{"id":3047,"date":"2018-01-12T09:45:32","date_gmt":"2018-01-12T08:45:32","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=3047"},"modified":"2019-03-12T11:16:02","modified_gmt":"2019-03-12T11:16:02","slug":"martell-beck","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/martell-beck\/","title":{"rendered":"Martell Beck"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-b688946c05e4a1d739bd02068e0045da main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3047'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_third-15d750bd1b332b34c6e70b077ebbccdf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-15d750bd1b332b34c6e70b077ebbccdf av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-637e45de6d3ce612405531fdae10e5e9\">\n.avia-image-container.av-av_image-637e45de6d3ce612405531fdae10e5e9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-637e45de6d3ce612405531fdae10e5e9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-637e45de6d3ce612405531fdae10e5e9 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3370 avia-img-lazy-loading-not-3370 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/01\/digital-marketing-days-2018-ref-beck-martell.jpg\" alt='Digital Marketing Days 2018 Speaker Martell Beck' title='digital-marketing-days-2018-ref-beck-martell'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/01\/digital-marketing-days-2018-ref-beck-martell.jpg 400w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2018\/01\/digital-marketing-days-2018-ref-beck-martell-240x300.jpg 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_two_third-c8fc129dc35fd1ae2a1e410224d39ea8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-c8fc129dc35fd1ae2a1e410224d39ea8 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a5c7e04c54e66a1657666f5215481314\">\n#top .av-special-heading.av-av_heading-a5c7e04c54e66a1657666f5215481314{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-a5c7e04c54e66a1657666f5215481314 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a5c7e04c54e66a1657666f5215481314 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a5c7e04c54e66a1657666f5215481314 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Martell Beck<\/h2><div class='av-subheading av-subheading_below'><p>Berliner Verkehrsbetriebe (BVG)<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dr. Martell Beck ist seit 2012 bei den Berliner Verkehrsbetrieben (BVG) als Bereichsleiter f\u00fcr Marketing und Vertrieb t\u00e4tig. Er tr\u00e4gt hier eine Umsatzverantwortung in H\u00f6he von 700 Millionen EUR und f\u00fchrt rund 700 Mitarbeiter. Zu seinen Aufgaben geh\u00f6ren u.a. das Identifizieren von Stellhebeln zur Umsatzsteigerung, die Entwicklung von Konzepten f\u00fcr digitale (reiseweitenabh\u00e4ngige) Tarife, die Kampagne \u201eWeil wir Dich lieben\u201c sowie die akquisitorische Ausrichtung s\u00e4mtlicher Vertriebsstellen einschlie\u00dflich des digitalen Vertriebs.<\/p>\n<p>Martell Beck ist 1972 in Heidelberg geboren, studierte in Trier und Mannheim Betriebswirtschaft mit dem Schwerpunkt Personal- und Arbeitsrecht. 2002 promovierte er auch auf diesem Gebiet.<\/p>\n<p>Von 2002 bis 2008 arbeitete Martell Beck bei der Deutschen Bahn AG, zun\u00e4chst als Assistent des Vorstandes f\u00fcr Personenverkehr, dann als Projektleiter in der Konzernstrategie und sp\u00e4ter als Leiter Marketingstrategie und Planung.<\/p>\n<p>Vor seiner Zeit bei der BVG arbeitete Martell Beck von 2008 bis 2012 als Vertriebs- und Marketingleiter bei der Stuttgarter Stra\u00dfenbahn AG.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Berliner Verkehrsbetriebe (BVG)<\/p>\n","protected":false},"author":1,"featured_media":3370,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[4],"class_list":["post-3047","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martell Beck | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martell Beck | Digital Marketing Days\" \/>\n<meta property=\"og:description\" content=\"Berliner Verkehrsbetriebe (BVG)\" \/>\n<meta property=\"og:url\" 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