{"id":6614,"date":"2022-05-05T21:46:57","date_gmt":"2022-05-05T19:46:57","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?page_id=6614"},"modified":"2024-02-28T16:54:46","modified_gmt":"2024-02-28T15:54:46","slug":"programm-2022","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/insights\/programm-2022\/","title":{"rendered":"Programm 2022"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1fu7ubc-5c2978309df57a4a5e6407e83384892b main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6614'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhvun14v-30454ea34cd418e538d8c738317eba03\">\n#top .av-special-heading.av-jhvun14v-30454ea34cd418e538d8c738317eba03{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-jhvun14v-30454ea34cd418e538d8c738317eba03 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jhvun14v-30454ea34cd418e538d8c738317eba03 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-jhvun14v-30454ea34cd418e538d8c738317eba03 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-30454ea34cd418e538d8c738317eba03 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-30454ea34cd418e538d8c738317eba03 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-30454ea34cd418e538d8c738317eba03 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jhvun14v-30454ea34cd418e538d8c738317eba03 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fhde60-0aa91bfa1ba1107d288ae6bef2a1c809\">\n.avia-section.av-1fhde60-0aa91bfa1ba1107d288ae6bef2a1c809{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-1fhde60-0aa91bfa1ba1107d288ae6bef2a1c809 main_color avia-section-large avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6614'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a\">\n#top .av-special-heading.av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a{\npadding-bottom:35px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a .av-subheading{\nfont-size:15px;\ncolor:#ffffff;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a .av-special-heading-tag{\nfont-size:41px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a .av-special-heading-tag{\nfont-size:36px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a .av-special-heading-tag{\nfont-size:29px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kcdttefq-a881e9bd1c37e04c0be757f439ea7f2a av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >planung&amp;analyse Insights<\/h2><div class='av_custom_color av-subheading av-subheading_below'><p>N\u00c4CHSTE AUSFAHRT: MARKTFORSCHUNG<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='flex_column_table av-54y22o-13e71bde632718918782d4f2548d4511 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54y22o-13e71bde632718918782d4f2548d4511\">\n.flex_column.av-54y22o-13e71bde632718918782d4f2548d4511{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-54y22o-13e71bde632718918782d4f2548d4511 av_one_third  avia-builder-el-4  el_after_av_heading  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1f58sko-00ea6493af2ded2a159c7b49a110bed3\">\n#top .av_textblock_section.av-1f58sko-00ea6493af2ded2a159c7b49a110bed3 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1f58sko-00ea6493af2ded2a159c7b49a110bed3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n27. September 2022<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1f3gq8w-590902beb7caaf2945bbdc1f7c9f16a3-wrap avia-button-left  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-1f3gq8w-590902beb7caaf2945bbdc1f7c9f16a3 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight'   aria-label=\"Programm Tag 1\"><span class='avia_iconbox_title' >Programm Tag 1<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d\">\n.flex_column.av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1etcpb4-317c22bf5f0b2950b087d4eec1a2c81d av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1erq1fc-79ccb164dca1588988089910f6ab4596\">\n#top .av_textblock_section.av-1erq1fc-79ccb164dca1588988089910f6ab4596 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1erq1fc-79ccb164dca1588988089910f6ab4596 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Zweiter Tag<br \/>\n<\/strong>28. September 2022<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1ejruyg-c6190320240ff96cc8506f78eee75853-wrap avia-button-left  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-1ejruyg-c6190320240ff96cc8506f78eee75853 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight'   aria-label=\"Programm Tag 2\"><span class='avia_iconbox_title' >Programm Tag 2<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91\">\n.flex_column.av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-51axe8-f84cc0f4e548a0d8c9758ab41badfa91 av_one_third  avia-builder-el-10  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e53iw8-12cb00e6031ae63b510511ec6bbfd30c\">\n#top .av_textblock_section.av-1e53iw8-12cb00e6031ae63b510511ec6bbfd30c .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1e53iw8-12cb00e6031ae63b510511ec6bbfd30c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Das gesamte Programm<\/strong><br \/>\nals PDF<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1e0vh4o-6d29d2e7e11072a62ad1a08863bb404e-wrap avia-button-left  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/09\/dfvcg_Insights22_TU_210x148_web.pdf'  class='avia-button av-1e0vh4o-6d29d2e7e11072a62ad1a08863bb404e av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"PDF Download\"><span class='avia_iconbox_title' >PDF Download<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-1ccifyo-3b86a8139b2e30871f8513170435bacb main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6614'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80rt3bi-941593a75c268dd069829d1d115707f7\">\n#top .av-special-heading.av-80rt3bi-941593a75c268dd069829d1d115707f7{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-80rt3bi-941593a75c268dd069829d1d115707f7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-80rt3bi-941593a75c268dd069829d1d115707f7 .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-80rt3bi-941593a75c268dd069829d1d115707f7 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-80rt3bi-941593a75c268dd069829d1d115707f7 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-80rt3bi-941593a75c268dd069829d1d115707f7 av-special-heading-h2 blockquote modern-quote  avia-builder-el-14  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Dienstag<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >27. September 2022<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1c4csz4-33ac7088b162edd37d3faa46d00643b7 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-15  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>N\u00c4CHSTE AUSFAHRT: MARKTFORSCHUNG<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.00<\/th><td class=''><strong>Welcome in der Networking- und Partner-Area<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>STOPPSCHILDER AUF DER DATENAUTOBAHN<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00<\/th><td class=''><strong>Begr\u00fc\u00dfung und Er\u00f6ffnung<\/strong><br \/>\n<b><span style=\"color: black;\">Update Marktforschung in der Zeitenwende<\/span><\/b><br \/>\nDurch das Programm f\u00fchren<br \/>\n<\/td><td class=''><strong>Sabine Hedewig-Mohr<\/strong>, Redaktionsleitung, planung&amp;analyse<br \/>\n<strong>Dr. Uwe Vork\u00f6tter<\/strong>, Herausgeber, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>10.15<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b><span style=\"color: black;\">Irgendwas mit Zahlen!<\/span><\/b><br \/>\nWarum die Besch\u00e4ftigung mit Datenethik und Datenkompetenz notwendig ist.<br \/>\n<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/katharina-schueller\/\"><strong>Katharina Sch\u00fcller<\/strong><\/a>, CEO und Gr\u00fcnderin, STAT-UP<br \/>\nund Vorst\u00e4ndin, Deutscher Statistische Gesellschaft<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.45<br \/>\n<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b><span style=\"color: black;\">Zum Data-Fairness-Label von Swiss Insights <\/span><\/b><br \/>\n<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/christoph-braeunlich\/\"><strong>Christoph Br\u00e4unlich<\/strong><\/a>, Head of BSI AI, BSI Business Systems Integration AG und Vizepr\u00e4sident, Verband SWISS INSIGHTS und Mitentwickler des Data Fairness Label von Swiss Insights<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.00<\/th><td class=''><strong>Diskussion<\/strong><br \/>\n<b><span style=\"color: black;\">Was ist n\u00f6tig, um Datenkompetenz zu erh\u00f6hen und die Sorge um Datenethik in Unternehmen zu manifestieren?<br \/>\n<\/span><\/b><br \/>\n<\/td><td class=''><a href=\" https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/michael-herter\/ \"><strong>Michael Herter<\/strong><\/a>, Gesch\u00e4ftsf\u00fchrer, infas 360 GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-alexander-markowetz\/\"><strong>Prof. Alexander Markowetz<\/strong><\/a>, Co-Gr\u00fcnder Murmuras und Prof. Universit\u00e4t Marburg<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/katharina-schueller\/\"><strong>Katharina Sch\u00fcller<\/strong><\/a>, CEO und Gr\u00fcnderin, STAT-UP und Vorst\u00e4ndin, Deutscher Statistische Gesellschaft<\/p>\n<p>Moderation:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/hans-werner-klein\/\"><strong>Hans-Werner Klein<\/strong><\/a>, Data Scientist, Data Berata<br \/>\n<strong>Sabine Hedewig-Mohr<\/strong>, Redaktionsleitung, planung&amp;analyse <\/td><\/tr><tr class=''><th class='avia-desc-col'>11.40<\/th><td class=''><strong>Mittags- und Kommunikationspause<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>ACHTUNG BAUSTELLE \u2013 WER SCHAFFT DENN HIER?<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12.50<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b><span style=\"color: black;\">Was willst Du mal werden? Marktforscher\/in!<\/span><\/b><br \/>\nWas Nachwuchsforscherinnen und -forscher an dem Beruf reizt<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/darius-dietrich\/\"><strong>Darius Dietrich<\/strong><\/a>, HR-Generalist, Toluna<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/samantha-lengkeek\/\"><strong>Samantha Lengkeek<\/strong><\/a>, Research Managerin, GIM Gesellschaft f\u00fcr Innovative Marktforschung GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/anna-lena\/\"><strong>Anna-Lena Reckz\u00fcgel<\/strong><\/a>, Junior Consultant, Marketing Research, Interrogare<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.20<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b><span style=\"color: black;\">Wei\u00dft Du noch, als wir \u2026<\/span><\/b><br \/>\nWie sich die Anforderungen und die T\u00e4tigkeiten eines (betrieblichen) Marktforschers gewandelt haben<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/thomas-gruber-2\/\"><strong>Thomas Gruber<\/strong><\/a>, Leiter Market Insights &amp; Science, dm-drogerie markt GmbH + Co. KG<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/manuel-helpenstein\/\"><strong>Manuel Helpenstein<\/strong><\/a>, Senior Manager Consumer Insight, HARIBO<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/tatjana-kopf\/\"><strong>Tatjana Kopf<\/strong><\/a>, Senior Expertin Market Research, Telekom Deutschland GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.45<\/th><td class=''><strong>Talk<\/strong><br \/>\n<b><span style=\"color: black;\">Gestern Marktforscher und heute ganz oben!<\/span><\/b><br \/>\nWie man als Marktforscher\/in in das C-Level aufsteigt<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-jan-lehmann\/\"><strong>Dr. Jan Lehmann<\/strong><\/a>, ehemals 1. FSV Mainz 05<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>DER SCHMIERSTOFF IM UNTERNEHMEN: INSIGHTS<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.10<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b><span style=\"color: black;\">How Brands Grow<\/span><\/b><br \/>\nLeitplanken f\u00fcr Evidenz-basierte Markenentwicklung <\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/alexander-falser\/\"><strong>Alexander Falser<\/strong><\/a>, Head of Consumer Insights, Tchibo GmbH Consumer Insights<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.30<\/th><td class=''><strong>Best Case<\/strong><br \/>\n<b><span style=\"color: black;\">Gen Z: Was diese Generation (nicht) antreibt \u2013 sick and tired of being sick and tired<\/span><\/b><br \/>\n<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/patricia-johannes\/\"><strong>Patricia Johannes<\/strong><\/a>, Head of Psychological Research, september Strategie &amp; Forschung<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/bettina-seul\/\"><strong>Bettina Seul<\/strong><\/a>, Spezialistin Customer Insights, AXA Konzern AG<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>WIR HABEN NUR EINE WELT. NICHT VERSCHWENDEN!<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.50<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b><span style=\"color: black;\">Heute schon die Welt gerettet?<\/span><\/b> Die Gesellschaft des ethischen Konsums.<br \/>\nStatt \u201eKauf mich!\u201c h\u00f6rt man \u00fcberall: \u201eVer\u00e4ndere die Welt!\u201c Die Besinnung auf Werte und die eigene Bestimmung ist f\u00fcr Unternehmen kein Luxus mehr, sondern die Zukunft. Um im Stimmengewirr geh\u00f6rt zu werden, m\u00fcssen auch gro\u00dfe Fragen beantwortet werden: Warum sind wir \u00fcberhaupt da? Und k\u00f6nnen\/sollen Marken im positiven Sinne zu Gesellschafts-Gestaltern werden? Erfahren Sie, wie gute Werte-Kommunikation funktioniert und wie methodische und kommunikative Fallstricke und H\u00fcrden \u2013 #Greenwashing, #Mind-Behavior-Gap, #Unglaubw\u00fcrdigkeit, #Intransparenz \u2013 zu nehmen sind.<\/td><td class=''><a href=\" https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-hannes-fernow\/\"><strong> Dr. Hannes Fernow<\/strong><\/a>, Sr. Research Director | Head of GIM Foresight, GIM Gesellschaft f\u00fcr Innovative Marktforschung mbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.10<\/th><td class=''><strong>Studie<\/strong><br \/>\n<b><span style=\"color: black;\">Ihre Roadmap zu mehr Erfolg durch Nachhaltigkeit<\/span><\/b><br \/>\nZahlreiche Studien zeigen, dass Nachhaltigkeit das Kaufverhalten der Deutschen immer mehr beeinflusst. Daher setzen viele Marken auf Nachhaltigkeit um sich einen Vorteil gegen\u00fcber der Konkurrenz zu verschaffen. Doch nachhaltige Ma\u00dfnahmen gibt es viele, welche passen am besten zur eigenen Marke?<br \/>\nUnsere neue Studie von Toluna Start verr\u00e4t, welche Ma\u00dfnahmen am besten zu Ihrer Marke passen und Sie von der Konkurrenz abheben.<br \/>\n<\/td><td class=''><a href=\" https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/karsten-holdorf\/\"><strong> Karsten Holdorf<\/strong><\/a>, Enterprise Account Director, Toluna<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.30<\/th><td class=''><strong>Studie<\/strong><br \/>\n<b><span style=\"color: black;\">Wunsch oder Wirklichkeit \u2013 wie mit dem Say-Do-Gap umgehen?<\/span><\/b><br \/>\nDen Say-Do-Gap zu kennen und zu verstehen, erm\u00f6glicht wichtige Weichenstellungen im Unternehmen &#8211; insbesondere im Bereich Nachhaltigkeit. Beate Waibel-Flanz und Margarete Meisenburg zeigen auf Basis von Daten aus der REWE Kundenstimme, wie unterschiedlich der Say-Do-Gap in Bezug auf claimed and measured behavior sein kann. Eine psychologische Einordnung erfolgt in einer Zusammenarbeit mit Jens L\u00f6nneker. <\/td><td class=''><a href=\" https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/beate-waibel-flanz\/\"><strong> Beate Waibel-Flanz<\/strong><\/a>, Projektleiterin Marktforschung, REWE Group<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/margarete-meisenburg\/\"><strong>Margarete Meisenburg<\/strong><\/a>, Senior Research Consultant, annalect<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/jens-loenneker\/\"><strong>Jens L\u00f6nneker<\/strong><\/a>, Gesch\u00e4ftsf\u00fchrer, rheingold salon<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.00<\/th><td class=''><strong>Kommunikations- und Kaffeepause<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>17.00<\/th><td class=''><strong>Keynote<\/strong><br \/>\n<b><span style=\"color: black;\">Das Unm\u00f6gliche m\u00f6glich machen<\/span><\/b><br \/>\nDie aktuellen politischen, wirtschaftlichen und gesellschaftlichen Herausforderungen erscheinen schon jetzt kaum \u00fcberwindbar. Doch die Realit\u00e4t zeigt, dass wir lernen m\u00fcssen, damit umzugehen, dass sie noch weiter zunehmen und wachsen werden.<br \/>\nDie Industrie muss enkelf\u00e4hig werden! Aber welche neuen Denkweisen braucht es daf\u00fcr und welchen Beitrag muss die Marktforschungsindustrie jetzt leisten?<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/karel-j-golta\/\"><strong>Karel J. Golta<\/strong><\/a>, Designer, Keynote-Speaker, Entrepreneur und Business Romantik und Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer, INDEED Innovation<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>VORFAHRT F\u00dcR NEWCOMER IN DER MARKTFORSCHUNG<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>17.30<\/th><td class=''><strong>Preisverleihung<\/strong><br \/>\nBekanntmachung des planung&amp;analyse Newcomer in der Marktforschung<\/td><td class=''><strong>Redaktion von planung&amp;analyse und die Jury.<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>18.00<\/th><td class=''><strong>Party<\/strong><br \/>\nWir begr\u00fc\u00dfen alle Teilnehmenden und Vortragenden zur Live-Party auf der Terrasse der Unterschweinstiege des Steigenberger Airport Hotels.<br \/>\nGenie\u00dfen Sie einen entspannten Abend. Tauschen Sie sich mit den Teilnehmenden von planung&amp;analyse Insights und vom HORIZONT Werbewirkungsgipfel aus und nutzen Sie die Gelegenheit, zum Vertiefen bereits bestehender Kontakte und neuer Gespr\u00e4chspartnern.<\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-1ccifyo-2-37cf2aa234dcd9c0a0090a336d05021a main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6614'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30ocdvi-d27a6dc12153effb948acd4302c1361d\">\n#top .av-special-heading.av-30ocdvi-d27a6dc12153effb948acd4302c1361d{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-30ocdvi-d27a6dc12153effb948acd4302c1361d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-30ocdvi-d27a6dc12153effb948acd4302c1361d .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-30ocdvi-d27a6dc12153effb948acd4302c1361d .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-30ocdvi-d27a6dc12153effb948acd4302c1361d .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-30ocdvi-d27a6dc12153effb948acd4302c1361d av-special-heading-h2 blockquote modern-quote  avia-builder-el-17  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Mittwoch<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >28. September 2022<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-1c4csz4-1-137605900316b2ce32d1d7431c7fe57c avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-18  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>N\u00c4CHSTE AUSFAHRT: MARKTFORSCHUNG<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.00<\/th><td class=''><strong>Welcome in der Networking- und Partner-Area <\/strong><\/td><td class=''>Moderation:<br \/>\n<strong>Sabine Hedewig-Mohr<\/strong>, Redaktionsleitung, planung&amp;analyse<br \/>\n<strong>Dr. Uwe Vork\u00f6tter<\/strong>, Herausgeber, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>TIEF GRABEN UND NEUE PFADE FINDEN<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00<\/th><td class=''><strong>Begr\u00fc\u00dfung und Er\u00f6ffnung<\/strong><br \/>\nDurch das Programm f\u00fchren<\/td><td class=''><strong>Sabine Hedewig-Mohr<\/strong>, Redaktionsleitung, planung&amp;analyse<br \/>\n<strong>Dr. Uwe Vork\u00f6tter<\/strong>, Herausgeber, HORIZONT <\/td><\/tr><tr class=''><th class='avia-desc-col'>10.10<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b><span style=\"color: black;\">Attention researchers are you gathering real data?<\/span><\/b><br \/>\nThis presentation will focus on how to deal with the 3 big challenges of reliably measuring audiences: Are they who we think they are? Are their brains switched on and are they telling us what they think?<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/jon-puleston\/\"><strong>Jon Puleston<\/strong><\/a>, Vice President Innovation, Kantar<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.30\u00a0<\/th><td class=''><strong>Impuls<\/strong><br \/>\n<b><span style=\"color: black;\">The new normal. Neue Trends und neue Zielgruppen: Online-Shopping in Krisenzeiten<\/span><\/b><br \/>\n<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/andrea-eckes\/\"><strong>Andrea Eckes<\/strong><\/a>, Gesch\u00e4ftsf\u00fchrerin, DCORE GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.50<\/th><td class=''><strong>Grundlagenforschung<\/strong><br \/>\n<b><span style=\"color: black;\">Die Langzeitwirkung von Markenwerbung im crossmedialen Vergleich<\/span><\/b><br \/>\nDer Zweck von Markenwerbung und -aufbau ist es \u00fcblicherweise, langfristige Effekte weit \u00fcber den Kampagnenzeitraum hinaus zu erzielen. Meta hat diese Effekte mit Partnern wie Nielsen, GfK und Nepa f\u00fcr \u00fcber 40 Marken erforscht und geben Einblicke in die H\u00f6he dieser Effekte im crossmedialen Vergleich. Sie zeigen u.a., wie die H\u00f6he dieser Effekte sich z.B. zwischen FMCG und Technology Marken unterscheidet. Zur Messung dieser Effekte werden Forschungsans\u00e4tze ben\u00f6tigt und vorgestellt, die \u00fcber die auf kurzfristige Abverkaufs- und Brandeffekte fokussierten, g\u00e4ngigen Methoden der Werbewirkungsforschung hinausgehen.<br \/>\n<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/konstanze-fichtner\/\"><strong>Konstanze Fichtner<\/strong><\/a>, Marketing Science Partner, Meta<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/torsten-mueller-klockmann\/\"><strong>Torsten M\u00fcller-Klockmann<\/strong><\/a>, Marketing Science Lead DACH, Meta<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.10\u00a0<\/th><td class=''><strong>Kommunikations- und Kaffeepause<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>VON MENSCHEN UND ROBOTERN<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11.40<\/th><td class=''><strong>Human Experience im Marktforschungs-Universum<\/strong><br \/>\nHuman Experience (HX) ist die Interaktion von Menschen und Maschinen. Die Wahrnehmung von Bildern, Sprache + Raum unterliegen dem Wandel des Technikfortschritts. Die scheinbare Verschmelzung des Realen mit der Fiktion ist f\u00fcr das MaFo-Universum eine Herausforderung. Gezeigt werden neueste Entwicklungen in der virtuellen Welt, z.B. in der Social-Commerce-Kommunikation, Begegnungen im Metaverse und der Einfluss auf die menschliche Aufmerksamkeit.<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/michael-schiessl-2\/\"><strong>Michael Schie\u00dfl<\/strong><\/a>, CEO + Founder, eye square<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>DER NACHWUCHS BRINGT PS AUF DIE STRASSE<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>12.00<\/th><td class=''><strong>Der Award-Gewinner-Talk<\/strong><br \/>\n<\/td><td class=''>Der planung&amp;analyse Newcomer in der Marktforschung 2022 im Gespr\u00e4ch mit <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-otto-hellwig\/\"><strong>Dr. Otto Hellwig<\/strong><\/a>, Corporate Integration Director, Bilendi &amp; respondi<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.15<\/th><td class=''><strong>Pitch<\/strong><br \/>\n<b><span style=\"color: black;\">F\u00fcnf junge Gr\u00fcnder<\/span><\/b><br \/>\nWelche Idee bringt die Marktforschung voran?<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/fabian-gruss\/\"><strong>Fabian Gru\u00df<\/strong><\/a>, Co-Founder und CEO, epap GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/julia-saswito\/\"><strong>Julia Saswito<\/strong><\/a>, Head of Marketing &amp; Strategy, aimpower GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/willy-claude-makend-gruender-und-cto-lreply-gmbh\/\"><strong>Willy Claude Makend<\/strong><\/a>, CTO &amp; Founder, LReply GmbH<br \/>\n<a href=\" https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/lena-schmidt\/ \"><strong>Lena Schmidt<\/strong><\/a>, Assistenz der Gesch\u00e4ftsf\u00fchrung, Utry.me GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/steffen-konrath\/\"><strong> Steffen Konrath<\/strong><\/a>, CEO, Founder, evAI Intelligence GmbH<br \/>\nModeration:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/henner-foerstel-3\/\"><strong>Henner F\u00f6rstel<\/strong><\/a>, Gesch\u00e4ftsf\u00fchrender Gesellschafter, MANUFACTS Research &amp; Dialog GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.15<\/th><td class=''><strong>Mittags- und Kommunikationspause<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>WAS SIND DIE K\u00dcNFTIGEN BAUSTELLEN?<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.05<\/th><td class=''><\/td><td class=''>Special Guest:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/marita-schimpl-2\/\"><strong>Marita Schimpl<\/strong><\/a>, Esomar Repr\u00e4sentantin in Myanmar <\/td><\/tr><tr class=''><th class='avia-desc-col'>14.15<\/th><td class=''><strong>Diversity Wie, Inclusion Wer?<\/strong><br \/>\nBeteiligen wir in der Marktforschung alle Bev\u00f6lkerungsgruppen fair? Bleiben Stimmen ungeh\u00f6rt? Wir befassen uns mit aktuellen Trends, Herausforderungen, und Chancen f\u00fcr die Branche und suchen nach der Best Practice f\u00fcr die Zukunft.<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/christine-moeller\/\"><strong>Christine M\u00f6ller<\/strong><\/a>, Head of Customer Insights, eBay<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/christoph-welter\/\"><strong>Christoph Welter<\/strong><\/a>, Managing Director, Point Blank Research &amp; Consultancy GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/kim-l-smouter-umans\/\"><strong>Kim L. Smouter Umans<\/strong><\/a>, Director General, ENAR, European Network Against Racism<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.45<\/th><td class=''><strong>Talk<\/strong><br \/>\nZukunft der Markforschung<\/td><td class=''><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-frank-buckler\/\"><strong>Dr. Frank Buckler<\/strong><\/a>, Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer, Success Drivers GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-steffen-schmidt\/\"><strong>Dr. Steffen Schmidt<\/strong><\/a>, Director Marketing Science and Agile Insights, LINK Marketing Services AG<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sebastian-syperek-3\/\"><strong>Sebastian Syperek<\/strong><\/a>, Principal UX Research, Kaiser X Labs<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-antje-venjakob\/\"><strong>Dr. Antje Venjakob<\/strong><\/a>, Co-Founder &amp; Co-CEO, oculid GmbH<br \/>\nModeration:<br \/>\n<strong>Sabine Hedewig-Mohr<\/strong>, Redaktionsleitung, planung&amp;analyse<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.15<br \/>\n<\/th><td class=''><strong>Ende der planung&amp;analyse Insights 2022<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: ''; } <\/style>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6661,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6614","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>planung&amp;analyse (p&amp;a) Insights 2022 | Programm<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer der &quot;planung&amp;analyse Insights 2022&quot; in Frankfurt erwarteten Sie Top-Speaker aus dem Bereich Marktforschung. 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