{"id":10213,"date":"2025-07-28T08:56:23","date_gmt":"2025-07-28T08:56:23","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10213"},"modified":"2025-07-30T08:43:23","modified_gmt":"2025-07-30T08:43:23","slug":"nadine-katz","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nadine-katz\/","title":{"rendered":"Nadine Katz"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10213'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-2376d558966cd830ed7cb99272806e3c\">\n.avia-image-container.av-71x0q3-2376d558966cd830ed7cb99272806e3c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-2376d558966cd830ed7cb99272806e3c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-2376d558966cd830ed7cb99272806e3c av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10216 avia-img-lazy-loading-not-10216 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/07\/Katz-Nadine-Carrera-web.jpg\" alt='' title='Katz-Nadine-Carrera-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-33effc325f235f4bfa7eb68252ac436f\">\n#top .av-special-heading.av-kanvlc8v-33effc325f235f4bfa7eb68252ac436f{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-33effc325f235f4bfa7eb68252ac436f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-33effc325f235f4bfa7eb68252ac436f .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-33effc325f235f4bfa7eb68252ac436f av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Nadine Katz<\/h2><div class='av-subheading av-subheading_below'><p>Head of Brand Management<br \/>\nCarrera Toys<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-f515a090e4b91680ff4c0ef37cd62588 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Als Head of Brand Management bei Carrera Toys verantwortet Nadine Katz die strategische Markenf\u00fchrung der ikonischen Traditionsmarken Carrera und Pustefix. Sie entwickelt internationale Positionierungsstrategien, Brand Campaigns und kreative Storytelling-Konzepte, die generations\u00fcbergreifend wirken \u2013 von Racing-Erlebnissen auf der Rennbahn bis zu magischen Seifenblasenmomenten.<\/p>\n<p>Zuvor war Nadine viele Jahre in internationalen Marketingfunktionen t\u00e4tig, insbesondere im asiatischen Raum. Sie begleitete namhafte globale Marken wie MediaMarkt, Apple und HP bei ihrer Expansion in neue M\u00e4rkte, baute lokale Markenarchitekturen auf und sorgte f\u00fcr kulturell relevante Markenerlebnisse. Ihre Leidenschaft gilt der Verkn\u00fcpfung von globaler Markenstrategie mit kreativem Impact, digitaler Innovation und konsistenter Brand Experience \u00fcber alle Touchpoints hinweg.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Carrera Toys<\/p>\n","protected":false},"author":7,"featured_media":10216,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[29],"class_list":["post-10213","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nadine Katz | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nadine Katz 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