{"id":10024,"date":"2026-05-04T10:16:49","date_gmt":"2026-05-04T08:16:49","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=10024"},"modified":"2026-05-12T08:32:20","modified_gmt":"2026-05-12T06:32:20","slug":"kathrin-schaarschmidt","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/kathrin-schaarschmidt\/","title":{"rendered":"Kathrin Schaarschmidt"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10024'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-89d9bd9dd0f595a3ee926398906500fa\">\n.avia-image-container.av-7m48zb-89d9bd9dd0f595a3ee926398906500fa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-89d9bd9dd0f595a3ee926398906500fa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-89d9bd9dd0f595a3ee926398906500fa av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10025 avia-img-lazy-loading-not-10025 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2026\/05\/Schaarschmidt-Kathrin-web.png\" alt='' title='Schaarschmidt-Kathrin-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-ac28bdcb100d13159899e4e15121bf7e\">\n#top .av-special-heading.av-jtie2l3w-ac28bdcb100d13159899e4e15121bf7e{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-ac28bdcb100d13159899e4e15121bf7e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-ac28bdcb100d13159899e4e15121bf7e .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-ac28bdcb100d13159899e4e15121bf7e av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kathrin Schaarschmidt<\/h2><div class='av-subheading av-subheading_below'><p>Director Qualitative Research<br \/>\nSKOPOS<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kathrin Schaarschmidt ist Director Qualitative Research bei SKOPOS. Die Soziologin M.A. verantwortet den Bereich qualitative Marktforschung. Sie hat unter anderem in internationalen Insights- und Trend-Agenturen f\u00fcr zahlreiche Stakeholder von Marketing bis Gesch\u00e4ftsf\u00fchrung passende Strategien auf der Basis von Insights erarbeitet und forscht seit 2016 bei SKOPOS RESEARCH in H\u00fcrth f\u00fcr Unternehmen aus Handel, FMCG und Tourismus.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SKOPOS<\/p>\n","protected":false},"author":7,"featured_media":10025,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[30],"class_list":["post-10024","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kathrin Schaarschmidt | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta 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