{"id":7166,"date":"2022-06-15T14:04:00","date_gmt":"2022-06-15T14:04:00","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=7166"},"modified":"2022-06-15T14:04:00","modified_gmt":"2022-06-15T14:04:00","slug":"eva-rindfleisch","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/eva-rindfleisch\/","title":{"rendered":"Eva Rindfleisch"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7166'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-be3c70262bc784f4e461ce36db598db9\">\n.avia-image-container.av-71x0q3-be3c70262bc784f4e461ce36db598db9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-be3c70262bc784f4e461ce36db598db9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-be3c70262bc784f4e461ce36db598db9 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7167 avia-img-lazy-loading-not-7167 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2022\/06\/Rindfleisch-Eva_WEB.jpg\" alt='' title='Rindfleisch-Eva_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-28e248f51ec465bad827310d1d909ad6\">\n#top .av-special-heading.av-kanvlc8v-28e248f51ec465bad827310d1d909ad6{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-28e248f51ec465bad827310d1d909ad6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-28e248f51ec465bad827310d1d909ad6 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-28e248f51ec465bad827310d1d909ad6 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Eva Rindfleisch<\/h2><div class='av-subheading av-subheading_below'><p>Senior Digital &amp; Communication Manager La Roche-Posay &amp; CeraVe<br \/>\nL\u2019Or\u00e9al Austria Germany<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-a68e390c933c6f98bb2b825e24a76ea5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Als Senior Digital &amp; Communication Manager verantwortet Eva Rindfleisch die digitale Agenda der Dermokosmetik-Marken La Roche-Posay und CeraVe bei L\u2019Or\u00e9al. Zuvor hat sie in diversen Stationen in PR und Digital umfassende Expertise in digitalen und kommunikativen Strategien gewonnen.<\/p>\n<p>Eva ist Expertin f\u00fcr effektive Paid-Owned-Earned-Aktivierungen auf allen Kan\u00e4len, einschlie\u00dflich TikTok, um neue Kunden zu gewinnen, die Kundenbindung zu erh\u00f6hen und die Konversion sowohl online als auch offline zu maximieren. Zentrales Thema ist hierbei \u201eMedutainment\u201c, die Verzahnung von medizinischer Expertise und zielgruppengerechter, begeisternder Ansprache, um dermatologische Hautpflege f\u00fcr Konsument:innen erfahrbar zu machen. Die TikTok-Kampagne der Marke CeraVe ist heute einer der TikTok-Best Cases in der Kosmetikbranche und war wegweisend f\u00fcr die TikTok-Strategie bei L\u2018Or\u00e9al.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al Austria Germany<\/p>\n","protected":false},"author":8,"featured_media":7167,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[14],"class_list":["post-7166","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eva Rindfleisch | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eva 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