Marta Sulkiewicz is a marketing expert with over 16 years of proven track record in the sector. Since 2015 in Gemius – research and technology company from EMEA region. Currently, as a Board Member, she is responsible for building and executing the company’s global growth strategy, along with introducing newest solutions for cross-media measurement. Additionally as Chief Executive of Gemius GmbH she is managing German market operations and pan-regional expansion. Before, she supervised the development of Gemius services for EMEA markets and managed the sale processes of gemiusAdReal – an IAB & MRS awarded study allowing for comprehensive monitoring and analysis of the competitors’ advertising strategies in digital and traditional media. Experienced as leader of the IAB working groups, as speaker on international conferences (e.g. Interact by IAB Europe, IAA Global Summit) and as a member of industry events’ Program Boards.