{"id":8661,"date":"2023-10-02T09:35:38","date_gmt":"2023-10-02T09:35:38","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/?post_type=portfolio&#038;p=8661"},"modified":"2026-07-02T11:59:27","modified_gmt":"2026-07-02T11:59:27","slug":"kerstin-niederauer-kopf-2","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/referent\/kerstin-niederauer-kopf-2\/","title":{"rendered":"Kerstin Niederauer-Kopf"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b6w3pn-6dc00d13f043b96f0c8f0abd5966fb16 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8661'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-971apn-4ae754a3bdd5b01d6896239f72abf5c6\">\n.flex_column.av-971apn-4ae754a3bdd5b01d6896239f72abf5c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-971apn-4ae754a3bdd5b01d6896239f72abf5c6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71x0q3-04f88d2563e3b22f6a2760aa5d682d16\">\n.avia-image-container.av-71x0q3-04f88d2563e3b22f6a2760aa5d682d16 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-71x0q3-04f88d2563e3b22f6a2760aa5d682d16 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-71x0q3-04f88d2563e3b22f6a2760aa5d682d16 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10776 avia-img-lazy-loading-not-10776 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/digital-marketing-days\/wp-content\/uploads\/2023\/10\/Niederauer-Kopf-Kerstin-AGF_web.jpg\" alt='' title='Niederauer-Kopf - Kerstin - AGF_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kyq6j-9d3c008fc994a6a97bec030851b285dd\">\n.flex_column.av-5kyq6j-9d3c008fc994a6a97bec030851b285dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5kyq6j-9d3c008fc994a6a97bec030851b285dd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kanvlc8v-eab640e4c596fed47b50eeced0dd6bdf\">\n#top .av-special-heading.av-kanvlc8v-eab640e4c596fed47b50eeced0dd6bdf{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kanvlc8v-eab640e4c596fed47b50eeced0dd6bdf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kanvlc8v-eab640e4c596fed47b50eeced0dd6bdf .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-kanvlc8v-eab640e4c596fed47b50eeced0dd6bdf av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kerstin Niederauer-Kopf<\/h2><div class='av-subheading av-subheading_below'><p>Vorsitzende der Gesch\u00e4ftsf\u00fchrung<br \/>\nAGF Videoforschung GmbH<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-34mn5n-54ff2b815d3527d54e2f69a6f3bb77a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kerstin Niederauer-Kopf ist seit Januar 2019 Vorsitzende der Gesch\u00e4ftsf\u00fchrung der <a href=\"https:\/\/www.agf.de?utm_source=chatgpt.com\">AGF Videoforschung GmbH<\/a> in Frankfurt am Main. Sie verantwortet die strategische Weiterentwicklung der AGF als neutralem Marktstandard f\u00fcr die plattform\u00fcbergreifende Bewegtbild- und Reichweitenmessung in Deutschland. Im Mittelpunkt ihrer Arbeit stehen unabh\u00e4ngige, transparente und vergleichbare Standards f\u00fcr die Medien- und Werbewirtschaft.<\/p>\n<p>Vor ihrem Wechsel zur AGF leitete die studierte Geisteswissenschaftlerin und Betriebswirtin das Marktforschungsunternehmen Facit Research der Serviceplan-Gruppe in M\u00fcnchen. Zuvor war sie viele Jahre in leitender Funktion bei der ARD-Werbung SALES &amp; SERVICES t\u00e4tig und dort eng mit der Arbeit der AGF verbunden. In dieser Funktion wirkte sie unter anderem in den operativen Gremien der AGF mit, darunter als stellvertretende Sprecherin der Technischen Kommission sowie als Mitglied des Forschungsbeirats.<\/p>\n<p>Dar\u00fcber hinaus engagiert sich Kerstin Niederauer-Kopf in nationalen und internationalen Initiativen zur Weiterentwicklung unabh\u00e4ngiger Audience Measurement Standards. Sie ist Mitglied des Boards sowie des Management Committees der Audience Measurement Coalition (AMC) und bringt ihre Expertise regelm\u00e4\u00dfig in nationale und internationale Fachdiskussionen ein.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AGF Videoforschung<\/p>\n","protected":false},"author":8,"featured_media":10776,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[17,18,25,34,35],"class_list":["post-8661","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2023","portfolio_entries-vortragend-2023-feature","portfolio_entries-vortragend-2024","portfolio_entries-vortragend-2026","portfolio_entries-vortragend-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kerstin Niederauer-Kopf | Digital Marketing 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