{"id":4492,"date":"2019-04-08T08:49:15","date_gmt":"2019-04-08T08:49:15","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?page_id=4492"},"modified":"2019-06-27T15:03:52","modified_gmt":"2019-06-27T15:03:52","slug":"programm-2019","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2019\/","title":{"rendered":"Programm 2019"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1h71bls-3e689a4001df288e25e4248a398a34a5\">\n.avia-section.av-1h71bls-3e689a4001df288e25e4248a398a34a5{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1h71bls-3e689a4001df288e25e4248a398a34a5 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4492'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jipoxuf9-e329b4f5682380623ed24d3733756ae0\">\n#top .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0{\npadding-bottom:0;\ncolor:#0086d4;\nfont-size:90px;\n}\nbody .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag{\nfont-size:90px;\n}\n.av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .special-heading-inner-border{\nborder-color:#0086d4;\n}\n.av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-1gudyuw-94bcdf794a3a7fba9877956740478679 main_color avia-section-small avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4492'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1gmficw-ccc01f3e4019421fd2ee6e0a83a75702 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gmficw-ccc01f3e4019421fd2ee6e0a83a75702\">\n.flex_column.av-1gmficw-ccc01f3e4019421fd2ee6e0a83a75702{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1gmficw-ccc01f3e4019421fd2ee6e0a83a75702 av_one_third  avia-builder-el-3  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1gjv720-a31ec3bae3944496446dd074e0182a0f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n3. Juli 2019<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1gaoka0-643bd4c2798732a6fc0b0640937edd84-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-1gaoka0-643bd4c2798732a6fc0b0640937edd84 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 3. Juli 2019\"><span class='avia_iconbox_title' >Programm 3. Juli 2019<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g6t1wg-a04979a8445ef8b265bfd6aa96fcbe44\">\n.flex_column.av-1g6t1wg-a04979a8445ef8b265bfd6aa96fcbe44{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1g6t1wg-a04979a8445ef8b265bfd6aa96fcbe44 av_one_third  avia-builder-el-6  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1fz1u7c-5076351838ad1006bbccf6730d7533f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zweiter Tag<\/strong><br \/>\n4. Juli 2019<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1fuwhns-cb10a68f8386a4dff55e5b170e237c76-wrap avia-button-left  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-1fuwhns-cb10a68f8386a4dff55e5b170e237c76 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 4. Juli 2019\"><span class='avia_iconbox_title' >Programm 4. Juli 2019<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1foqp3c-5692dd8ad35bcd454dee1cbc4b2ec803\">\n.flex_column.av-1foqp3c-5692dd8ad35bcd454dee1cbc4b2ec803{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1foqp3c-5692dd8ad35bcd454dee1cbc4b2ec803 av_one_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1fhlr3c-1111295f4d0790122d17ec99f47d8467 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Das gesamte Programm<\/strong><br \/>\nals PDF<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1fef308-887e025fdfc9246ae7756120e600fb6c-wrap avia-button-left  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2019-anfrage\/'  class='avia-button av-1fef308-887e025fdfc9246ae7756120e600fb6c av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm PDF Download\"><span class='avia_iconbox_title' >Programm PDF Download<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1f9ddc8-9e85db8588faff5e5ab6a8ec47e14dfd main_color avia-section-default avia-no-shadow  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4492'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ju9sbu5m-04143d3061632fe08d26508eff6f4147\">\n#top .av-special-heading.av-ju9sbu5m-04143d3061632fe08d26508eff6f4147{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-ju9sbu5m-04143d3061632fe08d26508eff6f4147 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ju9sbu5m-04143d3061632fe08d26508eff6f4147 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-ju9sbu5m-04143d3061632fe08d26508eff6f4147 .av-special-heading-tag{\nfont-size:41px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ju9sbu5m-04143d3061632fe08d26508eff6f4147 .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ju9sbu5m-04143d3061632fe08d26508eff6f4147 .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ju9sbu5m-04143d3061632fe08d26508eff6f4147 av-special-heading-h1 blockquote modern-quote  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Digital Marketing Days 2019<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1et43w8-5f94b09b4af942eed6f001c616bb46bc\">\n#top .av_textblock_section.av-1et43w8-5f94b09b4af942eed6f001c616bb46bc .avia_textblock{\nfont-size:19px;\n}\n<\/style>\n<section  class='av_textblock_section av-1et43w8-5f94b09b4af942eed6f001c616bb46bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Auf dem Digital Marketing-Jahrestreff pr\u00e4sentieren sich Top-Marketingentscheider, Digital-Profis sowie Techies und Innovationstreiber.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-52cde0-3f8f651887079d35ba54698bcc954be9 main_color avia-section-default avia-no-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4492'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eiqha0-b5e2dde334b88b2fd71b0e721c39fe50\">\n#top .av-special-heading.av-1eiqha0-b5e2dde334b88b2fd71b0e721c39fe50{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-1eiqha0-b5e2dde334b88b2fd71b0e721c39fe50 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1eiqha0-b5e2dde334b88b2fd71b0e721c39fe50 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1eiqha0-b5e2dde334b88b2fd71b0e721c39fe50 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1eiqha0-b5e2dde334b88b2fd71b0e721c39fe50 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1eiqha0-b5e2dde334b88b2fd71b0e721c39fe50 av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ecqpj4-13dbe71b6ee80550bbe6eeee0372ef29\">\n.flex_column.av-1ecqpj4-13dbe71b6ee80550bbe6eeee0372ef29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ecqpj4-13dbe71b6ee80550bbe6eeee0372ef29 av_one_fourth  avia-builder-el-17  el_after_av_heading  el_before_av_one_fourth  no-print first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186\">\n.avia-image-container.av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186 .av-caption-image-overlay-bg{\nopacity:0.8;\nbackground-color:#005291;\n}\n.avia-image-container.av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:13px;\n}\n<\/style>\n<div  class='avia-image-container av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186 av-styling-circle avia-align-left  avia-builder-el-18  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><strong>Volker Sch\u00fctz<\/strong><br \/>\nChefredakteur, HORIZONT<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3644 avia-img-lazy-loading-not-3644 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_.png\" alt='Digital Marketing Days 2018 Moderator Volker Sch\u00fctz' title='digital-marketing-days-2018-moderation-schuetz-volker_'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_.png 800w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-120x120.png 120w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-600x600.png 600w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-768x768.png 768w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-36x36.png 36w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-180x180.png 180w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-705x705.png 705w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-450x450.png 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e2fqlc-064ad075810eeb927bf458101d988f2c\">\n.flex_column.av-1e2fqlc-064ad075810eeb927bf458101d988f2c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1e2fqlc-064ad075810eeb927bf458101d988f2c av_one_fourth  avia-builder-el-19  el_after_av_one_fourth  avia-builder-el-last  no-print flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dsulfs-601634824c8e447c72f3aae6ba51fd27\">\n.avia-image-container.av-1dsulfs-601634824c8e447c72f3aae6ba51fd27 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1dsulfs-601634824c8e447c72f3aae6ba51fd27 .av-caption-image-overlay-bg{\nopacity:0.8;\nbackground-color:#005291;\n}\n.avia-image-container.av-1dsulfs-601634824c8e447c72f3aae6ba51fd27 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:13px;\n}\n<\/style>\n<div  class='avia-image-container av-1dsulfs-601634824c8e447c72f3aae6ba51fd27 av-styling-circle avia-align-left  avia-builder-el-20  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><strong>Anja Sturm<\/strong><br \/>\nRedaktion HORIZONT<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3645 avia-img-lazy-loading-not-3645 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja.jpg\" alt='Digital Marketing Days 2018 Moderatorin Anja Sturm' title='digital-marketing-days-2018-moderation-sturm-anja'  height=\"579\" width=\"579\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja.jpg 579w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja-120x120.jpg 120w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja-36x36.jpg 36w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja-180x180.jpg 180w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja-450x450.jpg 450w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-1drk7oo-25aa1941aa1990199a5c0a96d8ca3395 main_color avia-section-default avia-no-shadow  avia-builder-el-21  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4492'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-3d45e1e79ada4326753e011d59939003\">\n#top .av-special-heading.av-av_heading-3d45e1e79ada4326753e011d59939003{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-3d45e1e79ada4326753e011d59939003 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-3d45e1e79ada4326753e011d59939003 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-3d45e1e79ada4326753e011d59939003 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-3d45e1e79ada4326753e011d59939003 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-3d45e1e79ada4326753e011d59939003 av-special-heading-h2 blockquote modern-quote  avia-builder-el-22  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Erster Tag:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Mittwoch, 3. Juli 2019<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1dcmhns-da5926494f01a2e0bcc6113e8fe73c03 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-23  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''>Business-Breakfast<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''>Begr\u00fc\u00dfung und Impuls<\/td><td class=''>Moderation:<br \/>\nVolker Sch\u00fctz, Chefredakteur, HORIZONT<br \/>\nAnja Sturm, Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">KI: TREIBER VON DIGITALISIERUNG UND MARKETING<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:10<\/th><td class=''><b style=\"color: black;\">Er\u00f6ffnungskeynote<\/b><br \/>\nGame Changer AI \u2013 wie intelligente Algorithmen<br \/>\nMarken und M\u00e4rkte ver\u00e4ndern<\/td><td class=''>Prof. Dr. Peter Gentsch, Lehrstuhl Internationale BWL<br \/>\nSchwerpunkt Digital Management, HTW Aalen &#038; Partner DDG\/ DATAlovers AG<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:40 <\/th><td class=''><b>Best Case<\/b><br \/>\nKommunikative Exzellenz durch vernetzte Intelligenz \u2013  warum KI Raum f\u00fcr noch mehr Kreativit\u00e4t schafft<\/td><td class=''>Clemens Strauss, Head of Content and Campaign, Lufthansa<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:10<\/th><td class=''><b style=\"color: black;\">The Moment of Intent:<\/b><br \/>\nWarum die klassische Zielgruppenansprache \u00fcberholt ist und der kontextuelle Ansatz im Echtzeit-Gewand seine Renaissance erlebt<\/td><td class=''>Christian Geyer, Gesch\u00e4ftsf\u00fchrer, Nano Interactive <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:20<\/th><td class=''><b>Studie<\/b><br \/>\nDatenqualit\u00e4t &#038; KI im digitalen Marketing \u2013 exklusive Studien-Pre-Insights<\/td><td class=''>Dr. Wenzel Drechsler, Head of Market Research &#038;  Media Consulting,<br \/>\nUnited Internet Media GmbH<br \/>\nProf. Harald Eichsteller, Professor Hochschule der Medien (HdM), Stuttgart <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:40<\/th><td class=''><b style=\"color: black;\">Marketing by the Machine?<\/b><br \/>\nArtificial Intelligence und Machine Learning Applikationen der Zukunft<\/td><td class=''>Dr. Martin Andree, CEO\/Founder, AMP Digital Ventures  (ehem. Corporate Vice President internationales Marketing,  Henkel KGaA) <\/td><\/tr><tr class=''><th class='avia-desc-col'>12:05<\/th><td class=''><b>Lunch &#038; Networking<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">VOICE COMMERCE: TREIBER VON BRANDING UND SERVICE <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:30<\/th><td class=''><b>Impuls<\/b><br \/>\nBranding, Service oder Commerce \u2013 die richtige  Content Strategie f\u00fcr digitale Sprachassistenten<\/td><td class=''>Malte Kosub, Mitgr\u00fcnder und Gesch\u00e4ftsf\u00fchrer,  Future of Voice <\/td><\/tr><tr class=''><th class='avia-desc-col'>13:40<\/th><td class=''><b style=\"color: black;\">Studie<\/b><br \/>\nSprachassistenten im Conversational Age \u2013 Wie Marken  mit ihren Nutzern in der neuen Audio-Welt interagieren.<\/td><td class=''>Frank Bach\u00e9r, Gesch\u00e4ftsleiter Digitale Medien, RMS Radio Marketing Service<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:50<\/th><td class=''><b>Q&#038;A<\/b><\/td><td class=''>Malte Kosub und Frank Bach\u00e9r im Talk mit HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">SOCIAL MEDIA: TREIBER VON CONTENT UND COMMERCE<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:00<\/th><td class=''><b>Impuls<\/b><br \/>\nEmbracing a Commerce First Strategy<\/td><td class=''>Kai Herzberger, Group Director eCommerce, Transformational Retail &#038; Fashion, Finance &#038; Travel (DACH + EMEA), Facebook Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:20<\/th><td class=''><b style=\"color: black;\">Best Case<\/b><br \/>\nREAL TIME MARKETING \u2013 Schluss mit der Werbung  aus der Dose<\/td><td class=''>Sebastian Kemmler, Founder und Strategy Director,  KEMMLER KEMMLER<br \/>\nPaul Paska, Head of Marketing DACH, Puma<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:40<\/th><td class=''><b>Best Case<\/b><br \/>\nBeyond branding \u2013 Driving Commerce: Social Media  und Influencer Content als Conversion-Booster<\/td><td class=''>Axel Neuhaus, Head of Digital Marketing Germany, Volkswagen <\/td><\/tr><tr class=''><th class='avia-desc-col'>15:00<\/th><td class=''><b style=\"color: black;\">Panel<\/b><br \/>\nSocial Media: Treiber von Content und Commerce<\/td><td class=''>BerTi \u2013 Ticketverkauf mit dem Facebook-Messenger<br \/>\nMario Handke-Steffen, Projektmanager f\u00fcr digitale Projekte und Innovationen, Berliner Verkehrsbetriebe (BVG)<\/p>\n<p>Maggi begeistert f\u00fcrs Kochen mit Pinterest<br \/>\nPeyman Pakzad, Head of Digital, Maggi <\/p>\n<p>Moderation: Anja Sturm, Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:30<\/th><td class=''>Wie k\u00f6nnen Kids-Zielgruppen unter Ber\u00fccksichtigung kinderschutzrechtlicher Gesetzgebung digital erreicht werden?<\/td><td class=''>Christian Scholz, CEO, Initiative<br \/>\nFlorian Gmeiner, Senior Marketing Director, LEGO Group<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:50<\/th><td class=''><b>Coffee &#038; Networking<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">MONEY &#038; MEDIA: TREIBER DES DIGITALEN INVESTMENTS<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:30<\/th><td class=''>Start ups on Stage <\/td><td class=''>powered by KANTAR<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:45<\/th><td class=''><b style=\"color: black;\">Panel<\/b><br \/>\nWie gl\u00e4nzend ist die Zukunft des digitalen Marketing?<br \/>\nTrends, Herausforderungen und L\u00f6sungen<\/td><td class=''>Dr. Christian Hahn, Leiter Marketingkommunikation &#038; Media Deutsche Telekom AG<br \/>\nDieter Lutz, Marketingleiter DACH, Bahlsen<br \/>\nGiuseppe Fiordispina, Marketingleiter Deutschland, SEAT<br \/>\nModeration: Volker Sch\u00fctz, Chefredakteur, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:20<\/th><td class=''><b>Poetry-Slam<\/b><\/td><td class=''>Luisa M\u00fcnch, Freie Texterin &#038; Slam-Poetin<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:30<\/th><td class=''><b style=\"color: black;\">Ende des 1. Tages<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>18:00<\/th><td class=''><b>Get-together<\/b><br \/>\nWir laden Sie herzlich ins Strand Pauli ein. Genie\u00dfen Sie den Abend bei Drinks &#038; Food und nutzen Sie die Gelegenheit f\u00fcr spannende Gespr\u00e4che und neue Kontakte. <\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(0):before { content: ''; } .avia-table-1 td:nth-of-type(1):before { content: ''; } .avia-table-1 td:nth-of-type(2):before { content: ''; } <\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-zulelk-f56acd986d9ec6cd89169bc9d19b6e2b main_color avia-section-default avia-no-shadow  avia-builder-el-24  el_after_av_section  el_before_av_heading  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4492'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ju9scfci-b5e3006f874fa78b0ccaa39624f8da9d\">\n#top .av-special-heading.av-ju9scfci-b5e3006f874fa78b0ccaa39624f8da9d{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-ju9scfci-b5e3006f874fa78b0ccaa39624f8da9d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ju9scfci-b5e3006f874fa78b0ccaa39624f8da9d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ju9scfci-b5e3006f874fa78b0ccaa39624f8da9d .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ju9scfci-b5e3006f874fa78b0ccaa39624f8da9d .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ju9scfci-b5e3006f874fa78b0ccaa39624f8da9d av-special-heading-h2 blockquote modern-quote  avia-builder-el-25  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Zweiter Tag:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Donnerstag, 4. Juli 2019<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4492'><div class='entry-content-wrapper clearfix'><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c5672344cc8ded640d4967391406df9c\">\n#top .av-special-heading.av-av_heading-c5672344cc8ded640d4967391406df9c{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-c5672344cc8ded640d4967391406df9c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-c5672344cc8ded640d4967391406df9c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-c5672344cc8ded640d4967391406df9c .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-c5672344cc8ded640d4967391406df9c .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c5672344cc8ded640d4967391406df9c av-special-heading-h3 blockquote modern-quote  avia-builder-el-26  el_after_av_section  el_before_av_table  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Drei parallele Stages:<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-3hs4ls-e481de1a9afe0f81f13e94c3dee04dd0 avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-27  el_after_av_heading  el_before_av_tab_section  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>8:00<\/th><td class=''><b>DMD-Morning-Run<\/b><br \/>\nWer am Morgen aktiv in den Tag starten m\u00f6chte, hat die Gelegenheit gemeinsam mit unserem Running-Partner Asics Hamburg laufend zu entdecken. <\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: '8:00'; } <\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zezi7c-1ed0210129bbf952ce6ee9a3afcdc856\">\n.av-tab-section-outer-container.av-zezi7c-1ed0210129bbf952ce6ee9a3afcdc856 .av-tab-section-tab-title-container{\nbackground-color:#000000;\n}\n#top .av-tab-section-outer-container.av-zezi7c-1ed0210129bbf952ce6ee9a3afcdc856 .av-section-tab-title{\ncolor:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-28  el_after_av_table  avia-builder-el-last  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-zezi7c-1ed0210129bbf952ce6ee9a3afcdc856'><div class='av-tab-section-tab-title-container avia-tab-title-padding-small av-custom-tab-color' role='tablist'><a href='#stage-1' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-zbc84g-00370802156e9ae8437bf3faa0c3ebd4 av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Stage 1<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#stage-2' data-av-tab-section-title='2' class='av-section-tab-title  av-m2dwy8-36b3fd32bbf67140c151e88ff30c8240 av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Stage 2<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#stage-3' data-av-tab-section-title='3' class='av-section-tab-title  av-87dkwg-46eed8cdda34dd032c56c0c1afeb04c3 av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Stage 3<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zbc84g-00370802156e9ae8437bf3faa0c3ebd4\">\n.av-layout-tab.av-zbc84g-00370802156e9ae8437bf3faa0c3ebd4{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-zbc84g-00370802156e9ae8437bf3faa0c3ebd4 av-animation-delay-container  avia-builder-el-29  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"stage-1\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3acsq7g-bfa88ce7f0423d802ece1b3ea381e3c0\">\n#top .av-special-heading.av-3acsq7g-bfa88ce7f0423d802ece1b3ea381e3c0{\npadding-bottom:0;\n}\nbody .av-special-heading.av-3acsq7g-bfa88ce7f0423d802ece1b3ea381e3c0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3acsq7g-bfa88ce7f0423d802ece1b3ea381e3c0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3acsq7g-bfa88ce7f0423d802ece1b3ea381e3c0 av-special-heading-h3 blockquote modern-quote  avia-builder-el-30  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>STAGE 1<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Video, Audio, DOoH <span class='special_amp'>&amp;<\/span> eSports<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-3hs4ls-e481de1a9afe0f81f13e94c3dee04dd0 avia_responsive_table avia-table-3'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-31  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>9:30  <\/th><td class=''><b>Begr\u00fc\u00dfung<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:40<\/th><td class=''>Social Media Advertising \u2013 Nutzungsprofile von Socialmediaplattformen und Kriterien f\u00fcr erfolgreiche Markenkommunikation<\/td><td class=''>Sarah Lee Schwartz, Senior Research Consultant  Brand &#038; Media Unit, eye square<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''>Digital Flyer \u2013 Neue Wege der Angebotskommunikation im mobilen Zeitalter<\/td><td class=''>Nelli Khorrami, Senior Manager Digital Brand Marketing Tchibo<br \/>\nClaudia Studtmann, Head of Sales Retail, Facebook Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:20<\/th><td class=''><b style=\"color: black;\">5 Minute Break<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:25<\/th><td class=''>Make Ads that cut through the noise<\/td><td class=''>Mirjam Swarowsky, Head of Teads Studio, Teads Baris Demirkol, Industry Director FMCG, Teads<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:05<\/th><td class=''><b style=\"color: black;\">Coffee &#038; Networking<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:50<\/th><td class=''>Addressing the unaddressable \u2013 Die erste intelligente Audio DMP <\/td><td class=''>Matthias Schenk, Leiter Publisher Management, RMS Radio Marketing Service <\/td><\/tr><tr class=''><th class='avia-desc-col'>12:30<\/th><td class=''><b style=\"color: black;\">5-Minute-Break<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:35<\/th><td class=''>Five Years \u2013 Vodafone, Content, Partnerships<\/td><td class=''>Jan K\u00f6nig, Managing Director, Wavemaker<br \/>\nFranziska D\u00fcchting, Head of Content Marketing &#038; Brand Engagement, Vodafone<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:55<\/th><td class=''>Think outside the box. Performance Marketing kann mehr, als Reisen zu verkaufen<\/td><td class=''>Kim Engels, Director Digital DACH, Reprise<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:15<\/th><td class=''><b>Lunch &#038; Networking<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:30<\/th><td class=''>Programmatic DOOH \u2013 wie es erfolgreich funktioniert<br \/>\n<\/td><td class=''>Tobias Hefele, Director Digital &#038; Innovation, Kinetic Worldwide Germany <\/td><\/tr><tr class=''><th class='avia-desc-col'>14:50<\/th><td class=''>Wirkungsbooster (D)OOH am Airport Frankfurt: Mit Omnichannel-Ansprache das n\u00e4chste Level der Customer Experience erreichen<\/td><td class=''>Martin Korosec, Gesch\u00e4ftsf\u00fchrer, Media Frankfurt<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:10<\/th><td class=''><b style=\"color: black;\">5-Minute-Break<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:15<\/th><td class=''><b style=\"color: black;\">Impuls<\/b><br \/>\nShell x League of Legends<\/td><td class=''>Saghi Froughivand, Loyalty &#038; Payment Manager DACH, Shell Deutschland Oil<br \/>\nDennis Goetze, Managing Director, MediaCom <\/td><\/tr><tr class=''><th class='avia-desc-col'>15:45<\/th><td class=''>Ende<\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-3 td:nth-of-type(0):before { content: ''; } .avia-table-3 td:nth-of-type(1):before { content: ''; } .avia-table-3 td:nth-of-type(2):before { content: ''; } <\/style><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2dwy8-36b3fd32bbf67140c151e88ff30c8240\">\n.av-layout-tab.av-m2dwy8-36b3fd32bbf67140c151e88ff30c8240{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-m2dwy8-36b3fd32bbf67140c151e88ff30c8240 av-animation-delay-container  avia-builder-el-32  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"stage-2\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-47kmng-1760d21c499aa95d8b4145888bf98dc5\">\n#top .av-special-heading.av-47kmng-1760d21c499aa95d8b4145888bf98dc5{\npadding-bottom:0;\n}\nbody .av-special-heading.av-47kmng-1760d21c499aa95d8b4145888bf98dc5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-47kmng-1760d21c499aa95d8b4145888bf98dc5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-47kmng-1760d21c499aa95d8b4145888bf98dc5 av-special-heading-h3 blockquote modern-quote  avia-builder-el-33  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>STAGE 2<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >K\u00fcnstliche Intelligenz <span class='special_amp'>&amp;<\/span> Adtech<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-lpnot4-329eb40894646c7b5e5e2428e833ea76 avia_responsive_table avia-table-4'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-34  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>9:30<\/th><td class=''><b>Begr\u00fc\u00dfung<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:40<\/th><td class=''>Brauchen wir aufgrund k\u00fcnstlicher Intelligenz eine neue Ethik?<\/td><td class=''>Nicolai Andersen, Partner, EMEA Leader Innovation and Head of The Garage, Deloitte<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''>Artificial Creativity:<br \/>\nEinsatzbereiche von K\u00fcnstlicher Intelligenz im Marketing, heute und morgen<\/td><td class=''>Klaus Schwab, Gesch\u00e4ftsf\u00fchrer und Partner, Plan.Net Gruppe <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:25<\/th><td class=''>Schneller, einfacher, bequemer: Hotelbuchung per Voice bei prizeotel!<\/td><td class=''>Tim Kahle, Gr\u00fcnder &#038; Gesch\u00e4ftsf\u00fchrer, 169 Labs<br \/>\nConstantin Rehberg, Chief Digital Officer, prizeotel <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''>KI in der Praxis: Wie ein digitaler Assistent die Kundenkommunikation von Geberit automatisiert<\/td><td class=''>Thomas Br\u00fcckle, Bereichsleiter Marketing, Geberit<br \/>\nFrederik Schr\u00f6der, Managing Director, Knowhere<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:05<\/th><td class=''><b style=\"color: black;\">Coffee &#038; Networking<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:50<\/th><td class=''>Passgenaues und strategisches Targeting mit Audience Data<\/td><td class=''>D\u00f6rthe Jans, Associate Director of Audience Data, YouGov<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:10<\/th><td class=''>Kunsthandwerk oder k\u00fcnstliche Intelligenz \u2013 wer legt sch\u00f6nere Daten-Mosaike?<br \/>\nWie KI und Data Science zusammen mit Datenintegration ROI schaffen<\/td><td class=''>Dr. Markus Eberl, Senior Director,<br \/>\nKantar Analytics Practice Deutschland<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:30<\/th><td class=''><b>5-Minute-Break<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:35<\/th><td class=''>10 Learnings from building Hamburg&#8217;s fastest growing Startup<\/td><td class=''><br \/>\nJonas Thiemann, Gesch\u00e4ftsf\u00fchrer, AppLike \u2013 ein Unternehmen von G+J<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:15<\/th><td class=''><b>Lunch &#038; Networking<\/b><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-4 td:nth-of-type(0):before { content: ''; } .avia-table-4 td:nth-of-type(1):before { content: ''; } .avia-table-4 td:nth-of-type(2):before { content: ''; } <\/style><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-87dkwg-46eed8cdda34dd032c56c0c1afeb04c3\">\n.av-layout-tab.av-87dkwg-46eed8cdda34dd032c56c0c1afeb04c3{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-87dkwg-46eed8cdda34dd032c56c0c1afeb04c3 av-animation-delay-container  avia-builder-el-35  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"stage-3\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3yxjaks-6e72291d81dc54bd4442b6dcaab70edf\">\n.flex_column.av-3yxjaks-6e72291d81dc54bd4442b6dcaab70edf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3yxjaks-6e72291d81dc54bd4442b6dcaab70edf av_three_fourth  avia-builder-el-36  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23ii4c-fca47546e9459e20032f8dbd9cc1a320\">\n#top .av-special-heading.av-23ii4c-fca47546e9459e20032f8dbd9cc1a320{\npadding-bottom:0;\n}\nbody .av-special-heading.av-23ii4c-fca47546e9459e20032f8dbd9cc1a320 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-23ii4c-fca47546e9459e20032f8dbd9cc1a320 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-23ii4c-fca47546e9459e20032f8dbd9cc1a320 av-special-heading-h3 blockquote modern-quote  avia-builder-el-37  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>STAGE 3<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HORIZONT Influencer Marketing Day<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xykai4-9256858d3f9fb7173925c4d4b9500f8f\">\n.flex_column.av-3xykai4-9256858d3f9fb7173925c4d4b9500f8f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3xykai4-9256858d3f9fb7173925c4d4b9500f8f av_one_fourth  avia-builder-el-38  el_after_av_three_fourth  el_before_av_table  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ju8h2e3z-2307453aaccb8623d6660e4e6dc3a89f\">\n.avia-image-container.av-ju8h2e3z-2307453aaccb8623d6660e4e6dc3a89f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ju8h2e3z-2307453aaccb8623d6660e4e6dc3a89f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ju8h2e3z-2307453aaccb8623d6660e4e6dc3a89f av-styling- avia-align-center  avia-builder-el-39  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4511 avia-img-lazy-loading-not-4511 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2019\/04\/Horizont-influencer_marketing_day_2019.png\" alt='' title='Horizont-influencer_marketing_day_2019'  height=\"495\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2019\/04\/Horizont-influencer_marketing_day_2019.png 700w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2019\/04\/Horizont-influencer_marketing_day_2019-600x424.png 600w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2019\/04\/Horizont-influencer_marketing_day_2019-260x185.png 260w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2019\/04\/Horizont-influencer_marketing_day_2019-450x318.png 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><\/div><div class='avia-data-table-wrap av-7r7vjk-a6986897b3a4091deab38a6409ce42d7 avia_responsive_table avia-table-5'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-40  el_after_av_one_fourth  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:30<\/th><td class=''>Begr\u00fc\u00dfung <\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:40<\/th><td class=''>State of the Industry 2019 \u2013 Trends &#038; im Influencer Marketing<\/td><td class=''>Robert Levenhagen, CEO Influencer DB<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''>Zwischen Entertainer und Werber: Wie Influencer unser Kaufverhalten beeinflussen  und k\u00fcnftig ver\u00e4ndern werden<\/td><td class=''>Susanne Arnoldy, Leader Digital Services Consulting   Europe, PwC<br \/>\nDr. Stephanie Rumpff, Head of Industry Development Europe, PwC<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:20<\/th><td class=''><b style=\"color: black;\">5-Minute-Break <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:25 <\/th><td class=''><b>Talk<\/b><br \/>\nZwischen kommerzieller Werbung, pers\u00f6nlicher Empfehlung und Kennzeichnungspflicht<\/td><td class=''>Vreni Frost, Bloggerin und Unternehmerin im Gespr\u00e4ch <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''>Rechtlich sicheres und verantwortliches Influencer Marketing: Kennzeichnung, Rechte und was  Unternehmen zu beachten haben <\/td><td class=''>Dr. Martin Gerecke, Fachanwalt f\u00fcr Urheber- und Medienrecht, CMS Hasche Sigle Partnerschaft von  Rechtsanw\u00e4lten und Steuerberatern <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:05<\/th><td class=''><b>Coffee &#038; Networking <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:50<\/th><td class=''><b style=\"color: black;\">Best Case:<\/b><br \/>\nIf you love Musik, you will love SEAT.<\/td><td class=''>Halima Ben-Hadj, Influencer Marketing &#038; Event Manager,  SEAT Deutschland<br \/>\nFabian Noethe, Managing Partner, Omnicom Media Group \/ FUSE<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:10<\/th><td class=''>aware: Wie die Malteser mit Content &#038; Influencer Marketing wirkungsvoll die junge Zielgruppe erreicht<\/td><td class=''>J\u00fcrgen Irlbacher, Gesch\u00e4ftsleiter Kreation, pilot Hamburg<br \/>\nDouglas Graf Saurma-Jeltsch, Gesch\u00e4ftsf\u00fchrender Vorstand, Malteser Hilfsdienst e.V.<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:30<\/th><td class=''><b style=\"color: black;\">5-Minute-Break<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:35<\/th><td class=''>The Influencer \u2018ABC\u2018 \u2013 Audience, Brand-Fit, Content<\/td><td class=''>Marcel Heinrich, Senior Influencer Marketing Manager, foodspring<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:55<\/th><td class=''><b style=\"color: black;\">Best Case:<\/b><br \/>\nAsics<\/td><td class=''>Jan Erik Kruse, Digital Community Manager EMEA, Asics Europe BV<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:15<\/th><td class=''><b>Lunch &#038; Networking <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:30<\/th><td class=''>Influencer Marketing von Luxusg\u00fctern <\/td><td class=''>Laura Wasmaier, Area Manager, Richemont Northern Europe <\/td><\/tr><tr class=''><th class='avia-desc-col'>14:50<\/th><td class=''>Wenn Influencer ihre eigenen Brands entwickeln \u2026<\/td><td class=''>Tanja Mehler, CEO, LOUD &#038; LOVD gemeinsam mit<br \/>\nVicky Heiler, Bloggerin und Chief Creative Officer von VIKTORIA LOUISE<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:10<\/th><td class=''><b style=\"color: black;\">5-Minute-Break <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:15<\/th><td class=''>Pop-up my world! \u2013 Wie OREO erfolgreiches Influencer Marketing gepr\u00e4gt hat<\/td><td class=''>Bert Kriewolt, Associate Marketing Director Biscuits DACHU, Mondelez International<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:35<\/th><td class=''><b style=\"color: black;\">1 Mio. Likes in 12 Stunden <\/b><br \/>\nDiese Influencer Kampagne hat fast jeder deutsche  zwischen 16 und 29 Jahren gesehen<\/td><td class=''>Pepe Wietholz, CCO, flow:fwd part of TalentWeb Pascal Kerouche, Fotograf<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:55<\/th><td class=''>5 Dinge, die wir heute \u00fcber Influencer Marketing gelernt haben<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:00 <\/th><td class=''><b style=\"color: black;\">Ende<\/b><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-5 td:nth-of-type(1):before { content: ''; } <\/style><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4492","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Days 2019 | Programm<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer der Digital Marketing Days 2019 in Hamburg erwartet Sie eine erstklassige Auswahl an Top-Speakern aus der Digital-Marketing-Szene. 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