{"id":6919,"date":"2022-03-25T08:09:25","date_gmt":"2022-03-25T08:09:25","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?page_id=6919"},"modified":"2023-01-13T15:21:37","modified_gmt":"2023-01-13T15:21:37","slug":"programm-2022","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/programm-2022\/","title":{"rendered":"Programm 2022"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1h71bls-3e689a4001df288e25e4248a398a34a5\">\n.avia-section.av-1h71bls-3e689a4001df288e25e4248a398a34a5{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1h71bls-3e689a4001df288e25e4248a398a34a5 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6919'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jipoxuf9-3268b98932b2dd8b69874a593dc47fc1\">\n#top .av-special-heading.av-jipoxuf9-3268b98932b2dd8b69874a593dc47fc1{\npadding-bottom:0;\ncolor:#0086d4;\nfont-size:90px;\n}\nbody .av-special-heading.av-jipoxuf9-3268b98932b2dd8b69874a593dc47fc1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jipoxuf9-3268b98932b2dd8b69874a593dc47fc1 .av-special-heading-tag{\nfont-size:90px;\n}\n.av-special-heading.av-jipoxuf9-3268b98932b2dd8b69874a593dc47fc1 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itemprop=\"headline\"  >Programm 2022<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-5i6hrb-a9adbe27445c2a3560ac9333f6805955 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6919'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xwgw7-fb2172c574a509e36bedb05baf390e7b\">\n#top .av-special-heading.av-4xwgw7-fb2172c574a509e36bedb05baf390e7b{\npadding-bottom:10px;\ncolor:#0086d4;\n}\nbody .av-special-heading.av-4xwgw7-fb2172c574a509e36bedb05baf390e7b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4xwgw7-fb2172c574a509e36bedb05baf390e7b .special-heading-inner-border{\nborder-color:#0086d4;\n}\n.av-special-heading.av-4xwgw7-fb2172c574a509e36bedb05baf390e7b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4xwgw7-fb2172c574a509e36bedb05baf390e7b av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first  av-desktop-hide av-medium-hide av-small-hide av-mini-hide'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >HORIZONT Digital Marketing Days <span class='special_amp'>&amp;<\/span> Total Video<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-7ts87-b9554040af4bd02694a757168fd70e27 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia_textblock'  itemprop=\"text\" ><p>Die folgenden Themen erwarten Sie:<\/p>\n<ul>\n<li><strong>Keytrends<\/strong> der Branche: Die Digitale Zukunft ist Jetzt<\/li>\n<li><strong>Social Commerce:<\/strong> Die Rolle von Marketing und Vertrieb im direkten Kundenkontakt neu gedacht<\/li>\n<li><strong>Metaverse und Co:<\/strong> Marken in der Virtuellen Realit\u00e4t: Hype oder Must Have?<\/li>\n<li><strong>Total Video \/\/ Bewegtbild<\/strong><\/li>\n<li><strong>Die Post Cookie \u00c4ra<\/strong><strong>: <\/strong>Das Ende als neuer Anfang?<\/li>\n<\/ul>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-8yaiiv-9913882afa760119d207a7da1d4c8ccb main_color avia-section-small avia-no-shadow  avia-builder-el-5  el_after_av_section  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6919'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-74qwjb-59b34abc6f10a39824909274ee06fe7d sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-74qwjb-59b34abc6f10a39824909274ee06fe7d\">\n.flex_column.av-74qwjb-59b34abc6f10a39824909274ee06fe7d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-74qwjb-59b34abc6f10a39824909274ee06fe7d av_one_third  avia-builder-el-6  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-l4qsivy3-a260b6130bf179bac1844c9ef5332830 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n11. Oktober 2022<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-l4qsimxs-173a6331e5fed42f70dc1ee3ebaee6e3-wrap avia-button-left  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-l4qsimxs-173a6331e5fed42f70dc1ee3ebaee6e3 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 11. Oktober 2022\"><span class='avia_iconbox_title' >Programm 11. Oktober 2022<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5pcjvr-ac428c0a472ebc3ad51a4a87ee90615f\">\n.flex_column.av-5pcjvr-ac428c0a472ebc3ad51a4a87ee90615f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5pcjvr-ac428c0a472ebc3ad51a4a87ee90615f av_one_third  avia-builder-el-9  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-l4qsj9d6-8ba1a4e9a1cd496fb1cbb99928bad511 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zweiter Tag<\/strong><br \/>\n12. Oktober 2022<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-l4qsjeta-2b8e8077a7445b735c9b54fb8aaa3b58-wrap avia-button-left  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-l4qsjeta-2b8e8077a7445b735c9b54fb8aaa3b58 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm 12. Oktober 2022\"><span class='avia_iconbox_title' >Programm 12. Oktober 2022<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cogt3-ddbe8980075d1cd4a288a8fc247a7b7a\">\n.flex_column.av-cogt3-ddbe8980075d1cd4a288a8fc247a7b7a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cogt3-ddbe8980075d1cd4a288a8fc247a7b7a av_one_third  avia-builder-el-12  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1xpkuf-f6e8f39719ab047afe1854a442dc5946 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Das gesamte Programm<\/strong><br \/>\nals PDF<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-l4qsk1qu-a0f8320848e2d5a75bf774e3e857008b-wrap avia-button-left  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2022\/09\/dfvcg_DMD_Tovi22_Prog_A5_web.pdf'  class='avia-button av-l4qsk1qu-a0f8320848e2d5a75bf774e3e857008b av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Programm PDF Download\"><span class='avia_iconbox_title' >Programm PDF Download<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-l4h7juzw-08b9c21faf51029d83299adaa5c9a51a main_color avia-section-default avia-no-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6919'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f52misa-8a33d9e8585a1f276421e3e5353d5b5d\">\n#top .av-special-heading.av-f52misa-8a33d9e8585a1f276421e3e5353d5b5d{\npadding-bottom:35px;\ncolor:#0086d4;\n}\nbody .av-special-heading.av-f52misa-8a33d9e8585a1f276421e3e5353d5b5d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-f52misa-8a33d9e8585a1f276421e3e5353d5b5d .special-heading-inner-border{\nborder-color:#0086d4;\n}\n.av-special-heading.av-f52misa-8a33d9e8585a1f276421e3e5353d5b5d .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-f52misa-8a33d9e8585a1f276421e3e5353d5b5d .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-f52misa-8a33d9e8585a1f276421e3e5353d5b5d .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-f52misa-8a33d9e8585a1f276421e3e5353d5b5d av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-16  el_before_av_table  avia-builder-el-first  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>Tag 1:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dienstag 11. Oktober 2022<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1dcmhns-254a761d2002b143e3a8acd4ae46fa9b avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-17  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00<\/th><td class=''><strong>Er\u00f6ffnung &amp; Welcome<\/strong><\/td><td class=''><strong>Santiago Campillo-Lundbeck<\/strong>, Redaktion, HORIZONT<br \/>\n<strong>Klaus Janke<\/strong>, freier Redakteur, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>DIE DIGITALE ZUKUNFT IST JETZT \u2013 WIE SICH DIE M\u00d6GLICHKEITEN<br \/>\nUND GRENZEN DER BRANCHE VER\u00c4NDERN<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.10<\/th><td class=''><strong>Keynote<\/strong><br \/>\nMehr Tempo bei der Digitalisierung:<br \/>\nWorauf sich die Medienbranche einstellen muss<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-daniel-knapp\"><strong>Dr. Daniel Knapp<\/strong><\/a>, Chief Economist, IAB Europe<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.40<\/th><td class=''><strong>Impuls<\/strong><br \/>\nDigital ist mehr als Technologie, Digital ist Emotion<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/franziska-von-lewinski\"><strong>Franziska von Lewinski<\/strong><\/a>, CEO, SYZYGY Group<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.05<\/th><td class=''><strong>Best Case<\/strong><br \/>\nWie AIDA Cruises die Pandemie als Chance f\u00fcr Digital Transformation und die Erschlie\u00dfung neuer DTC Kan\u00e4le genutzt und es damit in den Pinterest Shareholder Letter geschafft hat.<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/alexander-ewig\"><strong>Alexander Ewig<\/strong><\/a>, Senior Vice President Marketing &amp; Sales, AIDA<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/bastian-schwaermer-2\"><strong>Bastian Schw\u00e4rmer<\/strong><\/a>, Managing Director Digital Transformation, Initiative Media<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.30<\/th><td class=''><strong>Best Case<\/strong><br \/>\nWie REWE digitales Marketing fit fu\u0308r die Zukunft macht<br \/>\nErfahren Sie wie REWE Digitalisierung lebt und ihre Strategie u\u0308ber die Kan\u00e4le orchestriert<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/isabel-morgen\"><strong> Isabel Morgen<\/strong><\/a>, Head of Creative Hub, REWE<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.00<\/th><td class=''><strong>LUNCH-BREAK<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.15<\/th><td class=''><strong>Talk<\/strong><br \/>\nMarken im HipHop: Tu\u0308r\u00f6ffner zur jungen Generation<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/phillip-boendel\"><strong>Philip B\u00f6ndel<\/strong><\/a>, Co-Founder &amp; Chief Executive Officer, THE AMBITION<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/fernando-cora-reis-pinto\"><strong>Fernando Cora Reis Pinto<\/strong><\/a>; Brand Manager Whiskies; Pernod Ricard<br \/>\nModeration: Klaus Janke, freier Redakteur, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.35<\/th><td class=''><strong>Best Case<\/strong><br \/>\nAlles CrossOver? Innovative Kampagnenl\u00f6sungen f\u00fcr die konvergente Medienwelt<br \/>\nSch\u00f6ne neue Medienrealit\u00e4t: Alles bunt, alles in Bewegung, alle M\u00f6glichkeiten offen \u2013 aber auch komplex, kleinteilig und vielfach intransparent. Wie findet die Branche den Weg in eine Art Konvergenz 2.0, die die vorhandenen Chancen f\u00fcr die t\u00e4gliche Mediapraxis m\u00f6glichst einfach nutzbar macht? Ad Alliance zeigt anhand konkreter Szenarien entlang des Kampagnenprozess, wie sich Video \u00fcber alle Kan\u00e4le sinnvoll zusammenbringen l\u00e4sst \u2013 heute und morgen.<br \/>\n<\/td><td class=''><a href=\" https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/arne-steinmetz\"><strong> Arne Steinmetz<\/strong><\/a>, General Director Client Services, Data &amp; Ad Operations, Ad Alliance <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>SOCIAL COMMERCE: DIE ROLLE VON MARKETING UND VERTRIEB IM DIREKTEN KUNDENKONTAKT NEU GEDACHT<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.55<\/th><td class=''><strong>Keynote<\/strong><br \/>\nThe DIRECT Age. Wie D2C das Marketing neu formatiert<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-martin-andree-2\"><strong>Dr. Martin Andree<\/strong><\/a>, Founder \/ CEO, AMP Digital Ventures<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.20<\/th><td class=''><strong>Talk<\/strong><br \/>\nD2C: Was Brands daraus lernen k\u00f6nnen<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/sandra-hoesler\"><strong>Sandra H\u00f6sler<\/strong><\/a>, Global Digital Marketing Manager \u2013 Bosch Cookit (PCP-SMMD), BSH Hausger\u00e4te GmbH<br \/>\nModeration: Santiago Campillo-Lundbeck, Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.40<\/th><td class=''><strong>Impuls<\/strong><br \/>\nSocial Selling im B2B-Bereich \u2013 eine neue Form der Kommunikation und des Verkaufs<br \/>\nWie ein Trainingsprogramm zum erfolgreichen Mittler von Marketing und Sales wird!<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katharina-roscher\"><strong>Katharina Roscher<\/strong><\/a>, Global Head of Digital Marketing, Schwarzkopf Professional, Indola, Authentic Beauty Concept &amp; STMNT, Henkel Beauty Care Professional<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.00<\/th><td class=''><strong>NETWORKING-BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>METAVERSE UND CO: MARKEN IN DER VIRTUELLEN REALIT\u00c4T: HYPE ODER MUST HAVE?<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15.40<\/th><td class=''><strong>Keynote + Q&amp;A<\/strong><br \/>\nMarketing, Werbung und Medien im Metaverse \u2013 Hot Shit or Bullshit?<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/prof-dr-frank-steinicke\"><strong>Prof. Dr. Frank Steinicke<\/strong><\/a>, Professor fu\u0308r Mensch-Computer-Interaktion, Universit\u00e4t Hamburg<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.10<\/th><td class=''><strong>HORIZONT Talkrunde<\/strong><br \/>\nMetaverse: Must Have oder Hype?<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/mark-waechter\"><strong>Mark W\u00e4chter<\/strong><\/a>, Vorsitzender BVDW Ressort Metaverse aka Mr. Mobile<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/thomas-zorbach\"><strong>Thomas Zorbach<\/strong><\/a>, Gesch\u00e4ftsfu\u0308hrender Gesellschafter, vm-people GmbH \u2013 Agentur fu\u0308r immersive Markenfu\u0308hrung<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/ralf-luelsdorf\"><strong>Ralf L\u00fclsdorf<\/strong><\/a>, International Music Marketing, Deutsche Telekom AG<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/toan-nguyen\"><strong>Toan Nguyen<\/strong><\/a>, Gr\u00fcnder &amp; Gesch\u00e4ftsf\u00fchrer Jung von Matt NERD \/ Partner der Jung von Matt AG<\/p>\n<p>Moderation: Santiago Campillo-Lundbeck, Redaktion, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.35<\/th><td class=''><strong>Metaverse der n\u00e4chste Megatrend?<\/strong><br \/>\nFu\u0308nf Fragen an Jin Choi<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jin-choi-2\"><strong>Jin Choi<\/strong><\/a>, Group Director DACH &#8211; FMCG \/ Retail \/ Entertainment &amp; Media \/ Tech &amp; Telco, Meta<\/p>\n<p>Moderation: Klaus Janke, freier Redakteur, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.50<\/th><td class=''><strong>Best Case<\/strong><br \/>\nEffizienter Marken Impact im virtuellen Raum<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/hendrik-menz\"><strong>Hendrik Menz<\/strong><\/a>, Brand &amp; Agency Sales Director, Anzu.io<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kai-mensing\"><strong>Kai Mensing<\/strong><\/a>, Product Placement International, AUDI AG<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/tobias-schloesser\"><strong>Tobias Schl\u00f6sser<\/strong><\/a>, Gesch\u00e4ftsf\u00fchrer, S-Communication Services GmbH<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.20<\/th><td class=''><strong>Best Case<\/strong><br \/>\nKatjes: Into the Wunderland \u2013 Fruchtgummi im Web3<\/td><td class=''><strong>Pascal Bua<\/strong>, Marketing Manager, Katjes Fassin GmbH + Co. KG<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>Ab 17.45<\/th><td class=''><strong>Get-Together<\/strong><br \/>\nBeim Get-together am Abend haben Sie die M\u00f6glichkeit, in entspannter Atmosph\u00e4re den Kongresstag ausklingen zu lassen. Abseits vom t\u00e4glichen Business, bei ku\u0308hlen Getr\u00e4nken und leckerem Essen k\u00f6nnen Sie sich mit Kolleg:innen austauschen und neue Kontakte knu\u0308pfen. Erweitern Sie Ihr Netzwerk und sorgen Sie so fu\u0308r Ihren Erfolg von morgen!<\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-46qgat3-a8fd5d6ede2a5d8cba1721a5925b1f8e main_color avia-section-default avia-no-shadow  avia-builder-el-18  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6919'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-450wakn-cc235aab9c6db4defe200644403fe226\">\n#top .av-special-heading.av-450wakn-cc235aab9c6db4defe200644403fe226{\npadding-bottom:35px;\ncolor:#c40072;\n}\nbody .av-special-heading.av-450wakn-cc235aab9c6db4defe200644403fe226 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-450wakn-cc235aab9c6db4defe200644403fe226 .special-heading-inner-border{\nborder-color:#c40072;\n}\n.av-special-heading.av-450wakn-cc235aab9c6db4defe200644403fe226 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-450wakn-cc235aab9c6db4defe200644403fe226 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-450wakn-cc235aab9c6db4defe200644403fe226 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-450wakn-cc235aab9c6db4defe200644403fe226 av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-19  el_before_av_table  avia-builder-el-first  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>Tag 2:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Mittwoch 12. Oktober 2022<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-43wt6ev-7d9c3e1ea7c21d72c343b05f07da41ef avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-20  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.00<\/th><td class=''><strong>Er\u00f6ffnung &amp; Welcome<\/strong><\/td><td class=''>Moderation: Katrin Ansorge, Redaktion Medien, HORIZONT<br \/>\nJu\u0308rgen Scharrer, Chefreporter, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>SPECIAL TOTAL VIDEO<br \/>\nNATIONALE PLAYER VERSUS GLOBALE GIGANTEN: WER DOMINIERT DEN BEWEGTBILDMARKT?<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.05<\/th><td class=''><strong>Talk<\/strong><br \/>\nMatthias Dang im Gespr\u00e4ch mit HORIZONT-Chefreporter J\u00fcrgen Scharrer<\/td><td class=''><strong>Matthias Dang<\/strong>, Co-CEO, RTL Deutschland<\/p>\n<p>Moderation: Ju\u0308rgen Scharrer, Chefreporter, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>9.25<\/th><td class=''><strong>Blick in die Praxis<\/strong>:<br \/>\nDie Digitalisierung von TV \u2013 Wie Daten und Technologie die TV-Vermarktung der Zukunft pr\u00e4gen<\/td><td class=''><strong>G\u00fcldag Prange<\/strong>, Gesch\u00e4ftsf\u00fchrerin, Seven.One Media GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>9.35<\/th><td class=''><strong>HORIZONT Talkrunde<\/strong><br \/>\nIndividualisierung und Massenreichweite?<br \/>\nDas wollen die Kunden \u2013 und das liefert der Markt<br \/>\n2022 steht die Bewegtbildbranche an einem Scheideweg: Connected TV verspricht ma\u00dfgeschneiderte Ansprache, aber viele Werbekunden sch\u00e4tzen immer noch den schnellen Reichweitenaufbau der linearen Formate. Wir sprechen u\u0308ber die Wu\u0308nsche und Anforderungen der Kunden und die verfu\u0308gbaren L\u00f6sungen.<\/td><td class=''><strong>Matthias Dang<\/strong>, Co-CEO, RTL Deutschland<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/norman-wagner-2\"><strong>Norman Wagner<\/strong><\/a>, OWM Vorstand, Leiter Konzern Media, Deutsche Telekom<br \/>\n<strong>G\u00fcldag Prange<\/strong>, Gesch\u00e4ftsf\u00fchrerin, Seven.One Media GmbH<br \/>\n<strong>Maike Abel<\/strong>, Stellvertretende OWM-Vorsitzende, Head of Media, Content &amp; Agency Operations, Nestl\u00e9 Deutschland AG<\/p>\n<p>Moderation: Katrin Ansorge, Redaktion Medien, HORIZONT<br \/>\nJu\u0308rgen Scharrer, Chefreporter, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>BEWEGTBILD NEU GEDACHT<\/strong> <\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.05<\/th><td class=''><strong>Impuls<\/strong><br \/>\nSchneller, h\u00f6her, weiter \u2013 was ist das Erfolgsrezept fu\u0308r das Vertical Video Format?<br \/>\nDie neue Media Perception Analyse vergleicht Wahrnehmungsund Verarbeitungsmuster verschiedener Videokreationen auf TikTok, Instagram &amp; YouTube<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/florian-passlick\"><strong>Florian Passlick<\/strong><\/a>, Associate Director, eye square<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.25<\/th><td class=''><strong>Best Case<\/strong><br \/>\nWie man Trends setzt und den gesamten Funnel auf TikTok aktiviert<br \/>\nIn diesem Vortrag von L\u2018Or\u00e9al zeigen wir an Beispielen von Marken der L\u2018Or\u00e9al- Gruppe auf, bspw. CeraVe, wie Sie, mit erfolgreichen Kampagnen Trends setzen, Konsumenten ansprechen und den Abverkauf maximieren k\u00f6nnen.<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/simon-preuss\"><strong>Simon Preuss<\/strong><\/a>, Social Acceleration Manager L\u2019Or\u00e9al Austria Germany<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eva-rindfleisch\"><strong>Eva Rindfleisch<\/strong><\/a>, Senior Digital &amp; Communication Manager La Roche-Posay &amp; CeraVe, L\u2019Or\u00e9al Austria Germany<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nadine-kamski\"><strong>Nadine Kamski<\/strong><\/a>, Media Directorin, L\u2019Or\u00e9al Austria Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.45<\/th><td class=''><strong>NETWORKING-BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11.20<\/th><td class=''><strong>Best Case<\/strong><br \/>\nEmotional Performance &#8211; KI basierte Kreationsoptimierung von digitalen Formaten<\/p>\n<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jens-barczewski\"><strong>Jens Barczewski <\/strong><\/a>, General Manager Insights, Mediaplus Gruppe<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/carmen-schenkel\"><strong>Carmen Schenkel<\/strong><\/a>, Managing Partner, september Strategie und Forschung GmbH<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.40<\/th><td class=''><strong>Impuls<\/strong><br \/>\nDer optimale Bewegtbild Mix: Effizienz und Wirksamkeit von YouTube Ads<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dirk-bruns-2\"><strong>Dirk Bruns<\/strong><\/a>, Head of YouTube Sales CE &amp; EMEA Family Solutions Sales, Google<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.50<\/th><td class=''><strong>Best Case<\/strong><br \/>\nPublic Video \u2013 Die Geburt eines neuen Mediums am Beispiel Hamburg<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/andreas-heintze\"><strong>Andreas Heintze<\/strong><\/a>, SVP Public Video, Str\u00f6er Media Solutions<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.10<\/th><td class=''><strong>Impuls+Q&amp;A<\/strong><br \/>\nYour Message is our Passion &#8211; Warum ganzheitliche Bewegtbildkommunikation an Relevanz gewinnt.<\/td><td class=''><a href=\" https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/mario-neumann-2\"><strong> Mario Neumann<\/strong><\/a>, Unit Director Advanced TV, Goldbach Germany<br \/>\n<a href=\" https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/frank-moebius\"><strong> Frank M\u00f6bius<\/strong><\/a>, Managing Director, Goldbach Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.30<\/th><td class=''><strong>LUNCH BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.30<\/th><td class=''><strong>Best Case<\/strong><br \/>\nIst das noch TV oder schon Plakat? ALDIs virtuelles TV-Placement<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dominik-bloemer\"><strong>Dominik Bl\u00f6mer<\/strong><\/a>, Group Manager Client Service, PHD<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jan-philipp-thomas\"><strong>Jan-Philipp Thomas<\/strong><\/a>, Manager Media Strategy, ALDI S\u00dcD<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.00<\/th><td class=''><strong>Impuls<\/strong><br \/>\nVideo Advertising in Social Media: Mehr als Views und Clicks<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/matthias-hallmann\"><strong>Matthias Hallmann<\/strong><\/a>, Senior Business Partner, DVJ Insights<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>DIE POST-COOKIE-\u00c4RA: DAS ENDE ALS NEUER ANFANG?<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.20<\/th><td class=''><strong>Impuls<\/strong><br \/>\nThe Cookieless World: It\u2018s not near, it\u2018s here!<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justin-drews-2\"><strong>Justin Drews<\/strong><\/a>, Enterprise Solutions Manager, Teads Deutschland GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.45<\/th><td class=''><strong>HORIZONT Talkrunde<\/strong><br \/>\nBye bye Third-Party-Cookies:<br \/>\nWie funktioniert das Targeting von morgen?<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-christian-bachem\"><strong>Dr. Christian Bachem<\/strong><\/a>, gesch\u00e4ftsfu\u0308hrender Gesellschafter, MARKENDIENST Berlin<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kolja-brosche\"><strong>Kolja Brosche<\/strong><\/a>, Country Manager Germany, LiveRamp<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/arne-kirchem\"><strong>Arne Kirchem<\/strong><\/a>, OWM Board Member &amp; Media Director, Unilever Deutschland<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/marius-rausch-2\"><strong>Marius Rausch<\/strong><\/a>, General Manager Central Europe, Xandr, Teil von Microsoft Advertising<\/p>\n<p>Moderation: Klaus Janke, freier Redakteur, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.15<\/th><td class=''><strong>Ende der HORIZONT Digital Marketing Days &amp; Total Video<\/strong><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: ''; } <\/style>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6919","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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