-el-53  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >KEY TOPIC 2: Mensch, Maschine, Marke, Leadership.<\/h2><div class='av-subheading av-subheading_below'><p>Wie steuert man Marken im KI-Zeitalter?<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11' aria-label='2-Spaltig' class='avia-section av-i1q1yz1-b9c46e48d232ec907b5e1493a7e38763 main_color avia-section-small avia-no-shadow  avia-builder-el-54  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-hjhapkd-34f82c7513a5d5368e43c2d288b5916d av_one_fifth  avia-builder-el-55  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta628y7-7e2dcdb20982dced1fd40c5a999de1ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>13.55<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1q2olv1-d1b0d20342e3dc558cdd48dd413848cc av_four_fifth  avia-builder-el-57  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta62r8z-949bf5454c9ef45c05d2c1314ec29ddf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>VORTRAG<\/strong><br \/>\n<b>50 Shades of Krise: Wie Agenturen und Auftraggeber aus der Glaubw\u00fcrdigkeitsfalle finden<\/b><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/sven-doerrenbaecher\/\" target=\"_blank\" rel=\"noopener\">Sven D\u00f6rrenb\u00e4cher<\/a>, KI-Berater und Founder EMBRAICE<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12' aria-label='2-Spaltig' class='avia-section av-1oodh8t-f8c730270ed5de960b28e31777a3a7ed main_color avia-section-small avia-no-shadow  avia-builder-el-59  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1ml8kp9-8a3b7b7ce77d8c025a79228acc603c65 av_one_fifth  avia-builder-el-60  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta638zp-6ef92f621a27b702ef375fac4cd5293f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-fphkqdp-4d26ecd8e433ebc4ec76a21621b69814 av_four_fifth  avia-builder-el-62  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta63jm6-227bcdcb7cb50f8872f6d2c5c5c472ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>IMPULS<\/strong><br \/>\n<b>Weitere Top-Speaker in Vorbereitung<\/b><br \/>\nDieser Slot wird aktuell kuratiert.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_13' aria-label='2-Spaltig' class='avia-section av-fcrm3v1-74c34dfdfd8737f539045a102b5d7b80 main_color avia-section-small avia-no-shadow  avia-builder-el-64  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-exovcst-0dceae4e91c177d31542c7607de7f2fb av_one_fifth  avia-builder-el-65  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6416m-e32167e14434de47886d335f2f240e17 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-en82419-8dbe29721592c3c355c40a8277456c87 av_four_fifth  avia-builder-el-67  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta64dmy-829e55771460798b2721ae97dcaa834e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>PANEL<\/strong><br \/>\n<b>Wie viel KI vertr\u00e4gt eine Marke bevor sie ihre Seele verliert?<br \/>\n<\/b><\/p>\n<p><b> <\/b>KI er\u00f6ffnet neue M\u00f6glichkeiten f\u00fcr Kreation und Kommunikation. Doch wie viel KI vertr\u00e4gt eine Marke, ohne ihre Identit\u00e4t und Glaubw\u00fcrdigkeit aufs Spiel zu setzen?<b><br \/>\n<\/b><\/p>\n<p><span data-teams=\"true\"><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jo-marie-farwick\/\">Jo-Marie Farwick<\/a>, Gr\u00fcnderin &amp; Gesch\u00e4ftsf\u00fchrerin, \u00dcberground<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/max-lederer\/\">Max Lederer<\/a>, Chief Innovation Officer, Jung von Matt<br \/>\nWeitere Panelist:innen folgen<\/span><\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/juliane-paperlein\/\">Juliane Paperlein<\/a>, freie Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_14' aria-label='2-Spaltig' class='avia-section av-e4kh5nx-9dfea3b47b4599d9add81c60aab43d81 main_color avia-section-small avia-no-shadow  avia-builder-el-69  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-dqxvz71-5da8b33f928eedc531508c6db4e0152a av_one_fifth  avia-builder-el-70  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta64t3a-4b6a667d85f24dee81d823a3a34f6f54 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-d4kgs19-ddaa559351a5abb7afa9c5210f4e8453 av_four_fifth  avia-builder-el-72  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta658af-54c25096be33987578039a09c73406e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>5 FRAGEN AN:<\/strong><br \/>\n<b>Was niemand \u00fcber KI fragt \u2013 aber alle wissen sollten<\/b><\/p>\n<p>F\u00fcnf direkte Fragen zu den Entwicklungen, die Marketing und Gesellschaft gerade ver\u00e4ndern.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jun-prof-dr-tanya-braun\/\" target=\"_blank\" rel=\"noopener\">Jun.-Prof. Dr. Tanya Braun<\/a>, Universit\u00e4t M\u00fcnster<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/juliane-paperlein\/\">Juliane Paperlein<\/a>, freie Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_15' aria-label='2-Spaltig' class='avia-section av-cmc2dl9-4ae526b63b3d868d0abc8a9120b7f793 main_color avia-section-small avia-no-shadow  avia-builder-el-74  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-c384031-651c417923d823bf0685dad44087ad1a av_one_fifth  avia-builder-el-75  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta65koo-cb48ad0584df7348653bfe8f44509667 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15.15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-bv4k159-f18c2a8ae388d899680c4bad189333f2 av_four_fifth  avia-builder-el-77  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta66hvy-9d4b4fa4dbadc882156bebc8e07a259c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASE<\/strong><br \/>\n<b>Programmatic Takes Off<\/b><\/p>\n<p>Wie die DZ BANK durch zielgenaues Flight-Triggering f\u00fcr Brand Relevance sorgt<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/timo-hensel\/\" target=\"_blank\" rel=\"noopener\">Timo Hensel<\/a>, Senior Referent Markenmanagement, DZ Bank<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/felix-huyer\/\" target=\"_blank\" rel=\"noopener\">Felix Huyer<\/a>, Group Head Programmatic Sales, Media Frankfurt<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/alexandra-karim\/\" target=\"_blank\" rel=\"noopener\">Alexandra Karim<\/a>, Head of Data &amp; Customer Insights, Media Frankfurt<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_16' aria-label='2-Spaltig' class='avia-section av-bbbpqjx-87d16a5b6a7334accf864cda3045a855 main_color avia-section-small avia-no-shadow  avia-builder-el-79  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-am7gkz1-17f3c745ab4b867e30638639decde81b av_one_fifth  avia-builder-el-80  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta66ye5-1cf0c7c8905f46786035b7961779f94c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15.35<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-a8519t9-43213a5a3d8c807a4565356a6ebf92e1 av_four_fifth  avia-builder-el-82  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta676ro-a646412fb3ecfb839f859783fd04cbec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>NETWORKING COFFEE BREAK<\/strong><br \/>\nKurz raus. Neue Perspektiven rein.<br \/>\nDiskutieren Sie die Themen des Tages, treffen Sie Branchenkolleg:innen und entdecken Sie L\u00f6sungen, die Marketing schon heute ver\u00e4ndern.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_17' aria-label='2-Spaltig' class='avia-section av-9v9ybhp-56b13c086c15e79b5b5b9eef409f7226 main_color avia-section-small avia-no-shadow  avia-builder-el-84  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9gx62el-8303c9a7158d95f0b8e18c0c440d170b av_one_fifth  avia-builder-el-85  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta67luc-0ebe6ffbaffd1cf569477b6ff74c85d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>16.20<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-8yir6r1-f470e0d68c10909479efdde1c0a00430 av_four_fifth  avia-builder-el-87  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6829h-77291d2057bb6fc1790e13a54774f2e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>TALK<\/strong><br \/>\n<b>Mediaplanung im KI-Zeitalter: Wer steuert hier eigentlich wen?<\/b><\/p>\n<p>KI analysiert, prognostiziert und optimiert in Echtzeit. Doch f\u00fchrt mehr Technologie automatisch zu besseren Marketingentscheidungen oder braucht erfolgreiche Mediaplanung mehr denn je menschliches Urteilsverm\u00f6gen?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jan-altmeyer\/\">Jan Altmeyer<\/a>, Chief Transformation Officer, Havas Media Germany<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/juliane-paperlein\/\">Juliane Paperlein<\/a>, freie Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_18' aria-label='2-Spaltig' class='avia-section av-8hmglzh-80a90400d617582322b2c7d91a915584 main_color avia-section-small avia-no-shadow  avia-builder-el-89  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-88n8dnx-b8bdd0ac5855dadb5eddef2ea2078c08 av_one_fifth  avia-builder-el-90  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta68jic-075766331591ca9e6a3c33f20a6349be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>16.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7svua5p-a03e644deef38914019565b7b45853ad av_four_fifth  avia-builder-el-92  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta69ddc-3599dc523921309f500a555a656d9369 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASE<\/strong> (englisch)<br \/>\n<b>From zero Clicks to Instans Answer &#8211; Brewing Data For LLMs<br \/>\n<\/b><\/p>\n<p>Mit LLM-optimiertem Content in nur einem Monat 118 % mehr Sichtbarkeit erzielen<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kateryna-smelyanskyy\/\" target=\"_blank\" rel=\"noopener\">Kateryna Smelyanskyy<\/a>, Head of Media and Content, Nestl\u00e9<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/mohamed-ali-mohamed\/\" target=\"_blank\" rel=\"noopener\">Mohamed Ali Mohamed<\/a>, Director Paid Search, WPP Media<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_19' aria-label='2-Spaltig' class='avia-section av-73ilhcd-7497a6b57fb70c57717e028866a46f89 main_color avia-section-small avia-no-shadow  avia-builder-el-94  el_after_av_section  el_before_av_heading  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6kvfj3h-3eae602e6826faae665f453cd69460d8 av_one_fifth  avia-builder-el-95  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta69tmr-95d71bf4190c5161f7da3100c4c84204 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>17.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-64ek2wd-1b26fd829157e023bcdd1b39512bf44c av_four_fifth  avia-builder-el-97  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6am18-9ef82cfa57de452fd0a9be8fed53940d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>PANEL<\/strong><br \/>\n<b>Suche 2.0: Wie AI Sichtbarkeit und Einfluss im Marketing neu verteilt<br \/>\n<\/b><\/p>\n<p>Die neue Suche kennt keine klassischen Rankings: Wie AI und Communities bestimmen, was Marken sichtbar und relevant macht.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/thomas-reisser\/\" target=\"_blank\" rel=\"noopener\">Thomas Reisser<\/a>, Head of SEO, PIA Media<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/valerie-schiek\/\" target=\"_blank\" rel=\"noopener\">Valerie Schiek<\/a>, Chief Digital Officer, Consumer Products Division, L&#8217;Oreal DACH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/luca-m-wanner\/\">Luca M. Wanner<\/a>, Marketing Lead, Germany &amp; The Netherlands, Reddit<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/juliane-paperlein\/\">Juliane Paperlein<\/a>, freie Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_19'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mugr24o4-c0480781d5b8bdc2c0723545f8909657\">\n#top .av-special-heading.av-mugr24o4-c0480781d5b8bdc2c0723545f8909657{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mugr24o4-c0480781d5b8bdc2c0723545f8909657 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mugr24o4-c0480781d5b8bdc2c0723545f8909657 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mugr24o4-c0480781d5b8bdc2c0723545f8909657 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-99  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >SPECIAL: Leadership-Exkurs<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_20' aria-label='2-Spaltig' class='avia-section av-5utcyct-19175c303d0a819489845dae27d47db5 main_color avia-section-small avia-no-shadow  avia-builder-el-100  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5a1ziod-fd7bd4e8c530dc2d247f450cb16cd5c8 av_one_fifth  avia-builder-el-101  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6b14z-f4a1a2cad7b8730c6a1ced6f90742509 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>17.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-4qyt099-dbc3928ec745732b4a77c00090ff4c26 av_four_fifth  avia-builder-el-103  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6biss-176702a51fb5571806b4317ddb05297b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>IMPULS<\/strong><br \/>\n<b>F\u00fchrung, Akzeptanz, ROI: Wie Sie als Leader die digitale Transformation erfolgreich meistern<\/b><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/\" target=\"_blank\" rel=\"noopener\">Stefanie Hegener<\/a>, Gesch\u00e4ftsf\u00fchrerin, OPEN Digitalgruppe<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_21' aria-label='2-Spaltig' class='avia-section av-4jdrm8d-47e22870910d30dcc4788d659589623c main_color avia-section-small avia-no-shadow  avia-builder-el-105  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-439e9ql-f6f4d8505867d1725dd8aaa49f1e9477 av_one_fifth  avia-builder-el-106  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6bvfe-1dca1da80f83b901f3b07b2a808bb9e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>17.50<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3lqyd9p-fec3dfc0f63e519cd48f081b9da4621e av_four_fifth  avia-builder-el-108  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6c9ld-7ad47dc7cba962817909d3971b8be8a0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>TALK<\/strong><br \/>\n<b>KI ver\u00e4ndert Arbeitspl\u00e4tze. Welchen Einfluss hat dies auf die Arbeitsweise?<br \/>\n<\/b><\/p>\n<p>Dieser Talk beleuchtet, wie Unternehmen ihre Teams f\u00fcr den produktiven Umgang mit k\u00fcnstlicher Intelligenz fit machen.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kristina-bonitz\/\">Kristina Bonitz<\/a>, Managing Founder, Serotonin<\/p>\n<p><span data-teams=\"true\">Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eva-maria-schmidt\/\">Eva-Marie Schmidt<\/a>,\u00a0Chefredakteurin HORIZONT<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_22' aria-label='2-Spaltig' class='avia-section av-2w7gilp-d97a72bd810475e1b384eaba058eac14 main_color avia-section-small avia-no-shadow  avia-builder-el-110  el_after_av_section  el_before_av_textblock  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2ksla19-2f70779470981d067dc8fbd41b528003 av_one_fifth  avia-builder-el-111  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6cnd7-f7bd3b52e5d3fbe5b9e8911886b4c2d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>18.05<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1xzidnx-1443f25bd841f0c92704e0a958357239 av_four_fifth  avia-builder-el-113  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6cwln-ee0cbb7326a91444eab1b97d400f1730 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>CLOSING<\/strong><br \/>\nEin intensiver Konferenztag neigt sich dem Ende zu. Zeit f\u00fcr einen kurzen Blick zur\u00fcck auf die wichtigsten Impulse, die letzten organisatorischen Updates und die Einstimmung auf den H\u00f6hepunkt des Abends.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_22'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-mvhruyzr-a5c199ab4acc8e167152b53d63118c4e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Anzeige<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11229 size-full\" src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/10\/dfvcg-DMD26-Teaser-1300x250-NetworkingNight.png\" alt=\"\" width=\"1300\" height=\"250\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/10\/dfvcg-DMD26-Teaser-1300x250-NetworkingNight.png 1300w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/10\/dfvcg-DMD26-Teaser-1300x250-NetworkingNight-705x136.png 705w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_23'  class='avia-section av-tu8mod-7e6f5c641cab2302e882c6a8e6a8531c main_color avia-section-small avia-no-border-styling  avia-builder-el-116  el_after_av_textblock  el_before_av_heading  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-131v2ml-1d425e58e410bcf3ae2fb704db6fe86e av_one_fifth  avia-builder-el-117  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mta6ddod-9c67cb0d8d443c7fed58638f13b9c9e4\">\n#top .av_textblock_section.av-mta6ddod-9c67cb0d8d443c7fed58638f13b9c9e4 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mta6ddod-9c67cb0d8d443c7fed58638f13b9c9e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>18.15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-228z0t-7af9b4b2a69a99969be7b0ffe31f6290 av_four_fifth  avia-builder-el-119  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mta6dn0u-22473b60cb634a158ad1ab2f4ee047bd\">\n#top .av_textblock_section.av-mta6dn0u-22473b60cb634a158ad1ab2f4ee047bd .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mta6dn0u-22473b60cb634a158ad1ab2f4ee047bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ffffff; font-weight: bold;\">GET-TOGETHER powered by Samsung<\/span><\/p>\n<p>Nach einem intensiven ersten Kongresstag hei\u00dft es: Zeit f\u00fcr Genuss und Gespr\u00e4che. Samsung und wir laden Sie zum Get-Together ein \u2013 zum Ansto\u00dfen, Austauschen und Netzwerken in entspannter Atmosph\u00e4re. Freuen Sie sich auf kulinarische Highlights und inspirierende Begegnungen mit Kollegen und Branchenk\u00f6pfen. Sie haben au\u00dferdem die M\u00f6glichkeit an einem Gewinnspiel von Samsung teilzunehmen und sich die Chance auf einen tollen Gewinn zu sichern.<\/p>\n<p>Wir freuen uns darauf, mit Ihnen einen erfolgreichen Kongresstag ausklingen zu lassen!<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_23'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mt9ysls0-b9c1d37f2e6fbc8fcba365732624840f\">\n#top .av-special-heading.av-mt9ysls0-b9c1d37f2e6fbc8fcba365732624840f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mt9ysls0-b9c1d37f2e6fbc8fcba365732624840f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mt9ysls0-b9c1d37f2e6fbc8fcba365732624840f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"tag2\"  class='av-special-heading av-mt9ysls0-b9c1d37f2e6fbc8fcba365732624840f av-special-heading-h3 blockquote modern-quote  avia-builder-el-121  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Tag 2<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >18. November 2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_24' aria-label='2-Spaltig' class='avia-section av-2o7u099-d09df9397e71442e3188db0a4d75e899 main_color avia-section-small avia-no-shadow  avia-builder-el-122  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-271lhot-a176c0dabe51a6c1d92f2cc7de531d70 av_one_fifth  avia-builder-el-123  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-1jjmo8d-3caecf853ba7ca72f280c0dd52a0516a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>08.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-17qevzh-01dbd19a90f548c68df531919bc5334a av_four_fifth  avia-builder-el-125  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-s9dqel-d10f2805359002371e62247ec4932002 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>WELCOME &amp; AKKREDITIERUNG<\/strong><br \/>\nAnkommen, orientieren und einstimmen: Starten Sie entspannt in den zweiten Kongresstag.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_25' aria-label='2-Spaltig' class='avia-section av-c6dl7zh-683935cff007c64a41622eaed3956faa main_color avia-section-small avia-no-shadow  avia-builder-el-127  el_after_av_section  el_before_av_heading  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-bk2lwel-71eda047d6b0a2ead04efb4f4ea97747 av_one_fifth  avia-builder-el-128  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-begw8nh-b9d669d44e3690969edc646196aa0fec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>9.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-avoq8x9-2e556a7c26c168dbe98a2dca96716454 av_four_fifth  avia-builder-el-130  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-addajal-620ca761724141514ea69c84d51f4fda '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>OPENING<\/strong><\/p>\n<p>Moderation:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eva-maria-schmidt\/\">Eva-Maria Schmidt<\/a>, Chefredakteurin HORIZONT<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katrin-ansorge\/\" target=\"_blank\" rel=\"noopener\">Katrin Ansorge<\/a>, Redakteurin HORIZONT<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/juliane-paperlein\/\">Juliane Paperlein<\/a>, freie Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_25'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mugr6oa5-728ffae672e4b45d637d630b2c5f89f2\">\n#top .av-special-heading.av-mugr6oa5-728ffae672e4b45d637d630b2c5f89f2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mugr6oa5-728ffae672e4b45d637d630b2c5f89f2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mugr6oa5-728ffae672e4b45d637d630b2c5f89f2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mugr6oa5-728ffae672e4b45d637d630b2c5f89f2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-132  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >KEY TOPIC 3: Die Neuvermessung der Bewegtbildwelt.<\/h2><div class='av-subheading av-subheading_below'><p>Plattformen, Reichweiten und neue Machtverh\u00e4ltnisse<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_26' aria-label='2-Spaltig' class='avia-section av-9w2rp65-352d214af1353ea86b0ff489dfca4e94 main_color avia-section-small avia-no-shadow  avia-builder-el-133  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9ig037x-935b802b2c649150cc36ea6c9c503abc av_one_fifth  avia-builder-el-134  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6ghz0-c2bc1237b14ae611184f6310365f7c11 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>09.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-95fst3h-e9cfc536ab6be92246f2b3e35eef8eb8 av_four_fifth  avia-builder-el-136  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6gw7f-4498248312aad6adda797227a15b1264 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>OPENING TALK<br \/>\n<\/strong><b>Prime Time Reloaded<\/b><\/p>\n<p>Wie die Creator-\u00d6konomie das Fernsehen ver\u00e4ndert &#8211; Millionenpublikum, Eventcharakter, feste Uhrzeit: Die Erfolgsformel der Prime Time lebt weiter. Doch die Aufmerksamkeit daf\u00fcr entsteht zunehmend auf Plattformen und in Communities. Was bedeutet das f\u00fcr Medien, Marken und die Zukunft von Bewegtbild?.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/christian-nienaber\/\" target=\"_blank\" rel=\"noopener\">Christian Nienaber<\/a>, Gesch\u00e4ftsf\u00fchrer Banijay Media Germany<br \/>\nModeration: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eva-maria-schmidt\/\">Eva-Marie Schmidt<\/a>, Chefredakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_27' aria-label='2-Spaltig' class='avia-section av-8o664dp-aa1a47f568f01e72d6aaaacf2d0958e7 main_color avia-section-small avia-no-shadow  avia-builder-el-138  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7xlkyq5-2b1f2dcefebc333ca1850f6f5e6ddb5e av_one_fifth  avia-builder-el-139  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6hcu6-24d397eeb4c974e0a1fad8f9e08b5d4e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.05<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7s0xvv1-ff58a58a7df647e04ddfef1a24e6453e av_four_fifth  avia-builder-el-141  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6ipa3-78209ecb2a03dc41eb8602ae3dc1c1cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>PITCH &amp; TALK<\/strong><br \/>\n<b>Von Aufmerksamkeit zu Aktivierung: Wie TV &amp; CTV Marken in Bewegung bringen<\/b><\/p>\n<p>Wie gelingt es Marken, mit TV und CTV nicht nur Aufmerksamkeit zu gewinnen, sondern auch Menschen zu aktivieren? Zwei Werbetreibende aus unterschiedlichen Branchen sprechen dar\u00fcber, wie emotionale Geschichten wirken, Zielgruppen involvieren und Marken nachhaltig st\u00e4rken. Malte Hildebrandt, Gesch\u00e4ftsf\u00fchrer Screenforce, gibt im Anschluss einen Einblick, was TV-Neukunden und -Wiederkehrer derzeit ganz allgemein dazu bewegt, verst\u00e4rkt auf Brandbuilding zu setzen und welche Rolle Bewegtbild dabei spielt.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jack-rodriguez\/\" target=\"_blank\" rel=\"noopener\">Jack Rodriguez<\/a>, Head of Marketing, Subway<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/patrick-brunner\/\">Patrick Brunner<\/a>, Head of Media, ABOUT YOU<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/malte-hildebrandt\/\" target=\"_blank\" rel=\"noopener\">Malte Hildebrandt<\/a>, Gesch\u00e4ftsf\u00fchrer, Screenforce<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katrin-ansorge\/\" target=\"_blank\" rel=\"noopener\">Katrin Ansorge<\/a>, Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_28' aria-label='2-Spaltig' class='avia-section av-6z691vx-796a38935b909d6ff6bac7ecf08cd564 main_color avia-section-small avia-no-shadow  avia-builder-el-143  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6rqqzsd-086fb27811dd632a6e9207c0f6f9c4e4 av_one_fifth  avia-builder-el-144  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6jax6-702672067e13ec9b04e1e73ea3a0ea9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.35<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-638tle5-d89007421dae764390296b06b986e5e5 av_four_fifth  avia-builder-el-146  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6jxl4-9b4c8e6198303ca318c686abf97ccadf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>IMPULS<\/strong><br \/>\n<b>Ausblick fragmentierter Wachstumsmarkt CTV<\/b><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/christian-russ\/\" target=\"_blank\" rel=\"noopener\">Christian Russ<\/a>, Commercial Director DACH &amp; FRITES, Samsung Ads<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_29' aria-label='2-Spaltig' class='avia-section av-5k80te5-a600cef132ded209688d89db1e7fdca8 main_color avia-section-small avia-no-shadow  avia-builder-el-148  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5a6bze5-032d21a29b79590a2c89e9f558e44507 av_one_fifth  avia-builder-el-149  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6k9v1-707f29a947d10784c3e5ea446d0f80f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-4s341wt-236c340333bc44b84f4b3be03dbc05d7 av_four_fifth  avia-builder-el-151  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6lwut-a2a1806d98381f0e1c061c31a54ccfd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>TALK<\/strong><br \/>\n<b>CTV Plattformen, FAST-Channels, Aggregatoren:<br \/>\n<\/b> Wie ver\u00e4ndert CTV abseits klassischer Senderlogiken Nutzung, Aufmerksamkeit und Wirkung?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/benjamin-bunte\/\" target=\"_blank\" rel=\"noopener\">Benjamin Bunte<\/a>, CEO, esome<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/steffen-hopf\/\">Steffen Hopf<\/a>, Regional Managing Director NCEE, Index Exchange<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/frank-moebius\/\" target=\"_blank\" rel=\"noopener\">Frank M\u00f6bius<\/a>, Managing Director, Goldvertise Media<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nicolai-heiland\/\">Nicolai Heiland<\/a>, Managing Partner Omnicom Media und stellv. Vorsitzender der BVDW-Workinggroup Digital Video<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katrin-ansorge\/\" target=\"_blank\" rel=\"noopener\">Katrin Ansorge<\/a>, Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_30' aria-label='2-Spaltig' class='avia-section av-4hj7cst-28024007805fc06737c9dd25baca7329 main_color avia-section-small avia-no-shadow  avia-builder-el-153  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3tdwcfh-4aba2dc730dbb7210407676b52d1cf5f av_one_fifth  avia-builder-el-154  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6me3a-75cd09faa1c178032fee6efefc7af77c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.35<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3mklr71-fe85e9f29856c3b2867beb2758413621 av_four_fifth  avia-builder-el-156  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6nk7w-a0dc2dfe65cc466a3e87571ab7c3f9a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>TALK<\/strong><br \/>\n<b>Viele Zahlen, keine Wahrheit? Warum Bewegtbild Messung zur Machtfrage wird<\/b><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kerstin-niederauer-kopf-2\/\" target=\"_blank\" rel=\"noopener\">Kerstin Niederauer Kopf<\/a>, Vorsitzende der Gesch\u00e4ftsf\u00fchrung, AGF Videoforschung<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dirk-bruns\/\" target=\"_blank\" rel=\"noopener\">Dirk Bruns<\/a>, Director Branding Solutions DACH, Google Germany<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/susanne-aigner\/\" target=\"_blank\" rel=\"noopener\">Susanne Aigner<\/a>, Head of Advertising, Netflix<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katrin-ansorge\/\" target=\"_blank\" rel=\"noopener\">Katrin Ansorge<\/a>, Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_31' aria-label='2-Spaltig' class='avia-section av-341uetp-7836cf8b564da7fce1ea13d2791470b3 main_color avia-section-small avia-no-shadow  avia-builder-el-158  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2e0nzhp-ac9f3369c1373038a000dc4f71020a8f av_one_fifth  avia-builder-el-159  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6nwsc-d1ddb86e5723838475a23bff3bf633fa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12.10<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-23t2ylp-27cf441601754c09d61bdc24049d4fb4 av_four_fifth  avia-builder-el-161  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6o1xb-8dbf14acda34e66c1f4422d73634f902 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>NETWORKING LUNCH BREAK<\/strong><br \/>\nGenug Stoff f\u00fcr Gespr\u00e4che gibt es inzwischen reichlich.<br \/>\nNutzen Sie die Mittagspause, um Eindr\u00fccke einzuordnen, Ideen weiterzudenken und sich mit Expert:innen und Branchenkolleg:innen auszutauschen.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_32' aria-label='2-Spaltig' class='avia-section av-1p93d3h-6c5ee7498851f95bf82f73b04894bb35 main_color avia-section-small avia-no-shadow  avia-builder-el-163  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1b5yc0d-5f0292ecab211006331970e48a0068e4 av_one_fifth  avia-builder-el-164  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6oer2-d9453d77e5d9708dfc4a3af212a422d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>13.25<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-bfqp9-b7170de116c85a36bfc87d708589599b av_four_fifth  avia-builder-el-166  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6pgtu-69ea615adea9c90cae554c6cf1ebac6b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>PANEL<\/strong><br \/>\n<b>Ein Bildschirm, viele M\u00e4rkte: Wie kompliziert ist die europ\u00e4ische Bewegtbild Vermarktung?<br \/>\n<\/b><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/laurence-besnard-royes\/\">Laurence Besnard-Royes<\/a>, Lead Media &amp; Retail Media Foods, Unilever Germany<b><br \/>\n<\/b><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/artur-kobryn\/\">Artur Kobryn<\/a>, Vice President International Sales, RTL AdAlliance<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/lennart-harendza\/\" target=\"_blank\" rel=\"noopener\">Lennart Harendza<\/a>, Gesch\u00e4ftsf\u00fchrer und Chief Revenue, Seven.One Media<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/klaus-peter-schulz-4\/\" target=\"_blank\" rel=\"noopener\">Klaus Peter Schulz<\/a>, Gesch\u00e4ftsf\u00fchrer, Die Mediaagenturen<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katrin-ansorge\/\" target=\"_blank\" rel=\"noopener\">Katrin Ansorge<\/a>, Redakteurin HORIZONT<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_33' aria-label='2-Spaltig' class='avia-section av-4e5khwt-dbd3f69ab601ceb3ecea9793ea72404a main_color avia-section-small avia-no-shadow  avia-builder-el-168  el_after_av_section  el_before_av_heading  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3rvu6p9-be6d7be4bcde4ddfc669362ad21146bb av_one_fifth  avia-builder-el-169  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6tv1d-27094b55a4b3f04f22a2144d6829d12b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3aulpm5-08e72179854ef436613c804ae186ca5e av_four_fifth  avia-builder-el-171  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6u7j0-c2c096022554068c621d85de12f87593 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>TALK<\/strong><br \/>\n<b>Zwischen Feed, Fernsehen und Community<br \/>\nWie moderne Formate heute wachsen<\/b><\/p>\n<p>YouTube als Startrampe, Community als Verst\u00e4rker, lineares TV als Reichweitenverl\u00e4ngerung: Erfolgreiche Formate entstehen heute selten auf einem einzigen Kanal. Wie lassen sich Plattformen, Communities und Live-Erlebnisse zu einem vernetzten Medien\u00f6kosystem verbinden und was k\u00f6nnen Marken daraus lernen?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jil-andert-2\/\">Jil Andert<\/a>, Director Brand &amp; Events, MG Awards, Miss Germany Studios<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/max-klemmer\/\">Max Klemmer<\/a>, CEO, Miss Germany Studios<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katrin-ansorge\/\">Katrin Ansorge<\/a>, Redakteurin, HORIZONT<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_33'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mugrbtkh-a8bd96ba98c84702aeb8b7abf2c20e73\">\n#top .av-special-heading.av-mugrbtkh-a8bd96ba98c84702aeb8b7abf2c20e73{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mugrbtkh-a8bd96ba98c84702aeb8b7abf2c20e73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mugrbtkh-a8bd96ba98c84702aeb8b7abf2c20e73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mugrbtkh-a8bd96ba98c84702aeb8b7abf2c20e73 av-special-heading-h2 blockquote modern-quote  avia-builder-el-173  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >KEY TOPIC 4: Aufmerksamkeit verkauft.<\/h2><div class='av-subheading av-subheading_below'><p>Wie Content und Commerce verschmelzen<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_34' aria-label='2-Spaltig' class='avia-section av-1yfpdbh-b8a8abc9a4dc4ba6af75a8c0c825ce11 main_color avia-section-small avia-no-shadow  avia-builder-el-174  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1n0w9wt-14c37300d125f17a4f8c9c2f77558b89 av_one_fifth  avia-builder-el-175  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mvkq7j90-9f075d04c9b3f7dbe9551631d67439d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.20<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1d7hd7x-f6fc0655e94c49a31e9ccb36c7347060 av_four_fifth  avia-builder-el-177  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-inaggd-7adc42381ec209d08bb53f9a0c7b4ec1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTISE (englisch)<\/strong><br \/>\n<b>From Scroll to Shop<\/b><\/p>\n<p>How PepsiCo is rethinking content, creators and commerce on TikTok<br \/>\nWhat happens when discovery and purchase become part of the same experience?<br \/>\nIulia Dobre and Nicole Matthias share how PepsiCo is exploring TikTok Shop and what it means for the interplay of content, creators and commerce<\/p>\n<p><span data-teams=\"true\"><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/iulia-dobre\/\">Julia Dobre<\/a>, <\/span>Beverages Marketing Lead PepsiCo DACH &amp; Italy, PepsiCo<br \/>\n<span data-teams=\"true\"><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nicole-matthias\/\">Nicole Matthias<\/a>, Snacks Marketing Lead PepsiCo DACH, Italy &amp; Nordics, PepsiCo\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_35' aria-label='2-Spaltig' class='avia-section av-2aho85p-09cf892f80a1ff30fc81b000d0766c6f main_color avia-section-small avia-no-shadow  avia-builder-el-179  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1gv25wt-3b299acf00020c82b9f030a855f11126 av_one_fifth  avia-builder-el-180  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mugrefrj-035a217f0a3e54e6be93b311d714e59a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-192tfgt-e226971a31850fe25199722e51e36ff3 av_four_fifth  avia-builder-el-182  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-jg84gd-29142c9a56baec20be51fee91809f3f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASES<\/strong><br \/>\n<b>Weitere f\u00fchrende Marke in Best\u00e4tigung<\/b><\/p>\n<p>Nach PepsiCo vertiefen wir die Frage, wie Content, Community und Commerce erfolgreich zusammenspielen. Freuen Sie sich auf weitere exklusive Einblicke einer f\u00fchrenden Marke. Details folgen in K\u00fcrze.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_36' aria-label='2-Spaltig' class='avia-section av-2xssk5p-19e12c817a60d9fc5cea847856289236 main_color avia-section-small avia-no-shadow  avia-builder-el-184  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2iql3jh-0660c9123c5fad40df515468c2e0d038 av_one_fifth  avia-builder-el-185  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6ul1n-a51eb49e9f6f28f4834f393d65d889da '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1xi6nyl-5200b8b7da40e50bb6a11b6d0df9d558 av_four_fifth  avia-builder-el-187  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6uyul-8ea800f58b9fd17693868591ca7d5b0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>RECAP &amp; CLOSING<\/strong><br \/>\n<b>Das waren die HORIZONT Digital Marketing Days 2026.<\/b><\/p>\n<p>Zwei intensive Tage voller wertvoller Impulse, wegweisender Debatten und inspirierender Begegnungen liegen hinter uns. Wir ziehen gemeinsam mit Ihnen Bilanz.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_37' aria-label='2-Spaltig' class='avia-section av-1k4n9vx-348e8ac078a718ad906ce57504e08dd3 main_color avia-section-small avia-no-shadow  avia-builder-el-189  el_after_av_section  avia-builder-el-last  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10221'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1bcz8y5-d1597e952572623a76de8c3902ba0290 av_one_fifth  avia-builder-el-190  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mta6vcw4-b6cec97dd7339ab9dcc17ae6ab244a22 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15.15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-iod1cd-036fdfc391ca121845c69be1bedb3e84 av_four_fifth  avia-builder-el-192  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mta6vi17-dcc1e7445e1593753be9c4f10d7346a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>ENDE<\/strong><\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10221","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Days 2026 | Programm<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer:in der erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. 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