{"id":10846,"date":"2026-07-22T13:26:42","date_gmt":"2026-07-22T13:26:42","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10846"},"modified":"2026-07-22T13:26:42","modified_gmt":"2026-07-22T13:26:42","slug":"valerie-schiek","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/valerie-schiek\/","title":{"rendered":"Valerie Schiek"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10846'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-8b57bd4520446af6efb7eaa6bff85845\">\n.avia-image-container.av-71x0q3-8b57bd4520446af6efb7eaa6bff85845 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-8b57bd4520446af6efb7eaa6bff85845 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-8b57bd4520446af6efb7eaa6bff85845 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10847 avia-img-lazy-loading-not-10847 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Schiek-Valerie-lOreal-DACH-web.jpg\" alt='' title='Schiek-Valerie-l&#039;Oreal DACH-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-ea2eb469a0a603d8122167ad1027e40d\">\n#top .av-special-heading.av-kanvlc8v-ea2eb469a0a603d8122167ad1027e40d{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-ea2eb469a0a603d8122167ad1027e40d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-ea2eb469a0a603d8122167ad1027e40d .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-ea2eb469a0a603d8122167ad1027e40d av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Valerie Schiek<\/h2><div class='av-subheading av-subheading_below'><p>Chief Digital Officer Consumer Products Division<br \/>\nL&#8217;Or\u00e9al DACH<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>L&#8217;Or\u00e9al Germany in 2016. Over the following years, she built her track record with L\u2019Or\u00e9al\u2019s consumer product brands such as Maybelline or Garnier, progressing from Digital Marketing Manager to Head of Digital &amp; E-Commerce. She subsequently broadened her expertise as Director of Digital Marketing at Bitburger Braugruppe, leading the group&#8217;s digital transformation and omnichannel strategy across national and international markets. In 2023, she returned to L&#8217;Or\u00e9al as Digital &amp; Consumer Connections Director DACH, and in May 2025 was appointed Chief Digital Officer DACH for the Consumer Products Division.<\/p>\n<p>\u25aa 2014-2016: Digital Content &amp; Product Manager \u2013 Anheuser Busch InBev<br \/>\n\u25aa 2016-2018: Digital Manager Maybelline &#8211; L&#8217;Or\u00e9al Germany<br \/>\n\u25aa 2019-2021: Head of Digital &amp; E-Commerce Garnier \/ Mixa &#8211; LOr\u00e9alGermany<br \/>\n\u25aa 2021-2023: Digital Marketing Director \u2013 Bitburger Braugruppe<br \/>\n\u25aa 2023-2025: Consumer Engagement Director \u2013 L\u2019Or\u00e9al DACH<br \/>\n\u25aa Since 05\/2025: Chief Digital Officer \u2013 L\u2019Or\u00e9al Consumer Products Division DACH<\/p>\n<p>As Chief Digital Officer for the Consumer Products Division, Valerie is responsible for driving the digital transformation of L&#8217;Or\u00e9al&#8217;s largest division across Germany, Austria and Switzerland. Together with her teams, she develops and executes strategies across media and content strategy, influencer marketing and social commerce- with a particular focus on integrating AI into marketing processes and ways of working. She brings over a decade of hands-on digital expertise, having led digital transformation initiatives both within L&#8217;Or\u00e9al and across the broader FMCG industry. Outside of work, Valerie draws inspiration from her international roots\u2013 with family spread across Italy and Australia\u2013 and loves exploring the world through travel and live music, together with her daughter.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Or\u00e9al DACH <\/p>\n","protected":false},"author":7,"featured_media":10847,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[34],"class_list":["post-10846","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valerie Schiek | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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