Nikki Lavoie

Founder, CEO & Chief Sparkologist, of Mindspark Research International
Vice President of ESOMAR Council

Nikki is the Founder and CEO of Mindspark Research International, Vice President of ESOMAR Council, and Member of the AQR Board. Passionate about people, insatiably curious, has a talent for turning all into insight. She works with brands and agencies that seek a deeper connection with the communities that support them. A qualitative researcher specialised in digital and ethnographic techniques, Nikki is always up for immersing herself into the lives of others in order to provide clarity and strategic direction.