{"id":7738,"date":"2023-06-16T14:27:04","date_gmt":"2023-06-16T12:27:04","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?page_id=7738"},"modified":"2026-03-24T18:20:14","modified_gmt":"2026-03-24T17:20:14","slug":"programm","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/","title":{"rendered":"Programm 2025"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1fu7ubc-5c2978309df57a4a5e6407e83384892b main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05\">\n#top .av-special-heading.av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jhvun14v-2ccc840b3fc62475963e949a82f6ff05 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>planung&amp;analyse Insights<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm 2025<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hthfzu-55bc5b56acbb3c50c6b71394937b0486\">\n.avia-section.av-hthfzu-55bc5b56acbb3c50c6b71394937b0486{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-hthfzu-55bc5b56acbb3c50c6b71394937b0486 main_color avia-section-large avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  no-print avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-ftxzy2-dd7d2e7883af4df768bf234b25701a81 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ftxzy2-dd7d2e7883af4df768bf234b25701a81\">\n.flex_column.av-ftxzy2-dd7d2e7883af4df768bf234b25701a81{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ftxzy2-dd7d2e7883af4df768bf234b25701a81 av_one_third  avia-builder-el-3  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1csmzu-1236688e58275fecbc991a1715177094\">\n#top .av_textblock_section.av-1csmzu-1236688e58275fecbc991a1715177094 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1csmzu-1236688e58275fecbc991a1715177094 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Erster Tag<\/strong><br \/>\n3. September 2025<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ca9dju-8ae8335a016538d7eb81b73cc80f9659-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><a href='#tag-1'  class='avia-button av-ca9dju-8ae8335a016538d7eb81b73cc80f9659 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight'   aria-label=\"Programm Tag 1\"><span class='avia_iconbox_title' >Programm Tag 1<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bilsi2-606497d593bf018a5b032bde6f811784\">\n.flex_column.av-bilsi2-606497d593bf018a5b032bde6f811784{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bilsi2-606497d593bf018a5b032bde6f811784 av_one_third  avia-builder-el-6  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8fzvqi-2fdcd56702eb4cc52273373baa4842ee\">\n#top .av_textblock_section.av-8fzvqi-2fdcd56702eb4cc52273373baa4842ee .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-8fzvqi-2fdcd56702eb4cc52273373baa4842ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Zweiter Tag<\/strong><br \/>\n4. September 2025<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-81w4ey-5837a10898917021e31d0330aefc4eeb-wrap avia-button-left  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last '><a href='#tag-2'  class='avia-button av-81w4ey-5837a10898917021e31d0330aefc4eeb av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color-highlight'   aria-label=\"Programm Tag 2\"><span class='avia_iconbox_title' >Programm Tag 2<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-60p3ay-869f74d991a72e223a79d696ce8deeae\">\n.flex_column.av-60p3ay-869f74d991a72e223a79d696ce8deeae{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-60p3ay-869f74d991a72e223a79d696ce8deeae av_one_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4b5ii2-5e9ad76f6b71e02fff8219c311b793e2\">\n#top .av_textblock_section.av-4b5ii2-5e9ad76f6b71e02fff8219c311b793e2 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-4b5ii2-5e9ad76f6b71e02fff8219c311b793e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Das gesamte Programm<\/strong><br \/>\nals PDF<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-2xbqvu-0eb7a8a6a9ff75be504e3f36414f462d-wrap avia-button-left  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2025\/08\/dfvcg-Insights25-TU-A5-web.pdf'  class='avia-button av-2xbqvu-0eb7a8a6a9ff75be504e3f36414f462d av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"PDF Download\"><span class='avia_iconbox_title' >PDF Download<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-1'  class='avia-section av-1ccifyo-3b86a8139b2e30871f8513170435bacb main_color avia-section-default avia-no-shadow  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80rt3bi-78eacce19305e2b914fb9b2c9efc09ca\">\n#top .av-special-heading.av-80rt3bi-78eacce19305e2b914fb9b2c9efc09ca{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-80rt3bi-78eacce19305e2b914fb9b2c9efc09ca .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-80rt3bi-78eacce19305e2b914fb9b2c9efc09ca .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-80rt3bi-78eacce19305e2b914fb9b2c9efc09ca .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-80rt3bi-78eacce19305e2b914fb9b2c9efc09ca .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-80rt3bi-78eacce19305e2b914fb9b2c9efc09ca av-special-heading-h2 blockquote modern-quote  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Mittwoch<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >3. September 2025<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-mbs17w44-9e44b151ed27c51c56c34ce8b46fc6eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Moderation: <\/strong><br \/>\nSabine Hedewig-Mohr<br \/>\nBettina Sonnenschein, Redaktionsleitung, planung&amp;analyse<\/p>\n<\/div><\/section>\n<div class='avia-data-table-wrap av-1c4csz4-33ac7088b162edd37d3faa46d00643b7 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-15  el_after_av_textblock  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FORSCHUNG F\u00dcR EINE WELT IM UMBRUCH<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00<\/th><td class=''><strong>ER\u00d6FFNUNG UND BEGR\u00dcSSUNG<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\">Sabine Hedewig-Mohr,<\/a> freie Journalistin<br \/>\n<a href=\"#\">Bettina Sonnenschein,<\/a> Redaktionsleitung planung&amp;analyse<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.15<\/th><td class=''><strong>TALK<\/strong><br \/>\n<b>How to change our behaviors, and the behaviors of others, for good<br \/>\nA Talk with Behavioral Economist Dan Ariely<\/b><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dan-ariely\/\">Dan Ariely,<\/a> Professor of Psychology &amp; Behavioral Economics, Duke University and bestselling author,<br \/>\nwith <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\">Sabine Hedewig-Mohr<\/a> and <a href=\"#\">Bettina Sonnenschein,<\/a> Redaktionsleitung, planung&amp;analyse\u2028<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>GEKOMMEN, UM ZU BLEIBEN: KI<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.45<\/th><td class=''><strong>BEST PRACTICES<\/strong><br \/>\n<b>Prickelnde Insights mit Quantified Qual<\/b><br \/>\nWie das Insights Team von V\u00f6slauer Strategien f\u00fcr den Kampf um Marktanteile ableitet<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/andreas-knappstein\/\">Andreas Knappstein,<\/a> Managing Director DACH, Bilendi und ESOMAR Repr\u00e4sentant<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/andrea-scheiblehner\/\">Andrea Scheiblehner,<\/a> Insights- und Innovationsmanagerin, V\u00f6slauer Mineralwasser GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.05<\/th><td class=''><strong>SESSION<\/strong><br \/>\n<b>VOICEBOTS als digitale Interviewer \u2013<\/b><br \/>\nSo machen wir aus dem lahmen CATI Gaul wieder ein schnelles Rennpferd!<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/robert-sobotka\/\">Robert Sobotka,<\/a> Gesch\u00e4ftsf\u00fchrung, Telemark Marketing<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.25<\/th><td class=''><strong>SESSION<\/strong><br \/>\n<b>Vom Spieler zum Spielleiter <\/b><br \/>\nWie der Sandbox Ansatz helfen kann GenAI und Predictive AI souver\u00e4n und erfolgreich anzuwenden.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/michael-schiessl-2\/\">Michael Schie\u00dfl,<\/a> CEO, eye square<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/nuria-sichalla\/\">Nuria Sichalla,<\/a> Senior Resarch Consutant Brand and Media Experience Unit, eye square<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.45<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Garbage in, garbage out?\u2028<\/b><br \/>\nDatenqualit\u00e4t in Umfragen erkennen, bewerten und verbessern \u2013 Einblicke aus Wissenschaft und Praxis<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-jessica-daikeler\/\">Dr. Jessica Daikeler<\/a>, Teamleiterin &#8222;Assessing Survey Data Quality&#8220;, GESIS \u2013 Leibniz-Institut f\u00fcr Sozialwissenschaften<\/p>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.15<\/th><td class=''><strong>Mittags- und Kommunikationspause<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>POWER HOUSE \u2013 WIE WIR FORSCHEN<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.30<\/th><td class=''><strong>BEST PRACTICES<\/strong><br \/>\n<b>Wie ticken Menschen wirklich?<\/b><br \/>\nInklusion von Zielgruppen, die mit Online-Panels schwieriger zu erreichen sind.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/andrea-wielpuetz\/\">Andrea Wielp\u00fctz,<\/a> Senior Manager Customer Insights &amp; Analytics, congstar<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/stefan-beuke\/\">Stefan Beuke,<\/a> Senior Projektmanager, Telekom<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/julia-haug\/\">Julia Haug,<\/a> Senior Research Manager, GIM Gesellschaft f\u00fcr innovative Marktforschung\u2028<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.00<\/th><td class=''><strong>SESSION<\/strong><br \/>\n<b>Echte K\u00e4ufe, echte Antworten<\/b><br \/>\nWie verifizierte Einkaufende die Marktforschung revolutionieren<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/fabian-gruss\/\">Fabian Gru\u00df,<\/a> Go-To-Market Deutschland, Numerator<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.20<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\n<b>Research Reloaded \u2013 Wie KI die Marktforschung schneller und smarter macht<\/b><br \/>\nPraxisorientierte Use Cases aus Perspektive der betrieblichen Marktforschungsabteilung<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/karin-hagemann\/\">Karin Hagemann, <\/a> Leiterin Abteilung Research &amp; Insights, S-Communication Services<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.50<\/th><td class=''><strong>KAFFEE- und Kommunikationspause<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>POWER HOUSE \u2013 WIE WIR FORSCHEN<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>15.40<\/th><td class=''><strong>BEST PRACTICES<\/strong><br \/>\n<b>Face the Queen of Hearts!<\/b><br \/>\nWie Marken mit Micro-Insights auf Social Media f\u00fcr die GenZ relevant werden<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/manuel-helpenstein\/\">Manuel Helpenstein,<\/a> Head of Market Research, HARIBO<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/patricia-johannes\/\">Patricia Johannes,<\/a> Director Business Development, september Strategie &amp; Forschung<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.00<\/th><td class=''><strong>TALK<\/strong><br \/>\n<b>Resilienz f\u00fcr die betriebliche Marktforschung<\/b><br \/>\nWie Wirksamkeit und Konstanz auch in Zeiten knapper Budgets gew\u00e4hrleistet werden kann<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/thomas-kopf\/\">Thomas Kopf,<\/a> Global Consumer Insights &amp; Market Research Manager, Global Brands OTC, MCM Klosterfrau Vertriebsgesellschaft mbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sarah-goto\/\">Sarah Goto,<\/a> Senior Consultant, MCM Klosterfrau Vertriebsgesellschaft mbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.20<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>Daten als Schl\u00fcsselressource in der digitalen Gesellschaft<\/b><br \/>\nWie wir in Zukunft mit Daten sinnvoll und souver\u00e4n umgehen sollten<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-ulrich-kelber\/\">Prof. Ulrich Kelber,<\/a> Hochschule Bonn-Rhein-Sieg, ehemal. Bundesdatenschutzbeauftragter<\/p>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.50<\/th><td class=''><strong>KOMMUNIKATIONSPAUSE<\/strong><br \/>\nSektempfang<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.45<\/th><td class=''><strong>PREISVERLEIHGUNGEN<\/strong><\/p>\n<p><b>planung&amp;analyse Newcomer in der Marktforschung<\/b><br \/>\nAusgezeichnet wird ein Startup f\u00fcr Engagement, neue Techniken und Impulse in die Marktforschung, die bereits mit Kunden erfolgreich umgesetzt werden.<br \/>\nLaudator:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-holger-luetters\/\">Prof. Dr. Holger L\u00fctters,<\/a> International Marketing, Hochschule f\u00fcr Technik und Wirtschaft Berlin<\/p>\n<p><b>HORIZONT THE REAL IMPACT 2025<\/b><br \/>\nWelche Initiative bringt die Werbewirkung in Deutschland voran? Heutzutage lassen sich immer mehr Daten sammeln. Aber wie k\u00f6nnen diese f\u00fcr die Messung und Interpretation von Werbewirkung aussagef\u00e4hige Ergebnisse liefern?<\/td><\/tr><tr class=''><th class='avia-desc-col'>18.45<\/th><td class=''><strong>NETWORKING-NIGHT<\/strong><\/p>\n<p>Wir begr\u00fc\u00dfen alle Teilnehmenden und Vortragenden der planung&amp;analyse Insights 2025 und des HORIZONT Werbewirkungsgipfels 2025 zum Get-together im Campus Westend der Goethe Universit\u00e4t in Frankfurt am Main &#8211; einer au\u00dfergew\u00f6hnlichen und historischen Event-Location mitten in Frankfurt.<\/p>\n<p>In den historischen R\u00e4umlichkeiten des I.G.-Farben-Hauses, einem repr\u00e4sentativen B\u00fcrokomplex, treffen \u201eModerne und Tradition\u201c auf \u201eLehre und Wissen\u201c.<\/p>\n<p>Nutzen Sie die Gelegenheit, zum Austausch mit bereits bestehenden Kontakten und mit neuen Gespr\u00e4chspartnern.<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tag-2'  class='avia-section av-1ccifyo-2-e5c6cdb64f5ef05c8bfe095a4a0b5fb2 main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30ocdvi-87a09d01e86e8ff420726923eae69973\">\n#top .av-special-heading.av-30ocdvi-87a09d01e86e8ff420726923eae69973{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-30ocdvi-87a09d01e86e8ff420726923eae69973 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-30ocdvi-87a09d01e86e8ff420726923eae69973 .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-30ocdvi-87a09d01e86e8ff420726923eae69973 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-30ocdvi-87a09d01e86e8ff420726923eae69973 .av-special-heading-tag{\nfont-size:27px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-30ocdvi-87a09d01e86e8ff420726923eae69973 av-special-heading-h2 blockquote modern-quote  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Donnerstag<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >4. September 2025<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-1umcui-54b0709a0506c4a2456ecc8103bdda1b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Moderation: <\/strong><br \/>\nSabine Hedewig-Mohr<br \/>\nBettina Sonnenschein, Redaktionsleitung, planung&amp;analyse<\/p>\n<\/div><\/section>\n<div class='avia-data-table-wrap av-33emo16-f941ff3a06434617ad28ab35ba3e9a0c avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-19  el_after_av_textblock  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FORSCHUNG F\u00dcR EINE WELT IM UMBRUCH<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.15<\/th><td class=''><strong>ER\u00d6FFNUNG UND BEGR\u00dcSSUNG<\/strong><\/p>\n<p>Sabine Hedewig-Mohr, freie Journalistin<br \/>\nBettina Sonnenschein, Redaktionsleitung planung&amp;analyse<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>9.30<\/th><td class=''><strong>PREISVERLEIHUNG\u2028<\/strong><br \/>\nplanung&amp;analyse Sonderpreis in der Marktforschung<\/p>\n<p>Laudator:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-otto-hellwig\/\">Dr. Otto Hellwig,<\/a> Vorsitzender der DGOF und Repr\u00e4sentant von Lakmoos AI<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>POWER HOUSE \u2013 WIE WIR FORSCHEN<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.00<\/th><td class=''><strong>TALK\u2028<\/strong><br \/>\n<b>Positionierung des Unternehmens durch Marktforschung<\/b><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/bettina-chamier\/\">Bettina Chamier,<\/a> Group Management Market Intelligence HassiaGruppe, Hassia Mineralquellen<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/manuel-helpenstein\/\">Manuel Helpenstein,<\/a> Head of Market Research, HARIBO<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-susanne-wehde\/\">Dr. Susanne Wehde,<\/a> Head Consumer Centricity &amp; Insights, tesa<\/p>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.30<\/th><td class=''><strong>SESSION<\/strong><br \/>\n<b>Vom Werbekontakt zum Kassenbon: <\/b><br \/>\nWie Smart-Shopping-Plattformen echte Kaufimpulse ausl\u00f6sen.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/marcus-jurman\/\">Marcus Jurman,<\/a> Chief Research Officer, marktguru DE\/AT<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.50<\/th><td class=''><strong>DISKUSSION<\/strong><br \/>\n<b>Die Verantwortung der Marktforschung in einer Welt im Umbruch<\/b><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-ben-ballensiefen\/\">Dr. Benjamin Ballensiefen,<\/a> Chief Executive Kantar Germany &amp; Eastern Europe, Kantar<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/steffen-bott\/\">Steffen Bott,<\/a> Gesch\u00e4ftsleitung, Service Lines Market Strategy &amp; Understanding und Innovation, Ipsos Deutschland<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/matthias-gross\/\">Matthias Gross,<\/a> CEO DACH, YouGov <\/td><\/tr><tr class=''><th class='avia-desc-col'>11.20<\/th><td class=''><strong>Kaffee- und Kommunikationspause<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>DER NACHWUCHS BRINGT PS AUF DIE STRASSE<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>12.00<\/th><td class=''><strong>DER AWARD-GEWINNER-TALK<\/strong><br \/>\nDer planung&amp;analyse Newcomer in der Marktforschung 2025 im Gespr\u00e4ch mit dem Juror <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-holger-luetters\/\">Prof. Dr. Holger L\u00fctters,<\/a> International Marketing, Hochschule f\u00fcr Technik und Wirtschaft Berlin<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.15<\/th><td class=''><strong>STARTUP-PITCH<\/strong><br \/>\n5 junge Start-ups pr\u00e4sentieren ihr Konzept<\/p>\n<p>Mit dabei sind:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/henrik-thielmann\/\">Henrik Thielmann,<\/a> Founder &amp; CEO, Telius<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-bassam-mokbel\/\">Dr. Bassam Mokbel,<\/a> ML &amp; AI Expert, Ohja.ai<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/ari-julius-hanke\/\">Ari Julius Hanke,<\/a> Co-Founder und CEO, Imeon\u2028und <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/nils-schneider\/\">Nils Schneider,<\/a> Co-Founder und COO, Imeon<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/erik-kaiser\/\">Erik Kaiser,<\/a> Co-Founder, CEO, Managing Director, summetix<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/michael-herter\/\">Michael Herter,<\/a> Vorstand, data analytics institute AG<\/p>\n<p>Moderation:\u2028 <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/lukas-rintelen\/\/\">Lukas Rintelen,<\/a> Co-CEO und Co-Gr\u00fcnder von Tucan.ai<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.15<\/th><td class=''><strong>Mittags- und Kommunikationspause<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>MEINUNG<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.30<\/th><td class=''><strong>Session<\/strong><br \/>\n<b>Alter ist nur eine Zahl.<\/b><br \/>\nNeue Perspektiven auf \u00e4ltere Zielgruppen jenseits des biologischen Alters.<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sven-arn\/\">Sven Arn,<\/a> Senior Client Director, Human8<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>URGESTEINE DER MARKTFORSCHUNG<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.50<\/th><td class=''><strong>TALK<\/strong><br \/>\n<b>Der Professor, der die Online-Forschung erfand<\/b><br \/>\nGespr\u00e4ch mit Bernad Batinic, wie er die Online-Forschung gepr\u00e4gt hat und dabei immer Hochschullehrer blieb.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-bernad-batinic\/\">Prof. Bernad Batinic,<\/a> Universit\u00e4t Linz\/Austria, Mit-Gr\u00fcnder von Globalpark \/ Tivian, respondi<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.10<\/th><td class=''><strong>TALK<\/strong><br \/>\n<b>\u2028Vom Pfadfinder zur Managerin<\/b><br \/>\nGespr\u00e4ch mit Tara Maria Bosenick \u2013 Pionierin der UX-Forschung, Fan von positiver Employer Experience und moderner Unternehmensf\u00fchrung, Nutzerin von KI und Mafo als Risikomanagement<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/tara-maria-bosenick\/\">Tara Maria Bosenick,<\/a> Gesch\u00e4ftsf\u00fchrerin von SirConsa GmbH und Managing Director uintent GmbH ehemals SirValUse, nurago<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.30<\/th><td class=''><strong>ABSCHLUSS DER PLANUNG&amp;ANALYSE INSIGHTS 2025<\/strong><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-2 td:nth-of-type(1):before { content: ''; } <\/style>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6661,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7738","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>planung&amp;analyse (p&amp;a) Insights | Programm 2025<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer der planung&amp;analyse Insights in Frankfurt erwarteten Sie Top-Speaker aus dem Bereich Marktforschung. Hier geht&#039;s zum Programm!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"planung&amp;analyse Insights - Programm\" \/>\n<meta property=\"og:description\" content=\"Der Kongress planung&amp;analyse Insights zeigt Ihnen Zukunftspfade, Erfolgschancen und Best Cases. Hier geht es zum Programm!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/\" \/>\n<meta property=\"og:site_name\" content=\"planung&amp;analyse Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Horizont\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T17:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/05\/Insights.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2362\" \/>\n\t<meta property=\"og:image:height\" content=\"2362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/\",\"name\":\"planung&analyse (p&a) Insights | Programm 2025\",\"isPartOf\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/05\/Insights.jpg\",\"datePublished\":\"2023-06-16T12:27:04+00:00\",\"dateModified\":\"2026-03-24T17:20:14+00:00\",\"description\":\"Als Teilnehmer der planung&analyse Insights in Frankfurt erwarteten Sie Top-Speaker aus dem Bereich Marktforschung. Hier geht's zum Programm!\",\"breadcrumb\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#primaryimage\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/05\/Insights.jpg\",\"contentUrl\":\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/05\/Insights.jpg\",\"width\":2362,\"height\":2362},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/horizont.dfvcg-events.de\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programm 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/#website\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/insights\/\",\"name\":\"planung&amp;analyse Insights\",\"description\":\"Der Jahrestreff f\u00fcr Marktforscher und Marketing-Entscheider\",\"publisher\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/horizont.dfvcg-events.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/#organization\",\"name\":\"planung&analyse Insights\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/07\/dfvcg-insights-2020.jpg\",\"contentUrl\":\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/07\/dfvcg-insights-2020.jpg\",\"width\":800,\"height\":800,\"caption\":\"planung&analyse Insights\"},\"image\":{\"@id\":\"https:\/\/horizont.dfvcg-events.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Horizont\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"planung&analyse (p&a) Insights | Programm 2025","description":"Als Teilnehmer der planung&analyse Insights in Frankfurt erwarteten Sie Top-Speaker aus dem Bereich Marktforschung. Hier geht's zum Programm!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/","og_locale":"de_DE","og_type":"article","og_title":"planung&analyse Insights - Programm","og_description":"Der Kongress planung&analyse Insights zeigt Ihnen Zukunftspfade, Erfolgschancen und Best Cases. Hier geht es zum Programm!","og_url":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/","og_site_name":"planung&amp;analyse Insights","article_publisher":"https:\/\/www.facebook.com\/Horizont","article_modified_time":"2026-03-24T17:20:14+00:00","og_image":[{"width":2362,"height":2362,"url":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/05\/Insights.jpg","type":"image\/jpeg"}],"twitter_misc":{"Gesch\u00e4tzte Lesezeit":"6\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/","url":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/","name":"planung&analyse (p&a) Insights | Programm 2025","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/05\/Insights.jpg","datePublished":"2023-06-16T12:27:04+00:00","dateModified":"2026-03-24T17:20:14+00:00","description":"Als Teilnehmer der planung&analyse Insights in Frankfurt erwarteten Sie Top-Speaker aus dem Bereich Marktforschung. Hier geht's zum Programm!","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/insights\/programm\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/05\/Insights.jpg","contentUrl":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/05\/Insights.jpg","width":2362,"height":2362},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/insights\/"},{"@type":"ListItem","position":2,"name":"Programm 2025"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#website","url":"https:\/\/horizont.dfvcg-events.de\/insights\/","name":"planung&amp;analyse Insights","description":"Der Jahrestreff f\u00fcr Marktforscher und Marketing-Entscheider","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#organization","name":"planung&analyse Insights","url":"https:\/\/horizont.dfvcg-events.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/07\/dfvcg-insights-2020.jpg","contentUrl":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/07\/dfvcg-insights-2020.jpg","width":800,"height":800,"caption":"planung&analyse Insights"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Horizont"]}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/pages\/7738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/comments?post=7738"}],"version-history":[{"count":260,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/pages\/7738\/revisions"}],"predecessor-version":[{"id":9946,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/pages\/7738\/revisions\/9946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/media\/6661"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/media?parent=7738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}