{"id":10998,"date":"2026-09-11T15:39:31","date_gmt":"2026-09-11T15:39:31","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=10998"},"modified":"2026-09-11T15:50:29","modified_gmt":"2026-09-11T15:50:29","slug":"nils-franzen","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/","title":{"rendered":"Nils Franzen"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10998'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-646cc54a23bbc6438e52f5bad7189831\">\n.avia-image-container.av-71x0q3-646cc54a23bbc6438e52f5bad7189831 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-646cc54a23bbc6438e52f5bad7189831 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-646cc54a23bbc6438e52f5bad7189831 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10999 avia-img-lazy-loading-not-10999 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/09\/Franzen-Nils-Penny_web.jpg\" alt='' title='Franzen-Nils-Penny_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-a4aa23e916adeea87aeec2f3bc5cd2c4\">\n#top .av-special-heading.av-kanvlc8v-a4aa23e916adeea87aeec2f3bc5cd2c4{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-a4aa23e916adeea87aeec2f3bc5cd2c4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-a4aa23e916adeea87aeec2f3bc5cd2c4 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-a4aa23e916adeea87aeec2f3bc5cd2c4 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Nils Franzen<\/h2><div class='av-subheading av-subheading_below'><p>Referent der Gesch\u00e4ftsleitung<br \/>\nPENNY<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nach seinem Marketing-Masterstudium an der Universit\u00e4t zu K\u00f6ln startete Nils Franzen 2021 in der Marketingstrategie der REWE Markt GmbH. Dort gestaltete er \u00fcber die Jahresplanung die langfristige Ausrichtung der Marke und verantwortete zudem strategische Markenprojekte. Seit Mai 2024 ist er Referent des Gesch\u00e4ftsleiters PENNY Marketing und REWE Group Media, Jan Flemming. In seiner Rolle treibt er die Transformation der Marke PENNY voran und begleitet die Weiterentwicklung des Mediagesch\u00e4fts der REWE Group.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PENNY<\/p>\n","protected":false},"author":7,"featured_media":10999,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[34],"class_list":["post-10998","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nils Franzen | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nils Franzen | Digital Marketing Days\" \/>\n<meta property=\"og:description\" content=\"PENNY\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Days\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Horizont\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T15:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/09\/Franzen-Nils-Penny_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/nils-franzen\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/nils-franzen\\\/\",\"name\":\"Nils Franzen | Digital Marketing Days\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/nils-franzen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/nils-franzen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Franzen-Nils-Penny_web.jpg\",\"datePublished\":\"2026-09-11T15:39:31+00:00\",\"dateModified\":\"2026-09-11T15:50:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/nils-franzen\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/nils-franzen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/nils-franzen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Franzen-Nils-Penny_web.jpg\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Franzen-Nils-Penny_web.jpg\",\"width\":400,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/nils-franzen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nils Franzen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#website\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\",\"name\":\"Digital Marketing Days\",\"description\":\"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#organization\"},\"alternateName\":\"Horizont & dfv Conference Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#organization\",\"name\":\"Digital Marketing Days\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/digital-marketing-days-total-video-2023-header.png\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/digital-marketing-days-total-video-2023-header.png\",\"width\":708,\"height\":325,\"caption\":\"Digital Marketing Days\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Horizont\",\"https:\\\/\\\/www.youtube.com\\\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR\",\"https:\\\/\\\/www.xing.com\\\/events\\\/horizont-digital-marketing-days-2019-2028382\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nils Franzen | Digital Marketing Days","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Nils Franzen | Digital Marketing Days","og_description":"PENNY","og_url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/","og_site_name":"Digital Marketing Days","article_publisher":"https:\/\/www.facebook.com\/Horizont","article_modified_time":"2026-09-11T15:50:29+00:00","og_image":[{"width":400,"height":533,"url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/09\/Franzen-Nils-Penny_web.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/","name":"Nils Franzen | Digital Marketing Days","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/09\/Franzen-Nils-Penny_web.jpg","datePublished":"2026-09-11T15:39:31+00:00","dateModified":"2026-09-11T15:50:29+00:00","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/09\/Franzen-Nils-Penny_web.jpg","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/09\/Franzen-Nils-Penny_web.jpg","width":400,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/nils-franzen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/"},{"@type":"ListItem","position":2,"name":"Nils Franzen"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","name":"Digital Marketing Days","description":"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization"},"alternateName":"Horizont & dfv Conference Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization","name":"Digital Marketing Days","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","width":708,"height":325,"caption":"Digital Marketing Days"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Horizont","https:\/\/www.youtube.com\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR","https:\/\/www.xing.com\/events\/horizont-digital-marketing-days-2019-2028382"]}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/10998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/comments?post=10998"}],"version-history":[{"count":3,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/10998\/revisions"}],"predecessor-version":[{"id":11007,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/10998\/revisions\/11007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media\/10999"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media?parent=10998"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/tags?post=10998"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio_entries?post=10998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}