{"id":7048,"date":"2022-04-28T07:24:05","date_gmt":"2022-04-28T07:24:05","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=7048"},"modified":"2022-08-18T19:00:21","modified_gmt":"2022-08-18T19:00:21","slug":"dr-christian-bachem","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/dr-christian-bachem\/","title":{"rendered":"Dr. Christian Bachem"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7048'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-5c10a3d1169a48061a88a2277ca51d64\">\n.avia-image-container.av-71x0q3-5c10a3d1169a48061a88a2277ca51d64 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-5c10a3d1169a48061a88a2277ca51d64 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-5c10a3d1169a48061a88a2277ca51d64 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7049 avia-img-lazy-loading-not-7049 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2022\/04\/Bachem_Christian_WEB.jpg\" alt='' title='Bachem_Christian_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-26dc4cc4a4d15387985a95338f7d3f0d\">\n#top .av-special-heading.av-kanvlc8v-26dc4cc4a4d15387985a95338f7d3f0d{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-26dc4cc4a4d15387985a95338f7d3f0d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-26dc4cc4a4d15387985a95338f7d3f0d .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-26dc4cc4a4d15387985a95338f7d3f0d av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dr. Christian Bachem<\/h2><div class='av-subheading av-subheading_below'><p>Managing Partner, M.O.M. Markendienst Berlin<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-a68e390c933c6f98bb2b825e24a76ea5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Christian Bachem ist gesch\u00e4ftsf\u00fchrender Gesellschafter der interdisziplin\u00e4ren Strategieberatung Markendienst. Er leitet die Berliner Niederlassung, die sich auf ganzheitliche Marketing- und Mediaberatung mit digitalem Fokus spezialisiert.<br \/>\nSeit 1995 unterst\u00fctzt der promovierte Medien\u00f6konom Unternehmen in vielf\u00e4ltigen Fragen des digitalen und medien\u00fcbergreifenden Marketings. Im Mittelpunkt seiner Beratungst\u00e4tigkeit steht die Entwicklung tragf\u00e4higer Marketing- und Media-Mix-Strategien sowie der Nachweis von Leistung, Qualit\u00e4t und Wirkung werblicher Kommunikation. <br class=\"avia-permanent-lb\" \/>Zu den Kunden von Markendienst z\u00e4hlen Handelsunternehmen, Markenartikler und Industriekonzerne.<br \/>\nChristian Bachem verf\u00fcgt \u00fcber nahezu 25 Jahre Erfahrung im digitalen Marketing. Durch sein langj\u00e4hriges Engagement als Berater, Fachautor, Referent und Mitglied diverser Fachgremien (u.a. ag.ma, BVDW und IVW) hat er den deutschen Online-Markt aktiv mitgestaltet und sich branchen\u00fcbergreifend Anerkennung als Experte der ersten Stunde erworben.<br \/>\nZu seinen pers\u00f6nlichen Meilensteinen z\u00e4hlen:<\/p>\n<ul>\n<li>1994 erstes erfolgreiches E-Commerce-Kauferlebnis<\/li>\n<li>1995 Begleitung f\u00fchrender Markenartikler beim Aufbau erster Online Marketing-Pr\u00e4senzen<\/li>\n<li>1997 Mitwirkung an der Definition der weltweit ersten Online Media-W\u00e4hrung (PageImpressions und<br \/>\nVisits)<\/li>\n<li>2004 Gr\u00fcndung des Web Excellence Forum (WebXF), einer weltweit einzigartigen Benchmarking-<br \/>\nPlattform zur Bewertung digitaler Kommunikation mit derzeit u.a. 13 DAX-Unternehmen<\/li>\n<li>2007 Entwicklung der internationalen Multichannel-Strategie f\u00fcr einen b\u00f6rsennotierten Handelskonzern<\/li>\n<li>2010 Umsetzung der ersten Ad Verification-Messungen in Deutschland<\/li>\n<li style=\"text-align: left;\">2016 Pilotierung der ersten gattungs\u00fcbergreifenden Werbewirkungsplattform<\/li>\n<\/ul>\n<p>Dar\u00fcber hinaus hatte Christian Bachem f\u00fcr mehrere Jahre eine Professur an der HTW Berlin und ist seit der Jahrtausendwende als Dozent in der F\u00fchrungskr\u00e4fteweiterbildung aktiv \u2013 unter anderem an der Universit\u00e4t St. Gallen.<br \/>\nZudem ist er h\u00e4ufig als Moderator oder Keynote-Speaker auf Fachkongressen im In- und Ausland aktiv.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M.O.M. Markendienst Berlin<\/p>\n","protected":false},"author":8,"featured_media":7049,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[14],"class_list":["post-7048","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Christian Bachem | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Christian Bachem | Digital Marketing Days\" \/>\n<meta property=\"og:description\" content=\"M.O.M. 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