{"id":10317,"date":"2025-09-09T07:56:46","date_gmt":"2025-09-09T07:56:46","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10317"},"modified":"2025-09-09T07:56:46","modified_gmt":"2025-09-09T07:56:46","slug":"dirk-otto","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dirk-otto\/","title":{"rendered":"Dirk Otto"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10317'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-5277467056839a674a7a82e5e1ba171e\">\n.avia-image-container.av-71x0q3-5277467056839a674a7a82e5e1ba171e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-5277467056839a674a7a82e5e1ba171e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-5277467056839a674a7a82e5e1ba171e av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10318 avia-img-lazy-loading-not-10318 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/09\/Dirk_Otto_Eurowings-web.jpg\" alt='' title='Processed with VSCO with  preset'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-416fd23d33a1c3dfb5d5e738e3ae8ff8\">\n#top .av-special-heading.av-kanvlc8v-416fd23d33a1c3dfb5d5e738e3ae8ff8{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-416fd23d33a1c3dfb5d5e738e3ae8ff8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-416fd23d33a1c3dfb5d5e738e3ae8ff8 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-416fd23d33a1c3dfb5d5e738e3ae8ff8 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dirk Otto<\/h2><div class='av-subheading av-subheading_below'><p>Head of Marketing<br \/>\nEurowings<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-f515a090e4b91680ff4c0ef37cd62588 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dirk Otto ist Head of Marketing bei Eurowings und gilt als Markenmacher und Impulsgeber. Mit seinem Team hat er die erfolgreiche Repositionierung der Airline von einer klassischen Billigfluggesellschaft zu einer beliebten Value-Brand vorangetrieben. Der Markenkern \u201eMehr Leichtigkeit f\u00fcr alle\u201c und die Kampagne \u201eIch flieb\u2019s!\u201c stehen exemplarisch f\u00fcr diesen Wandel. Sein Fokus liegt auf Kundenn\u00e4he, klarer Markenf\u00fchrung und relevanten Innovationen entlang der gesamten Customer Journey. Dabei setzt Otto immer wieder auf ungew\u00f6hnliche Konzepte und innovative Touchpoints \u2013 von Connected TV bis zum Online-Fanshop \u2013, um Reichweite und Markenwirkung auszubauen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Eurowings<\/p>\n","protected":false},"author":7,"featured_media":10318,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[29],"class_list":["post-10317","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dirk Otto | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dirk Otto | 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