{"id":10124,"date":"2026-06-22T08:48:05","date_gmt":"2026-06-22T06:48:05","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=10124"},"modified":"2026-06-22T09:33:11","modified_gmt":"2026-06-22T07:33:11","slug":"martina-winicker","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/martina-winicker\/","title":{"rendered":"Martina Winicker"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10124'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-a7653248338d9c797a0df2b1c4f9daa6\">\n.avia-image-container.av-7m48zb-a7653248338d9c797a0df2b1c4f9daa6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-a7653248338d9c797a0df2b1c4f9daa6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-a7653248338d9c797a0df2b1c4f9daa6 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10126 avia-img-lazy-loading-not-10126 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2026\/06\/Winicker-Martina-IFAK-web.png\" alt='' title='Winicker-Martina-IFAK-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-ac0a69b7952e09739bd44c5c06fefbe6\">\n#top .av-special-heading.av-jtie2l3w-ac0a69b7952e09739bd44c5c06fefbe6{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-ac0a69b7952e09739bd44c5c06fefbe6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-ac0a69b7952e09739bd44c5c06fefbe6 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-ac0a69b7952e09739bd44c5c06fefbe6 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Martina Winicker<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsf\u00fchrerin<br \/>\nIFAK Institut<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Martina Winicker ist Diplom-Psychologin und seit \u00fcber 30 Jahren in der Markt- und Sozialforschung auf Institutsseite t\u00e4tig.<\/p>\n<p>1993 \u00fcbernahm sie gemeinsam mit Jens Winicker das Taunussteiner IFAK Institut und ist seitdem als Gesch\u00e4ftsf\u00fchrerin t\u00e4tig. Im selben Jahr gr\u00fcndete sie zudem das klinische Auftragsforschungsunternehmen Winicker Norimed in N\u00fcrnberg. Martina und Jens Winicker setzten sehr fr\u00fch auf Onlineforschung und gr\u00fcndeten mit anderen Gesellschaftern die Firma Globalpark AG und zeitgleich ein eigenes Online Panel Respondi, das 2005 als eigenst\u00e4ndige Firma ausgegr\u00fcndet wurde.<\/p>\n<p>Zeitgleich zu dieser beruflichen Gr\u00fcndungsphase wuchs die Familie Winicker um drei Kinder. Die Verbindung von Unternehmensf\u00fchrung, Familienleben und pers\u00f6nlicher Entwicklung pr\u00e4gte ihren Weg ma\u00dfgeblich. Themen wie Priorit\u00e4tensetzung, Entscheidungsf\u00e4higkeit und effektives Zeitmanagement zwischen zwei Unternehmen und einer 5-k\u00f6pfigen Familie sind f\u00fcr sie nicht nur theoretische Konzepte, sondern gelebte Praxis.<\/p>\n<p>Dar\u00fcber hinaus engagierte sie sich von 2006 bis 2020, d.h. \u00fcber viele Jahre im Berufsverband Deutscher Markt- und Sozialforscher. In rund 16 Jahren Vorstandst\u00e4tigkeit war sie unter anderem f\u00fcr die Organisation und Weiterentwicklung des j\u00e4hrlichen BVM-Kongresses sowie f\u00fcr Seminare und Weiterbildungsangebote verantwortlich und trug damit wesentlich zur Professionalisierung und Vernetzung der Branche bei.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IFAK Institut<\/p>\n","protected":false},"author":7,"featured_media":10126,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[30],"class_list":["post-10124","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martina Winicker | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" 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