{"id":5330,"date":"2020-05-12T12:27:46","date_gmt":"2020-05-12T12:27:46","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=5330"},"modified":"2020-05-12T12:50:27","modified_gmt":"2020-05-12T12:50:27","slug":"justina-rokita-2","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/","title":{"rendered":"Cordelia R\u00f6ders-Arnold"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5330'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-7465d5e084039c70d539ddf9304997d5\">\n.avia-image-container.av-71x0q3-7465d5e084039c70d539ddf9304997d5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-7465d5e084039c70d539ddf9304997d5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-7465d5e084039c70d539ddf9304997d5 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5335 avia-img-lazy-loading-not-5335 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/05\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg\" alt='' title='Einhorn Periode'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka3vq1yb-d6891ee3169fa1a6109915ad663b2bf1\">\n#top .av-special-heading.av-ka3vq1yb-d6891ee3169fa1a6109915ad663b2bf1{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-ka3vq1yb-d6891ee3169fa1a6109915ad663b2bf1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ka3vq1yb-d6891ee3169fa1a6109915ad663b2bf1 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-ka3vq1yb-d6891ee3169fa1a6109915ad663b2bf1 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Cordelia R\u00f6ders-Arnold<\/h2><div class='av-subheading av-subheading_below'><p>New Work &amp; Head of Menstruation 2.0 einhorn<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-337b8845251a7b09a04e37f01024ec85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Vom hanseatischen Dax-Konzern ins vegane Kondom-StartUp: Sieben Jahre lang arbeitete sich Cordelia im Gro\u00dfkonzern die Karriereleiter hinauf. Als sie sich eines Tages die Frage nach der gesellschaftlichen Relevanz ihres Konzernjobs stellte, k\u00fcndigte sie und tauchte in eine Welt ein, die ihr fremder nicht h\u00e4tte sein k\u00f6nnen. Unter der Pr\u00e4misse \u201cIch komme nur, wenn wir Periode machen!\u201d heuerte sie beim veganen Kondom-StartUp einhorn an, tauschte Hamburg Eppendorf gegen Berlin Kreuzberg und t\u00e4gliche KPI-Reportings gegen Gewaltfreie Kommunikations-Sessions, in denen nicht selten Tr\u00e4nen flie\u00dfen. Bei einhorn rief sie die Periodenrevolution aus, baute eine Community Menstruierender auf Instagram auf, um das gesellschaftliche Tabu rundum die Periode zu brechen und entwickelte zusammen mit dem Team einzigartig designte Bio-Tampons und Menstruationstassen, die die Regale der deutschen Drogeriem\u00e4rkte eroberten. \u00dcber die wahren Unterschiede zwischen Konzern und Start-Up und wie es sich bei einhorn, einem der Vorreiter-Unternehmen im Bereich New Work arbeitet &#8211; ohne Chefs, daf\u00fcr mit transparenten Geh\u00e4ltern und ganz vielen Gef\u00fchlen &#8211; das erz\u00e4hlt sie uns in ihrem Vortrag.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>einhorn<\/p>\n","protected":false},"author":7,"featured_media":5335,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[9,10],"class_list":["post-5330","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2020","portfolio_entries-referent-feature-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cordelia R\u00f6ders-Arnold | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cordelia R\u00f6ders-Arnold | Digital Marketing Days\" \/>\n<meta property=\"og:description\" content=\"einhorn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Days\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Horizont\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-12T12:50:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/05\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/justina-rokita-2\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/justina-rokita-2\\\/\",\"name\":\"Cordelia R\u00f6ders-Arnold | Digital Marketing Days\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/justina-rokita-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/justina-rokita-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg\",\"datePublished\":\"2020-05-12T12:27:46+00:00\",\"dateModified\":\"2020-05-12T12:50:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/justina-rokita-2\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/justina-rokita-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/justina-rokita-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg\",\"width\":400,\"height\":500,\"caption\":\"Cordelia R\u00f6ders-Arnold \\\/ Head of New Business Development \\\/ Einhorn Periode-Shooting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/referent\\\/justina-rokita-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cordelia R\u00f6ders-Arnold\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#website\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\",\"name\":\"Digital Marketing Days\",\"description\":\"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#organization\"},\"alternateName\":\"Horizont & dfv Conference Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#organization\",\"name\":\"Digital Marketing Days\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/digital-marketing-days-total-video-2023-header.png\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/digital-marketing-days-total-video-2023-header.png\",\"width\":708,\"height\":325,\"caption\":\"Digital Marketing Days\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/digital-marketing-days\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Horizont\",\"https:\\\/\\\/www.youtube.com\\\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR\",\"https:\\\/\\\/www.xing.com\\\/events\\\/horizont-digital-marketing-days-2019-2028382\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cordelia R\u00f6ders-Arnold | Digital Marketing Days","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Cordelia R\u00f6ders-Arnold | Digital Marketing Days","og_description":"einhorn","og_url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/","og_site_name":"Digital Marketing Days","article_publisher":"https:\/\/www.facebook.com\/Horizont","article_modified_time":"2020-05-12T12:50:27+00:00","og_image":[{"width":400,"height":500,"url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/05\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/","name":"Cordelia R\u00f6ders-Arnold | Digital Marketing Days","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/05\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg","datePublished":"2020-05-12T12:27:46+00:00","dateModified":"2020-05-12T12:50:27+00:00","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/05\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/05\/R\u00f6ders_Arnold_Cordelia_einhorn_Digital-Marketing-Days_2020_web.jpg","width":400,"height":500,"caption":"Cordelia R\u00f6ders-Arnold \/ Head of New Business Development \/ Einhorn Periode-Shooting"},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/justina-rokita-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/"},{"@type":"ListItem","position":2,"name":"Cordelia R\u00f6ders-Arnold"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","name":"Digital Marketing Days","description":"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization"},"alternateName":"Horizont & dfv Conference Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization","name":"Digital Marketing Days","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","width":708,"height":325,"caption":"Digital Marketing Days"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Horizont","https:\/\/www.youtube.com\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR","https:\/\/www.xing.com\/events\/horizont-digital-marketing-days-2019-2028382"]}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/5330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/comments?post=5330"}],"version-history":[{"count":2,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/5330\/revisions"}],"predecessor-version":[{"id":5342,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/5330\/revisions\/5342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media\/5335"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media?parent=5330"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/tags?post=5330"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio_entries?post=5330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}