{"id":10855,"date":"2026-07-28T07:00:13","date_gmt":"2026-07-28T07:00:13","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10855"},"modified":"2026-07-28T07:03:12","modified_gmt":"2026-07-28T07:03:12","slug":"timo-hensel","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/timo-hensel\/","title":{"rendered":"Timo Hensel"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10855'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-92dc2fd756794b22a70dcfe88e61d0f4\">\n.avia-image-container.av-71x0q3-92dc2fd756794b22a70dcfe88e61d0f4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-92dc2fd756794b22a70dcfe88e61d0f4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-92dc2fd756794b22a70dcfe88e61d0f4 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10856 avia-img-lazy-loading-not-10856 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/07\/Hensel-Timo-DZBANK_web.jpg\" alt='' title='Hensel-Timo-DZBANK_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-1fc74998644cdc80221681ffe87a917e\">\n#top .av-special-heading.av-kanvlc8v-1fc74998644cdc80221681ffe87a917e{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-1fc74998644cdc80221681ffe87a917e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-1fc74998644cdc80221681ffe87a917e .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-1fc74998644cdc80221681ffe87a917e av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Timo Hensel<\/h2><div class='av-subheading av-subheading_below'><p>Senior Referent Markenmanagement<br \/>\nDZ BANK<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Wie bleibt eine Marke relevant, wenn sich der Weg zum Kunden permanent ver\u00e4ndert? <\/strong>Mit dieser Frage besch\u00e4ftigt sich Timo Hensel seit vielen Jahren. Nach Stationen bei Ogilvy &amp; Mather in Frankfurt und London wechselte er 2012 in das Markenmanagement der DZ BANK. Dort setzte er unter anderem die erste marken\u00fcbergreifende B2B-Kampagne der DZ BANK Gruppe um.<\/p>\n<p><strong>Die Antworten darauf haben sich ver\u00e4ndert, die Frage ist geblieben. <\/strong>Heute besch\u00e4ftigt er sich insbesondere damit, wie Marken Menschen in einer zunehmend digital vernetzten und gesteuerten Welt erreichen k\u00f6nnen. Ein Schwerpunkt seiner Arbeit liegt auf der Weiterentwicklung digitaler Markenprozesse und dem Einsatz von KI. Ziel dabei ist, Technologie, Daten, Kreativit\u00e4t und Kundenverst\u00e4ndnis so zu verbinden, dass Kommunikation relevanter, Kampagnen wirkungsvoller und Markenerlebnisse technologie\u00fcbergreifend konsistent erlebbar werden.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>DZ BANK<\/p>\n","protected":false},"author":7,"featured_media":10856,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[34],"class_list":["post-10855","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Timo Hensel | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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