{"id":9160,"date":"2025-02-17T14:28:51","date_gmt":"2025-02-17T13:28:51","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?page_id=9160"},"modified":"2025-02-17T14:33:34","modified_gmt":"2025-02-17T13:33:34","slug":"report","status":"publish","type":"page","link":"https:\/\/horizont.dfvcg-events.de\/insights\/report\/","title":{"rendered":"Report"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-a8297c6c8201999d160e25ad68ff1008 main_color avia-section-large avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9160'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-cb3fb2db4e9e977484b565cdd200a435\">\n#top .av-special-heading.av-av_heading-cb3fb2db4e9e977484b565cdd200a435{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-av_heading-cb3fb2db4e9e977484b565cdd200a435 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-cb3fb2db4e9e977484b565cdd200a435 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-cb3fb2db4e9e977484b565cdd200a435 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Data Insights powered by marktguru<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<section  class='av_textblock_section av-av_textblock-92ab5b4c5448b40ef3b82fb3d397e98e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>#Consumer Insights in Echtzeit<\/strong><\/p>\n<p>Auf der Insights24 hat sich ein neues Marktforschungsinstitut der \u00d6ffentlichkeit vorgestellt:\u00a0<strong>Data Insights powered by marktguru.<\/strong>\u00a0Als erstes Produkt wurde jetzt der \u201e<a href=\"https:\/\/www.data-insights.guru\/\">Deal Monitor<\/a>\u201c entwickelt, eine Preis-Monitoring-L\u00f6sung, die H\u00e4ndlern und Herstellern aus der Konsumg\u00fcterindustrie Preistransparenz \u00fcber den Markt und ihr spezifisches Wettbewerbsumfeld liefern will. Der \u201e<strong>Deal Monitor<\/strong>\u201c greift auf \u00fcber 3,5 Millionen Angeboten in digitalen Handzetteln zu, die\u00a0<strong>marktguru seit 2022<\/strong>\u00a0auf seiner Plattform den Verbraucherinnen und Verbrauchern zur Verf\u00fcgung stellt. Man spricht dabei von einer Marktabdeckung von ungef\u00e4hr 90 Prozent. Auf dieser Grundlage lassen sich\u00a0<strong>Analysen des Markt- und Angebotsgeschehens<\/strong>\u00a0sowie der Bewerbungsma\u00dfnahmen durchf\u00fchren.<\/p>\n<p><a href=\"https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/wichtigesmehr-ka-brandresearch--horizoom--marktguru--perplexity--forsa--223012\">https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/wichtigesmehr-ka-brandresearch&#8211;horizoom&#8211;marktguru&#8211;perplexity&#8211;forsa&#8211;223012<\/a><\/p>\n<p>Beim Vortrag von Marcus Jurman und Thomas Bachl fragten sich viele, ob marktguru mit seinem neuen Data Insights-Service die gro\u00dfen Player wie Nielsen, GfK und YouGov herausfordert. Der k\u00fcrzlich erschienene Horizont-Artikel bietet hierzu spannende Einblicke.<\/p>\n<p><strong><a href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/kaeuferdaten-wie-marktguru-bessere-konsum-insights-ermoeglicht-222785\">https:\/\/www.horizont.net\/marketing\/nachrichten\/kaeuferdaten-wie-marktguru-bessere-konsum-insights-ermoeglicht-222785<\/a><\/strong><\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9160","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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