{"id":336,"date":"2017-07-24T11:40:47","date_gmt":"2017-07-24T09:40:47","guid":{"rendered":"http:\/\/typoindex.de\/deutscher-medienkongress\/?page_id=336"},"modified":"2020-07-08T22:39:42","modified_gmt":"2020-07-08T20:39:42","slug":"programm-2019","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/insights\/programm-2019\/","title":{"rendered":"Programm 2019"},"content":{"rendered":"<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78\">\n.avia-section.av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-336'><div class='entry-content-wrapper clearfix'> \n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5\">\n#top .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5{\npadding-bottom:0;\nfont-size:90px;\n}\nbody .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag{\nfont-size:90px;\n}\n.av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>  <\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-1du1od4-2205b095e660ad9baf99db79932f5aae main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-336'><div class='entry-content-wrapper clearfix'> \n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvdno6yn-c9aac40fdaeea9b3508bbb32d561906e\">\n#top .av-special-heading.av-jvdno6yn-c9aac40fdaeea9b3508bbb32d561906e{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jvdno6yn-c9aac40fdaeea9b3508bbb32d561906e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jvdno6yn-c9aac40fdaeea9b3508bbb32d561906e .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jvdno6yn-c9aac40fdaeea9b3508bbb32d561906e .av-special-heading-tag{\nfont-size:41px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jvdno6yn-c9aac40fdaeea9b3508bbb32d561906e .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jvdno6yn-c9aac40fdaeea9b3508bbb32d561906e .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jvdno6yn-c9aac40fdaeea9b3508bbb32d561906e av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >planung&amp;analyse Insights 2019<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>  <\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1fhde60-b38244a8bb78daaa82304e98713a7eef main_color avia-section-small avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-336'><div class='entry-content-wrapper clearfix'> <div class='flex_column_table av-54y22o-13e71bde632718918782d4f2548d4511 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54y22o-13e71bde632718918782d4f2548d4511\">\n.flex_column.av-54y22o-13e71bde632718918782d4f2548d4511{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-54y22o-13e71bde632718918782d4f2548d4511 av_one_third  avia-builder-el-5  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p> <section  class='av_textblock_section av-1f58sko-19a65338f3765e25617eea0a3ef9cae3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p> <strong>Erster Tag<\/strong> Donnerstag, 29. August 2019 <\/p>\n<\/div><\/section> <div  class='avia-button-wrap av-1f3gq8w-b6b16d32b13353b9dd7cee740be73456-wrap avia-button-left  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-1f3gq8w-b6b16d32b13353b9dd7cee740be73456 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight'   aria-label=\"Programm 29. August 2019\"><span class='avia_iconbox_title' >Programm 29. August 2019<\/span><\/a><\/div> <\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d\">\n.flex_column.av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d av_one_third  avia-builder-el-8  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p> <section  class='av_textblock_section av-1erq1fc-764f80c954b47ecc6a64b777ae00547f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p> <strong>Zweiter Tag<\/strong> Freitag, 30. August 2019 <\/p>\n<\/div><\/section> <div  class='avia-button-wrap av-1ejruyg-277f1ad133a9667872b171ebb40063a8-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-1ejruyg-277f1ad133a9667872b171ebb40063a8 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight'   aria-label=\"Programm 30. August 2019\"><span class='avia_iconbox_title' >Programm 30. August 2019<\/span><\/a><\/div> <\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91\">\n.flex_column.av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91 av_one_third  avia-builder-el-11  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p> <section  class='av_textblock_section av-1e53iw8-02330a5a9c746a9f977951cbc2cf3981 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p> <strong>Das gesamte Programm<\/strong> als PDF <\/p>\n<\/div><\/section> <div  class='avia-button-wrap av-1e0vh4o-996616344419dac109f7a2a3b4fd634d-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/insights\/programm-2019-anfrage\/'  class='avia-button av-1e0vh4o-996616344419dac109f7a2a3b4fd634d av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Programm PDF Download\"><span class='avia_iconbox_title' >Programm PDF Download<\/span><\/a><\/div> <\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->  <\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-jvdnnyyy-68ef6c0b9d4348db613e343d1ecdcbe1 main_color avia-section-default avia-no-shadow  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-336'><div class='entry-content-wrapper clearfix'> \n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-au48o-74a26dffd5a0beeb90bb4faae4a9f481\">\n#top .av-special-heading.av-au48o-74a26dffd5a0beeb90bb4faae4a9f481{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-au48o-74a26dffd5a0beeb90bb4faae4a9f481 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-au48o-74a26dffd5a0beeb90bb4faae4a9f481 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-au48o-74a26dffd5a0beeb90bb4faae4a9f481 .av-special-heading-tag{\nfont-size:41px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-au48o-74a26dffd5a0beeb90bb4faae4a9f481 .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-au48o-74a26dffd5a0beeb90bb4faae4a9f481 .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-au48o-74a26dffd5a0beeb90bb4faae4a9f481 av-special-heading-h3 blockquote modern-quote  avia-builder-el-15  el_before_av_one_third  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div> <div class='flex_column_table av-cmfts-1ccd1899eda1c269158ede01fe870d89 sc-av_one_third av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cmfts-1ccd1899eda1c269158ede01fe870d89\">\n.flex_column.av-cmfts-1ccd1899eda1c269158ede01fe870d89{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cmfts-1ccd1899eda1c269158ede01fe870d89 av_one_third  avia-builder-el-16  el_after_av_heading  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvdnmaj5-b405e6643037ada8e53806707aa1b9fa\">\n.avia-image-container.av-jvdnmaj5-b405e6643037ada8e53806707aa1b9fa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jvdnmaj5-b405e6643037ada8e53806707aa1b9fa .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-jvdnmaj5-b405e6643037ada8e53806707aa1b9fa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jvdnmaj5-b405e6643037ada8e53806707aa1b9fa av-styling-no-styling avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p> <strong>Sabine Hedewig-Mohr<\/strong> Redaktionsleitung, planung&amp;analyse <\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4117 avia-img-lazy-loading-not-4117 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2018\/06\/Hedewig-Mohr.jpg\" alt='Sabine Hedewig-Mohr, planung&amp;analyse' title='Hedewig-Mohr'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9odxc-99aa00446fea07dbdcf84e2048d84c60\">\n.flex_column.av-9odxc-99aa00446fea07dbdcf84e2048d84c60{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9odxc-99aa00446fea07dbdcf84e2048d84c60 av_one_third  avia-builder-el-18  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvdnmaj5-4359f7c39a71f89913fdd2fd3dd3edca\">\n.avia-image-container.av-jvdnmaj5-4359f7c39a71f89913fdd2fd3dd3edca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jvdnmaj5-4359f7c39a71f89913fdd2fd3dd3edca .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-jvdnmaj5-4359f7c39a71f89913fdd2fd3dd3edca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jvdnmaj5-4359f7c39a71f89913fdd2fd3dd3edca av-styling-no-styling avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p> <strong>Dr. Uwe Vork\u00f6tter Chefredakteur<\/strong> HORIZONT <\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4126 avia-img-lazy-loading-not-4126 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2018\/06\/Vorkoetter.jpg\" alt='Uwo Vorkoetter - Juror planung&amp;analyse Insights 2018' title='Vorkoetter'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->  <\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-1ccifyo-0f31c3939957f1809165e7888b14d269 main_color avia-section-default avia-no-shadow  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-336'><div class='entry-content-wrapper clearfix'> \n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c0ca3381ee361148ec437e0de626f6a5\">\n#top .av-special-heading.av-av_heading-c0ca3381ee361148ec437e0de626f6a5{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-c0ca3381ee361148ec437e0de626f6a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-c0ca3381ee361148ec437e0de626f6a5 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-c0ca3381ee361148ec437e0de626f6a5 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-c0ca3381ee361148ec437e0de626f6a5 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c0ca3381ee361148ec437e0de626f6a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-21  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Donnerstag, 29. August 2019<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div> <div class='avia-data-table-wrap av-1c4csz4-03029f4b4327dae5b63277eee759d911 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-22  el_after_av_heading  el_before_av_textblock  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><strong>Wake up l gemeinsames Fr\u00fchst\u00fcck<\/strong><\/td><td class=''>mit den Teilnehmern von planung&amp;analyse Insights 2019 und HORIZONT Werbewirkungsgipfel 2019 <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>Begr\u00fc\u00dfung und Impuls<\/strong> <b style=\"color: black;\">The Bigger Sense<\/b> Wof\u00fcr ist Market Research heute und wof\u00fcr sollte es morgen in Unternehmen zust\u00e4ndig sein? Welche Relevanz haben Consumer Insights? <\/td><td class=''><a style=\"text-decoration: underline;\" href=\"#\">Sabine Hedewig-Mohr<\/a>, Redaktionsleitung, planung&amp;analyse \u2028<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:30<\/th><td class=''><strong>Keynote<\/strong> <b style=\"color: black;\">Blinded by Technology<\/b> Why the Future of Research is to Humans <\/td><td class=''>Tom de Ruyck, Managing Partner, InSites Consulting (Vortrag in englischer Sprache!)<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">INSIGHTS IM UNTERNEHMEN \u2013 WAS VER\u00c4NDERT SICH?<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:10<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Proving your value<\/b> How to show the ROI of Market Research <\/td><td class=''>Denyse Drummond-Dunn, Founder, President and Chief Catalyst, C3Centricity (Vortrag in englischer Sprache!) <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:30<\/th><td class=''><strong>Input<\/strong> <b style=\"color: black;\">Klimawandel in der betrieblichen Marktforschung<\/b> Das Eis wird d\u00fcnner?<\/td><td class=''>Alexander Falser, Leitung Consumer Insights, Tchibo GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:40<\/th><td class=''><strong>Talk<\/strong> <b style=\"color: black;\">Braucht man \u00fcberhaupt Marktforschung?<\/b> Welche Bedeutung hat die Insights Abteilung bei Nestl\u00e9?<\/td><td class=''>Baske Vincent-de Jager, Head of Market Intelligence, Nestl\u00e9 Deutschland im Gespr\u00e4ch mit Sabine Hedewig-Mohr, planung&amp;analyse <\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><b style=\"color: black;\">Kommunikations- und Mittagspause<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:20 <\/th><td class=''><strong>Talk<\/strong> <b style=\"color: black;\">Insights in Unternehmen <\/b> Was \u00e4ndert sich an Bedeutung und Entstehung?<\/td><td class=''>Alexander Falser, Leitung Consumer Insights, Tchibo GmbH Andreas Onnen, Associate Director, Analytics &amp; Insights Germany\/Austria\/Switzerland, Procter &amp; Gamble Service GmbH Barbara Semlitsch, Head of Market Intelligence, Warsteiner Brauerei Baske Vincent-de Jager, Head of Market Intelligence, Nestl\u00e9 Deutschland<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:50<\/th><td class=''><strong>Kurzvortr\u00e4ge <\/strong> <b style=\"color: black;\">Wie die Aufmerksamkeit der Stakeholder auf Insights lenken?<\/b> <strong>\u00b7 Visualisierung<\/strong> It\u2018s all a game \u2013 isn\u2018t it? Wirkungsvolle Visualisierungstouchpoints als Schl\u00fcssel um \u201eInsights to commercial Actions\u201c zu transferieren &#8211; Dargestellt an der Zielgruppe \u201cGamer\u201c Susanne Sch\u00f6ttmer, Managing Director, Sch\u00f6ttmer-Institut Hamburg <strong>\u00b7 Storytelling:<\/strong> Warum helfen Geschichten, Insights zu transportieren? Wie m\u00fcssen sie f\u00fcr welche Stakeholder-Gruppe aufgebaut sein? Lisa Dust, Founder and CEO, Facts and Stories GmbH <strong>\u00b7 Co-Creation:<\/strong> \u2028Let\u2019s pitch: St\u00e4rkung des Engagements von Marketing Managern und internen Stakeholdern Norina Lin-Hi, Consumer Insights Manager, Mast-J\u00e4germeister, und Patrick Pfefferkorn, Senior Research Consultant, Kantar <\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">MARKE MIT HALTUNG \u2013 WAS WOLLEN KONSUMENTEN?<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:20<\/th><td class=''><strong>Keynote<\/strong> <b style=\"color: black;\">Marke mit Haltung<\/b> Die Transformation von Frosch in den Waschmittelmarkt<\/td><td class=''>Stephan Gr\u00fcnewald, Gesch\u00e4ftsf\u00fchrer, rheingold institut Wolfgang Feiter, Leiter Consumer-Marketing Frosch, Werner + Mertz GmbH <\/td><\/tr><tr class=''><th class='avia-desc-col'>15:00<\/th><td class=''><strong>Best Case<\/strong> <b style=\"color: black;\">Das \u00e4lteste Einhorn.<\/b> Identit\u00e4tsfindung und kundenzentrierte Markenentwicklung am Beispiel der Generika-Marke Zentiva<\/td><td class=''>Jork Dieter, Associate Director Design &amp; Innovation Point Blank, Research &amp; Consultancy Hardy F\u00f6rster, Gr\u00fcnder und Mehrheitsgesellschafter, hmf Group Alisa Heinz, Managerin CHC and New Commercial Model, Zentiva Dr. Barbara Lang, Gesch\u00e4ftsf\u00fchrerin Point Blank, Research &amp; Consultancy <\/td><\/tr><tr class=''><th class='avia-desc-col'>15:30<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Wie tickt Ihre Zielgruppe? <\/b> Moderne Zielgruppenans\u00e4tze sind multidimensional: Sie erlauben es, in immer fragmentierteren M\u00e4rkten den Blick auf die Konsumenten zu behalten und zu sch\u00e4rfen<\/td><td class=''>Dr. J\u00f6rg Munkes, Managing Director, GIM Gesellschaft f\u00fcr Innovative Marktforschung <\/td><\/tr><tr class=''><th class='avia-desc-col'>15:45<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Receptivity<\/b> \u00dcber Technik und Kunst in der erfolgreichen Kundenber\u00fchrung<\/td><td class=''>Michael Schie\u00dfl, CEO + Founder, eye square <\/td><\/tr><tr class=''><th class='avia-desc-col'>16:00<\/th><td class=''><strong>Best Case<\/strong> <b style=\"color: black;\">Point of Experience<\/b> Die dm-Filiale soll als atmosph\u00e4rischer Ort mit \u00e4sthetischem Anspruch wahrgenommen werden, der aber auch m\u00f6glichst problemloses Navigieren und Inspiration bieten soll. Multi-Methoden-Ans\u00e4tze zu komplexen Fragestellungen.<\/td><td class=''>Thomas Gruber, Marktforschung, dm-drogerie markt GmbH + Co. KG <\/td><\/tr><tr class=''><th class='avia-desc-col'>16:30<\/th><td class=''><b style=\"color: black;\">Kommunikations- und Kaffeepause<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">ZUKUNFT MIT KOOPERATIONEN<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>17:30<\/th><td class=''><strong>Keynote<\/strong> <b style=\"color: black;\">Die digitale Maschine<\/b> Was kommt auf die Wirtschaft und die Menschen zu?<\/td><td class=''>Prof. Dr. Dr. Dr. h.c. Franz Josef Radermacher, Professor em. f\u00fcr \u201eDatenbanken und K\u00fcnstliche Intelligenz\u201c, Universit\u00e4t Ulm, und gleichzeitig Vorstand des Forschungsinstituts f\u00fcr anwendungsorientierte Wissensverarbeitung\/n (FAW\/n), Ulm <\/td><\/tr><tr class=''><th class='avia-desc-col'>18:00<\/th><td class=''><strong>Talk<\/strong> <b style=\"color: black;\">Heute Newcomer und morgen?<\/b><\/td><td class=''>Sabine Hedewig-Mohr im Gespr\u00e4ch mit Dr. Peter Aschmoneit, Gesch\u00e4ftsf\u00fchrer, quantilope GmbH, und Preistr\u00e4ger als planung&amp;analyse Newcomer in der Marktforschung 2018 <\/td><\/tr><tr class=''><th class='avia-desc-col'>18:05<\/th><td class=''><strong>Preisverleihung mit GIM-Band<\/strong> <b style=\"color: black;\">Vergeben wird je eine Auszeichnung in den Kategorien:<\/b> \u2022 planung&amp;analyse Newcomer in der Marktforschung \u2022 planung&amp;analyse Au\u00dfergew\u00f6hnliche Partnerschaft in der Marktforschung <\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>18:45<\/th><td class=''><strong>Get-together mit Barbecue &amp; GIM-Band<\/strong> <b style=\"color: black;\">Im Anschluss an den ersten Kongresstag laden planung&amp;analyse und dfv Conference Group zum Get-together auf die Terrasse des Marriott Hotels in Frankfurt ein.<\/b> Genie\u00dfen Sie einen entspannten Abend mit den Teilnehmern der planung&amp;analyse Insights sowie des HORIZONT Werbewirkungsgipfels. Bei Drinks &amp; Food haben Sie beste Gelegenheit, neue Kontakte zu kn\u00fcpfen und bestehende weiter auszubauen. <\/td><td class=''>Die GIM-Band sorgt f\u00fcr Stimmung beim Networking. <\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style> <section  class='av_textblock_section av-zzhyb4-8f1af8df0ff704df24594eb9de6051d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"printfriendly pf-button  pf-alignleft\">\n                    <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/programm-2019\/?pfstyle=wp\" rel=\"nofollow\" onclick=\"\" title=\"Printer Friendly, PDF & Email\">\n                    <img decoding=\"async\" src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2018\/04\/print-pdf.png\" alt=\"Print Friendly, PDF & Email\" class=\"pf-button-img\" style=\"\"  \/><span id=\"printfriendly-text2\" class=\"pf-button-text\">Drucken | PDF<\/span>\n                    <\/a>\n                <\/div>\n<\/div><\/section> <\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-1ccifyo-df37cab678d537b7cf4b8e27952fd9db main_color avia-section-default avia-no-shadow  avia-builder-el-24  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-336'><div class='entry-content-wrapper clearfix'> \n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvdmdlgf-3f0b908819a50194e8a966f1d3de4140\">\n#top .av-special-heading.av-jvdmdlgf-3f0b908819a50194e8a966f1d3de4140{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jvdmdlgf-3f0b908819a50194e8a966f1d3de4140 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jvdmdlgf-3f0b908819a50194e8a966f1d3de4140 .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jvdmdlgf-3f0b908819a50194e8a966f1d3de4140 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jvdmdlgf-3f0b908819a50194e8a966f1d3de4140 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jvdmdlgf-3f0b908819a50194e8a966f1d3de4140 av-special-heading-h2 blockquote modern-quote  avia-builder-el-25  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Freitag, 30. August 2019<\/h2><div class='av-subheading av-subheading_below'><p> Zwei parallele B\u00fchnen! <\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>  \n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6k514-f8fa8180f610df54105c85f13f2c2db4\">\n#top .av-tab-section-outer-container.av-6k514-f8fa8180f610df54105c85f13f2c2db4 .av-section-tab-title{\ncolor:#000000;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition av-tab-content-auto  av-tab-above-content  avia-builder-el-26  el_after_av_section  el_before_av_table  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-6k514-f8fa8180f610df54105c85f13f2c2db4'><div class='av-tab-section-tab-title-container avia-tab-title-padding-default av-custom-tab-color' role='tablist'><a href='#stage-i' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-jvdmk1i1-784968596298175233e41a03bff4a3fa av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>STAGE I<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#stage-ii' data-av-tab-section-title='2' class='av-section-tab-title  av-jvdmk9g1-a939397dcf420a244618779a38ea2c66 av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>STAGE II<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:200vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span> \n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvdmk1i1-784968596298175233e41a03bff4a3fa\">\n.av-layout-tab.av-jvdmk1i1-784968596298175233e41a03bff4a3fa{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-jvdmk1i1-784968596298175233e41a03bff4a3fa av-animation-delay-container  avia-builder-el-27  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"stage-i\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p> <div class='avia-data-table-wrap av-1c4csz4-03029f4b4327dae5b63277eee759d911 avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-28  el_before_av_textblock  avia-builder-el-first  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><strong>Wake up<\/strong> <b style=\"color: black;\">Fr\u00fchst\u00fcckskaffee<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>Begr\u00fc\u00dfung<\/strong><\/td><td class=''><a style=\"text-decoration: underline;\" href=\"#\">Sabine Hedewig-Mohr<\/a>, Redaktionsleitung, planung&amp;analyse \u2028<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">K\u00dcNSTLICHE INTELLIGENZ UND MACHINE LEARNING WERDEN ZUR NORMALIT\u00c4T <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:10<\/th><td class=''><strong>Keynote<\/strong> <b style=\"color: black;\">KI ist nicht KI ist nicht KI<\/b> K\u00fcnstliche Intelligenz ist zu einem Marketing-Buzzword geworden. Welche Fragen kann man stellen, um die Spreu vom Weizen zu trennen?<\/td><td class=''>Dr. Frank Buckler, Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer, Success Drivers GmbH <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:40<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">K\u00fcnstliche Intelligenz mit Human Touch<\/b> Sind Data Scientists, Marktforscher, Mediaplaner und Kreative die n\u00e4chsten Handwerker, deren Jobs von der Automatisierung bedroht sind? Wie gut beherrschen Algorithmen heute das Kunsthandwerk der Datenintegration?<\/td><td class=''>Dr. Markus Eberl, Senior Director, Kantar Analytics Practice Deutschland <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">BIG DATA TRIFFT SURVEY DATA \u2013 WAS TUN?<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:10<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Orientierung im Datenchaos: Intelligente Verkn\u00fcpfung von Big Data &amp; Survey Data durch KI<\/b> <\/td><td class=''>Dr. Heike Langner, Senior Director, Marketing Effectiveness &amp; Consumer Insights Central Europe, GfK Dr. Mich\u00e8le Kaufmann, Consultant, Marketing Science \u2013 Insights &amp; Integration \u2013 Central Europe, GfK <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:40<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Daten regieren die Welt<\/b> In Daten liegt der Schl\u00fcssel zu den bedeutendsten Insights. Das Zusammenf\u00fchren und Analysieren von Daten stellt Unternehmen jedoch h\u00e4ufig vor gro\u00dfe Herausforderungen. Wie kann es gehen?<\/td><td class=''>S\u00f6ren Scholz, Gesch\u00e4ftsf\u00fchrer, Interrogare GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><b style=\"color: black;\">Kommunikations- und Kaffeepause<\/b><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: ''; } <\/style> <section  class='av_textblock_section av-zzhyb4-8f1af8df0ff704df24594eb9de6051d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"printfriendly pf-button  pf-alignleft\">\n                    <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/programm-2019\/?pfstyle=wp\" rel=\"nofollow\" onclick=\"\" title=\"Printer Friendly, PDF & Email\">\n                    <img decoding=\"async\" src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2018\/04\/print-pdf.png\" alt=\"Print Friendly, PDF & Email\" class=\"pf-button-img\" style=\"\"  \/><span id=\"printfriendly-text2\" class=\"pf-button-text\">Drucken | PDF<\/span>\n                    <\/a>\n                <\/div>\n<\/div><\/section> <\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvdmk9g1-a939397dcf420a244618779a38ea2c66\">\n.av-layout-tab.av-jvdmk9g1-a939397dcf420a244618779a38ea2c66{\nvertical-align:top;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-jvdmk9g1-a939397dcf420a244618779a38ea2c66 av-animation-delay-container  avia-builder-el-30  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"stage-ii\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><p> <div class='avia-data-table-wrap av-1c4csz4-03029f4b4327dae5b63277eee759d911 avia_responsive_table avia-table-3'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-31  el_before_av_textblock  avia-builder-el-first  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><strong>Wake up<\/strong> <b style=\"color: black;\">Fr\u00fchst\u00fcckskaffee<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>Begr\u00fc\u00dfung<\/strong><\/td><td class=''>Dr. Uwe Vork\u00f6tter, Chefredakteur, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">MARKEN: WAS MACHEN SIE EIGENTLICH <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:10<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Wert der Kreativit\u00e4t in Deutschland 2019 \u2013 Gewinner, Verlierer &amp; Learnings<\/b> Wie steht es um die Werbung in Deutschland? Welche Spots sind die Gewinner und was sind die Schlusslichter? Und wie gut sind wir im internationalen Vergleich? <\/td><td class=''>Mark Johnson, Managing Director Europe, System1 Group (Vortrag in englischer Sprache) <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:30<\/th><td class=''><strong>Talk<\/strong> <b style=\"color: black;\">Marken: Was macht sie erfolgreich?<\/b><\/td><td class=''>Geoffrey Hildbrand, Strategic Planning, Marketing &amp; Design Research, Innovation &amp; Client Development, mc markt-consult, im Gespr\u00e4ch mit Christian Thunig, Managing Partner, INNOFACT AG Research &amp; Consulting<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">RENAISSANCE DER QUALITATIVEN MARKTFORSCHUNG <\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:50<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Ethnografie<\/b> Gem\u00fcse rockt! Ganzheitliche Erforschung des Menschen in seiner Kultur<\/td><td class=''>Jeanne Carr\u00e9, Gesch\u00e4ftsf\u00fchrende Gesellschafterin, Insight Culture GmbH Petra G\u00f6rlach, Leiterin Marketing Food Service, Bonduelle Deutschland GmbH <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:10<\/th><td class=''><strong>Impuls<\/strong> Agilit\u00e4t und Innovationshunger \u2013 Wie die neue Art der Customer Centricity eine neue Haltung einfordert <\/td><td class=''>Eva Bock, Research Director, september Strategie &amp; Forschung GmbH Alexander Schwed, Organisationsmanagement, SOKA-BAU <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">STARTUPS TO WATCH<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:30<\/th><td class=''><strong>Kurzvortr\u00e4ge<\/strong> <b style=\"color: black;\">Drei junge Gr\u00fcndungsunternehmer pr\u00e4sentieren ihren Business Case:<\/b><\/td><td class=''>Andreas Lee, Co-Founder &amp; Chief Commercial Officer, Stravito Beat Fischer, CEO und Co-Founder, Axinova AG Holger Gei\u00dfler, Mitgr\u00fcnder und Gesellschafter, Debatoo GmbH Moderation: Henner F\u00f6rstel, Managing Partner, Manufacts Research &amp; Dialog <\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><b style=\"color: black;\">Kommunikations- und Kaffeepause<\/b><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-3 td:nth-of-type(1):before { content: ''; } <\/style> <section  class='av_textblock_section av-zzhyb4-8f1af8df0ff704df24594eb9de6051d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"printfriendly pf-button  pf-alignleft\">\n                    <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/programm-2019\/?pfstyle=wp\" rel=\"nofollow\" onclick=\"\" title=\"Printer Friendly, PDF & Email\">\n                    <img decoding=\"async\" src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2018\/04\/print-pdf.png\" alt=\"Print Friendly, PDF & Email\" class=\"pf-button-img\" style=\"\"  \/><span id=\"printfriendly-text2\" class=\"pf-button-text\">Drucken | PDF<\/span>\n                    <\/a>\n                <\/div>\n<\/div><\/section> <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id='after_tab_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-336'><div class='entry-content-wrapper clearfix'><div class='avia-data-table-wrap av-1c4csz4-03029f4b4327dae5b63277eee759d911 avia_responsive_table avia-table-4'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-33  el_after_av_tab_section  el_before_av_textblock  avia-builder-el-first  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">KONSUMENTEN AM TOUCHPOINT<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:30<\/th><td class=''><strong>Best-Case-Talk<\/strong> <b style=\"color: black;\">Digitale Sprachassistenten<\/b> Wie gehen Kunden mit Alexa und Co. um?<\/td><td class=''>Julia G\u00f6rnandt, Country Managerin Deutschland, SKIM, im Gespr\u00e4ch mit Dirk Ploss, Head of Digital Technologies Scouting and Advisory, Beiersdorf AG <\/td><\/tr><tr class=''><th class='avia-desc-col'>13:00<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Renaissance oder Transformation?<\/b> Qualitative Forschung trifft digitale M\u00f6glichkeiten: Wie das fluide Miteinander von digitalen wie analogen Tools in der qualitativen Marktforschung zu neuen Insights, inspirierendem Storytelling und besseren Ergebnissen f\u00fchrt. Beispiele aus der Design- und Innovationsforschung. <\/td><td class=''>Nina Keller, Senior Project Director, Happy Thinking People Thorsten Fulde, Head of Global Market Research, WMF Group GmbH <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b style=\"color: black;\">AUSBLICK: MARKTFORSCHUNG IN ASIEN<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:30<\/th><td class=''><strong>Impuls<\/strong> <b style=\"color: black;\">Zwischen Ochsenkarren und Industrie 4.0<\/b> Forschungseinblicke aus Myanmar<\/td><td class=''>Marita Schimpl, Head of Marketing Research, Myanmar Survey Research <\/td><\/tr><tr class=''><th class='avia-desc-col'>14:00<\/th><td class=''><b style=\"color: black;\">Kongressende und gemeinsames Mittagessen<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:00<\/th><td class=''><b style=\"color: black;\">Ende des Kongresses planung&amp;analyse Insights 2019<\/b><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-4 td:nth-of-type(1):before { content: ''; } <\/style> <section  class='av_textblock_section av-zzhyb4-8f1af8df0ff704df24594eb9de6051d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"printfriendly pf-button  pf-alignleft\">\n                    <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/programm-2019\/?pfstyle=wp\" rel=\"nofollow\" onclick=\"\" title=\"Printer Friendly, PDF & Email\">\n                    <img decoding=\"async\" src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2018\/04\/print-pdf.png\" alt=\"Print Friendly, PDF & Email\" class=\"pf-button-img\" style=\"\"  \/><span id=\"printfriendly-text2\" class=\"pf-button-text\">Drucken | PDF<\/span>\n                    <\/a>\n                <\/div>\n<\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-336","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>planung&amp;analyse (p&amp;a) Insights 2019 | Programm<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer der &quot;planung&amp;analyse Insights 2019&quot; in Frankfurt erwarteten Sie Top-Speaker aus dem Bereich Marktforschung. 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