{"id":6450,"date":"2021-07-22T09:51:41","date_gmt":"2021-07-22T09:51:41","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=6450"},"modified":"2021-07-22T09:51:41","modified_gmt":"2021-07-22T09:51:41","slug":"cathleen-burghardt","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/cathleen-burghardt\/","title":{"rendered":"Cathleen Burghardt"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6450'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-470c23c778e42526f37b5777969a3507\">\n.avia-image-container.av-71x0q3-470c23c778e42526f37b5777969a3507 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-470c23c778e42526f37b5777969a3507 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-470c23c778e42526f37b5777969a3507 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6446 avia-img-lazy-loading-not-6446 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/07\/Burghardt_Cathleen_Tamaris_21.jpg\" alt='' title='Burghardt_Cathleen_Tamaris_21'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/07\/Burghardt_Cathleen_Tamaris_21.jpg 600w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/07\/Burghardt_Cathleen_Tamaris_21-450x600.jpg 450w, https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2021\/07\/Burghardt_Cathleen_Tamaris_21-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-36d3bdf39574d16cb72f259034a73b85\">\n#top .av-special-heading.av-kanvlc8v-36d3bdf39574d16cb72f259034a73b85{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-36d3bdf39574d16cb72f259034a73b85 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-36d3bdf39574d16cb72f259034a73b85 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-36d3bdf39574d16cb72f259034a73b85 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Cathleen Burghardt<\/h2><div class='av-subheading av-subheading_below'><p>Head of Marketing, Tamaris<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-5b35eee2e99f7a850b98a45ea53b5991 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Cathleen Burghardt verantwortet seit April 2019 das nationale und internationale Marketing von Europas bekanntester Damenschuhmarke Tamaris. Nach Stationen bei New Balance und adidas wagte sich die Marketingexpertin getreu ihrem Motto \u201eDon\u2018t stop until you\u00b4re proud\u201c an die Weiterentwicklung und Transformation der Brand. Unter ihrer Verantwortung gew\u00e4hrte Tamaris erstmalig einen Blick hinter die wei\u00dfe Leinwand der etablierten Markenkommunikation und machte authentische Frauen und ihre pers\u00f6nlichen Geschichten zu den Protagonistinnen einer neuen und emotionalen Kundenansprache. Weg von der punktuellen Werbeerinnerung hin zu kontinuierlichen Empowerment-Kampagnen, die vor allem in der digitalen Welt neue M\u00f6glichkeiten der Zielgruppenansprache er\u00f6ffnet.<\/p>\n<p>\u201eJede Frau ist einzigartig, genau wie die Vielfalt und das Angebot von Tamaris. Genau deswegen ist eine relevante Zielgruppenansprache so wichtig! Hierbei setzen wir als Marke auf Innovationen im Ad-Tech Bereich und nutzen damit so effizient wie noch nie die M\u00f6glichkeiten aus Big Data f\u00fcr unsere neuen Kommunikationsformen.\u201c<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tamaris<\/p>\n","protected":false},"author":7,"featured_media":6446,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[12,13],"class_list":["post-6450","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2021-feature","portfolio_entries-referenten-2021-tovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cathleen Burghardt | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" 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