{"id":10809,"date":"2026-07-06T10:21:26","date_gmt":"2026-07-06T10:21:26","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10809"},"modified":"2026-07-06T10:21:26","modified_gmt":"2026-07-06T10:21:26","slug":"stefanie-hegener","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/","title":{"rendered":"Stefanie Hegener"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10809'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-35b5e9739ca279614535966d61cc213b\">\n.avia-image-container.av-71x0q3-35b5e9739ca279614535966d61cc213b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-35b5e9739ca279614535966d61cc213b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-35b5e9739ca279614535966d61cc213b av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10810 avia-img-lazy-loading-not-10810 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png\" alt='' title='Hegener - Stefanie - OPEN Digitalgruppe_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-5123381fd1f3ac46cc7c83a7f1f6a3c5\">\n#top .av-special-heading.av-kanvlc8v-5123381fd1f3ac46cc7c83a7f1f6a3c5{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-5123381fd1f3ac46cc7c83a7f1f6a3c5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-5123381fd1f3ac46cc7c83a7f1f6a3c5 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-5123381fd1f3ac46cc7c83a7f1f6a3c5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Stefanie Hegener<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsf\u00fchrerin<br \/>\nOPEN Digitalgruppe<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Stefanie Hegener ist seit Oktober 2025 bei der OPEN Digitalgruppe besch\u00e4ftigt und verantwortet gemeinsam mit Jan M\u00fcller die Gesch\u00e4ftsf\u00fchrung der Digitalagentur. Hegener bringt \u00fcber 20 Jahre Erfahrung in der Digitalwirtschaft aus der Tourismus- und Energie-Branche sowie aus der Media-Branche mit. Stationen bei TUI, Thomas Cook, Norwegian Cruise Lines, Royal Cruises Lines sowie bei Group M, SMA Solar Technology und der Energieversorgung Offenbach unterstreichen ihre Expertise in der F\u00fchrung gro\u00dfer Unternehmen. Sie verantwortete unter anderem erfolgreiche Business-Transformationen zum digitalen L\u00f6sungsanbieter, den Aufbau digitaler Gesch\u00e4ftszweige sowie Projekte und Transformationen im digitalen Marketing und Vertrieb. Sie ist Expertin f\u00fcr die digitale Transformation des Mittelstandes.<\/p>\n<p><strong>LinkedIn:<\/strong> \ud83d\udd17 <a href=\"https:\/\/www.linkedin.com\/in\/stefanie-hegener\/\">Stefanie Hegener auf LinkedIn<\/a><\/p>\n<p><strong>Expertise:<\/strong><br \/>\n\u25cf Gesch\u00e4ftsthemen OPEN<br \/>\n\u25cf Business Strategy &amp; Development<br \/>\n\u25cf Digitale Transformation im Mittelstand<br \/>\n\u25cf KI-Implementierung als Wachstumshebel<br \/>\n\u25cf Digitales Marketing<br \/>\n\u25cf E-Commerce und digitale Gesch\u00e4ftsmodelle<br \/>\n\u25cf CRM, Daten &amp; Vertriebsdigitalisierung<br \/>\n\u25cf Sales Development &amp; Management<br \/>\n\u25cf Leadership in Transformationsprozessen<\/p>\n<p><strong>Zitat <\/strong><\/p>\n<p>\u201eDie digitale Transformation ist f\u00fcr den Mittelstand essentiell. Ich bin \u00fcberzeugt: Deutsche Unternehmen k\u00f6nnen digital weit mehr leisten und erreichen, als sie sich oft zutrauen. Als Digital Solution Provider beraten und bef\u00e4higen wir sie, die Transformation aktiv voranzutreiben und die Marktf\u00fchrerschaft in der Industrie 4.0 zu gewinnen. Wir machen Unternehmen handlungsf\u00e4hig und unterst\u00fctzen sie bei der digitalen Transformation: Durch die wirkm\u00e4chtige Implementierung von KI, den Aufbau intelligenter Shop- und Vertriebsmodelle sowie das Erreichen von Datensouver\u00e4nit\u00e4t.\u201d<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OPEN Digitalgruppe<\/p>\n","protected":false},"author":7,"featured_media":10810,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[34,35],"class_list":["post-10809","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026","portfolio_entries-vortragend-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stefanie Hegener | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stefanie Hegener | Digital Marketing Days\" \/>\n<meta property=\"og:description\" content=\"OPEN Digitalgruppe\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Days\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Horizont\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/stefanie-hegener\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/stefanie-hegener\\\/\",\"name\":\"Stefanie Hegener | Digital Marketing Days\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/stefanie-hegener\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/stefanie-hegener\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png\",\"datePublished\":\"2026-07-06T10:21:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/stefanie-hegener\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/stefanie-hegener\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/stefanie-hegener\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png\",\"width\":400,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/stefanie-hegener\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stefanie Hegener\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#website\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\",\"name\":\"Digital Marketing Days\",\"description\":\"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#organization\"},\"alternateName\":\"Horizont & dfv Conference Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#organization\",\"name\":\"Digital Marketing Days\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/digital-marketing-days-total-video-2023-header.png\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/digital-marketing-days-total-video-2023-header.png\",\"width\":708,\"height\":325,\"caption\":\"Digital Marketing Days\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Horizont\",\"https:\\\/\\\/www.youtube.com\\\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR\",\"https:\\\/\\\/www.xing.com\\\/events\\\/horizont-digital-marketing-days-2019-2028382\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stefanie Hegener | Digital Marketing Days","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Stefanie Hegener | Digital Marketing Days","og_description":"OPEN Digitalgruppe","og_url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/","og_site_name":"Digital Marketing Days","article_publisher":"https:\/\/www.facebook.com\/Horizont","og_image":[{"width":400,"height":533,"url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/","name":"Stefanie Hegener | Digital Marketing Days","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png","datePublished":"2026-07-06T10:21:26+00:00","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Hegener-Stefanie-OPEN-Digitalgruppe_web.png","width":400,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/stefanie-hegener\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/"},{"@type":"ListItem","position":2,"name":"Stefanie Hegener"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","name":"Digital Marketing Days","description":"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization"},"alternateName":"Horizont & dfv Conference Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization","name":"Digital Marketing Days","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","width":708,"height":325,"caption":"Digital Marketing Days"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Horizont","https:\/\/www.youtube.com\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR","https:\/\/www.xing.com\/events\/horizont-digital-marketing-days-2019-2028382"]}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/10809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/comments?post=10809"}],"version-history":[{"count":2,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/10809\/revisions"}],"predecessor-version":[{"id":10812,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/10809\/revisions\/10812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media\/10810"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media?parent=10809"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/tags?post=10809"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio_entries?post=10809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}