{"id":5992,"date":"2021-04-13T07:22:08","date_gmt":"2021-04-13T07:22:08","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=5992"},"modified":"2021-04-13T07:22:08","modified_gmt":"2021-04-13T07:22:08","slug":"alexander-rohwer","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/alexander-rohwer\/","title":{"rendered":"Alexander Rohwer"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5992'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-89b1388dfd74ed7d3ad3065c7aac8408\">\n.avia-image-container.av-71x0q3-89b1388dfd74ed7d3ad3065c7aac8408 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-89b1388dfd74ed7d3ad3065c7aac8408 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-89b1388dfd74ed7d3ad3065c7aac8408 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5987 avia-img-lazy-loading-not-5987 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/04\/Rohwer_Alexander_OTTO_21_1-1.jpg\" alt='' title='Rohwer_Alexander_OTTO_21_1'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/04\/Rohwer_Alexander_OTTO_21_1-1.jpg 600w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/04\/Rohwer_Alexander_OTTO_21_1-1-450x600.jpg 450w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/04\/Rohwer_Alexander_OTTO_21_1-1-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-87d6d20944af51eb140acb54a6fb5425\">\n#top .av-special-heading.av-kanvlc8v-87d6d20944af51eb140acb54a6fb5425{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-87d6d20944af51eb140acb54a6fb5425 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-87d6d20944af51eb140acb54a6fb5425 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-87d6d20944af51eb140acb54a6fb5425 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Alexander Rohwer<\/h2><div class='av-subheading av-subheading_below'><p>Leiter Strategy &amp; Brand, OTTO<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-5b35eee2e99f7a850b98a45ea53b5991 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Alexander Rohwer, Jahrgang 1983 und geboren in Freiburg, ist seit Oktober 2018 Leiter Strategy &amp; Brand bei OTTO.<br \/>\nDer Diplom-Wirtschaftsingenieur startete seine berufliche Laufbahn im Jahr 2009 bei einem Startup der EOS Gruppe in Hongkong. 2010 wechselte Rohwer als Projektleiter in die interne Unternehmensberatung der Otto Group nach Hamburg.<br \/>\nZu seinen Hauptt\u00e4tigkeiten z\u00e4hlten hierbei unter anderem die Entwicklung der Wachstumsstrategie f\u00fcr die OTTO-Auslandsgesellschaften, die Erarbeitung einer Plattformstrategie f\u00fcr otto.de und die Gesch\u00e4ftsmodellentwicklung f\u00fcr ein Business zum Thema datengetriebene Online-Werbung.<br \/>\nAb 2015 verantwortete Alexander Rohwer in leitender Funktion die Abteilung Strategie und Analyse bei OTTO. Zum Hauptaufgabenbereich seines Teams geh\u00f6rte die Entwicklung und Erarbeitung neuer Gesch\u00e4ftsmodelle f\u00fcr OTTO, die Weiterentwicklung der Unternehmens-\/ Plattformstrategie sowie die Analyse der Markenwahrnehmung aus Kund*innen- und Nichtkund*innensicht.<br \/>\nIm Oktober 2018 \u00fcbernahm Rohwer die Leitung f\u00fcr den neu geschaffenen Bereich Strategy &amp; Brand und verantwortet seitdem die Unternehmensstrategie und Markenf\u00fchrung f\u00fcr das Hamburger E-Commerce-Unternehmen.<br \/>\nAlexander Rohwer ist verheiratet und Vater von zwei Kindern.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OTTO  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