{"id":4547,"date":"2019-04-09T09:54:38","date_gmt":"2019-04-09T09:54:38","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=4547"},"modified":"2019-04-09T09:54:38","modified_gmt":"2019-04-09T09:54:38","slug":"saghi-froughivand","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/saghi-froughivand\/","title":{"rendered":"Saghi Froughivand"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-atfxfu-46af4b8a98b1f05fa37d9f15726694ae main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4547'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9wp362-60226745eeb7b247968e725697d3e7dc\">\n.flex_column.av-9wp362-60226745eeb7b247968e725697d3e7dc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9wp362-60226745eeb7b247968e725697d3e7dc av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7tlwcq-3956fa84dd57c3cb2a505a8f0d788629\">\n.avia-image-container.av-7tlwcq-3956fa84dd57c3cb2a505a8f0d788629 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7tlwcq-3956fa84dd57c3cb2a505a8f0d788629 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7tlwcq-3956fa84dd57c3cb2a505a8f0d788629 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4548 avia-img-lazy-loading-not-4548 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2019\/04\/digital-marketing-days-19-referenten-saghi-froughivand.jpg\" alt='' title='digital-marketing-days-19-referenten-saghi-froughivand'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fd9dm-641393362652af5fba3f30d0fc9bd523\">\n.flex_column.av-5fd9dm-641393362652af5fba3f30d0fc9bd523{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5fd9dm-641393362652af5fba3f30d0fc9bd523 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ju9lxxhr-33860f463ad5f07755a1d18332f065fc\">\n#top .av-special-heading.av-ju9lxxhr-33860f463ad5f07755a1d18332f065fc{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-ju9lxxhr-33860f463ad5f07755a1d18332f065fc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ju9lxxhr-33860f463ad5f07755a1d18332f065fc .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-ju9lxxhr-33860f463ad5f07755a1d18332f065fc av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Saghi Froughivand<\/h2><div class='av-subheading av-subheading_below'><p>Loyalty &amp; Payment Manager DACH, Shell Deutschland Oil<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34qam2-7cbed605bed36cdcc8d4c91cd9de971c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Saghi, born in Teheran and raised in Hamburg works for more than 10 Years with Shell. As a marketing expert by her education at the University of Hamburg and the University of Technology in Sydney she worked in different Marketing areas for several markets, such as the United States, Germany, Austria and Switzerland. In her most recent role as Fuels Pricing Strategy Lead for DACH, she focused on an integrated pricing strategy, considering the entire supply and value chain. Currently Saghi is leading the Loyalty &amp; Payment department and is responsible for Shell\u00b4s ClubSmart program, which is the third biggest loyalty program in Germany.<br \/>\nThe program strives to be more than just a scheme to collect and redeem loyalty points. Offers like SmartDeal or Price Guarantee have revolutionized the traditional pricing at gas stations enabled by the loyalty platform. The next step on this path of digitalization is taken by using the loyalty program to turn Shell\u00b4s E-Sport sponsorship for League of Legends into a relevant customer offer.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Shell Deutschland Oil<\/p>\n","protected":false},"author":1,"featured_media":4548,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[8],"class_list":["post-4547","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-feature-2019"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saghi Froughivand | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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