{"id":4462,"date":"2019-04-01T11:45:29","date_gmt":"2019-04-01T11:45:29","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=4462"},"modified":"2019-04-01T11:45:29","modified_gmt":"2019-04-01T11:45:29","slug":"prof-harald-eichsteller","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/prof-harald-eichsteller\/","title":{"rendered":"Prof. Harald Eichsteller"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4462'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-cbb03c4d409f6d998a86d1ef21cf3f22\">\n.avia-image-container.av-71x0q3-cbb03c4d409f6d998a86d1ef21cf3f22 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-cbb03c4d409f6d998a86d1ef21cf3f22 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-cbb03c4d409f6d998a86d1ef21cf3f22 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4463 avia-img-lazy-loading-not-4463 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2019\/04\/digital-marketing-days-19-referenten-professor-harald-eichsteller.jpg\" alt='' title='digital-marketing-days-19-referenten-professor-harald-eichsteller'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtyacx8f-06aa233d36ec4d6ca6d613b9bcab234c\">\n#top .av-special-heading.av-jtyacx8f-06aa233d36ec4d6ca6d613b9bcab234c{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtyacx8f-06aa233d36ec4d6ca6d613b9bcab234c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtyacx8f-06aa233d36ec4d6ca6d613b9bcab234c .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtyacx8f-06aa233d36ec4d6ca6d613b9bcab234c av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Harald Eichsteller<\/h2><div class='av-subheading av-subheading_below'><p>Professor Hochschule der Medien (HdM), Stuttgart<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-e1b448f63b0b922b46dbe68d16dd4436 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der studierte Betriebswirt (WHU Koblenz, Northwestern University, ESC Lyon) gilt als Experte f\u00fcr Strategisches Management, Digitale Kommunikation und Innovationsmanagement. Nach einer Karriere als Unternehmer und Manager, zuletzt als Chief Digital Officer der ARAL AG, folgte Harald Eichsteller 2003 dem Ruf als Professor f\u00fcr Internationales Medienmanagement an die Hochschule der Medien (HdM) in Stuttgart (<a href=\"http:\/\/www.medienmaster.de\">www.medienmaster.de<\/a>).<\/p>\n<p>Seine Praxis-Erfahrung bringt er sowohl in seine Vorlesungen in Stuttgart sowie weltweit in seine Beratungs- und Vortragst\u00e4tigkeiten ein. Der Herausgeber der Studienreihe Digital Dialog Insights (<a href=\"http:\/\/www.digital-dialog-insights.de\">www.digital-dialog-insights.de<\/a>) publiziert regelm\u00e4\u00dfig Ergebnisse von Expertenumfragen und ist als 5-Sterne-Redner bei Veranstaltungen und Kongressen gefragt. Prof. Eichsteller ist seit Jahren Jury-Mitglied bei diversen Medien-Awards und unterst\u00fctzt mit seiner Expertise junge und etablierte Firmen als Beirat.<\/p>\n<p>2013 unterzog sich Prof. Eichsteller der umfassenden Zertifikatspr\u00fcfung bei der Deutschen B\u00f6rse AG und gr\u00fcndete die Fachgruppe Zertifizierter Aufsichtsrat \u2013 Deutsche B\u00f6rse AG im Arbeitskreis deutscher Aufsichtsrat e.V. (AdAR). Seit 2017 leitet er zudem die Fachgruppe Digitale Transformation im AdAR. Seine 2017 ver\u00f6ffentlichte Studie Herausforderung Digitale Transformation wird h\u00e4ufig zitiert, wenn es um das Knowhow von Aufsichtsr\u00e4ten und Vorst\u00e4nden zu diesem Themenfeld geht (<a href=\"http:\/\/www.aufsichtsratsstudie-digitale-transformation.de\">www.aufsichtsratsstudie-digitale-transformation.de<\/a>).<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hochschule der Medien<\/p>\n","protected":false},"author":1,"featured_media":4463,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[7],"class_list":["post-4462","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2019"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Harald Eichsteller | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, 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