{"id":7738,"date":"2023-06-16T14:27:04","date_gmt":"2023-06-16T12:27:04","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?page_id=7738"},"modified":"2026-06-26T18:07:40","modified_gmt":"2026-06-26T16:07:40","slug":"programm","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/","title":{"rendered":"Programm 2026"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1fu7ubc-5c2978309df57a4a5e6407e83384892b main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_submenu  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595\">\n#top .av-special-heading.av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595 .av-subheading{\nfont-size:24px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595 .av-special-heading-tag{\nfont-size:56px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595 .av-special-heading-tag{\nfont-size:48px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595 .av-special-heading-tag{\nfont-size:31px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-jhvun14v-56ea79bcca99b4715e6ce364ad4c8595 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>planung&amp;analyse Insights<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-mm51nbn6-b7285ff733705bcba3b0d6d489e90f82 alternate_color  avia-builder-el-2  el_after_av_section  el_before_av_heading  av-sticky-submenu submenu-not-first container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-left'><ul id=\"menu-programm-merken\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-10148\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-1\"><a href=\"#tag-1\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Tag 1<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-10149\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-2\"><a href=\"#tag-2\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Tag 2<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-10145\" class=\"pm-filter menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-colored menu-item-top-level menu-item-top-level-3\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Mein Programm<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-10146\" class=\"pm-print menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-colored menu-item-top-level menu-item-top-level-4\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Mein Programm drucken<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-10147\" class=\"pm-reset menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-bordered menu-item-top-level menu-item-top-level-5\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Auswahl aufheben<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-1f1fd1ef6805081be524ba033c2ad8d9\">\n#top .av-special-heading.av-algfs-1f1fd1ef6805081be524ba033c2ad8d9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-algfs-1f1fd1ef6805081be524ba033c2ad8d9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-1f1fd1ef6805081be524ba033c2ad8d9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"tag-1\"  class='av-special-heading av-algfs-1f1fd1ef6805081be524ba033c2ad8d9 av-special-heading-h3 blockquote modern-quote  avia-builder-el-3  el_after_av_submenu  el_before_av_section  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Dienstag<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  > 08. September 2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-2021lm-71c9b29d41245a7e343928fc1df278f2 main_color avia-section-small avia-no-shadow  avia-builder-el-4  el_after_av_heading  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-mqtjncrs-cd659ceed527eeb0a67fd8ef436f3005 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Moderation:<\/strong><br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\" target=\"_blank\" rel=\"noopener\">Sabine Hedewig-Mohr<\/a>, freie Journalistin<\/p>\n<p><strong>Mit freundlicher Unterst\u00fctzung von:<\/strong><br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-margarita-bidler\/\">Prof. Dr. Margarita Bidler<\/a>, Customer Insights &amp; Data Analytics, Hochschule Pforzheim<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/holger-geissler\/\" target=\"_blank\" rel=\"noopener\">Holger Gei\u00dfler<\/a>, Leiter Redaktion, marktforschung.de<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/thomas-gruber-2\/\" target=\"_blank\" rel=\"noopener\">Thomas Gruber<\/a>, Senior Insights &amp; Market Research Expert<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-otto-hellwig\/\" target=\"_blank\" rel=\"noopener\">Dr. Otto Hellwig<\/a>, Vorsitzender der DGOF und Repr\u00e4sentant von Lakmoos AI<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/manuel-helpenstein\/\" target=\"_blank\" rel=\"noopener\">Manuel Helpenstein<\/a>, Head of Market Research, HARIBO GmbH &amp; Co. KG<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/ines-imdahl\/\" target=\"_blank\" rel=\"noopener\">Ines Imdahl<\/a>, Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin, rheingold salon<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/tatjana-kopf-1\/\" target=\"_blank\" rel=\"noopener\">Tatjana Kopf<\/a>, Senior Expertin Market Research, Deutsche Telekom<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-holger-luetters\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Holger L\u00fctters<\/a>, International Marketing, Hochschule f\u00fcr Technik und Wirtschaft, Berlin<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/hartmut-scheffler\/\">Hartmut Scheffler<\/a>, Berater f\u00fcr Marktforschung und Marketing<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-jqu0je-54dbe9958e56aa6d6927f96ab8436fd2 main_color avia-section-small avia-no-shadow  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtjojzs-e3f37a0fe9ce9e9ef6ef1fbc1e82dd0e\">\n#top .av-special-heading.av-mqtjojzs-e3f37a0fe9ce9e9ef6ef1fbc1e82dd0e{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtjojzs-e3f37a0fe9ce9e9ef6ef1fbc1e82dd0e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtjojzs-e3f37a0fe9ce9e9ef6ef1fbc1e82dd0e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtjojzs-e3f37a0fe9ce9e9ef6ef1fbc1e82dd0e av-special-heading-h3 blockquote modern-quote  avia-builder-el-7  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Daten. Dialog. Durchblick.<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4' aria-label='2-Spaltig' class='avia-section av-h8lziy-9e383336ca3776a4bafb706114ec4b4f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-8  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-g5iny2-0ee0fa6b4244173a5be706a823a66852 av_one_fifth  avia-builder-el-9  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-dga5fe-b193ec70640e4f097912e3d3518c3d18 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-d0kb22-a9502aa47f086bf623c7b8114ff1a08a av_four_fifth  avia-builder-el-11  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtjqgvl-3f8d74680a3c2c515057169643e87708 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>ER\u00d6FFNUNG UND BEGR\u00dcSSUNG<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\" target=\"_blank\" rel=\"noopener\">Sabine Hedewig-Mohr<\/a> freie Journalistin<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-202z8v-a41ba65179330bdfc69c5724ae38a7ec main_color avia-section-small avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcbsmbyg-173536083d1b8b0d2ec989870292e8dd\">\n#top .av-special-heading.av-mcbsmbyg-173536083d1b8b0d2ec989870292e8dd{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mcbsmbyg-173536083d1b8b0d2ec989870292e8dd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mcbsmbyg-173536083d1b8b0d2ec989870292e8dd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mcbsmbyg-173536083d1b8b0d2ec989870292e8dd av-special-heading-h3 blockquote modern-quote  avia-builder-el-14  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FORSCHUNG IN EINER WELT IM UMBRUCH<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6' aria-label='2-Spaltig' class='avia-section av-2hpmgv-05438aab13e64a52b807720c3b1cc4f0 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7hj6b3-cd0576eeffb95ecf8b49a6472eeb70cc av_one_fifth  avia-builder-el-16  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mddh5za4-8dbda46863d872f29a96d04a6c1155f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.20<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-5ltbyn-9bab51225c48098388f30fb6c9bc4ff9 av_four_fifth  avia-builder-el-18  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mcbqynzz-907c2fcaf2fd788438d02471947742c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>KEYNOTE<\/strong><br \/>\n<b>Unmaking sense<\/b><br \/>\nDesinformation ist ein Angriff auf die Demokratie. Was folgt daraus?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-jeanette-hofmann\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Jeanette Hofmann<\/a>, Direktorin am Alexander von Humboldt Institut f\u00fcr Internet und Gesellschaft (HIIG) und Mitglied des Medienrats<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7' aria-label='2-Spaltig' class='avia-section av-bhusa2-f6ef51af9abf8febb7b786e8e1ecfe52 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-20  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-8hde56-1c678729a326ae557ed7e63ac3c7a5ba av_one_fifth  avia-builder-el-21  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtjsckr-f8c038db87836e6ac3c979461a7390a0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7uorzu-f19d6b733077bc4fddcfc3771d6d8a0e av_four_fifth  avia-builder-el-23  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtjttgf-e000fba53e77fd35609e0f5fcda935a6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>IMPULS<\/strong><br \/>\n<b>Ja zur Demokratisierung der Marktforschung \u2013 aber nicht auf Kosten der Qualit\u00e4t!<br \/>\n<\/b><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sandra-baethge-2\/\" target=\"_blank\" rel=\"noopener\">Sandra Baethge<\/a>, Gesch\u00e4ftsf\u00fchrerin, IWD market research GmbH<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-dr-h-c-marko-sarstedt-2\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Dr. h.c. Marko Sarstedt<\/a>, Institutsdirektor f\u00fcr Marketing an der Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen (Munich School of Management)<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8' aria-label='2-Spaltig' class='avia-section av-5uv1kq-929162626e53d068a705f73183276766 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-25  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4klnve-9fabf804c8828ce06cfc4e586e42f50f av_one_fifth  avia-builder-el-26  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtju6xs-2ead5f35dd7090d06770519d96043b8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-2bu7nu-d4601072269bfb103e594bf02379f3e1 av_four_fifth  avia-builder-el-28  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtjv9vv-ccf193ee1130d58e9b9df332da55abc0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTICE<\/strong><br \/>\n<b>Innovation in Tagen, nicht Monaten \u2013 schneller zu besseren Entscheidungen<\/b><br \/>\nWie Unternehmen aus der Flut austauschbarer Ideen ausbrechen und echte Wachstumschancen identifizieren.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/jan-marc-baeumler\/\" target=\"_blank\" rel=\"noopener\">Jan-Marc B\u00e4umler<\/a>, Director Innovation, Kantar<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9' aria-label='2-Spaltig' class='avia-section av-1vb96dm-c426bf7c43c203492b3ce3f566da847f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-30  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1tkb0l6-b4580188943071a4400d0e90eaaef5b5 av_one_fifth  avia-builder-el-31  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtl8wfp-3da4ca3dd2fa8dad8b5a67fab055cfb9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12:00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1rqhrdm-45302a9a1615662700e145a4412e2137 av_four_fifth  avia-builder-el-33  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtk025d-1d42bb70f055570844879259ee45e5b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTICES<\/strong><br \/>\n<b>48 Stunden bis zum Veto \u2013 betriebliche Marktforschung als Gamechanger<\/b><br \/>\nWie\u00a0R\u00fcgenwalder M\u00fchle mit dem \u201eQual at Scale\u201c-Ansatz von Bilendi Discuss und BARI den Einsatz\u00a0eines Audio Brand Assets f\u00fcr eine\u00a0geplante Social-Media-Kampagne stoppte und die gewonnenen Insights f\u00fcr dessen Optimierung nutzte.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/claudia-kleyboldt\/\" target=\"_blank\" rel=\"noopener\">Claudia Kleyboldt<\/a>,\u00a0Head of Market Research and Insights Management, R\u00fcgenwalder M\u00fchle<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/andreas-knappstein\/\" target=\"_blank\" rel=\"noopener\">Andreas Knappstein<\/a>,\u00a0Managing Director DACH, Bilendi und ESOMAR Repr\u00e4sentant<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10' aria-label='2-Spaltig' class='avia-section av-1phit3u-7a305e48880a7a92087e17e19b2186c5 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-35  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1o807wq-4ddd341d18011d02c82470d1078bc91f av_one_fifth  avia-builder-el-36  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlbcf4-0c1e420c4d39447415cee701e5f9176c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1n16ane-d4d8f13ac507619d69bccc08558c8ed8 av_four_fifth  avia-builder-el-38  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtlbsub-3142e5ea062ab5accdfd4a7c5d9956f5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Mittags- und Kommunikationspause<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-1lpi48q-2918487ba237aa3d98d7c718639a6855 main_color avia-section-small avia-no-shadow  avia-builder-el-40  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtlbvwj-d6e25aaadafc665f8610b68dc1717084\">\n#top .av-special-heading.av-mqtlbvwj-d6e25aaadafc665f8610b68dc1717084{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtlbvwj-d6e25aaadafc665f8610b68dc1717084 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtlbvwj-d6e25aaadafc665f8610b68dc1717084 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtlbvwj-d6e25aaadafc665f8610b68dc1717084 av-special-heading-h3 blockquote modern-quote  avia-builder-el-41  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >POWER HOUSE \u2013 WIE WIR FORSCHEN<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12' aria-label='2-Spaltig' class='avia-section av-1ji33uy-1a9b7110103e7e98bbdb8fd0beabdc85 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-42  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5fvka2-e82f42e970c06c3be34696b876911bf9 av_one_fifth  avia-builder-el-43  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlcgxc-26fec4437baab1639b23bb3da1c21cd1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>13.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1gc3o3e-b806d1be78d86c36342a1a8894aa9b64 av_four_fifth  avia-builder-el-45  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtldc3x-0674e9ca0c72131d734028bc0c5983b3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>SESSION<br \/>\nThema in der Abstimmung<br \/>\n<\/strong><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/katja-birke\/\" target=\"_blank\" rel=\"noopener\">Katja Birke<\/a>, CEO, Produkt + Markt<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_13' aria-label='2-Spaltig' class='avia-section av-1e207hm-79f31e930d0c936da4777419b373ddb9 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-47  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1d8kyru-68167945c062a71b8e1052bc4534a86a av_one_fifth  avia-builder-el-48  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtldqtl-173f0ac2cc2d63b1b3d0ac610e987b6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.10<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1bdmcd6-0c77f420094ef09c3c7fb349c08f0174 av_four_fifth  avia-builder-el-50  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtlevai-faaf1c362dff013790e5ebae1b090c50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTICES<br \/>\nThema in der Abstimmung<br \/>\n<\/strong><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/fabian-gruss\/\" target=\"_blank\" rel=\"noopener\">Fabian Gru\u00df<\/a>, Go-to-Market, Numerator<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/bettina-chamier\/\" target=\"_blank\" rel=\"noopener\">Bettina Chamier<\/a>, Group Management Market Intelligence HassiaGruppe, Hassia Mineralquellen<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-19uwlve-a315cd048f9b66f79952136a9bd2fc2e main_color avia-section-small avia-no-shadow  avia-builder-el-52  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtlfc7c-01dcb742a3dd359d68a90da880eb47d0\">\n#top .av-special-heading.av-mqtlfc7c-01dcb742a3dd359d68a90da880eb47d0{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtlfc7c-01dcb742a3dd359d68a90da880eb47d0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtlfc7c-01dcb742a3dd359d68a90da880eb47d0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtlfc7c-01dcb742a3dd359d68a90da880eb47d0 av-special-heading-h3 blockquote modern-quote  avia-builder-el-53  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FORSCHUNG IN EINER WELT IM UMBRUCH<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_15' aria-label='2-Spaltig' class='avia-section av-185dgi2-d5356314f8399c36c892911ffb2e2301 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-54  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-16v2d2i-30d318897c3c52e32f80801d67e69d0f av_one_fifth  avia-builder-el-55  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlfkjo-a8df55f51a2f354e126e4ff7c0281068 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-14tar7u-a8d21b67cb8fb2d6bfb455cc9f447e08 av_four_fifth  avia-builder-el-57  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtlhr7m-1d558579bc1fe564dead410cb6da57df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>PANEL\u2028<\/strong><br \/>\n<b>Insights, die ankommen: Wie Marktforschung im Unternehmen Wirkung entfaltet<\/b><\/p>\n<p>Es wird immer schwieriger, mit Studienergebnissen bei internen Stakeholdern wirklich h\u00e4ngen zu bleiben. Vertreterinnen aus der betrieblichen Marktforschung zeigen, was heute nicht mehr funktioniert, welche Formate nachhaltige Aufmerksamkeit schaffen und wie sich Insights so vermitteln lassen, dass sie Entscheidungen beeinflussen.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/florian-glatz\/\" target=\"_blank\" rel=\"noopener\">Florian Glatz<\/a>, Customer Insights, Hansgrohe SE<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/\" target=\"_blank\" rel=\"noopener\">Annette Mittelsdorf<\/a>, Insights Leader, Customer &amp; Consumer Insights, IKEA Holding Deutschland<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/vorname-nachname\/\" target=\"_blank\" rel=\"noopener\">Joachim Rittchen<\/a>, Head of Insights &amp; Analytics, Roche Pharma<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-julia-weisser\/\" target=\"_blank\" rel=\"noopener\">Dr. Julia Weisser<\/a>, Senior Director Market Intelligence, SICK<\/p>\n<p>Moderation: \u2028<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/holger-geissler\/\">Holger Gei\u00dfler<\/a>, Leiter Redaktion, marktforschung.de<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_16' aria-label='2-Spaltig' class='avia-section av-12zgffe-b961842e25038dd9b97bbe0f56eeb294 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-59  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1133fqy-c47098585ef243e4edba7d6411e9882d av_one_fifth  avia-builder-el-60  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlikl5-55f4a0fc2ca2b9b54804bb8c26b4743a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15.20<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3hwp9m-82f4941ca3b13512af5a4fcada75028a av_four_fifth  avia-builder-el-62  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtliup5-95b3e7eed39290bae6daea4dfabd8bef '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Kaffee- und Kommunikationspause\u2028<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-xj0gdm-2266f169836c4348068d51ae68ce1d6b main_color avia-section-small avia-no-shadow  avia-builder-el-64  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtlj2gi-569263c9aad2c8857bcac94d48e77fcd\">\n#top .av-special-heading.av-mqtlj2gi-569263c9aad2c8857bcac94d48e77fcd{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtlj2gi-569263c9aad2c8857bcac94d48e77fcd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtlj2gi-569263c9aad2c8857bcac94d48e77fcd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtlj2gi-569263c9aad2c8857bcac94d48e77fcd av-special-heading-h3 blockquote modern-quote  avia-builder-el-65  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >POWER HOUSE \u2013 WIE WIR FORSCHEN <\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_18' aria-label='2-Spaltig' class='avia-section av-vy6moq-72e9e83989c65e1572c049125c817e47 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-66  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-34esze-59802c381416aaa22af8474edf2d750a av_one_fifth  avia-builder-el-67  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtljeh2-c14bea0f14594d8cd7c2b55ecb15b3eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>16.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-shnlsq-b01832f9816013d2dfa12fedfb47058b av_four_fifth  avia-builder-el-69  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtlkb5z-37be27b835509235f43b82a2ea66ff3c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTICES\u2028<\/strong><br \/>\n<b>No Blueprint for Breakthroughs<\/b><br \/>\nWarum radikale Innovationen individuelle Forschungsstrategien brauchen.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/margitta-sturm\/\" target=\"_blank\" rel=\"noopener\">Margitta Sturm<\/a>, Consumer &amp; Market Insight Managerin, Dr. Beckmann Group<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/kathrin-schaarschmidt\/\" target=\"_blank\" rel=\"noopener\">Kathrin Schaarschmidt<\/a>, Director Qualitative Research, SKOPOS<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_19' aria-label='2-Spaltig' class='avia-section av-rd9zju-20e2f58d39318c29cdd11cd77a4bed67 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-71  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-q8bd4q-262ef2c623ce6db5aa2c00a3684ff6a2 av_one_fifth  avia-builder-el-72  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlknxw-88edd86763444c6da14604e4bda7c65c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>16.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-o7qeru-347c1bc70e9634e535802031e061af7b av_four_fifth  avia-builder-el-74  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtllndp-0b1639c358f8e861e0904ff31ece5236 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST PRACTICES\u2028<\/strong><br \/>\n<b>Von Cultural Truth zu Brand Impact\u2028<\/b><br \/>\nWie ein gemeinsames Projekt mit tiefenpsychologischer Kulturforschung die Kommunikations- und Markenstrategie der Marke Arla beeinflusst.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-katrin-franzen-loehnig\/\" target=\"_blank\" rel=\"noopener\">Dr. Katrin Franzen-L\u00f6hnig<\/a>, Consumer Impact Partner DE\/NL, Arla Foods<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/anne-lina-scherz\/\" target=\"_blank\" rel=\"noopener\">Anne-Lina Scherz<\/a>, Team Head Qualitative Research, september Strategie &amp; Forschung<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-29hrje-5fdd179d96c0fc4d6546db7b93ee4df8 main_color avia-section-small avia-no-shadow  avia-builder-el-76  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtlm8xb-6ccc7de369b89304eadf2f0f87137de3\">\n#top .av-special-heading.av-mqtlm8xb-6ccc7de369b89304eadf2f0f87137de3{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtlm8xb-6ccc7de369b89304eadf2f0f87137de3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtlm8xb-6ccc7de369b89304eadf2f0f87137de3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtlm8xb-6ccc7de369b89304eadf2f0f87137de3 av-special-heading-h3 blockquote modern-quote  avia-builder-el-77  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >WOHIN K\u00dcNSTLICHE INTELLIGENZ F\u00dcHRT<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_21' aria-label='2-Spaltig' class='avia-section av-knv56i-4bb0be6880f5bd55520f83bd266132d7 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-78  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-j7opq2-d6830df9536cc4ce6e20f549fff9df94 av_one_fifth  avia-builder-el-79  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlo4t7-18e74b897643940936061d229fd9bc88 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>17.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-i25ika-d1e0c4f305ae6c38a39ca263065a1902 av_four_fifth  avia-builder-el-81  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtlopo8-8766c7d22ca08ee4468253773db8b877 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>SESSION\u2028\u2028<\/strong><br \/>\n<b>Thema in der Abstimmung<br \/>\n<\/b><strong>NN<\/strong>, eye square<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_22' aria-label='2-Spaltig' class='avia-section av-gduaze-3dbf406d518d12f03af93dca5b58aad1 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-83  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-edqpmi-ce9c6926d0b2574c0cb9b30cd9dc4f77 av_one_fifth  avia-builder-el-84  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlp1s9-f764c857ebfc888cde0fc07da5dd29d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>17.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-ciql7e-954ebfe371927bd3a81fbc8fcdaf3c3c av_four_fifth  avia-builder-el-86  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtlptyt-1f2628d863f102b01d8524cd74cf29bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>IMPULS\u2028\u2028\u2028<\/strong><br \/>\n<b>Das letzte Interview\u2028<\/b><br \/>\nVom Do-it-yourself-Fragebogentool zur Erschaffung digitaler Doppelg\u00e4nger. Ver\u00e4nderungen in der Wertsch\u00f6pfungskette der Marktforschung durch KI.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-holger-luetters\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Holger L\u00fctters<\/a>, International Marketing, Hochschule f\u00fcr Technik und Wirtschaft, Berlin<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_23' aria-label='2-Spaltig' class='avia-section av-a3v8bu-821659cac31883e58263442c04783408 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-88  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-92o2ga-3c14282c01c70d9e9a9697ed92b60257 av_one_fifth  avia-builder-el-89  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlq7qp-bf386a0791dd5cfa66c94606648c290b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>18.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-74czmi-66dc2c4a33479b7775a80b8cf9291fdd av_four_fifth  avia-builder-el-91  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtlqlhx-cc15f53a8eb0db05002f45b29d4eb202 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zusammenfassung der Ergebnisse des ersten Veranstaltungstages und ENDE 1. VERANSTALTUNGSTAG\u2028\u2028\u2028<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_24' aria-label='2-Spaltig' class='avia-section av-5a0896-534c3de72be87d7c34437a9fccd2166c main_color avia-section-no-padding avia-no-shadow  avia-builder-el-93  el_after_av_section  el_before_av_heading  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4jlnkq-308ad03d16181d9f9ab1f345374f26b6 av_one_fifth  avia-builder-el-94  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlrarm-dfbee0cccd37ef91edb5be688081af13 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>18.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-28193u-881dc4457dd672b5f3cb461868eb7cbd av_four_fifth  avia-builder-el-96  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtls2cs-f6c2fadb3cae927d4613c8f030844393 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>NETWORKING-NIGHT IN DER COPPER \u2013 MITTEN IN FRANKFURT\u2028\u2028\u2028<\/strong><br \/>\nDer Transfer zur Location erfolgt mit einem Shuttle-Service im direkten Anschluss an das Kongressende am ersten Tag!<\/p>\n<p>Wir begr\u00fc\u00dfen alle Teilnehmenden und Vortragenden der planung&amp;analyse Insights 2026 und des HORIZONT Werbewirkungsgipfels 2026 zum Get-together in der Copper Bar in der N\u00e4he der Alten Oper und der Welle im Herzen von Frankfurt am Main.<\/p>\n<p>Entdecken Sie ein Juwel urbaner Eleganz und Flexibilit\u00e4t. Eingebettet zwischen der historischen Pracht und der modernen Architektur Frankfurts, befindet sich dieser einzigartige Veranstaltungsort direkt an der renommierten Alten Oper, einem Symbol f\u00fcr kulturellen Reichtum und Geschichte in der pulsierenden Metropole Frankfurt. Unmittelbar daneben befindet sich zudem die Welle, ein markantes Geb\u00e4udeensemble und ein pulsierender Treffpunkt in der Frankfurter Innenstadt, der Menschen zusammenbringt, eine kreative Kultur zum Leben erweckt und das\u00a0individuelle Wohlbefinden st\u00e4rkt.<\/p>\n<p>Nutzen Sie die Gelegenheit, zum Austausch mit bereits bestehenden Kontakten und mit neuen Gespr\u00e4chspartnern.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_24'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqthrnei-b5040b0572c3e1b2e3b01e3e3fa8e983\">\n#top .av-special-heading.av-mqthrnei-b5040b0572c3e1b2e3b01e3e3fa8e983{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mqthrnei-b5040b0572c3e1b2e3b01e3e3fa8e983 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqthrnei-b5040b0572c3e1b2e3b01e3e3fa8e983 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  id=\"tag-2\"  class='av-special-heading av-mqthrnei-b5040b0572c3e1b2e3b01e3e3fa8e983 av-special-heading-h3 blockquote modern-quote  avia-builder-el-98  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Mittwoch<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  > 09. September 2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_25'  class='avia-section av-zm557e-38084a199fe38e98bfc018c6312e284c main_color avia-section-small avia-no-shadow  avia-builder-el-99  el_after_av_heading  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-3d45ui-d1146756c7d69a19e63ac728d2f697f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Moderation:<\/strong><br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\" target=\"_blank\" rel=\"noopener\">Sabine Hedewig-Mohr<\/a>, freie Journalistin<\/p>\n<p><strong>Mit freundlicher Unterst\u00fctzung von:<\/strong><br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-margarita-bidler\/\">Prof. Dr. Margarita Bidler<\/a>, Customer Insights &amp; Data Analytics, Hochschule Pforzheim<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/holger-geissler\/\" target=\"_blank\" rel=\"noopener\">Holger Gei\u00dfler<\/a>, Leiter Redaktion, marktforschung.de<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/thomas-gruber-2\/\" target=\"_blank\" rel=\"noopener\">Thomas Gruber<\/a>, Senior Insights &amp; Market Research Expert<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-otto-hellwig\/\" target=\"_blank\" rel=\"noopener\">Dr. Otto Hellwig<\/a>, Vorsitzender der DGOF und Repr\u00e4sentant von Lakmoos AI<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/manuel-helpenstein\/\" target=\"_blank\" rel=\"noopener\">Manuel Helpenstein<\/a>, Head of Market Research, HARIBO GmbH &amp; Co. KG<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/ines-imdahl\/\" target=\"_blank\" rel=\"noopener\">Ines Imdahl<\/a>, Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin, rheingold salon<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/tatjana-kopf\/\" target=\"_blank\" rel=\"noopener\">Tatjana Kopf<\/a>, Deutsche Telekom<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-holger-luetters\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Holger L\u00fctters<\/a>, International Marketing, Hochschule f\u00fcr Technik und Wirtschaft, Berlin<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/hartmut-scheffler\/\" target=\"_blank\" rel=\"noopener\">\u2028Hartmut Scheffler<\/a>, Berater f\u00fcr Marktforschung und Marketing<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-4e3tnu-f441574b6960c8c4dd5d160a3e58cea2 main_color avia-section-small avia-no-shadow  avia-builder-el-101  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vi2tm-c223b129a0e580d387159a8f8bce2d2d\">\n#top .av-special-heading.av-1vi2tm-c223b129a0e580d387159a8f8bce2d2d{\npadding-bottom:0;\n}\nbody .av-special-heading.av-1vi2tm-c223b129a0e580d387159a8f8bce2d2d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1vi2tm-c223b129a0e580d387159a8f8bce2d2d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1vi2tm-c223b129a0e580d387159a8f8bce2d2d av-special-heading-h3 blockquote modern-quote  avia-builder-el-102  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FORSCHUNG F\u00dcR EINE WELT IM UMBRUCH<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_27' aria-label='2-Spaltig' class='avia-section av-bssy3e-408bf6dc78a7991b07b241751d59d358 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-103  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-b06ure-8ddc20468dd2fff461e9e0323c445af5 av_one_fifth  avia-builder-el-104  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-98qotm-741a70606aa8f4c031074fefc0a20050 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>9:15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7soz4a-c9a19fd5b55814e7563c02d9dedcb231 av_four_fifth  avia-builder-el-106  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-5titgq-22573222ceaf86c2b26ca84ed338af8c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>ER\u00d6FFNUNG UND BEGR\u00dcSSUNG<\/strong><\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\" target=\"_blank\" rel=\"noopener\">Sabine Hedewig-Mohr<\/a>, freie Journalistin<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-whd7sq-2041123f05ebcf035cdef006aa513916 main_color avia-section-small avia-no-shadow  avia-builder-el-108  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtlxoqa-0b5f6811f49a3e4d70c2dc0b90e24345\">\n#top .av-special-heading.av-mqtlxoqa-0b5f6811f49a3e4d70c2dc0b90e24345{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtlxoqa-0b5f6811f49a3e4d70c2dc0b90e24345 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtlxoqa-0b5f6811f49a3e4d70c2dc0b90e24345 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtlxoqa-0b5f6811f49a3e4d70c2dc0b90e24345 av-special-heading-h3 blockquote modern-quote  avia-builder-el-109  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >URGESTEINE DER MARKTFORSCHUNG<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_29' aria-label='2-Spaltig' class='avia-section av-uup5ui-1072399b2244d9569ff5c5b60461494f main_color avia-section-no-padding avia-no-shadow  avia-builder-el-110  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-sb9u6y-ea41f3c00bfc818cfb566d059bd44562 av_one_fifth  avia-builder-el-111  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtlxtfr-ea5f5e132efe40885fa447ca3078ee80 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>9:30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-rn3fbe-324c645cf1924ebcd1dde0463af54f15 av_four_fifth  avia-builder-el-113  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtlzu4f-aca1528b5522d21d508705480f760b26 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>TALK<\/strong><br \/>\n<b>mit Hartmut Scheffler<\/b><\/p>\n<p>Als Chef von Emnid \/ TNS \/ Kantar und langj\u00e4hriger Vorstand des ADM pr\u00e4gte er die Branche bald 50 Jahren. Wir sprechen \u00fcber H\u00fcrden und Herausforderungen sowie Chancen der Profession, \u00fcber Stolpersteine, Aufreger, No-Gos und Hoffnungstr\u00e4ger.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/hartmut-scheffler\/\" target=\"_blank\" rel=\"noopener\">Hartmut Scheffler<\/a>, Berater f\u00fcr Marktforschung und Marketing<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_30' aria-label='2-Spaltig' class='avia-section av-pwnp3u-cc5e15e4fa407ce6079d494216c5fd22 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-115  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-nsr56y-b98bfb7572fd3ef6bbc96e6d25016824 av_one_fifth  avia-builder-el-116  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtm0g64-a8d8a130a244b12e596c47c78b8589ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>9:50<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mjm9tm-c8b5e74baf6bd9d8129569ba6cd4428a av_four_fifth  avia-builder-el-118  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtm1l6s-365b06a7f67c667442f80a64f9b40001 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>DISKUSSION\u2028<\/strong><br \/>\n<b>Relevanz evidenzbasierter Entscheidungen<br \/>\n<\/b>Moderation:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\" target=\"_blank\" rel=\"noopener\">Sabine Hedewig-Mohr<\/a>, freie Journalistin<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-kqno0a-bc04103de2e7107c56c7bbb8e5aad0b1 main_color avia-section-small avia-no-shadow  avia-builder-el-120  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtm22wy-c052114e4e88d66ce7efcacdd237a098\">\n#top .av-special-heading.av-mqtm22wy-c052114e4e88d66ce7efcacdd237a098{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtm22wy-c052114e4e88d66ce7efcacdd237a098 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtm22wy-c052114e4e88d66ce7efcacdd237a098 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtm22wy-c052114e4e88d66ce7efcacdd237a098 av-special-heading-h3 blockquote modern-quote  avia-builder-el-121  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FORSCHUNG IN EINER WELT IM UMBRUCH<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_32' aria-label='2-Spaltig' class='avia-section av-1zcboa-329f6fc3ce0e21a2c28f4ec8921196e8 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-122  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-hw4e7e-da3caa591cb7a25071d5b88a7c130124 av_one_fifth  avia-builder-el-123  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtm2d3b-bdc409d2a9f02880caa2eb40aacf906d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.20<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-fnbnp6-a24e7ac145650867ddf76febe563566e av_four_fifth  avia-builder-el-125  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtm2q4h-abf589e314adec06b4436d79f6f765e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Internationaler Impuls\u2028<\/strong><br \/>\n<b>Thema in der Abstimmung<\/b><\/p>\n<p><strong>NN<\/strong>, Human8<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_33' aria-label='2-Spaltig' class='avia-section av-ed0zp6-a7cefe73e7820e2730f94516555cb0bd main_color avia-section-no-padding avia-no-shadow  avia-builder-el-127  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1bb1ze-55323004e72971a3d564c0d819fa36ff av_one_fifth  avia-builder-el-128  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtm31z8-1b3f745efdf1f7cabcde1439737df062 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-12i1y2-931d597799b3a4fc9a8a057187f15860 av_four_fifth  avia-builder-el-130  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtm588o-e7352ebe6cfed63cc1bb51d06721fdab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>DISKUSSION\u2028<\/strong><br \/>\n<b>Frauen f\u00fchren in bewegten Zeiten<\/b><\/p>\n<p>Die richtige Marktpositionierung, weitsichtige Personalentscheidungen, kluge Strategien f\u00fcr Wachstum und Finanzierung. Ausgew\u00e4hlte Unternehmerinnen gew\u00e4hren Einblicke in die Prinzipien ihrer Entscheidungen.<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/martina-winicker\/\" target=\"_blank\" rel=\"noopener\">Martina Winicker<\/a>, Gesch\u00e4ftsf\u00fchrung, IFAK Institut<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/maren-schulze\/\" target=\"_blank\" rel=\"noopener\">Maren Schulze<\/a>, Gesch\u00e4ftsf\u00fchrung, objective consumer research &amp; consulting<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/_lena-kurzmann\/\" target=\"_blank\" rel=\"noopener\">Lena Kurzmann<\/a>, CEO, Dialego<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/stefanie-sonnenschein\/\" target=\"_blank\" rel=\"noopener\">Stefanie Sonnenschein<\/a>, Gesch\u00e4ftsf\u00fchrerin, Interrogare<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/ines-imdahl\/\" target=\"_blank\" rel=\"noopener\">Ines Imdahl<\/a>, Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin, rheingold salon<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\" target=\"_blank\" rel=\"noopener\">Sabine Hedewig-Mohr<\/a>, freie Redakteurin<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_34' aria-label='2-Spaltig' class='avia-section av-9fpglm-b0223c3cbc8cee603cc1a559cc7eb128 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-132  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7f55e2-5f4ef612ee4f3d7b9c85d9062a5e4fbf av_one_fifth  avia-builder-el-133  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-6hcddm-1344e580f023841e7d159225e88f30ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.10<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3paovu-39d8b5c0daa955904a44b7eaeef67822 av_four_fifth  avia-builder-el-135  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-39kmsq-cbd80783a285cee4d43afe15351ce7f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Kaffee- und Kommunikationspause\u2028<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-todgga-653b7bbf15c2e0665df7a98f171ef887 main_color avia-section-small avia-no-shadow  avia-builder-el-137  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtm6ryp-4980856110bdb0f487629ecd3e15535d\">\n#top .av-special-heading.av-mqtm6ryp-4980856110bdb0f487629ecd3e15535d{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtm6ryp-4980856110bdb0f487629ecd3e15535d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtm6ryp-4980856110bdb0f487629ecd3e15535d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtm6ryp-4980856110bdb0f487629ecd3e15535d av-special-heading-h3 blockquote modern-quote  avia-builder-el-138  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >DER NACHWUCHS BRINGT PS AUF DIE STRASSE<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_36' aria-label='2-Spaltig' class='avia-section av-rp1q6i-fad495d87b76138f77f9f4a1d6f48198 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-139  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-pt2vre-c298e8064ff335401bb411537293309f av_one_fifth  avia-builder-el-140  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtm77lq-91690060ad41c39f6e0e1f7e122e70b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-nfxoje-13f24da5826c97ab5d949c164ba06cab av_four_fifth  avia-builder-el-142  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtma6lr-1561dc9fb218e5b967b712fe262d574f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>10 Jahre p&amp;a Newcomer in der Marktforschung<\/b><\/p>\n<p>Wie ist der Status quo der ehemaligen Preistr\u00e4ger? Was macht ein erfolgreiches Startup aus? Worauf m\u00fcssen Auftraggeber und Kooperationspartner achten?<\/p>\n<p><a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/stefan-bures\/\">Stefan Bures<\/a>, Gr\u00fcnder und CEO, Metoda<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/david-ranftler\/\">David Ranflter<\/a>, Gr\u00fcnder, XELPER (Preistr\u00e4ger 2025)<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-antje-venjakob\/\" target=\"_blank\" rel=\"noopener\">Dr. Antje Venjakob<\/a>, Professorin der Wirtschaftspsychologie, Hochschule Wismar (Preistr\u00e4gerin 2022 mit OCULID)<\/p>\n<p>Moderation:<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-holger-luetters\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Holger L\u00fctters<\/a>, International Marketing, Hochschule f\u00fcr Technik und Wirtschaft, Berlin<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-otto-hellwig\/\" target=\"_blank\" rel=\"noopener\">Dr. Otto Hellwig<\/a>, Vorsitzender der DGOF und Repr\u00e4sentant von Lakmoos AI<br \/>\n<a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/hartmut-scheffler\/\" target=\"_blank\" rel=\"noopener\">Hartmut Scheffler<\/a>, Berater f\u00fcr Marktforschung und Marketing<\/p>\n<p>Die Preistr\u00e4ger planung&amp;analyse Insights Newcomer in der Marktforschung 2016 \u2013 2025:<br \/>\n2025: XELPER<br \/>\n2024: Tucan.ai<br \/>\n2023: ReDem<br \/>\n2022: OCULID<br \/>\n2021: Tawny<br \/>\n2019: Caplena<br \/>\n2017:\u00a0Metoda<br \/>\n2016:\u00a0Dalia Research<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_37' aria-label='2-Spaltig' class='avia-section av-lqm8y2-b85a9fbf72a2a3048ee7794114cbc19b main_color avia-section-no-padding avia-no-shadow  avia-builder-el-144  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-lfnfze-d86ba9be49bab389d3820a644d62d6a6 av_one_fifth  avia-builder-el-145  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtmawre-e17a87cdcd78f7613029afc206b917ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-jcjtqi-ed739e8d663d16e38161225250fc5eac av_four_fifth  avia-builder-el-147  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtmbkno-5a1e8c2350cbdf8bd4b59c4ff1bd7afa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>\u2028Mittags- und Kommunikationspause<\/strong><\/p>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-ha5a9m-970e3b5df049ad638e32f12e5e8f209e main_color avia-section-small avia-no-shadow  avia-builder-el-149  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtmboac-861055e879bd67f62e0669bd93b43360\">\n#top .av-special-heading.av-mqtmboac-861055e879bd67f62e0669bd93b43360{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtmboac-861055e879bd67f62e0669bd93b43360 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtmboac-861055e879bd67f62e0669bd93b43360 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtmboac-861055e879bd67f62e0669bd93b43360 av-special-heading-h3 blockquote modern-quote  avia-builder-el-150  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FORSCHUNG IN EINER WELT IM UMBRUCH<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_39' aria-label='2-Spaltig' class='avia-section av-f3yn3u-1e0e622505e65e04bb3632ec54ae7033 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-151  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-e0edyi-c3bd26501b9d05d41416ed3c65b2f80c av_one_fifth  avia-builder-el-152  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtmc0ke-59550673e846ce1fc52b5710d3e24b77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-cmjjre-0181fcd4496e79a77a0902cb1aae0c5c av_four_fifth  avia-builder-el-154  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtmd42e-93ce71bd69a374c84198bb9c2dfa5f86 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>IMPULS<\/strong><br \/>\n<b>Wandel in der betrieblichen Marktforschung<\/b><br \/>\nThema: Was steht bei Ihnen auf der Agenda \/ \u00fcber Projekte \/ interne Strukturen \/ W\u00fcnsche und Ziele \/ Vortrag oder Talk<\/p>\n<p>Moderation: <a href=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/sabine-hedewig-mohr\/\" target=\"_blank\" rel=\"noopener\">Sabine Hedewig-Mohr<\/a>, freie Redakteurin<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_40' aria-label='2-Spaltig' class='avia-section av-ale8dm-ab0032504b96ee2ec8eba443d96039cf main_color avia-section-no-padding avia-no-shadow  avia-builder-el-156  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9gk3zu-efc93fac6047fb806d74345ac7c22e76 av_one_fifth  avia-builder-el-157  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtmdfos-e4c69ccbdb31067347cc68f61f00604d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-86rnuy-def961d231c67deff6c180ed82dfa6f0 av_four_fifth  avia-builder-el-159  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtmdvua-1272768d01d3b4f7ffffe0dae3fd50e3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>KEYNOTE<\/strong><\/p>\n<p>Anfrage l\u00e4uft<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_41' aria-label='2-Spaltig' class='avia-section av-6gk2uy-1e392bd45141f37b2ab7a663e526a7cd main_color avia-section-no-padding avia-no-shadow  avia-builder-el-161  el_after_av_section  avia-builder-el-last  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7738'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4banoq-c692f6aa6c27e55310ada47d997cd589 av_one_fifth  avia-builder-el-162  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtme7xw-c77f25b88e128f531187153866922090 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-2s3ch6-b47c6831cfc918a2d2b1965d67d854cf av_four_fifth  avia-builder-el-164  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtmegon-3ac38591068c3b690f95218ff2ee7881 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>ABSCHLUSS DER PLANUNG&amp;ANALYSE INSIGHTS 2026\u2028\u2028<\/strong><\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6661,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7738","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>planung&amp;analyse (p&amp;a) Insights | Programm 2026<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer der planung&amp;analyse Insights in Frankfurt erwarteten Sie Top-Speaker aus dem Bereich Marktforschung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horizont.dfvcg-events.de\/insights\/programm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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