Krikor leads the European operations for Material. He’s spent the last 6 years helping transform the traditional MR agency into a modern marketing services company, powered by analytics, deep human understanding, and design thinking.

Previously, Krikor was a Director of global brand tracking programs, where he focused on automation innovations. He’s also spent many years as a Senior Strategist on advanced quant research, including market segmentation and conjoint research.

Krikor has 15 years of experience in consumer insights and strategy, namely in technology, CPG, retail and financial services.  Prior to venturing into the world of research, Krikor ran a small branding and creative agency.