{"id":6120,"date":"2021-06-23T17:36:22","date_gmt":"2021-06-23T15:36:22","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?page_id=6120"},"modified":"2021-08-26T00:31:47","modified_gmt":"2021-08-25T22:31:47","slug":"programm-2021","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/insights\/programm-2021\/","title":{"rendered":"Programm 2021"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78\">\n.avia-section.av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1fu7ubc-a18caab9efa7f4eb3bc64a88fe123d78 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6120'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5\">\n#top .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5{\npadding-bottom:0;\nfont-size:90px;\n}\nbody .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag{\nfont-size:90px;\n}\n.av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jhvun14v-e4f8930523ab56e609cf72ffe0ddf0a5 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-1du1od4-2205b095e660ad9baf99db79932f5aae main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6120'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcdttefq-c8559f2d5ba09bba89e27ae903d8f0fd\">\n#top .av-special-heading.av-kcdttefq-c8559f2d5ba09bba89e27ae903d8f0fd{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-kcdttefq-c8559f2d5ba09bba89e27ae903d8f0fd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kcdttefq-c8559f2d5ba09bba89e27ae903d8f0fd .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-kcdttefq-c8559f2d5ba09bba89e27ae903d8f0fd .av-special-heading-tag{\nfont-size:41px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kcdttefq-c8559f2d5ba09bba89e27ae903d8f0fd .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kcdttefq-c8559f2d5ba09bba89e27ae903d8f0fd .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kcdttefq-c8559f2d5ba09bba89e27ae903d8f0fd av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >planung&amp;analyse Insights 2021<\/h2><div class='av-subheading av-subheading_below'><p>Jetzt oder nie \u2013 Die Zeit der Insights<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1fhde60-b38244a8bb78daaa82304e98713a7eef main_color avia-section-small avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6120'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-54y22o-13e71bde632718918782d4f2548d4511 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54y22o-13e71bde632718918782d4f2548d4511\">\n.flex_column.av-54y22o-13e71bde632718918782d4f2548d4511{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-54y22o-13e71bde632718918782d4f2548d4511 av_one_third  avia-builder-el-5  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1f58sko-7a1335acaa48d1843bb7e99afc86b09b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n26. August 2021<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1f3gq8w-052e3e354bcfa180c8a6555bd4ff52eb-wrap avia-button-left  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-1f3gq8w-052e3e354bcfa180c8a6555bd4ff52eb av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight'   aria-label=\"Programm 26. August 2021\"><span class='avia_iconbox_title' >Programm 26. August 2021<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d\">\n.flex_column.av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d av_one_third  avia-builder-el-8  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1erq1fc-5abcb029b10d45cbd00fc9d308639a2b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zweiter Tag<\/strong><br \/>\n27. August 2021<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1ejruyg-d949123da79aae8261081ad3246456bc-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-1ejruyg-d949123da79aae8261081ad3246456bc av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight'   aria-label=\"Programm 27. August 2021\"><span class='avia_iconbox_title' >Programm 27. August 2021<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91\">\n.flex_column.av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91 av_one_third  avia-builder-el-11  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-1e53iw8-8c1f8a2733737641d24d7fd0bf2e64cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Das gesamte Programm<\/strong><br \/>\nals PDF<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1e0vh4o-5897803a99bb5dcbe5c749c441573b10-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last '><a href='#'  class='avia-button av-1e0vh4o-5897803a99bb5dcbe5c749c441573b10 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Programm PDF Download\"><span class='avia_iconbox_title' >Programm PDF Download<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-1ccifyo-0f31c3939957f1809165e7888b14d269 main_color avia-section-default avia-no-shadow  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6120'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80rt3bi-d9ebcd65aeb8c0c859a245744109c195\">\n#top .av-special-heading.av-80rt3bi-d9ebcd65aeb8c0c859a245744109c195{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-80rt3bi-d9ebcd65aeb8c0c859a245744109c195 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-80rt3bi-d9ebcd65aeb8c0c859a245744109c195 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-80rt3bi-d9ebcd65aeb8c0c859a245744109c195 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-80rt3bi-d9ebcd65aeb8c0c859a245744109c195 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-80rt3bi-d9ebcd65aeb8c0c859a245744109c195 av-special-heading-h2 blockquote modern-quote  avia-builder-el-15  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >26. August 2021<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1c4csz4-33ac7088b162edd37d3faa46d00643b7 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-16  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><strong>Gemeinsames Fr\u00fchst\u00fcck im Veranstaltungsbereich<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>Begr\u00fc\u00dfung und Er\u00f6ffnung<\/strong><br \/>\n\u201eUpdate Marktforschung\u201c<\/td><td class=''>Sabine Hedewig-Mohr, Redaktionsleitung, planung&amp;analyse<br \/>\nDr. Uwe Vork\u00f6tter, Herausgeber, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>ZUSAMMEN IST MAN WENIGER ALLEIN<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:20<\/th><td class=''><strong>Auftakt<\/strong><br \/>\n<b style=\"color: black;\">Mein zu Hause im Netz?<\/b><br \/>\nZwiegespr\u00e4ch \u00fcber die Bedeutung von Social Media wie LinkedIn und Clubhouse f\u00fcr Inspiration und professionellen Austausch.<\/td><td class=''>Cyrill Luchsinger, Berater, Blogger und Referent f\u00fcr Kundenzentrierung<br \/>\nInes Imdahl, Inhaberin, rheingold salon <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:40<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b style=\"color: black;\">#Nachhaltigkeit nervt.<\/b><br \/>\nDer Werte-Index ordnet als eine der gr\u00f6\u00dften Langzeit Social Media Analysen ein, wie und welche (Werte-)Friktionen in der Gesellschaft entstehen, wie relevant Nachhaltigkeit und ein bewusster Lebensstil heute wirklich sind. Und warum es f\u00fcr Unternehmen so wichtig ist, eine eigene Haltung zu haben.<br \/>\n<\/td><td class=''>Jens Kr\u00fcger, Gesch\u00e4ftsf\u00fchrer, Bonsai<br \/>\nAlexandra von Cukrowicz, Head of Bonsai Lab<br \/>\nHelge Carstens, Market Research Manager New Business Merck KGaA<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:10<\/th><td class=''><strong>Kommunikations- und Kaffeepause<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:40<\/th><td class=''><strong>Diskussion<\/strong><br \/>\n<b style=\"color: black;\">planung&amp;analyse meets ESOMAR: Kooperation als Erfolgsfaktor<\/b><\/td><td class=''>Ray Poynter, Founder of NewMR and Chief Research Officer at Potentiate and ESOMAR Council<br \/>\nNikki Lavoie, Founder, CEO &amp; Chief Sparkologist, Mindspark Research International and ESOMAR Council<br \/>\nElise Ravet, Sensory Consumer Product Insights Scientist, PepsiCo<br \/>\nKrikor Mugerian, Managing Director UK, LRW Material<br \/>\nModeration: Christoph Welter, Managing Director, Point Blank Research &amp; Consultancy and ESOMAR Representative for Germany<\/p>\n<p>Die Diskussion findet in englischer Sprache statt.<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>IM OSTEN GEHT DIE SONNE AUF<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:15<\/th><td class=''><strong>Studie<\/strong><br \/>\n<b style=\"color: black;\">It\u2019s all about culture \u2013 <\/b><br \/>\nWas vergleichende Studien in Asien, Europa und den USA \u00fcber interkuturelle Produkt- und Mediennutzung verraten<\/td><td class=''>Carina de L\u00f3pez, Leiterin, User Experience Unit und Partnerin, eye square<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:45<\/th><td class=''><strong>Best Case<\/strong><br \/>\n<b style=\"color: black;\">Chinas neue Markenwelt<\/b><br \/>\nWie sich die Gen Z in China f\u00fchlt und konsumiert und welchen Einfluss das auf Markenartikler in Europa haben kann. <\/td><td class=''>Dirk Ziems, Gesch\u00e4ftsf\u00fchrer, concept m research + consulting<br \/>\nRochus Winkler, Managing Partner, concept m research + consulting <\/td><\/tr><tr class=''><th class='avia-desc-col'>13:15<\/th><td class=''><strong>Kommunikations- und Mittagspause<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>WAR GUT, IST GUT, WIRD NOCH BESSER<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:15<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b style=\"color: black;\">I can`t get no satisfaction.<\/b><br \/>\nMit PASKALL t\u00e4glich nah am Konsumenten im Lebensmitteleinzelhandel.<br \/>\nWie man mit einer CX-Plattform Zufriedenheiten, Trends und Erfolgsfaktoren identifiziert und den Wettbewerb jederzeit im Blick hat.<br \/>\n<\/td><td class=''>Sandra Baethge, Gesch\u00e4ftsf\u00fchrerin, IWD market research<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''><strong>Best Case: Roche Pharma<\/strong><br \/>\n<b style=\"color: black;\">Wenn aus Befragten Experten werden<\/b><br \/>\nIn dieser Case Study wird gezeigt wie die traditionelle Beobachter-Befragter-Dynamik aufgebrochen werden kann und Forscher mit Patienten in einem kollaborativen, iterativen Prozess auf Augenh\u00f6he zusammenarbeiten k\u00f6nnen. Das sind neue Wege der Patientenforschung im virtuellen Zeitalter.<\/td><td class=''>Claudia Remmele, Senior Research Consultant, Point Blank<br \/>\nLaura Feuck, Market Research Manager, Roche Pharma AG<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:15<\/th><td class=''><strong>Best Case: Telekom<\/strong><br \/>\n<b style=\"color: black;\">Erfolgsfaktor Emotionale Intelligenz<\/b><br \/>\nWie die Kombination aus Emotionsforschung und agilen Consumer-Centric-Tools den Anspruch an Geschwindigkeit und Tiefe in der kommunikativen Entwicklung erf\u00fcllen kann.<\/td><td class=''>Imcke Gribbohm, Senior Expert Marketing Communications Strategy &amp; Media, Telekom Deutschland<br \/>\nCarmen Schenkel, Managing Partner, september Strategie &amp; Forschung<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:45<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b style=\"color: black;\">Qualitative Befragungen mit WhatsApp \u2013 wie kann das gehen?<\/b><br \/>\nMit der Plattform Bilendi Discuss sind jetzt auch qualitative Befragungen mit Messenger-Diensten m\u00f6glich. Im Gespr\u00e4ch wird gekl\u00e4rt, wie man dabei vorgehen muss, welche Zielgruppe am besten erreicht werden kann und wie die H\u00fcrde Datenschutz genommen wird.<\/td><td class=''>Andreas Knappstein, Managing Director, Bilendi<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:00<\/th><td class=''><strong>Kommunikations- und Kaffeepause<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>SINN-VOLL IN DIE ZUKUNFT<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:30<\/th><td class=''><strong>Keynote<\/strong><br \/>\n<b style=\"color: black;\">Wie wir leben wollen und was wir daf\u00fcr tun m\u00fcssen<\/b><\/td><td class=''>Prof. Dr. h.c. Jutta Allmendinger, Ph.D., Pr\u00e4sidentin des Wissenschaftszentrums Berlin f\u00fcr Sozialforschung (WZB) und Professorin f\u00fcr Bildungssoziologie und Arbeitsmarktforschung an der Humboldt-Universit\u00e4t zu Berlin<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:00<\/th><td class=''><strong>Interview<\/strong><br \/>\n<b style=\"color: black;\">Welchen Wert hat der Newcomer in der Marktforschung?<\/b><br \/>\ncaplena hat im Jahr 2019 die Auszeichnung von planung&amp;analyse erhalten. Was ist seitdem passiert? Wie hat sich der Newcomer entwickelt und welche Tipps hat er f\u00fcr andere Startups.<\/td><td class=''>Pascal de Buren, Mitgr\u00fcnder von caplena im Gespr\u00e4ch mit<br \/>\nSabine Hedewig-Mohr, Redaktionsleitung, planung&amp;analyse<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:10<\/th><td class=''><strong>Preisverleihung<\/strong><br \/>\nPreisverleihung des planung&amp;analyse Newcomer in der Marktforschung und des Awards planung&amp;analyse<br \/>\n<\/td><td class=''>Au\u00dfergew\u00f6hnliche Partnerschaft in der Marktforschung durch die Redaktion von planung&amp;analyse und die Jury.<\/td><\/tr><tr class=''><th class='avia-desc-col'>18:00<\/th><td class=''><strong>Party<\/strong><\/td><td class=''>Wir begr\u00fc\u00dfen alle Teilnehmenden und Vortragenden<br \/>\nzur Live-Party im Marriott Hotel.<br \/>\nGenie\u00dfen Sie einen entspannten Abend. Tauschen Sie sich mit den Teilnehmenden von planung&amp;analyse Insights und vom HOIRZONT Werbewirkungsgipfel aus und nutzen Sie die Gelegenheit, zum Vertiefen von bereits bestehenden Kontakten und neuen Gespr\u00e4chspartnern.<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: '9:00'; } <\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-1ccifyo-df37cab678d537b7cf4b8e27952fd9db main_color avia-section-default avia-no-shadow  avia-builder-el-17  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6120'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30ocdvi-8ea1b03087bf53bf69e8a7ff6db2c610\">\n#top .av-special-heading.av-30ocdvi-8ea1b03087bf53bf69e8a7ff6db2c610{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-30ocdvi-8ea1b03087bf53bf69e8a7ff6db2c610 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-30ocdvi-8ea1b03087bf53bf69e8a7ff6db2c610 .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-30ocdvi-8ea1b03087bf53bf69e8a7ff6db2c610 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-30ocdvi-8ea1b03087bf53bf69e8a7ff6db2c610 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-30ocdvi-8ea1b03087bf53bf69e8a7ff6db2c610 av-special-heading-h2 blockquote modern-quote  avia-builder-el-18  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >27. August 2021<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1c4csz4-33ac7088b162edd37d3faa46d00643b7 avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-19  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>9:00<\/th><td class=''><strong>Gemeinsames Fr\u00fchst\u00fcck im Veranstaltungsbereich<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>Begr\u00fc\u00dfung und Er\u00f6ffnung<\/strong><\/td><td class=''>Sabine Hedewig-Mohr, Redaktionsleitung, planung&amp;analyse<br \/>\nDr. Uwe Vork\u00f6tter, Herausgeber, HORIZONT<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>VIELFALT SCHAFFT BED\u00dcRFNISSE<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:10<\/th><td class=''><strong>Best Case: congstar<\/strong><br \/>\n<b style=\"color: black;\">Wie gelingt der Influencer-Brand-Fit?<\/b><br \/>\nVorgestellt wird eine Methode, um herauszufinden, ob ausgew\u00e4hlte Influencer zur Marke bzw. den Markenwerten passen und wie sie diese beeinflussen. Au\u00dferdem erl\u00e4utert der Mobilfunkanbieter congstar, wie und warum der Ansatz auf einem im Unternehmen bestehenden Umfragetool entwickelt wurde. <\/td><td class=''>Andrea Wielp\u00fctz, Senior Manager Customer Insights &amp; Analytics, congstar<br \/>\nJohannes Schneider, Partner, DECODE<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>DEM NACHWUCHS EINE B\u00dcHNE<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:40<\/th><td class=''><strong>Der Award-Gewinner-Talk <\/strong><br \/>\n<\/td><td class=''>Jurymitglied Dr. Otto Hellwig, CEO von respondi, im Gespr\u00e4ch mit dem planung&amp;analyse Newcomer in der Marktforschung 2021<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:00<\/th><td class=''><strong>Pitch<\/strong><br \/>\nF\u00fcnf junge Gr\u00fcndungsunternehmer pr\u00e4sentieren ihren Business-Case<\/td><td class=''>Konrad Blaszkiewicz, Co-Gr\u00fcnder, Murmuras GmbH<br \/>\nDr. Antje Venjakob, Gesch\u00e4ftsf\u00fchrerin, oculid GmbH<br \/>\nDr. Alexander Meier, Co-Founder, deepsight<br \/>\nFlorian K\u00f6gl, Gesch\u00e4ftsf\u00fchrer, Redem<br \/>\nChristopher D\u00fcbe, Gesch\u00e4ftsf\u00fchrender, Gesellschafter, ERASON<br \/>\nModeration: Henner F\u00f6rstel, Gesch\u00e4ftsf\u00fchrender Gesellschafter, MANUFACTS Research &amp; Dialog GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><strong>Kommunikations- und Mittagspause<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FORSCHUNG ENTSORGT UNERKL\u00c4RLICHES<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:00<\/th><td class=''><strong>Diskussion<\/strong><br \/>\n<b style=\"color: black;\">Ist der Ruf erst ruiniert, \u2026<\/b><br \/>\nVier Wochen vor der Bundestagswahl steht Wahlforschung wieder vor einer Bew\u00e4hrungsprobe. Muss es immer die Sonntagsfrage sein oder welche Methode ist aussagekr\u00e4ftiger! Kann und muss man aus dieser Diskussion Schl\u00fcsse f\u00fcr die Marktforschung ziehen?<\/p>\n<\/td><td class=''>Rainer Faus, Co-Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer, pollytix strategic research gmbh<br \/>\nProf. Frauke Kreuter, Professor of Statistics and Data Science for the Social Sciences and Humanities, Ludwig-Maximilian-University of Munich (Germany) and professor at the Joint Program in Survey Methodology, University of Maryland<br \/>\nFrank Donovitz, STERN-Redakteur<br \/>\nModeration: Dirk Engel, unabh\u00e4niger Markt- und Medienforscher, Berater und Fachautor<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>QUALITATIVE MARKTFORSCHUNG UND DX-ANALYTICS<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:40<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b style=\"color: black;\">Jenseits von Produkten und Standards: Spielfeld &amp; Impulse der qualitativen Forschung anhand aktueller Cases<\/b><br \/>\nWas zeichnet qualitative Forschung heute aus \u2013 auch jenseits von Corona als Critical Life Event?<br \/>\nAnhand aktueller Cases des letzten Jahres werden Entwicklungen und \u201aGrenz\u00fcberschreitungen\u2018 beleuchtet.<br \/>\n<\/td><td class=''>Patricia Blau, Corporate Director, GIM Gesellschaft fuer Innovative Marktforschung <\/td><\/tr><tr class=''><th class='avia-desc-col'>14:10<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b style=\"color: black;\">Digital Consumer Insights &#8211; Trends fr\u00fch entdecken und bewerten im Zusammenspiel von Mensch und Algorithmen<\/b><br \/>\nMillionen von uns teilen digital, was wir uns w\u00fcnschen, was uns freut und begeistert, was uns nervt und frustriert. In ihrer Vielfalt bieten diese digitalen Fu\u00dfspuren neue und spannende M\u00f6glichkeiten, wie wir Consumer Insights f\u00fcr Innovationen und Brand Management entdecken und nutzen k\u00f6nnen. Der Vortrag zeigt Erfolgsfaktoren, wie dies im Zusammenspiel von Algorithmen und Mensch gelingt.<\/p>\n<\/td><td class=''>Erk Maassen, Head of Analytics, Kantar<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:40<\/th><td class=''><strong>Zusammenfassung<\/strong><br \/>\nder Ergebnisse von planung&amp;analyse Insights 2021 und gemeinsames Mittagessen zum Abschluss<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''><strong>Abschluss der planung&amp;analyse Insights 2021<\/strong><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: '9:00'; } <\/style>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6151,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6120","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>planung&amp;analyse (p&amp;a) Insights 2021 | Programm<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer der &quot;planung&amp;analyse Insights 2021&quot; in Frankfurt erwarteten Sie Top-Speaker aus dem Bereich Marktforschung. 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