{"id":11315,"date":"2026-10-28T09:39:39","date_gmt":"2026-10-28T09:39:39","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=11315"},"modified":"2026-10-28T09:45:53","modified_gmt":"2026-10-28T09:45:53","slug":"max-lederer","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/max-lederer\/","title":{"rendered":"Max Lederer"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11315'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-1bf61d8bcf40cf1cd1448a2b6790f739\">\n.avia-image-container.av-71x0q3-1bf61d8bcf40cf1cd1448a2b6790f739 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-1bf61d8bcf40cf1cd1448a2b6790f739 .av-caption-image-overlay-bg{\nopacity:0.1;\nbackground-color:#000000;\n}\n.avia-image-container.av-71x0q3-1bf61d8bcf40cf1cd1448a2b6790f739 .av-image-caption-overlay-center{\ncolor:#ffffff;\nfont-size:10px;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-1bf61d8bcf40cf1cd1448a2b6790f739 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling  noHover av-overlay-hover-deactivate'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>\u00a9 Foto: Yvonne Schmedemann<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11316 avia-img-lazy-loading-not-11316 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2026\/10\/Lederer-Max-JvM_web.jpg\" alt='' title='Lederer-Max-JvM_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-b0c79cca67f24bf325f5a2d28b9eb711\">\n#top .av-special-heading.av-kanvlc8v-b0c79cca67f24bf325f5a2d28b9eb711{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-b0c79cca67f24bf325f5a2d28b9eb711 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-b0c79cca67f24bf325f5a2d28b9eb711 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-b0c79cca67f24bf325f5a2d28b9eb711 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Max Lederer<\/h2><div class='av-subheading av-subheading_below'><p>Chief Innovation Officer<br \/>\nJung von Matt<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Max Lederer ist Chief Innovation Officer bei der unabh\u00e4ngigen und internationalen Agenturgruppe Jung von Matt mit B\u00fcros in Beijing, Berlin, Hamburg, London, Los Angeles, M\u00fcnchen, Seoul, Shanghai, Wien und Z\u00fcrich. In dieser Rolle verantwortet er ma\u00dfgeblich den Bereich Innovation und treibt den Wandel innerhalb der Agenturgruppe aktiv voran.<\/p>\n<p>Sein besonderes Interesse gilt der Schnittstelle zwischen Technologie und Markenkommunikation. Mit gro\u00dfer Leidenschaft erkundet er neue digitale M\u00f6glichkeiten, um Marken in der heutigen Aufmerksamkeits\u00f6konomie erfolgreich zu positionieren. Ob durch die Entwicklung von Metaverse- und Gamingerlebnissen oder das Training KI-basierter Markenl\u00f6sungen &#8211; Max verfolgt stets das Ziel, kreative Exzellenz mit technologischer Innovation zu verbinden.<\/p>\n<p>Mit einem Hintergrund im Grafikdesign und \u00fcber 20 Jahren Erfahrung in digitaler Werbung, Plattform- und Service-Entwicklung verf\u00fcgt Max \u00fcber umfassende Expertise in der strategischen Markenf\u00fchrung. Sein Schwerpunkt liegt dabei auf Technologie-, Luxus- und Automobilmarken. F\u00fcr internationale Kunden wie BMW, Hyundai, Bosch und Montblanc hat er mehrfach ausgezeichnete Kampagnen und innovative Kommunikationsl\u00f6sungen realisiert.&#8220;<\/p>\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/max-lederer-736501142\/?isSelfProfile=true\">https:\/\/www.linkedin.com\/in\/max-lederer-736501142\/?isSelfProfile=true<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jung von Matt<\/p>\n","protected":false},"author":7,"featured_media":11316,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[34,35],"class_list":["post-11315","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026","portfolio_entries-vortragend-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Max Lederer | Digital Marketing 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