{"id":8661,"date":"2023-10-02T09:35:38","date_gmt":"2023-10-02T09:35:38","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=8661"},"modified":"2024-11-28T07:18:30","modified_gmt":"2024-11-28T07:18:30","slug":"kerstin-niederauer-kopf-2","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kerstin-niederauer-kopf-2\/","title":{"rendered":"Kerstin Niederauer-Kopf"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8661'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-93133ac335e5360eef7b0de57e1e2f25\">\n.avia-image-container.av-71x0q3-93133ac335e5360eef7b0de57e1e2f25 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-93133ac335e5360eef7b0de57e1e2f25 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-93133ac335e5360eef7b0de57e1e2f25 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8662 avia-img-lazy-loading-not-8662 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/10\/Niederauer-Kopf-Kerstin-web.jpg\" alt='Kerstin Niederauer-Kopf' title='Niederauer-Kopf-Kerstin-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-c7735b9d7ad04d2171bc041f138fe2dd\">\n#top .av-special-heading.av-kanvlc8v-c7735b9d7ad04d2171bc041f138fe2dd{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-c7735b9d7ad04d2171bc041f138fe2dd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-c7735b9d7ad04d2171bc041f138fe2dd .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-c7735b9d7ad04d2171bc041f138fe2dd av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kerstin Niederauer-Kopf<\/h2><div class='av-subheading av-subheading_below'><p>Vorsitzende der Gesch\u00e4ftsf\u00fchrung<br \/>\nAGF Videoforschung GmbH<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-f515a090e4b91680ff4c0ef37cd62588 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kerstin Niederauer-Kopf (46) ist seit Januar 2019 Vorsitzende der Gesch\u00e4ftsf\u00fchrung der AGF Videoforschung in Frankfurt.<\/p>\n<p>Davor leitete die studierte Geisteswissenschaftlerin und Betriebswirtin knapp zwei Jahre das Marktforschungsunternehmen Facit Research der Serviceplan-Gruppe in M\u00fcnchen. In dieser Funktion hat sie unter anderem die \u201eMedien\u00e4quivalenzstudie: Video\u201c verantwortet, die 2019 den <a href=\"https:\/\/www.bvm.org\/der-bvm\/preis-der-deutschen-marktforschung\/innovationspreis\/bisherige-preistraegerinnen-innovationspreis\/\">Innovationspreis<\/a> des Berufsverband Deutscher Markt- und Sozialforscher e.V. (BVM) erhalten hat. Vor ihrem Wechsel nach M\u00fcnchen war sie als Leiterin der Abteilung Werbe- und Marktforschung der ARD-Werbung Sales &amp; Services (AS&amp;S) bereits viele Jahre in den operativen Gremien der AGF vertreten, unter anderem als stellvertretende Sprecherin der Technischen Kommission und Mitglied des Forschungsbeirats.<\/p>\n<p><strong>AGF Videoforschung GmbH<\/strong><\/p>\n<p><em>Die AGF Videoforschung GmbH ist ein Unternehmen f\u00fcr neutrale Bewegtbildforschung. Ihre Gesellschafter sind ARD, Discovery Communications Deutschland, Pro Sieben Sat 1 Media, RTL Deutschland, Sky Deutschland, Sport 1, Viacom, WeltN24 und ZDF. Die AGF erfasst kontinuierlich und quantitativ die Nutzung von Bewegtbildinhalten in Deutschland und wertet die erhobenen Daten aus. Sie entwickelt ihr Instrumentarium mit einem mehrstelligen j\u00e4hrlichen Millionenbetrag kontinuierlich weiter, um dem Markt t\u00e4glich verl\u00e4ssliche Daten zu liefern. Dabei steht die AGF im engen Austausch mit allen Marktpartnern, darunter Lizenzsender, Werbungtreibende und Mediaagenturen.<\/em><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AGF Videoforschung<\/p>\n","protected":false},"author":8,"featured_media":8662,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[17,18,25],"class_list":["post-8661","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2023","portfolio_entries-vortragend-2023-feature","portfolio_entries-vortragend-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kerstin Niederauer-Kopf | Digital Marketing Days<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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