{"id":7170,"date":"2022-06-15T14:07:00","date_gmt":"2022-06-15T14:07:00","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=7170"},"modified":"2022-08-18T19:03:35","modified_gmt":"2022-08-18T19:03:35","slug":"katharina-roscher","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/katharina-roscher\/","title":{"rendered":"Katharina Roscher"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7170'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-a41de5a48b8dd1da719e482f41462057\">\n.avia-image-container.av-71x0q3-a41de5a48b8dd1da719e482f41462057 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-a41de5a48b8dd1da719e482f41462057 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-a41de5a48b8dd1da719e482f41462057 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7171 avia-img-lazy-loading-not-7171 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2022\/06\/Roscher-Katharina_WEB.jpg\" alt='' title='Roscher-Katharina_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-c49f8ef3ded5e5f43869dad97e56d930\">\n#top .av-special-heading.av-kanvlc8v-c49f8ef3ded5e5f43869dad97e56d930{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-c49f8ef3ded5e5f43869dad97e56d930 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-c49f8ef3ded5e5f43869dad97e56d930 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-c49f8ef3ded5e5f43869dad97e56d930 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Katharina Roscher<\/h2><div class='av-subheading av-subheading_below'><p>Global Head of Digital Marketing, Schwarzkopf Professional, Indola, Authentic Beauty Concept &amp; STMNT, Henkel Beauty Care Professional<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-a68e390c933c6f98bb2b825e24a76ea5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Katharina Roscher ist als Global Head of Digital Marketing bei Henkel f\u00fcr das internationale Digitale Marketing der B2B Sparte von Henkel Beauty Care, dem sogenannten Professional Business, verantwortlich. Dazu geh\u00f6ren Marken wie Schwarzkopf Professional, Authentic Beauty Concept oder STMNT Grooming Goods.<\/p>\n<p>Die Online Marketing Laufbahn der geb\u00fcrtigen \u00d6sterreicherin startete 2008 in der Unternehmenskommunikation von Swarovski, wo sie die Social Media Pr\u00e4senz der Marke initiiert und aufgebaut hat. 2011 \u00fcbernahm sie die globale Social Media Kommunikation f\u00fcr die Luxusmarke Montblanc in Hamburg und verantwortete in weiterer Folge als International Senior Manager Digital Communications die Digitale Marketing Strategie der Marke.<\/p>\n<p>Seit 2015 ist Katharina beim FMCG Konzern Henkel im Beauty Care Professional f\u00fcr Social Media, Digitale 360\u00b0 Kampagnen, eCRM und Digitale Ecosysteme zust\u00e4ndig.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Schwarzkopf Professional, Indola, Authentic Beauty Concept &#038; STMNT, Henkel Beauty Care Professional<\/p>\n","protected":false},"author":8,"featured_media":7171,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[14,15],"class_list":["post-7170","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022","portfolio_entries-referent-2022-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Katharina Roscher | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katharina Roscher | Digital Marketing Days\" \/>\n<meta property=\"og:description\" content=\"Schwarzkopf Professional, Indola, Authentic Beauty Concept &amp; STMNT, Henkel Beauty Care Professional\" \/>\n<meta property=\"og:url\" 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