{"id":10544,"date":"2025-10-02T13:39:26","date_gmt":"2025-10-02T13:39:26","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10544"},"modified":"2025-10-06T07:05:24","modified_gmt":"2025-10-06T07:05:24","slug":"ingo-schwab","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/ingo-schwab\/","title":{"rendered":"Ingo Schwab"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10544'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-1adb66c9935d20cbd0a68439763181f8\">\n.avia-image-container.av-71x0q3-1adb66c9935d20cbd0a68439763181f8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-1adb66c9935d20cbd0a68439763181f8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-1adb66c9935d20cbd0a68439763181f8 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10545 avia-img-lazy-loading-not-10545 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2025\/10\/Ingo-Schwab-Telekom-web.jpg\" alt='' title='Ingo Schwab - Telekom-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-a6ab1a5bf1a398f8bc4c94183d7c0b20\">\n#top .av-special-heading.av-kanvlc8v-a6ab1a5bf1a398f8bc4c94183d7c0b20{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-a6ab1a5bf1a398f8bc4c94183d7c0b20 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-a6ab1a5bf1a398f8bc4c94183d7c0b20 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-a6ab1a5bf1a398f8bc4c94183d7c0b20 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ingo Schwab<\/h2><div class='av-subheading av-subheading_below'><p>Head of Media Digitization<br \/>\nDeutsche Telekom<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-a553512007904292e736ef7df79777cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nach einer Banklehre und einem Studium der Philosophie und Sprachwissenschaft begann Ingo seine Karriere im digitalen Marketing als Online Marketing Manager bei der Citibank (jetzt Targobank).<\/p>\n<p>Im Anschluss war er als Senior Digital Consultant bei adisfaction (digitale Full Service Agentur) t\u00e4tig bevor er bei der Sch\u00fclerhilfe Leiter Neue Medien wurde. Anschlie\u00dfend wechselte er als Digital Unit Director zu Crossmedia (Agentur) bevor er bei der Publicis Media Leiter des Digital Labs wurde und die digitale Beratung und Betreuung aller Kunden der Agenturen Zenithmedia und Blue 449 verantwortete.<\/p>\n<p>Seit 2018 ist Ingo im Headquarter der Deutschen Telekom als Head of Media Digitization t\u00e4tig und ber\u00e4t und unterst\u00fctzt international alle L\u00e4nder (ohne US) auf strategisch und konzeptioneller Ebene in digitalen Marketingfragen und orchestriert und steuert externe Partner der Telekom. Schwerpunkte sind dabei die Entwicklung des Adtech- und Martechstacks, das Vorantreiben des programmatischen Advertisings sowie die Entwicklung programmatischer Produkte, die Identifikation digitaler Innovationen, Roll Out von qualit\u00e4tssichernden Ma\u00dfnahmen, usw.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deutsche Telekom<\/p>\n","protected":false},"author":7,"featured_media":10545,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[29,30],"class_list":["post-10544","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025","portfolio_entries-referent-feature-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ingo Schwab | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta 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