{"id":10081,"date":"2025-07-03T08:01:17","date_gmt":"2025-07-03T08:01:17","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10081"},"modified":"2025-07-21T14:32:43","modified_gmt":"2025-07-21T14:32:43","slug":"kristina-bulle","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kristina-bulle\/","title":{"rendered":"Kristina Bulle"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10081'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-651b5e3917edea48e2d4db2905a26bfe\">\n.avia-image-container.av-71x0q3-651b5e3917edea48e2d4db2905a26bfe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-651b5e3917edea48e2d4db2905a26bfe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-651b5e3917edea48e2d4db2905a26bfe av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10108 avia-img-lazy-loading-not-10108 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/07\/Bulle_Kristina_Procter-Gamble_web-1.jpg\" alt='' title='Bulle_Kristina_Procter &amp; Gamble_web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-77198c982f8285d2b5039a97992c5c7a\">\n#top .av-special-heading.av-kanvlc8v-77198c982f8285d2b5039a97992c5c7a{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-77198c982f8285d2b5039a97992c5c7a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-77198c982f8285d2b5039a97992c5c7a .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-77198c982f8285d2b5039a97992c5c7a av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kristina Bulle<\/h2><div class='av-subheading av-subheading_below'><p>CMO, Procter &amp; Gamble<br \/>\nOWM stellvertr. Vorsitzende<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-f515a090e4b91680ff4c0ef37cd62588 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kristina Bulle ist CMO bei Procter &amp; Gamble f\u00fcr die Region DACH. Die ausgewiesene Spezialistin f\u00fcr Brand Building verantwortet neben der Nationalen und Retail Mediaplanung das analoge und digitale Brand Building, Trial Kampagnen, corporate CRM Programme wie z.B. das Onlineportal for-me-online.de, sowie den Instore Auftritt der Marken und Handelspartnerkampagnen. Kristina Bulle ist eine leidenschaftliche Marketeer, mit Passion f\u00fcr tiefes Verbraucherverst\u00e4ndnis und der Schaffung starker Brand Equities. 2021 wurde Sie von HORIZONT als Marketingfrau des Jahres ausgezeichnet.<\/p>\n<p>Bulle studierte Betriebswirtschaftslehre in Osnabr\u00fcck. Sie startete ihre Karriere bei Procter &amp; Gamble in Deutschland als Brand Manager der Marke Ellen Betrix. Sp\u00e4ter wechselte sie als Marketing Director Max Factor f\u00fcr drei Jahre nach Japan. Zur\u00fcck in Deutschland \u00fcbernahm sie das globale Beauty Gesch\u00e4ft von Braun und verantwortete danach als Brand Director das weltweite Shopper Marketing von P&amp;G mit einem Gro\u00dfkunden.<\/p>\n<p>Seit 2015 leitet Kristina Bulle als Vice President Brand Building das Marketing f\u00fcr die Region Deutschland, \u00d6sterreich und die Schweiz (DACH).<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Procter &#038; Gamble <\/p>\n","protected":false},"author":7,"featured_media":10108,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[29,30],"class_list":["post-10081","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025","portfolio_entries-referent-feature-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kristina Bulle | 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