{"id":11131,"date":"2026-09-30T08:26:15","date_gmt":"2026-09-30T08:26:15","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=11131"},"modified":"2026-10-02T07:25:48","modified_gmt":"2026-10-02T07:25:48","slug":"jo-marie-farwick","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/jo-marie-farwick\/","title":{"rendered":"Jo Marie Farwick"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11131'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-f83123083f01854c4129d77af4cc8195\">\n.avia-image-container.av-71x0q3-f83123083f01854c4129d77af4cc8195 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-f83123083f01854c4129d77af4cc8195 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-f83123083f01854c4129d77af4cc8195 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11132 avia-img-lazy-loading-not-11132 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/09\/Farwick-Jo-Marie-Ueberground_web.jpg\" alt='' title='Farwick-Jo-Marie-\u00dcberground_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-ec7431124e20c1add1f68905d274d486\">\n#top .av-special-heading.av-kanvlc8v-ec7431124e20c1add1f68905d274d486{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-ec7431124e20c1add1f68905d274d486 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-ec7431124e20c1add1f68905d274d486 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-ec7431124e20c1add1f68905d274d486 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jo Marie Farwick<\/h2><div class='av-subheading av-subheading_below'><p>Founderin und Gesch\u00e4ftsf\u00fchrerin<br \/>\n\u00dcberground<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Jo Marie Farwick entwickelt Marken, schreibt Kampagnen und f\u00fchrt Regie. Als Gr\u00fcnderin und kreativer Kopf von \u00dcberground verbindet sie strategische Klarheit mit der Lust, etwas in die Welt zu bringen, das Menschen besch\u00e4ftigt. Sie stellt Teams zusammen, gibt die kreative Richtung vor und arbeitet selbst an den Ideen \u2013 gelegentlich bis zur Musik.<\/p>\n<p>2015 gr\u00fcndete sie \u00dcberground in Hamburg. Zwei Jahre sp\u00e4ter wurde das Kollektiv beim ADC zur Rookie Agency of the Year gek\u00fcrt. Daf\u00fcr gab es einen echten Cadillac. Heute reicht ihre Arbeit von internationaler Markenkommunikation f\u00fcr Lidl und AXPO bis zu \u201eDeutschland, was geht?\u201c, dem B\u00fcrger-Hackathon der Bundesagentur f\u00fcr Sprunginnovationen. Ihre \u00dcberzeugung: Kreativit\u00e4t geh\u00f6rt auch an den Tisch, wenn \u00fcber die Richtung eines Unternehmens entschieden wird.<\/p>\n<p>Vor der Gr\u00fcndung von \u00dcberground war Jo Marie Farwick Gesch\u00e4ftsf\u00fchrerin bei Heimat Hamburg. Zuvor arbeitete sie bei Jung von Matt und Philipp &amp; Keuntje. Arbeiten unter ihrer kreativen Leitung wurden in Cannes, beim ADC und mit Effies ausgezeichnet. Ihre Expertise ist in internationalen Kreativjurys gefragt; 2024 war sie Jury-Chairwoman des ADC-Festivals. Als Gesellschafterin der School of Ideas in Hamburg engagiert sie sich f\u00fcr die n\u00e4chste Generation kreativer Talente.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcberground<\/p>\n","protected":false},"author":7,"featured_media":11132,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[34],"class_list":["post-11131","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jo Marie Farwick | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jo Marie Farwick | Digital Marketing Days\" \/>\n<meta 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