{"id":5050,"date":"2020-06-30T16:53:12","date_gmt":"2020-06-30T16:53:12","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?page_id=5050"},"modified":"2020-10-12T15:09:32","modified_gmt":"2020-10-12T15:09:32","slug":"programm-2020","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2020\/","title":{"rendered":"Programm 2020"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1h71bls-3e689a4001df288e25e4248a398a34a5\">\n.avia-section.av-1h71bls-3e689a4001df288e25e4248a398a34a5{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1h71bls-3e689a4001df288e25e4248a398a34a5 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5050'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jipoxuf9-e329b4f5682380623ed24d3733756ae0\">\n#top .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0{\npadding-bottom:0;\ncolor:#0086d4;\nfont-size:90px;\n}\nbody .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag{\nfont-size:90px;\n}\n.av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .special-heading-inner-border{\nborder-color:#0086d4;\n}\n.av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jipoxuf9-e329b4f5682380623ed24d3733756ae0 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-1gudyuw-94bcdf794a3a7fba9877956740478679 main_color avia-section-small avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5050'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1gmficw-ccc01f3e4019421fd2ee6e0a83a75702 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gmficw-ccc01f3e4019421fd2ee6e0a83a75702\">\n.flex_column.av-1gmficw-ccc01f3e4019421fd2ee6e0a83a75702{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1gmficw-ccc01f3e4019421fd2ee6e0a83a75702 av_one_third  avia-builder-el-3  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1gjv720-e40994c27500aa64cb4d4d2cdeb042a5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n14. Oktober 2020<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1gaoka0-19d3b34729efd915bcd96e7aafbc9e84-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-1gaoka0-19d3b34729efd915bcd96e7aafbc9e84 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 14. Oktober 2020\"><span class='avia_iconbox_title' >Programm 14. Oktober 2020<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g6t1wg-a04979a8445ef8b265bfd6aa96fcbe44\">\n.flex_column.av-1g6t1wg-a04979a8445ef8b265bfd6aa96fcbe44{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1g6t1wg-a04979a8445ef8b265bfd6aa96fcbe44 av_one_third  avia-builder-el-6  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1fz1u7c-e3b3cecdf8d6c2f598301bf5ce4b4cc3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zweiter Tag<\/strong><br \/>\n15. Oktober 2020<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1fuwhns-b90e3611f5cec70aaccbcff5b7e32827-wrap avia-button-left  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-1fuwhns-b90e3611f5cec70aaccbcff5b7e32827 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 15. Oktober 2020\"><span class='avia_iconbox_title' >Programm 15. Oktober 2020<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1foqp3c-0257ca23611c4d97b6bb1c7be7c46a0e\">\n.flex_column.av-1foqp3c-0257ca23611c4d97b6bb1c7be7c46a0e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1foqp3c-0257ca23611c4d97b6bb1c7be7c46a0e av_one_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1fhlr3c-1111295f4d0790122d17ec99f47d8467 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Das gesamte Programm<\/strong><br \/>\nals PDF<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1fef308-16945599bc18285275331597bb68f1d6-wrap avia-button-left  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/10\/dfvcg_DMDTOVI2020_Prog_A5_web.pdf'  class='avia-button av-1fef308-16945599bc18285275331597bb68f1d6 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Programm PDF Download\"><span class='avia_iconbox_title' >Programm PDF Download<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1f9ddc8-9e85db8588faff5e5ab6a8ec47e14dfd main_color avia-section-default avia-no-shadow  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5050'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2ywbkxc-6277e621c97ccd7bd3d50d2b24fc35d8\">\n#top .av-special-heading.av-k2ywbkxc-6277e621c97ccd7bd3d50d2b24fc35d8{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-k2ywbkxc-6277e621c97ccd7bd3d50d2b24fc35d8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k2ywbkxc-6277e621c97ccd7bd3d50d2b24fc35d8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-k2ywbkxc-6277e621c97ccd7bd3d50d2b24fc35d8 .av-special-heading-tag{\nfont-size:41px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-k2ywbkxc-6277e621c97ccd7bd3d50d2b24fc35d8 .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-k2ywbkxc-6277e621c97ccd7bd3d50d2b24fc35d8 .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-k2ywbkxc-6277e621c97ccd7bd3d50d2b24fc35d8 av-special-heading-h1 blockquote modern-quote  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >HORIZONT Digital Marketing Days 2020<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1et43w8-5f94b09b4af942eed6f001c616bb46bc\">\n#top .av_textblock_section.av-1et43w8-5f94b09b4af942eed6f001c616bb46bc .avia_textblock{\nfont-size:19px;\n}\n<\/style>\n<section  class='av_textblock_section av-1et43w8-5f94b09b4af942eed6f001c616bb46bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Auf dem Digital Marketing-Jahrestreff pr\u00e4sentieren sich Top-Marketingentscheider, Digital-Profis sowie Techies und Innovationstreiber.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-52cde0-3f8f651887079d35ba54698bcc954be9 main_color avia-section-default avia-no-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5050'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eyldxve-532dad2930e4c8f78011a0ea155e8afe\">\n#top .av-special-heading.av-eyldxve-532dad2930e4c8f78011a0ea155e8afe{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-eyldxve-532dad2930e4c8f78011a0ea155e8afe .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-eyldxve-532dad2930e4c8f78011a0ea155e8afe .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-eyldxve-532dad2930e4c8f78011a0ea155e8afe .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-eyldxve-532dad2930e4c8f78011a0ea155e8afe .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-eyldxve-532dad2930e4c8f78011a0ea155e8afe av-special-heading-h2 blockquote modern-quote  avia-builder-el-16  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ecqpj4-13dbe71b6ee80550bbe6eeee0372ef29\">\n.flex_column.av-1ecqpj4-13dbe71b6ee80550bbe6eeee0372ef29{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ecqpj4-13dbe71b6ee80550bbe6eeee0372ef29 av_one_fourth  avia-builder-el-17  el_after_av_heading  el_before_av_one_fourth  no-print first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186\">\n.avia-image-container.av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186 .av-caption-image-overlay-bg{\nopacity:0.8;\nbackground-color:#005291;\n}\n.avia-image-container.av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:13px;\n}\n<\/style>\n<div  class='avia-image-container av-1e8jmhk-a8d7f3dac3a3db474f1d2647671a4186 av-styling-circle avia-align-left  avia-builder-el-18  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><strong>Volker Sch\u00fctz<\/strong><br \/>\nChefredakteur, HORIZONT<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3644 avia-img-lazy-loading-not-3644 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_.png\" alt='Digital Marketing Days 2018 Moderator Volker Sch\u00fctz' title='digital-marketing-days-2018-moderation-schuetz-volker_'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_.png 800w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-120x120.png 120w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-600x600.png 600w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-768x768.png 768w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-36x36.png 36w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-180x180.png 180w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-705x705.png 705w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-schuetz-volker_-450x450.png 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e2fqlc-064ad075810eeb927bf458101d988f2c\">\n.flex_column.av-1e2fqlc-064ad075810eeb927bf458101d988f2c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1e2fqlc-064ad075810eeb927bf458101d988f2c av_one_fourth  avia-builder-el-19  el_after_av_one_fourth  el_before_av_one_fourth  no-print flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dsulfs-601634824c8e447c72f3aae6ba51fd27\">\n.avia-image-container.av-1dsulfs-601634824c8e447c72f3aae6ba51fd27 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1dsulfs-601634824c8e447c72f3aae6ba51fd27 .av-caption-image-overlay-bg{\nopacity:0.8;\nbackground-color:#005291;\n}\n.avia-image-container.av-1dsulfs-601634824c8e447c72f3aae6ba51fd27 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:13px;\n}\n<\/style>\n<div  class='avia-image-container av-1dsulfs-601634824c8e447c72f3aae6ba51fd27 av-styling-circle avia-align-left  avia-builder-el-20  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><strong>Anja Sturm<\/strong><br \/>\nRedaktion HORIZONT<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3645 avia-img-lazy-loading-not-3645 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja.jpg\" alt='Digital Marketing Days 2018 Moderatorin Anja Sturm' title='digital-marketing-days-2018-moderation-sturm-anja'  height=\"579\" width=\"579\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja.jpg 579w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja-120x120.jpg 120w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja-36x36.jpg 36w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja-180x180.jpg 180w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/04\/digital-marketing-days-2018-moderation-sturm-anja-450x450.jpg 450w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e2fqlc-064ad075810eeb927bf458101d988f2c\">\n.flex_column.av-1e2fqlc-064ad075810eeb927bf458101d988f2c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1e2fqlc-064ad075810eeb927bf458101d988f2c av_one_fourth  avia-builder-el-21  el_after_av_one_fourth  avia-builder-el-last  no-print flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dsulfs-1ba2ac275b4fe4cffb0a9035ef893cf8\">\n.avia-image-container.av-1dsulfs-1ba2ac275b4fe4cffb0a9035ef893cf8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1dsulfs-1ba2ac275b4fe4cffb0a9035ef893cf8 .av-caption-image-overlay-bg{\nopacity:0.8;\nbackground-color:#005291;\n}\n.avia-image-container.av-1dsulfs-1ba2ac275b4fe4cffb0a9035ef893cf8 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:13px;\n}\n<\/style>\n<div  class='avia-image-container av-1dsulfs-1ba2ac275b4fe4cffb0a9035ef893cf8 av-styling-circle avia-align-left  avia-builder-el-22  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p><strong>Ingo Rentz<\/strong><br \/>\nRedaktion HORIZONT<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5426 avia-img-lazy-loading-not-5426 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rentz_Ingo_Digital-Marketing-Days_2020-1.jpg\" alt='' title='Rentz_Ingo_Digital Marketing Days_2020'  height=\"400\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rentz_Ingo_Digital-Marketing-Days_2020-1.jpg 400w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rentz_Ingo_Digital-Marketing-Days_2020-1-120x120.jpg 120w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rentz_Ingo_Digital-Marketing-Days_2020-1-36x36.jpg 36w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rentz_Ingo_Digital-Marketing-Days_2020-1-180x180.jpg 180w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-1drk7oo-25aa1941aa1990199a5c0a96d8ca3395 main_color avia-section-default avia-no-shadow  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5050'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ztnyx6-997462379a2b69c29e91fa825aa8c113\">\n#top .av-special-heading.av-5ztnyx6-997462379a2b69c29e91fa825aa8c113{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-5ztnyx6-997462379a2b69c29e91fa825aa8c113 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-5ztnyx6-997462379a2b69c29e91fa825aa8c113 .av-subheading{\nfont-size:21px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5ztnyx6-997462379a2b69c29e91fa825aa8c113 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5ztnyx6-997462379a2b69c29e91fa825aa8c113 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5ztnyx6-997462379a2b69c29e91fa825aa8c113 av-special-heading-h2 blockquote modern-quote  avia-builder-el-24  el_before_av_table  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>Erster Tag:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Mittwoch, 14. Oktober 2020<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1dcmhns-c0d5ba7612a5c6d8d1a9f84a88b370e2 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-25  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>WAKE-UP<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><b>Business Breakfast @ DMD20<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''>Er\u00f6ffnung und Begr\u00fc\u00dfung <\/td><td class=''>Moderation:<br \/>\n<b>Volker Sch\u00fctz<\/b>, Chefredakteur, HORIZONT<br \/>\n<b>Anja Sturm<\/b>, Redaktion, HORIZONT<br \/>\n<b>Ingo Rentz<\/b>, Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Krisenjahr 2020 \u2013 Herausforderung und Chance zugleich?<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:10<\/th><td class=''><b style=\"color: black;\">Er\u00f6ffnungskeynote<\/b><br \/>\n<b>Never waste a Crisis<\/b><br \/>\nWas Marken aus der Krise f\u00fcr die Zukunft lernen k\u00f6nnen. Alexander Kovrigin sortiert die bisherigen Studienerkenntnisse und gibt Markenverantwortlichen ein Tool-Kit f\u00fcr das Post-Corona Marketing.<\/td><td class=''><b>Alexander (Sascha) Kovrigin<\/b>, Site Manager &amp; Innovation Strategist, Grabarz JMP <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:35<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:40<\/th><td class=''><b style=\"color: black;\">Panel<\/b><br \/>\nKundenbeziehungen in der Post-Corona-Zeit \u2013 Neue Strategien f\u00fcr komplexe Ziele<\/td><td class=''><b>Justina Rokita<\/b>, Chief Marketing Officer, MOIA<br \/>\n<b>Steve Plesker<\/b>, Gesch\u00e4ftsf\u00fchrer Markt\/Produkte, AOK-Bundesverband<br \/>\n<b>J\u00fcrgen Kornmann<\/b>, Leiter Marketing &amp; PR, Deutsche Bahn AG<br \/>\nModeration: <b>Volker Sch\u00fctz<\/b>, Chefredakteur, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:15<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Digitalismus: Bessere Rahmenbedingungen f\u00fcr jeden Menschen<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:20<\/th><td class=''><b>Digitalismus: Die Utopie einer neuen Gesellschaftsform in Zeiten der Digitalisierung<\/b><\/td><td class=''><b>Daniel Rebhorn<\/b>, Co-Founder und Managing Partner, diconium <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:45<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:50<\/th><td class=''><b>Lunch &amp; Networking @ DMD20<\/b><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Digital Purpose und Transformation: Business-Modelle neu gedacht<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:00<\/th><td class=''><b>Talk<\/b><br \/>\n\u201eAttitude matters\u201c, Haltung z\u00e4hlt<br \/>\n<\/td><td class=''><b>Dr. Dominik Matyka<\/b>, Chief Advisor DMEXCO, Investor, Unternehmer<br \/>\nim Gespr\u00e4ch mit<br \/>\n<b>Maike Abel<\/b>, Head of Media Communication &amp; Content, Nestl\u00e9 Deutschland<br \/>\n<b>Jolanda Schwirtz<\/b>, Corporate Marketing &amp; Digital Transformation, Nestl\u00e9 Deutschland<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:25<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:30<\/th><td class=''><b>Talk<\/b><br \/>\nTreiber der Zukunft im Marketing &#8211; aus Sicht der Agenturen<\/p>\n<\/td><td class=''><b>Kim Alexandra Notz<\/b>, Managing Partner, KNSKB+<br \/>\nIm Gespr\u00e4ch mit HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>13:50<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.55<\/th><td class=''><b>Good-bye Marlboro! Unsere Vision einer rauchfreien Zukunft<\/b><br \/>\nChancen und Herausforderungen im Marketing eines Tabakkonzerns<\/td><td class=''><b>Thorsten Scheib<\/b>, Gesch\u00e4ftsf\u00fchrer Marketing, Philip Morris <\/td><\/tr><tr class=''><th class='avia-desc-col'>14:20<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:25<\/th><td class=''><b> CMP, W3C, IDFA &#8211; Mit Trusted Data erfolgreich durch den Privacy-Dschungel<\/b><\/p>\n<\/td><td class=''><b>Christopher Reher<\/b>, Director Data Strategy &amp; Products, Media Impact<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:55<\/th><td class=''><b>Coffee-Break &amp; Networking @ DMD20<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Voice first: Audio &amp; Podcasts im digitalen Marketing<br \/>\n<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:45<\/th><td class=''><b>Impuls<\/b><br \/>\n\u00dcberblick \u00fcber den Podcast-Markt<\/td><td class=''><b>Steffen Hopf<\/b>, Gesch\u00e4ftsf\u00fchrer, Julep Media <\/td><\/tr><tr class=''><th class='avia-desc-col'>16:05<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:15<\/th><td class=''><b>Forever Young! &#8211; Forever Podcast?<\/b><\/td><td class=''><b>Nils Behrens<\/b>, CMO, Lanserhof Group<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:35<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Cool Down<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:45<\/th><td class=''><b>Podcast-Talk<\/b><br \/>\nAutomobilmarketing \u2013 Wie Corona die Kommunikation und das Marketing ver\u00e4ndert!? <\/td><td class=''><b>Sascha Pallenberg<\/b>, Head of Digital Transformation, Daimler AG<br \/>\nIm Gespr\u00e4ch mit <b>Ingo Rentz<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>17:25<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>17:30<\/th><td class=''><b>SumUp &amp; Abschluss des ersten Tages <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>ab 18.00<\/th><td class=''><b> Get-together <\/b><\/td><td class=''><b>Genie\u00dfen Sie den Abend mit Teilnehmern der HORIZONT Digital Marketing Days und von HORIZONT Total Video. Gemeinsam lassen wir den Abend ausklingen im StrandPauli<\/b><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-zulelk-f56acd986d9ec6cd89169bc9d19b6e2b main_color avia-section-default avia-no-shadow  avia-builder-el-26  el_after_av_section  el_before_av_heading  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5050'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kc28t17f-2c8ef226c8350bc8bf5ac5701b5a6b2d\">\n#top .av-special-heading.av-kc28t17f-2c8ef226c8350bc8bf5ac5701b5a6b2d{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kc28t17f-2c8ef226c8350bc8bf5ac5701b5a6b2d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kc28t17f-2c8ef226c8350bc8bf5ac5701b5a6b2d .av-subheading{\nfont-size:21px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kc28t17f-2c8ef226c8350bc8bf5ac5701b5a6b2d .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kc28t17f-2c8ef226c8350bc8bf5ac5701b5a6b2d .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kc28t17f-2c8ef226c8350bc8bf5ac5701b5a6b2d av-special-heading-h2 blockquote modern-quote  avia-builder-el-27  avia-builder-el-no-sibling  av-linked-heading'><div class='av-subheading av-subheading_above'><p>Zweiter Tag:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Donnerstag, 15. Oktober 2020<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5050'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a2c8fc922e59c8274545c8795c78434e\">\n#top .av-special-heading.av-av_heading-a2c8fc922e59c8274545c8795c78434e{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-a2c8fc922e59c8274545c8795c78434e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a2c8fc922e59c8274545c8795c78434e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-a2c8fc922e59c8274545c8795c78434e .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-a2c8fc922e59c8274545c8795c78434e .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a2c8fc922e59c8274545c8795c78434e av-special-heading-h3 blockquote modern-quote  avia-builder-el-28  el_after_av_section  el_before_av_table  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Zwei parallele Stages:<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-3hs4ls-180a81b8320b187ca1968eccac1ca12c avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-29  el_after_av_heading  el_before_av_tab_section  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>9:00\u20139.30<\/th><td class=''><strong>Business Breakfast<\/strong><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: '9:00\u20139.30'; } <\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zezi7c-1ed0210129bbf952ce6ee9a3afcdc856\">\n.av-tab-section-outer-container.av-zezi7c-1ed0210129bbf952ce6ee9a3afcdc856 .av-tab-section-tab-title-container{\nbackground-color:#000000;\n}\n#top .av-tab-section-outer-container.av-zezi7c-1ed0210129bbf952ce6ee9a3afcdc856 .av-section-tab-title{\ncolor:#ffffff;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-30  el_after_av_table  avia-builder-el-last  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-zezi7c-1ed0210129bbf952ce6ee9a3afcdc856'><div class='av-tab-section-tab-title-container avia-tab-title-padding-small av-custom-tab-color' role='tablist'><a href='#stage-1' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-zbc84g-00370802156e9ae8437bf3faa0c3ebd4 av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Stage 1<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#stage-2' data-av-tab-section-title='2' class='av-section-tab-title  av-m2dwy8-36b3fd32bbf67140c151e88ff30c8240 av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Stage 2<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:200vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zbc84g-00370802156e9ae8437bf3faa0c3ebd4\">\n.av-layout-tab.av-zbc84g-00370802156e9ae8437bf3faa0c3ebd4{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-zbc84g-00370802156e9ae8437bf3faa0c3ebd4 av-animation-delay-container  avia-builder-el-31  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"stage-1\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-5ef7af76c4a3234f139fb33f897e763a\">\n#top .av-special-heading.av-av_heading-5ef7af76c4a3234f139fb33f897e763a{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-5ef7af76c4a3234f139fb33f897e763a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-5ef7af76c4a3234f139fb33f897e763a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-5ef7af76c4a3234f139fb33f897e763a av-special-heading-h3 blockquote modern-quote  avia-builder-el-32  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>STAGE 1<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Tech, Daten, Kreation: Best Cases im Digital Marketing<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-3hs4ls-0b46c4727b1d45397f21e4afae6637eb avia_responsive_table avia-table-3'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-33  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>9:30 <\/th><td class=''><b>Intro<\/b><\/td><td class=''><b>Volker Sch\u00fctz<\/b>, Chefredakteur, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>9:40<\/th><td class=''><b>Digital Individual Pricing<\/b> \u2013 Digitale Plattformen als Chance f\u00fcr mehr Customer-Centricity im Preismanagement <\/td><td class=''><b>Dr. Kai Adolphs<\/b>, Director Pricing Expertise, Kantar GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:05<\/th><td class=''><b>Beyond weather targeting<\/b> \u2013 Kampagnenoptimierung mit Produkt-Wetter-Indizes<\/td><td class=''><b>Dr. Stefan Bornemann<\/b>, COO, wetter.com<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:25<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:30<\/th><td class=''><b>Warum Performance Kampagnen in Premium-Umfelder geh\u00f6ren.<\/b><br \/>\nSo geht Traffic Acquisition &#8211; ein Best Case<\/td><td class=''><b>Svenja Schmees<\/b>, Head of Performance, Teads<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:50<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:55<\/th><td class=''><b>Coffee-Break &amp; Networking @ DMD20<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:30<\/th><td class=''>TikTok Brand Report: Welche Marken sind bereits erfolgreich und warum?<br \/>\n<\/td><td class=''><b>Lukas Heining &amp; Sven Oechler<\/b>, CEOs &amp; Founder VIBRAND Media <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:50<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:55<\/th><td class=''><b>Beyond Native:<\/b> Content Marketing auf einer deutschen Video-On-Demand-Platform. Eine Multichannel-Kampagne f\u00fcr \u201eIt\u2019s a Match &#8211; Die DUREX Serie\u201c<br \/>\n<\/td><td class=''><b>Bastian Schw\u00e4rmer<\/b>, Managing Director Digital Transformation, Initiative<br \/>\n<b>Diana Grimm<\/b>, Group Head Communications Design, Initiative<br \/>\n<b>Jennifer Feustel<\/b>, Category Marketing Manager Sexual Wellbeing, Reckitt Benckiser<br \/>\n<b>Prisca Jansche<\/b>, Senior Media Manager, Reckitt Benckiser<\/p>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:15<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:20<\/th><td class=''><b>Ohne Upskilling und Reskilling auf Dauer im Digital Marketing und in Social Media erfolgreich?<\/b><\/td><td class=''><b>Prof. Dr. Christopher Jahns<\/b>, Founder und CEO, XU Group<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:35<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:40<\/th><td class=''><b>Lunch &amp; Networking @ DMD20<\/b><\/p>\n<p><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b>Best Cases powered by OMG<\/b><\/td><td class=''>Moderation:<br \/>\n<b>Klaus-Peter Schulz<\/b>, Sprecher und Gesch\u00e4ftsf\u00fchrer, Organisation der Mediaagenturen (OMG)<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:30<\/th><td class=''><b>E-Commerce Sichtbarkeit auf Marktpl\u00e4tzen:<\/b><br \/>\nWarum es nicht immer Amazon sein muss<\/td><td class=''><b>Mira London<\/b>, Director E-Commerce, MediaCom Agentur f\u00fcr Media-Beratung GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:50<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:55<\/th><td class=''><b>#RelatedToAustria<\/b><\/td><td class=''><b>Karin Libowitzky<\/b>, CEO Vizeum Deutschland <\/td><\/tr><tr class=''><th class='avia-desc-col'>14:15<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:20<\/th><td class=''><b>Werben nicht Verfolgen<\/b> \u2013 Ohne Cookies, aber mit smarten Daten zu wirksamerer Werbung<\/td><td class=''><b>Sascha Dolling<\/b>, Managing Partner, OMD Hamburg<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:40<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''><b>Darwinismus im digitalen Marketing:<\/b> Mammut, S\u00e4belzahntiger und jetzt der Cookie &#8211; welche neuen, angepassten L\u00f6sungsans\u00e4tze zum Ersatz der 3rd Party Cookies sind bereits einsatzf\u00e4hig?<\/td><td class=''><b>Robert Jacobi<\/b>, Head of Activation DE, Essence<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:05<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:15<\/th><td class=''><b>Abschluss der B\u00fchne<\/b><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-3 td:nth-of-type(1):before { content: '9:30 '; } <\/style><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2dwy8-36b3fd32bbf67140c151e88ff30c8240\">\n.av-layout-tab.av-m2dwy8-36b3fd32bbf67140c151e88ff30c8240{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-m2dwy8-36b3fd32bbf67140c151e88ff30c8240 av-animation-delay-container  avia-builder-el-34  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"stage-2\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-4f62255ea78e0d99ada661bf50a4b78d\">\n#top .av-special-heading.av-av_heading-4f62255ea78e0d99ada661bf50a4b78d{\npadding-bottom:0;\n}\nbody .av-special-heading.av-av_heading-4f62255ea78e0d99ada661bf50a4b78d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-4f62255ea78e0d99ada661bf50a4b78d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-4f62255ea78e0d99ada661bf50a4b78d av-special-heading-h3 blockquote modern-quote  avia-builder-el-35  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>STAGE 2<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >New Work und Social Media<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-lpnot4-6514b86b301ab0bcac49778593cf7c41 avia_responsive_table avia-table-4'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-36  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>New Work: Weniger Hierachien und mehr Flexibilit\u00e4t<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:30<\/th><td class=''><b>Intro<\/b><\/td><td class=''><b>Anja Sturm<\/b>, Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>9:45<\/th><td class=''><b>Keynote<\/b><br \/>\nNew Work: (Eigen-)Verantwortung und Freiheit neu definiert \u2013 Die Selbstorganisation als Erfolgsmodell!<\/p>\n<ul>\n<li>New Work need Inner Work<\/li>\n<li>Keine Hierachien und mehr Flexibilit\u00e4t<\/li>\n<li>Unternehmer im Unternehmen<\/li>\n<\/ul>\n<p><\/td><td class=''><b>Cordelia R\u00f6ders-Arnold<\/b>, New Work &amp; Head of Menstruation 2.0, einhorn<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:10<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:20<\/th><td class=''><b>Fail and Learn<\/b><br \/>\nWie ich meine Rolle im Unternehmen gefunden und dabei gelernt habe<\/td><td class=''><b>Niklas Heinen<\/b>, Unternehmer &amp; Inspirator<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:55<\/th><td class=''><b>Best Case<\/b><br \/>\nNeue Wege entstehen, indem wir sie gehen<br \/>\nCHAN: 2 woman 2 lives 1 Job<\/td><td class=''><b>Christiane Haasis<\/b> und <b>Angela Nelissen<\/b>, Vice President Refreshment DACH, Unilever<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:25<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:30<\/th><td class=''><b>Coffee-Break &amp; Networking @ DMD20<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Markenbildung: Neue Strategien f\u00fcr Social Media\u2013Plattformen<\/strong><\/td><td class=''>Moderation: <b>Ingo Rentz<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><b>Keynote<\/b><br \/>\nRealtime Marketing, Community Management und Influencer Relations \u2013 so geht Social Media bei SIXT!<\/td><td class=''><b>Norbert Brema<\/b>, Global Lead Social Media, SIXT <\/td><\/tr><tr class=''><th class='avia-desc-col'>12:20<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:25<\/th><td class=''><b>Impuls<\/b><br \/>\nMarkenbildung \u00fcber verschiedene Dimensionen<br \/>\nWie Unternehmen ihr Markenversprechen nicht nur in der physischen Welt sondern auch in neuen Dimensionen \u2013 wie AR und VR \u2013 authentisch erlebbar machen<br \/>\n<\/td><td class=''><b>Marie-Eve Schr\u00f6der<\/b>, Director of Sales DACH, Facebook <\/td><\/tr><tr class=''><th class='avia-desc-col'>12:45<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:45<\/th><td class=''><b>Impuls<\/b><br \/>\nTikTok Superstars! Insights, Data und Best Cases, die dabei helfen, die Plattform zu verstehen und nativ zu bespielen<\/td><td class=''><b>Philip Papendieck<\/b>, Founder &amp; CEO, Intermate<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:05<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:10<\/th><td class=''><b>Panel<\/b><br \/>\nWorauf es f\u00fcr Brands im Social Media Marketing heutzutage ankommt!<\/td><td class=''><b>Caroline Drucker<\/b>, Director EMEA Strategic Partnerships, Instagram<br \/>\n<b>G\u00f6tz Trillhaas<\/b>, Managing Director DACH, Snap Inc.<br \/>\n<b>Jolanta Baboulidis<\/b>, Gesch\u00e4ftsf\u00fchrerin, Twitter Deutschland<br \/>\n<b>Thomas Wlazik<\/b>, Managing Director Global Business Solutions, TikTok Deutschland<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:45<\/th><td class=''><b>Lunch &amp; Networking @ DMD20<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:25<\/th><td class=''><b>Impuls<\/b><br \/>\nGenZ und ihre Plattformen \u2013 Wo ist der Place to be? <\/td><td class=''><b>Neil Heinisch<\/b>, Co-Founder, PlayTheHype <\/td><\/tr><tr class=''><th class='avia-desc-col'>14:40<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''><b>Insta Shopping Fever \u2013 wie Social Media ein neues Shoppingerlebnis schafft<\/b><\/td><td class=''><b>Dr. Matthias Rothensee<\/b>, Research Director, eye square<br \/>\n<b>Lisa Marie Gr\u00f6ticke<\/b>, Research Consultant, eye square<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:05<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:15<\/th><td class=''><b>Abschluss der B\u00fchne<\/b><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-4 td:nth-of-type(1):before { content: ''; } <\/style><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5050","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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