{"id":5217,"date":"2020-03-26T10:59:09","date_gmt":"2020-03-26T10:59:09","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=5217"},"modified":"2020-03-27T16:03:43","modified_gmt":"2020-03-27T16:03:43","slug":"thorsten-scheib","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/thorsten-scheib\/","title":{"rendered":"Thorsten Scheib"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5217'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-30ef4ebc7fb25602bf4319291cfcaa90\">\n.avia-image-container.av-71x0q3-30ef4ebc7fb25602bf4319291cfcaa90 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-30ef4ebc7fb25602bf4319291cfcaa90 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-30ef4ebc7fb25602bf4319291cfcaa90 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5218 avia-img-lazy-loading-not-5218 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/03\/Scheib_Thorsten_Philip-Morris_HORIZONT-Digital-Marketing-Days_20.jpg\" alt='' title='Philip Morris, 2019, Thorsten Scheib , Copyright www.peterrigaud.com'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k8adl85d-4e0dcdbb3a1ab5c5d659777cfc7f5345\">\n#top .av-special-heading.av-k8adl85d-4e0dcdbb3a1ab5c5d659777cfc7f5345{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-k8adl85d-4e0dcdbb3a1ab5c5d659777cfc7f5345 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k8adl85d-4e0dcdbb3a1ab5c5d659777cfc7f5345 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-k8adl85d-4e0dcdbb3a1ab5c5d659777cfc7f5345 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Thorsten Scheib<\/h2><div class='av-subheading av-subheading_below'><p>Marketing Direktor<br \/>\nPhilip Morris<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-337b8845251a7b09a04e37f01024ec85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Thorsten Scheib ist Marketing Direktor bei der Philip Morris GmbH. Innerhalb des Konzerns hatte er bereits zahlreiche verantwortungsvolle Positionen im In- und Ausland, darunter als Verantwortlicher f\u00fcr die Marke Marlboro in Deutschland sowie als Marketing Direktor f\u00fcr Italien.<\/p>\n<p>Jetzt ist er Teil der gr\u00f6\u00dften Transformation in der Geschichte von Philip Morris International: Das Unternehmen will weit mehr sein als eine f\u00fchrende Zigarettenfirma und verfolgt die Vision einer rauchfreien Zukunft. Seit Juni 2016 will der Tabakkonzern auch in Deutschland die konventionelle Zigarette durch risikoreduzierte Produkte im Vergleich zur Zigarette wie beispielsweise IQOS ersetzen. Thorsten Scheibs Ziel ist es, gemeinsam mit dem gesamten Unternehmen das Verhalten der erwachsenen Zigarettenraucher in Deutschland nachhaltig zu ver\u00e4ndern, um Deutschland einer rauchfreien Zukunft n\u00e4her zu bringen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Philip Morris<\/p>\n","protected":false},"author":1,"featured_media":5218,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[10],"class_list":["post-5217","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-feature-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thorsten Scheib | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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