{"id":5451,"date":"2020-07-13T14:28:56","date_gmt":"2020-07-13T14:28:56","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=5451"},"modified":"2020-07-13T14:42:56","modified_gmt":"2020-07-13T14:42:56","slug":"dr-matthias-rothensee","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/","title":{"rendered":"Dr. Matthias Rothensee"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5451'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-149db8d9f5b9e578f388cb02bf431f94\">\n.avia-image-container.av-71x0q3-149db8d9f5b9e578f388cb02bf431f94 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-149db8d9f5b9e578f388cb02bf431f94 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-149db8d9f5b9e578f388cb02bf431f94 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5459 avia-img-lazy-loading-not-5459 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web-450x600.png\" alt='' title='Rothensee_Matthias_web'  height=\"600\" width=\"450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web-450x600.png 450w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web-529x705.png 529w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png 600w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-2b24baa9622d4fbf519b874721e1fb95\">\n#top .av-special-heading.av-av_heading-2b24baa9622d4fbf519b874721e1fb95{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-2b24baa9622d4fbf519b874721e1fb95 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-2b24baa9622d4fbf519b874721e1fb95 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-2b24baa9622d4fbf519b874721e1fb95 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dr. Matthias Rothensee<\/h2><div class='av-subheading av-subheading_below'><p>Research Director &amp; Partner<br \/>\neye square<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-337b8845251a7b09a04e37f01024ec85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dr. Matthias Rothensee<\/strong> ist f\u00fcr die Methoden- und Innovationsentwicklung bei eye square zust\u00e4ndig. Seine Forschungsschwerpunkte sind die implizite Wirkung von Marketing, Emotionen und visuelle Wahrnehmung. Er ist Experte f\u00fcr multivariate Statistik und entwickelt die Media Benchmarks von eye square. Dar\u00fcber hinaus umfasst sein Kompetenzgebiet\u00a0 das digitale Marketing, Werbewirkungsforschung und implizite Methoden<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>eye square<\/p>\n","protected":false},"author":7,"featured_media":5459,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[9],"class_list":["post-5451","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Matthias Rothensee | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Matthias Rothensee | Digital Marketing Days\" \/>\n<meta property=\"og:description\" content=\"eye square\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Days\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Horizont\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-13T14:42:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/\",\"name\":\"Dr. Matthias Rothensee | Digital Marketing Days\",\"isPartOf\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png\",\"datePublished\":\"2020-07-13T14:28:56+00:00\",\"dateModified\":\"2020-07-13T14:42:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#primaryimage\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png\",\"contentUrl\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png\",\"width\":600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. Matthias Rothensee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/\",\"name\":\"Digital Marketing Days\",\"description\":\"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business\",\"publisher\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization\"},\"alternateName\":\"Horizont & dfv Conference Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization\",\"name\":\"Digital Marketing Days\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png\",\"contentUrl\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png\",\"width\":708,\"height\":325,\"caption\":\"Digital Marketing Days\"},\"image\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Horizont\",\"https:\/\/www.youtube.com\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR\",\"https:\/\/www.xing.com\/events\/horizont-digital-marketing-days-2019-2028382\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. Matthias Rothensee | Digital Marketing Days","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Dr. Matthias Rothensee | Digital Marketing Days","og_description":"eye square","og_url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/","og_site_name":"Digital Marketing Days","article_publisher":"https:\/\/www.facebook.com\/Horizont","article_modified_time":"2020-07-13T14:42:56+00:00","og_image":[{"width":600,"height":800,"url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/","name":"Dr. Matthias Rothensee | Digital Marketing Days","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png","datePublished":"2020-07-13T14:28:56+00:00","dateModified":"2020-07-13T14:42:56+00:00","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2020\/07\/Rothensee_Matthias_web.png","width":600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-matthias-rothensee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/"},{"@type":"ListItem","position":2,"name":"Dr. Matthias Rothensee"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#website","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","name":"Digital Marketing Days","description":"Der j\u00e4hrliche Trend-Check f\u00fcr das Digital Marketing-und Bewegbild-Business","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization"},"alternateName":"Horizont & dfv Conference Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#organization","name":"Digital Marketing Days","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/02\/digital-marketing-days-total-video-2023-header.png","width":708,"height":325,"caption":"Digital Marketing Days"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Horizont","https:\/\/www.youtube.com\/playlist?list=PLe9KlF3kLMLneK-NGUU3-bkRK9l7p9LpR","https:\/\/www.xing.com\/events\/horizont-digital-marketing-days-2019-2028382"]}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/5451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/comments?post=5451"}],"version-history":[{"count":3,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/5451\/revisions"}],"predecessor-version":[{"id":5453,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio\/5451\/revisions\/5453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media\/5459"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/media?parent=5451"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/tags?post=5451"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-json\/wp\/v2\/portfolio_entries?post=5451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}