{"id":5930,"date":"2021-07-05T14:00:27","date_gmt":"2021-07-05T14:00:27","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?page_id=5930"},"modified":"2022-02-03T07:54:53","modified_gmt":"2022-02-03T07:54:53","slug":"programm-2021","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2021\/","title":{"rendered":"Programm 2021"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1h71bls-3e689a4001df288e25e4248a398a34a5\">\n.avia-section.av-1h71bls-3e689a4001df288e25e4248a398a34a5{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1h71bls-3e689a4001df288e25e4248a398a34a5 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_tab_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5930'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jipoxuf9-00a90578666142d2b25c4f21043459a9\">\n#top .av-special-heading.av-jipoxuf9-00a90578666142d2b25c4f21043459a9{\npadding-bottom:0;\ncolor:#ffffff;\nfont-size:90px;\n}\nbody .av-special-heading.av-jipoxuf9-00a90578666142d2b25c4f21043459a9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jipoxuf9-00a90578666142d2b25c4f21043459a9 .av-special-heading-tag{\nfont-size:90px;\n}\n.av-special-heading.av-jipoxuf9-00a90578666142d2b25c4f21043459a9 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av-subheading_above'><p>HORIZONT Digital Marketing Days und Total Video 2021<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm 2021<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-2  el_after_av_section  avia-builder-el-last  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-zezi7c-2acbd0caa231cc61d47050dd36b8bb4d'><div class='av-tab-section-tab-title-container avia-tab-title-padding-default' role='tablist'><a href='#av-tab-section-1-1-link' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-zbc84g-0b71bdecbb2c38c1509d92eece389279 av-tab-no-icon av-tab-with-image noHover  av-tab-without-text ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'><\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#av-tab-section-1-2-link' data-av-tab-section-title='2' class='av-section-tab-title  av-zbc84g-24d339e57573247737053ccaa146a8e3 av-tab-no-icon av-tab-with-image noHover  av-tab-without-text ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/01\/ToVi-2021-web-800x800px-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'><\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:200vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zbc84g-0b71bdecbb2c38c1509d92eece389279\">\n.av-layout-tab.av-zbc84g-0b71bdecbb2c38c1509d92eece389279{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-zbc84g-0b71bdecbb2c38c1509d92eece389279 av-animation-delay-container  avia-builder-el-3  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"av-tab-section-1-1\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p><div class='flex_column_table av-kqqolstb-cc342435d463d1197ac05c1c94ecacb5 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqqolstb-cc342435d463d1197ac05c1c94ecacb5\">\n.flex_column.av-kqqolstb-cc342435d463d1197ac05c1c94ecacb5{\nborder-radius:0px 0px 0px 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(max-width: 767px){ \n#top #wrap_all .av-special-heading.av-k2ywbkxc-efe1cc2e06aba8009e17ea9f9a9ffc03 .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-k2ywbkxc-efe1cc2e06aba8009e17ea9f9a9ffc03 .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-k2ywbkxc-efe1cc2e06aba8009e17ea9f9a9ffc03 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  avia-builder-el-no-sibling  av-linked-heading'><div class='av-subheading av-subheading_above'><p>HORIZONT<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Digital Marketing Days 2021<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f61tvsa-e260792f4c899986032656db475447a3\">\n.flex_column.av-f61tvsa-e260792f4c899986032656db475447a3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-f61tvsa-e260792f4c899986032656db475447a3 av_one_fifth  avia-builder-el-6  el_after_av_four_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqqolosd-f392684856e30a3c5e85e7cb01101104\">\n.avia-image-container.av-kqqolosd-f392684856e30a3c5e85e7cb01101104 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kqqolosd-f392684856e30a3c5e85e7cb01101104 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kqqolosd-f392684856e30a3c5e85e7cb01101104 av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6061 avia-img-lazy-loading-not-6061 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px.png\" alt='' title='dmd-2021-web-800x800px'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px.png 800w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px-600x600.png 600w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px-120x120.png 120w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px-768x768.png 768w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px-36x36.png 36w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px-180x180.png 180w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/05\/dmd-2021-web-800x800px-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='hr av-2zav7u-340263b2005704e4360f66b33542725f hr-default  avia-builder-el-8  el_after_av_one_fifth  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f52misa-7c9c3d9e7a2b89d75dbe86dc3b3db11e\">\n#top .av-special-heading.av-f52misa-7c9c3d9e7a2b89d75dbe86dc3b3db11e{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-f52misa-7c9c3d9e7a2b89d75dbe86dc3b3db11e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-f52misa-7c9c3d9e7a2b89d75dbe86dc3b3db11e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-f52misa-7c9c3d9e7a2b89d75dbe86dc3b3db11e .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-f52misa-7c9c3d9e7a2b89d75dbe86dc3b3db11e .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-f52misa-7c9c3d9e7a2b89d75dbe86dc3b3db11e av-special-heading-h3 blockquote modern-quote  avia-builder-el-9  el_after_av_hr  el_before_av_table  av-linked-heading'><div class='av-subheading av-subheading_above'><p>Erster Tag:<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Montag, 20. September 2021<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-1dcmhns-254a761d2002b143e3a8acd4ae46fa9b avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-10  el_after_av_heading  el_before_av_hr  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><b>Welcome-Coffee @HORIZONT Digital Marketing Days &amp; HORIZONT Total Video<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''>Begr\u00fc\u00dfung <\/td><td class=''><b>Ingo Rentz,<\/b> Redaktion, HORIZONT<br \/>\n<b>Santiago Campillo-Lundbeck,<\/b> Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Krise oder Treiber: Wie es nach Corona im digitalen Marketing weitergeht<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:15<\/th><td class=''><strong>Opening Keynote<\/strong><br \/>\n<b>Challenge accepted!<\/b><br \/>\nTransformation zur Plattform, Marktver\u00e4nderungen, Lehren aus der Corona-Krise \u2013 die Herausforderungen f\u00fcr OTTOs Marketing sind vielf\u00e4ltig \u2013 und spannend! Alexander Rohwer, Leiter Strategy &amp; Brand beim Hamburger E-Commerce-Unternehmen OTTO, gibt einen Einblick in aktuelle Themen und die Markenarbeit seines Teams.<\/td><td class=''><b>Alexander Rohwer<\/b>, Leiter Strategy &amp; Brand, OTTO <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:55<\/th><td class=''><strong>CMO-Talk<\/strong><br \/>\n<b>Digitalpush in der Krise \u2013 Wie CMOs das neue Momentum nutzen<\/b><\/td><td class=''><b>Katharina Hauke<\/b>, Gesch\u00e4ftsf\u00fchrerin, Lieferando.de<br \/>\n<b>Malte Dammann<\/b>, Gesch\u00e4ftsf\u00fchrer Vermarktung, Alfred Ritter GmbH &amp; Co. KG<br \/>\n<b>Alexander Ewig,<\/b> SVP Marketing &amp; Sales, AIDA<br \/>\n<b>Christina Herzog,<\/b> Direktorin Marketing &amp; \u00d6ffentlichkeitsarbeit, Hyundai Motor Deutschland<br \/>\n<b>Moderation: Santiago Campillo-Lundbeck,<\/b> Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:45<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11.50<\/th><td class=''><strong>Networking-Lunch-Break <\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Social Selling \u2013 Neue Wege und alte H\u00fcrden f\u00fcr mehr Absatz<br \/>\n<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.10<\/th><td class=''><strong>Live Creation Part I<\/strong><br \/>\n<b>TikTok Live Creation | A real case<\/b><br \/>\nWir pr\u00e4sentieren live einen TikTok Best Case &#8211; indem wir ihn live kreieren! 100% spontan. 100% echt. Seid bei dieser Challenge live dabei! Intermate und Truemates werden gemeinsam mit einem TikTok Creator live on Stage einen fiktiven TikTok Case bearbeiten. Von der Kreation, der Produktion von Content bis hin zur Aussteuerung.<\/td><td class=''><b>Philip Papendieck,<\/b> Co-Founder \/ CEO, Intermate<br \/>\n<b>Philipp Wolff, <\/b>Co-Founder \/ CEO, Truemates<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.40<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b>Macht die Augen auf!<\/b><br \/>\nWelchen Einfluss Hate Speech und Fake News auf unsere Branche haben \u2013 und wie wir endlich Verantwortung \u00fcbernehmen k\u00f6nnen.<\/td><td class=''><b>Stefanie Tannrath,<\/b> CEO, UM Deutschland <\/td><\/tr><tr class=''><th class='avia-desc-col'>14.00<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Wie umgehen mit Hass in Social Media?<\/b><br \/>\nDas Beispiel Veganz<\/td><td class=''><b>Moritz M\u00f6ller,<\/b> Leiter Marketing, Veganz Group<br \/>\nim Talk mit Ingo Rentz, Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.20<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Social Commerce<\/b><br \/>\n&#8211; Power of Personalized Marketing<br \/>\n<\/td><td class=''><b>Kai Herzberger,<\/b> Group Director DACH &amp; EMEA \u2013 Commerce, Facebook Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.40<\/th><td class=''><strong>Best Case<\/strong><br \/>\n<b>Hej, so E-commerce kann social sein.<\/b><\/td><td class=''><b>Johannes Zerger, <\/b>Head of Marketing, Goodlife Company <\/td><\/tr><tr class=''><th class='avia-desc-col'>15.00<\/th><td class=''>Q&amp;A<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15.05<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Talk of the town &#8211; mit Influencern erfolgreich komplexe Produkte auf TikTok bewerben.<\/b><br \/>\nWir zeigen eine Influencer Brand Lift Case Study und die Messung des Erfolgs von Social Media Kreationen bei jungen Konsumenten. <\/td><td class=''><b>Dr. Matthias Rothensee, <\/b>Forschungsdirektor &amp; Partner, eye square<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.25<\/th><td class=''><strong>Networking-Coffee-Break<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>KI &amp; Ethik \u2013 Chancen und Risiken einer boomenden Technologie<br \/>\n<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16.00<\/th><td class=''><strong>Keynote<\/strong><br \/>\n<b>Digitale Ethik als Chance f\u00fcr Unternehmen<\/b><br \/>\n<\/td><td class=''><b>Simone Kaiser, <\/b>Stellv. Leiterin Center for Responsible Research and Innovation (CeRRI) Fraunhofer IAO und Leiterin AG Ethik der Digitalisierungsinitiative D21<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.30<\/th><td class=''><strong>Best Case<\/strong><br \/>\n<b>Personalisierte Kosmetik mithilfe von KI <\/b><br \/>\n<\/td><td class=''><b>\u2028Prof. Dr. Dominik Michels,<\/b> KI-Experte und Co-Founder, AVE + EDAM <\/td><\/tr><tr class=''><th class='avia-desc-col'>17.00<\/th><td class=''><strong>Q&amp;A<\/strong><br \/>\n<b>KI \u2013 Jenseits von Gut oder B\u00f6se?<\/b><\/td><td class=''><b>Simone Kaiser<\/b> und <b>Prof. Dr. Dominik Michels<\/b> im Talk mit <b>Santiago Campillo-Lundbeck,<\/b> Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.15 <\/th><td class=''><strong>Interview<\/strong><br \/>\n<b>Von der Markenbotschafterin zur Marke<\/b><\/td><td class=''><b>Louisa Dellert,<\/b> Influencerin und Unternehmerin<br \/>\nim Talk mit Ingo Rentz, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>17.45<\/th><td class=''><b>Abschluss des ersten Programmtages<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>Ab 18.00<\/th><td class=''>Get together<\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style><br \/>\n<div  class='hr av-609lrgq-156d2629272f450f1d3e6d90b5cb560c hr-default  avia-builder-el-11  el_after_av_table  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kc28t17f-ce6af68b9988f4a0effa56cfdd561317\">\n#top .av-special-heading.av-kc28t17f-ce6af68b9988f4a0effa56cfdd561317{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kc28t17f-ce6af68b9988f4a0effa56cfdd561317 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kc28t17f-ce6af68b9988f4a0effa56cfdd561317 .av-subheading{\nfont-size:21px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kc28t17f-ce6af68b9988f4a0effa56cfdd561317 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kc28t17f-ce6af68b9988f4a0effa56cfdd561317 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kc28t17f-ce6af68b9988f4a0effa56cfdd561317 av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_after_av_hr  el_before_av_table  av-linked-heading'><div class='av-subheading av-subheading_above'><p>Zweiter Tag:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dienstag, 21. September 2021 <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-5xxbusa-e4a1ded0b5e9cc00268885369b8e94f9 avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-13  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.30<\/th><td class=''><b>Begr\u00fc\u00dfung<\/b><\/td><td class=''><b>Ingo Rentz<\/b>, Redaktion, HORIZONT<br \/>\n<b>Santiago Campillo-Lundbeck,<\/b> Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>9.40 \u2013 10.00<\/th><td class=''><strong>Live Creation Part II<\/strong><\/td><td class=''><b>Philip Papendieck,<\/b> Co-Founder \/ CEO, Intermate<br \/>\n<b>Philipp Wolff,<\/b> Co-Founder \/ CEO, Truemates<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>MarTech \u2013 Neue M\u00f6glichkeiten, neue Tools, neue Learnings<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00<\/th><td class=''><strong>Best Case<\/strong><br \/>\n<b>FOR THE LOVE OF MUSIC<\/b><br \/>\nZielgruppenbindung durch Markenerlebnisse, die einen echten Mehrwert bieten<br \/>\n<\/td><td class=''><b>Tobias Lange,<\/b> Managing Partner, PHD<br \/>\n<b>Giuseppe Fiordispina<\/b>, Marketingdirector, SEAT<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.20<\/th><td class=''><strong>Vortrag<\/strong><br \/>\nA new dawn for precision targeting<\/td><td class=''><b>Will Ullstein,<\/b> Commercial Director, YouGov<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.40<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Don&#8217;t make ads? TikTok compared to other social platforms in Germany.<\/b><br \/>\nTikTok in-app advertising is now being measured on the Gemius single-source panel, enabling transparent comparison of the advertising inventory potential in terms of Reach building, incremental Reach over TV and other social channel as well as viewing time.<\/td><td class=''><b>Marta Sulkiewicz,<\/b> CEO, Gemius GmbH<br \/>\n<b>Dr. Florian Teschner, <\/b>Head of DBi at Havas Media Group<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.00<\/th><td class=''><b>Q&amp;A<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11.15<\/th><td class=''><b>Networking-Coffee-Break<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Young Business &amp; Professionals \u2013 Wie die n\u00e4chste Generation eine ganze Branche pr\u00e4gt<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11.50<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Das Influencer Marketing ist tot. Es lebe das Influencer Marketing.<\/b><\/td><td class=''><b>Sarah Emmerich,<\/b> Social Media &amp; Influencer Marketing Beraterin<br \/>\n<b>Urs Meier,<\/b> Head of Client Services, ProjectZ<br \/>\n<b>Woundioun Sissoko,<\/b> Co-Founder &amp; CEO yamuntu<br \/>\n<b>Moderation: Ingo Rentz,<\/b> Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.30<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Retail Revolution: eCommerce 2.0<\/b><br \/>\nSie hei\u00dfen Flaschenpost, Gorilla oder Nucao: eCommerce durchl\u00e4uft gerade seinen bislang gr\u00f6\u00dften Wandel. Es gibt neue Vertriebswege, neue Marken, neue Produktkategorien und neue Services. Im Gegenzug fragmentieren die Zielgruppen, werden die Customer Journies immer k\u00fcrzer, ohne Medienbruch k\u00f6nnen heute Marken promotet, pr\u00e4sentiert und bestellt werden. Zeitreihen Ergebnisse aus dem pilot Radar zur neuen Consumer Experience. <\/td><td class=''><b>Chris Schneider,<\/b> Gesch\u00e4ftsf\u00fchrer, TwentyFive.<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.50<\/th><td class=''><strong>QUIZ<\/strong><br \/>\n<b>Digital Superstar \u2013 Das Digital Marketing Live-Quiz.<\/b><\/p>\n<p>Pr\u00e4sentiert von der XU HORIZONT School of Digital Marketing and Social Media<br \/>\n<\/td><td class=''><b>Andreas Stammnitz,<\/b> XU HORIZONT School of Digital Marketing and Social Media<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.00<\/th><td class=''><strong>Networking-Lunch-Break<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Umfeld, Streuung oder nur noch first party \u2013 Was kommt nach dem Ende der Cookies?<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.15<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Umfeld, Streuung oder nur noch first party<\/b> \u2013 Was kommt nach dem Ende der Cookies?<\/p>\n<p><\/td><td class=''><b>Norman Wagner, <\/b>OWM Vorstand \/ Leiter Konzern Media, Deutsche Telekom<br \/>\n<b>Dr. Bernd Fauser,<\/b> Managing Director, Google Ad Platforms<br \/>\n<b>Benjamin Bunte<\/b>, Gesch\u00e4ftsf\u00fchrer, pilot<br \/>\n<b>Bastian D\u00f6ring,<\/b>, VP Global Sales, ShowHeroes<br \/>\n<b>Moderation: Santiago Campillo-Lundbeck,<\/b> Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.45<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Cookies start to crumble<\/b><br \/>\nTech companies are rapidly making moves against third-party cookies. Most digital targeting, ad effectiveness and reporting measurement tools will be affected by this change. However the need to measure and optimize the effectiveness of cross-channel media investments remains one of the most important in the industry. Kantar will share the latest platform development that allows marketers to overcome this challenge and showcase how relevant measurement solutions may increase media ROI.<\/td><td class=''><b>Julia Nikolaeva<\/b>, Head of Media, Kantar <\/td><\/tr><tr class=''><th class='avia-desc-col'>15.05<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b> The Cookieless Future is now!<\/b><br \/>\nAkkurates Targeting mit hoher Reichweite ohne 3rd Party Cookies?<br \/>\n<\/td><td class=''><b>Justin Drews,<\/b> Enterprise Solutions Manager, Teads <\/td><\/tr><tr class=''><th class='avia-desc-col'>15.25<\/th><td class=''><strong>Best Case &amp; Talk<\/strong><br \/>\n<b>Breaking the cookie<\/b><\/td><td class=''><b>Sven St\u00fchmeier,<\/b> Group Leader Digital Brand Communication &amp; Technology, Vodafone<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.45<\/th><td class=''><b>Zusammenfassung<\/b><\/p>\n<p><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16.00<\/th><td class=''><b>Abschluss der HORIZONT Digital Marketing Days<\/b><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: ''; } <\/style><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zbc84g-24d339e57573247737053ccaa146a8e3\">\n.av-layout-tab.av-zbc84g-24d339e57573247737053ccaa146a8e3{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-zbc84g-24d339e57573247737053ccaa146a8e3 av-animation-delay-container  avia-builder-el-14  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"av-tab-section-1-2\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p><div class='flex_column_table av-kqqolstb-cc342435d463d1197ac05c1c94ecacb5 sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" 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av-subheading_above'><p>HORIZONT<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Total Video 2021<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f61tvsa-e260792f4c899986032656db475447a3\">\n.flex_column.av-f61tvsa-e260792f4c899986032656db475447a3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-f61tvsa-e260792f4c899986032656db475447a3 av_one_fifth  avia-builder-el-17  el_after_av_four_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqqolosd-f8c49dc19e0c7434285ea8ad0bd0c54b\">\n.avia-image-container.av-kqqolosd-f8c49dc19e0c7434285ea8ad0bd0c54b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kqqolosd-f8c49dc19e0c7434285ea8ad0bd0c54b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kqqolosd-f8c49dc19e0c7434285ea8ad0bd0c54b av-styling- avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5912 avia-img-lazy-loading-not-5912 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/01\/ToVi-2021-web-800x800px.png\" alt='' title='ToVi-2021-web-800x800px'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/01\/ToVi-2021-web-800x800px.png 800w, 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Autoclose: 1 --><div  class='hr av-3lbh62-807909e2f00026bf3fa94fafd6779f9b hr-default  avia-builder-el-19  el_after_av_one_fifth  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f52misa-4bd25a1152182b4b6058b44fdfac13ba\">\n#top .av-special-heading.av-f52misa-4bd25a1152182b4b6058b44fdfac13ba{\npadding-bottom:35px;\ncolor:#c40072;\n}\nbody .av-special-heading.av-f52misa-4bd25a1152182b4b6058b44fdfac13ba .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-f52misa-4bd25a1152182b4b6058b44fdfac13ba .special-heading-inner-border{\nborder-color:#c40072;\n}\n.av-special-heading.av-f52misa-4bd25a1152182b4b6058b44fdfac13ba .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-f52misa-4bd25a1152182b4b6058b44fdfac13ba .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-f52misa-4bd25a1152182b4b6058b44fdfac13ba .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-f52misa-4bd25a1152182b4b6058b44fdfac13ba av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-20  el_after_av_hr  el_before_av_table  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>Erster Tag:<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Montag, 20. September 2021<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-1dcmhns-254a761d2002b143e3a8acd4ae46fa9b avia_responsive_table avia-table-3'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-21  el_after_av_heading  el_before_av_hr  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''>Nutzen Sie den Vormittag und besuchen Sie das Programm der HORIZONT Digital Marketing Days.<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12.00<\/th><td class=''><strong>Networking-Lunch-Break<\/strong><\/td><td class=''>Nutzen Sie die Pause f\u00fcr den Austausch und Networking mit den Teilnehmenden von HORIZONT Total Video und der HORIZONT Digital Marketing Days.<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.10<\/th><td class=''><strong>Begr\u00fc\u00dfung<\/strong><\/td><td class=''><b>Katrin Ansorge, <\/b>Redaktion, HORIZONT<br \/>\n<b>J\u00fcrgen Scharrer,<\/b> Chefreporter, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Information und Unterhaltung in der Krise<\/strong><br \/>\n<b>Werden die gro\u00dfen klassischen Medien Ihrer gesellschaftlichen Verantwortung gerecht?<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.25<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b>\u201eTELE-VISIONEN &#8211; Zeit f\u00fcr ein anderes AHA-Erlebnis\u201d<\/b><\/td><td class=''><b>Ines Imdahl,<\/b> CEO und Founder, rheingold Salon<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.45<\/th><td class=''><strong>Panel<\/strong><br \/>\n<b>Information und Unterhaltung in der Krise<\/b><br \/>\nWerden die gro\u00dfen klassischen Medien Ihrer gesellschaftlichen Verantwortung gerecht? <\/td><td class=''><b>Marcus Prosch, <\/b>Leiter Kommunikation \/ Pressesprecher, Screenforce<br \/>\n<b>Charlotte Maihoff,<\/b> Journalistin, Moderatorin RTL Aktuell<br \/>\n<b>Dr. Eberhard Nembach<\/b>, derzeit Ressortleiter Politik hr-iNFO, Hessischer Rundfunk<br \/>\n<b>Moderation: J\u00fcrgen Scharrer,<\/b> Chefreporter, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>14.30<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Daumen hoch, Daumen runter <\/b><br \/>\nSo bewerten Analysten und Unternehmensberater die Performance der TV-H\u00e4user<br \/>\n<\/td><td class=''><b>Sonia Rabussier,<\/b> Director Corporate Clients, Corporate Finance, Commerzbank AG<br \/>\n<b>Olaf Riedel,<\/b> Leiter Sektor Technologie, Medien &amp; Telekommunikation, EY Deutschland<br \/>\n<b>Moderation: Katrin Ansorge,<\/b> Redaktion, HORIZONT<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.55<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Bewegtbild-Branche am Scheideweg<\/b><br \/>\nStatus Quo WFA-Initiative?<\/td><td class=''><b>Kerstin Niederauer-Kopf,<\/b>Vorsitzende der Gesch\u00e4ftsf\u00fchrung, agf Videoforschung GmbH<br \/>\n<b>Carsten Kollmus,<\/b>Managing Director, Vizeum<br \/>\n<b>Norman Wagner,<\/b> OWM Vorstand \/ Leiter Konzern Media, Deutsche Telekom<br \/>\n<b>Moderation: Katrin Ansorge, <\/b>Redaktion, HORIZONT<\/p>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>15.20<\/th><td class=''><strong>Networking-Coffee-Break<\/strong><\/td><td class=''>Nutzen Sie die Pause f\u00fcr den Austausch und Networking mit den Teilnehmenden von HORIZONT Total Video und der HORIZONT Digital Marketing Days.<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Screen Wars <\/strong><br \/>\n<b>Sender und Plattformen zwischen Ausverkauf, Innovation und der Suche nach den richtigen Inhalten <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16.00<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b>Disney+ und die Relevanz lokaler Inhalte f\u00fcr einen globalen Streaming-Service<\/b><\/td><td class=''><b>Eun-Kyung Park,<\/b> Senior Vice President, General Manager Media von The Walt Disney Company Germany f\u00fcr Deutschland, \u00d6sterreich und Schweiz (GSA) <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b>Q&amp;A<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16.20<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Social TV &#8211; Die Zukunft von Video bei Facebook<\/b><br \/>\n<\/td><td class=''><b>Jin Choi,<\/b> Group Director DACH \/ Retail, Fashion &amp; Luxury, Entertainment &amp; Media, Tech-Telco-Utility, Switzerland, Facebook<br \/>\n<b>im Gespr\u00e4ch mit: Katrin Ansorge<\/b>, Redaktion, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>16.45<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Wenn sich zwei streiten, freut sich das ZDF Werbefernsehen. Oder doch nicht?<\/b><\/td><td class=''><b>Hans-Joachim Strauch<\/b>, Gesch\u00e4ftsf\u00fchrer ZDF-Werbefernsehen<br \/>\nim Gespr\u00e4ch mit <b>Katrin Ansorge<\/b>, Redaktion HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.00<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Wer, wie, was?<\/b><br \/>\n\u00dcber gute Serien und die richtigen Inhalte f\u00fcr verschiedene Plattformen<\/td><td class=''><b>Quirin Berg,<\/b> Co-Founder und Gesch\u00e4ftsf\u00fchrer, LEONINE Studios<br \/>\nIm Talk mit Katrin Ansorge, Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.40<\/th><td class=''><strong>Zusammenfassung des Tages <\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>Ca. 18.00<\/th><td class=''><strong>Get together<\/strong><\/td><td class=''>Am Abend laden HORIZONT und die dfv Conference Group zum gemeinsamen Get together.<br \/>\nNutzen Sie die Gelegenheit f\u00fcr den Austausch und Networking mit den Teilnehmenden der HORIZONT Digital Marketing Days und von HORIZONT Total Video.<\/p>\n<p><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-3 td:nth-of-type(1):before { content: ''; } <\/style><br \/>\n<div  class='hr av-609lrgq-156d2629272f450f1d3e6d90b5cb560c hr-default  avia-builder-el-22  el_after_av_table  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kc28t17f-ce6fcf60312f1e74662197100493ba82\">\n#top .av-special-heading.av-kc28t17f-ce6fcf60312f1e74662197100493ba82{\npadding-bottom:35px;\ncolor:#c40072;\n}\nbody .av-special-heading.av-kc28t17f-ce6fcf60312f1e74662197100493ba82 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kc28t17f-ce6fcf60312f1e74662197100493ba82 .special-heading-inner-border{\nborder-color:#c40072;\n}\n.av-special-heading.av-kc28t17f-ce6fcf60312f1e74662197100493ba82 .av-subheading{\nfont-size:21px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kc28t17f-ce6fcf60312f1e74662197100493ba82 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kc28t17f-ce6fcf60312f1e74662197100493ba82 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kc28t17f-ce6fcf60312f1e74662197100493ba82 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-23  el_after_av_hr  el_before_av_table  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>Zweiter Tag:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dienstag, 21. September 2021 <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-5xxbusa-e4a1ded0b5e9cc00268885369b8e94f9 avia_responsive_table avia-table-4'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-24  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.30<\/th><td class=''><b>Begr\u00fc\u00dfung<\/b><\/td><td class=''><b>Katrin Ansorge<\/b>, Redaktion, HORIZONT<br \/>\n<b>J\u00fcrgen Scharrer,<\/b> Chefreporter, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Der Bewegtbildmarkt in Bewegung<\/strong><br \/>\n<b>Das k\u00f6nnen Addressable TV, DOoH und Co.<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.40<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Adtech, Kooperationen und Standards<\/b> \u2013 Wie Addressable TV und Digitalisierung den Fernsehmarkt in Deutschland und Europa zukunftsf\u00e4hig machen<\/td><td class=''><b>Sebastian Busse<\/b>, Director Addressable TV International smartclip Europe<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Programmatic Public Video (DOOH):<\/b><br \/>\nIst das eigentlich noch Au\u00dfenwerbung? It\u2019s flexibility at scale!<br \/>\n<\/td><td class=''><b>Andreas Heintze, <\/b>SVP Product Management OOH &amp; Crossmedia, Str\u00f6er Media Solutions \/ Gesch\u00e4ftsf\u00fchrer, Str\u00f6er Digital Media GmbH <\/td><\/tr><tr class=''><th class='avia-desc-col'>10.20<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Winning in Digital<\/b><br \/>\nWe cannot deny the importance of digital. With 8% increase in digital in 2020 it occupies more than 50% of the global media spend. However if you underestimate the power of digital creative, you may actually be damaging your brand and ROI. During this session we will talk about growing digital pains: how to customize your content to different digital platforms and how to maximize an impact by investing in the channels that are more applicable to your business objectives<\/td><td class=''><b>Julia Nikolaeva,<\/b> Head of Media, Kantar<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.40<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>360 Grad \u2013 Wie unsere Multichannel Marken BILD und WELT \u00fcber alle Touchpoints hinweg Zielgruppen emotionalisieren<\/b><\/td><td class=''><b>Mehmet Inan, <\/b>Mitglied der Gesch\u00e4ftsleitung, Axel Springer All Media (ASAM) \/ CMO, Media Impact<br \/>\n<b>Kai Ladwig,<\/b> CMO, VISOON Video Impact &amp; Mitglied der Gesch\u00e4ftsleitung, Axel Springer All Media (ASAM) <\/td><\/tr><tr class=''><th class='avia-desc-col'>11.00<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Programmatic Advertising im Online Video, CTV und DOOH \u2013 Gemeinsamkeiten und Unterschiede <\/b><br \/>\n<\/td><td class=''><b>Mario Neumann, <\/b>Unit Director Advanced TV, Goldbach<br \/>\n<b>Hubert Hattowski,<\/b> Unit Director Online, Goldbach<br \/>\n<b>Robert Stahl,<\/b> Managing Director, Goldbach <\/td><\/tr><tr class=''><th class='avia-desc-col'>11.20<\/th><td class=''><strong>Networking-Coffee-Break<\/strong><\/td><td class=''>Nutzen Sie die Pause f\u00fcr den Austausch und Networking mit den Teilnehmenden von HORIZONT Total Video und den HORIZONT Digital Marketing Days. <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>TikTok, Youtube, Instagram &amp; Co.<\/strong><br \/>\nBewegtbild auf allen Kan\u00e4len <\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12.10 <\/th><td class=''><strong>No\u2019s and Go\u2019s im Video-Marketing<\/strong><br \/>\n<b>Was Marken wissen sollten<\/b><\/td><td class=''><b>Neil Heinisch,<\/b> Co-Founder, PlayTheHype \u2013 18 year old Marketing &amp; TikTok Enthusiast, Generation Z Consultant &amp; Startup Teen.<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.30<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Influencer Marketing:<\/b><br \/>\nStill crazy oder Teil des Establishments? <\/td><td class=''><b>Jessica Haltenhof,<\/b> Chief Client Officer, Buzzbird<br \/>\n<b>Stefan Schumacher,<\/b> Managing Director, TERRITORY<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.55<\/th><td class=''><strong>Best Case<\/strong><br \/>\n<b>TAMARIS &amp; YouTube:<\/b><br \/>\nDie Bedeutung von YouTube im Marketingmix \u2013 Warum YouTube im Zentrum der Multiplattformstrategie der Marke Tamaris steht<\/td><td class=''><b>Cathleen Burghardt, <\/b>Head of Marketing, Tamaris<br \/>\n<b>Dirk Bruns, <\/b>Head of YouTube Sales, Google<br \/>\n<b>Ali Jamshidi, <\/b>Gesch\u00e4ftsf\u00fchrer FJUL<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.20<\/th><td class=''><strong>Networking-Lunch-Break<\/strong><\/td><td class=''>Nutzen Sie die Pause f\u00fcr den Austausch und Networking mit den Teilnehmenden von HORIZONT Total Video und den HORIZONT Digital Marketing Days. <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>Das kommt, das bleibt \u2013 die spannendsten Trends im Bewegtbildmarkt <\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.15<\/th><td class=''><strong>Vortrag<\/strong><br \/>\n<b>Conquering the big screen: The state of CTV<\/b><\/td><td class=''><b>Sarah Lewis,<\/b> Global Director, CTV, Show Heroes<br \/>\n<b>Marius Rausch<\/b>, General Manager Central Europe, Xandr <\/td><\/tr><tr class=''><th class='avia-desc-col'>14.35<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b>Zwischen Unterhaltung, Comedy und Journalismus: Rob Bubble, Youtube-Creator der ersten Stunde, \u00fcber Erfolg und Misserfolg im sozialen Netz<\/b><\/td><td class=''><b>Rob Bubble, <\/b>YouTube Creator<br \/>\nim Gespr\u00e4ch mit <b>Katrin Ansorge,<\/b> Redaktion, HORIZONT<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.55<\/th><td class=''><strong>Best Case<\/strong><br \/>\n<b>The magic of Bewegtbild \u2013 emotionale Geschichten mit Botschaft!<\/b><\/td><td class=''><b>Christine Wolburg<\/b>, Bereichsleiterin Vertrieb und Marketing, Berliner Verkehrsbetriebe (BVG)<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.30<\/th><td class=''><b>Zusammenfassung und Abschluss von HORIZONT Total Video 2021<\/b><\/p>\n<p><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-4 td:nth-of-type(1):before { content: ''; } <\/style><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5930","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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