{"id":10817,"date":"2026-07-14T13:38:55","date_gmt":"2026-07-14T13:38:55","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10817"},"modified":"2026-07-14T14:11:49","modified_gmt":"2026-07-14T14:11:49","slug":"thomas-reisser","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/thomas-reisser\/","title":{"rendered":"Thomas Reisser"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10817'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-2c3db5aa0101f9a6071e186fee0d49af\">\n.avia-image-container.av-71x0q3-2c3db5aa0101f9a6071e186fee0d49af img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-2c3db5aa0101f9a6071e186fee0d49af .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-2c3db5aa0101f9a6071e186fee0d49af av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10818 avia-img-lazy-loading-not-10818 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Reisser-Thomas-Pia-Media_web.jpg\" alt='' title='Reisser - Thomas - Pia Media_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-c79629656e008628e1d16024ca1460cd\">\n#top .av-special-heading.av-kanvlc8v-c79629656e008628e1d16024ca1460cd{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-c79629656e008628e1d16024ca1460cd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-c79629656e008628e1d16024ca1460cd .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-c79629656e008628e1d16024ca1460cd av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Thomas Reisser<\/h2><div class='av-subheading av-subheading_below'><p>Head of SEO<br \/>\nPIA Media<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Thomas Reisser ist Head of SEO bei PIA Media, einer der f\u00fchrenden Digitalagenturen im deutschsprachigen Raum. Seit \u00fcber 20 Jahren bewegt er sich an der Schnittstelle von Technologie, Daten und Marketing und verantwortet bei PIA Media die strategische Weiterentwicklung der organischen Sichtbarkeit \u2013 von der klassischen Suchmaschinenoptimierung bis zur n\u00e4chsten Evolutionsstufe der Suche.<\/p>\n<p>Denn diese Evolution stellt die gesamte Branche vor eine ihrer dr\u00e4ngendsten Fragen: Wie werden Marken \u00fcberhaupt noch sichtbar, wenn LLMs wie ChatGPT, Gemini und Google AI Overviews die klassische Suchmaschine zunehmend ersetzen? \u00dcber eine Marke wird k\u00fcnftig nicht mehr auf einer Ergebnisliste entschieden, sondern in der Antwort eines Sprachmodells \u2013 einer Blackbox, die sich mit herk\u00f6mmlichen SEO-Werkzeugen weder messen noch gezielt steuern l\u00e4sst.<\/p>\n<p>Genau hier setzt Thomas an. Mit \u201eAI Voice&#8220; hat er ein eigenes Analyse-Tool entwickelt, das diese Blackbox messbar macht. AI Voice analysiert auf Themen- und Prompt-Ebene und \u00fcber mehrere Sprachmodelle hinweg, welches LLM eine Marke empfiehlt, an welcher Position sie in der KI-Antwort erscheint und wie sie im direkten Vergleich zu ihren st\u00e4rksten Wettbewerbern abschneidet. Aus diesem Share of Voice \u00fcber alle relevanten KI-Kan\u00e4le leitet das Tool konkrete Handlungsempfehlungen ab: welche Inhalte optimiert werden m\u00fcssen oder fehlen, welche Themenfelder eine Marke besetzen muss und wo die gr\u00f6\u00dften Hebel liegen, um in der KI-Suche nachhaltig sichtbar zu werden.<\/p>\n<p>Damit macht Thomas greifbar, was viele noch als abstrakte Bedrohung erleben \u2013 und zeigt, wie Marken die KI-Suche nicht nur \u00fcberstehen, sondern f\u00fcr sich gewinnen.<\/p>\n<p><strong>LinkedIn:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/pixelrakete\/\">Thomas Reisser auf LinkedIn<\/a><\/p>\n<p><strong>Expertise:<\/strong><br \/>\n\u2022 SEO-Strategie &amp; Organic Performance<br \/>\n\u2022 KI-getriebene Suchstrategien &amp; LLM-Sichtbarkeit<br \/>\n\u2022 Tool-Entwicklung &amp; Wettbewerbsanalyse<br \/>\n\u2022 Technical SEO<br \/>\n\u2022 E-Commerce-Optimierung<br \/>\n\u2022 CRO<\/p>\n<p><strong>Zitat:<\/strong><br \/>\n\u201eAus Suchmaschinen wurden Sprachmodelle. Mein Job bleibt derselbe: daf\u00fcr sorgen, dass Marken gefunden werden.&#8220;<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PIA Media<\/p>\n","protected":false},"author":7,"featured_media":10818,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[34,35],"class_list":["post-10817","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026","portfolio_entries-vortragend-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thomas Reisser | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thomas Reisser | Digital Marketing Days\" \/>\n<meta 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