{"id":10975,"date":"2026-09-02T16:26:33","date_gmt":"2026-09-02T16:26:33","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10975"},"modified":"2026-09-02T16:26:33","modified_gmt":"2026-09-02T16:26:33","slug":"laurence-besnard-royes","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/laurence-besnard-royes\/","title":{"rendered":"Laurence Besnard-Royes"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10975'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-5bf6a8f19f2e7707a864ae9e66aeda23\">\n.avia-image-container.av-71x0q3-5bf6a8f19f2e7707a864ae9e66aeda23 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-5bf6a8f19f2e7707a864ae9e66aeda23 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-5bf6a8f19f2e7707a864ae9e66aeda23 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10976 avia-img-lazy-loading-not-10976 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/09\/Besnard-Royes-Laurence-Unilever_web.jpg\" alt='' title='Besnard-Royes-Laurence-Unilever_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-278d396e7737e5fad682ead33105eb5f\">\n#top .av-special-heading.av-kanvlc8v-278d396e7737e5fad682ead33105eb5f{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-278d396e7737e5fad682ead33105eb5f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-278d396e7737e5fad682ead33105eb5f .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-278d396e7737e5fad682ead33105eb5f av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Laurence Besnard-Royes<\/h2><div class='av-subheading av-subheading_below'><p>Lead Media &amp; Retail Media Foods<br \/>\nUnilever Germany<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Laurence Besnard-Royes, Lead Media &amp; Retail Media f\u00fcr Foods und Unilever, verantwortet \u00fcbergreifend f\u00fcr alle Kategorien (Business Groups) in Deutschland den Media-Bereich inklusiv Trading, Digital und Presse-sowie Verbandskontakte. Sie ist auch zust\u00e4ndig f\u00fcr die Mediastrategie f\u00fcr alle Foods-Marken mit Fokus auf Knorr und Hellmann\u00b4s. In ihrer Karriere bei Unilever durchlief sie unterschiedliche Positionen im Verkaufs-, Marketing-, CRM und Data-Bereich. Sie wechselte vor 10 Jahren in den Mediabereich, zun\u00e4chst in den Bereich Digital Transformation, dann in den Planungsbereich f\u00fcr unterschiedliche Business Groups. 2022 \u00fcbernahm sie die Verantwortung \u00fcbergreifend f\u00fcr die DACH-M\u00e4rkte. Seit Anfang des Jahres fokussiert sie sich auf den deutschen Markt und hat den Bereich Retail Media \u00fcbernommen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Unilever Germany<\/p>\n","protected":false},"author":7,"featured_media":10976,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[34,35],"class_list":["post-10975","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026","portfolio_entries-vortragend-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laurence Besnard-Royes | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laurence 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