{"id":10201,"date":"2026-06-26T17:52:35","date_gmt":"2026-06-26T15:52:35","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=10201"},"modified":"2026-06-26T17:56:17","modified_gmt":"2026-06-26T15:56:17","slug":"prof-dr-margarita-bidler","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-margarita-bidler\/","title":{"rendered":"Prof. Dr. Margarita Bidler"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10201'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-b234f0deaef8c135273ecd429a216112\">\n.avia-image-container.av-7m48zb-b234f0deaef8c135273ecd429a216112 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-b234f0deaef8c135273ecd429a216112 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-b234f0deaef8c135273ecd429a216112 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8561 avia-img-lazy-loading-not-8561 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2024\/05\/Bidler-Prof.-Dr.-Margarita-Hochschule-Pforzheim.jpg\" alt='' title='Bidler-Prof. Dr.-Margarita-Hochschule Pforzheim'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-305762478d5fe784732ab356857512bc\">\n#top .av-special-heading.av-jtie2l3w-305762478d5fe784732ab356857512bc{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-305762478d5fe784732ab356857512bc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-305762478d5fe784732ab356857512bc .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-305762478d5fe784732ab356857512bc av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Margarita Bidler<\/h2><div class='av-subheading av-subheading_below'><p>Customer Insights &amp; Data Analytics<br \/>\nHochschule Pforzheim<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Margarita Bidler ist Professorin f\u00fcr\u00a0Customer Insights &amp; Data Analytics. Seit dem\u00a0Wintersemester 2023\/24 unterrichtet sie in den Studieng\u00e4ngen Konsumentenpsychologie und Marktforschung sowie Marketing Intelligence.<\/p>\n<p>Sie studierte Betriebswirtschaft an der Technischen Universit\u00e4t Dresden und erwarb ein Professional Certificate in Data Science der Harvard University. An der Universit\u00e4t Passau war sie anschlie\u00dfend als wissenschaftliche Mitarbeiterin am Lehrstuhl f\u00fcr Marketing und Innovation t\u00e4tig, wo sie in den Bereichen Marktforschung und Konsumentenverhalten lehrte. Sie promovierte zum Thema \u201eDatenpreisgabeprozesse im digitalen Umfeld\u201c.<\/p>\n<p>Vor ihrer Berufung war sie als Consumer Insights bzw. Data Managerin bei den Unternehmen Allianz und BSH t\u00e4tig. Sie betreute \u2013 u.a. im agilen Umfeld \u2013 Innovationsprozesse sowie die Optimierung der Consumer Journey aus Kundensicht. Ihr Fokus lag dabei insb. auf dem Aufbau entsprechender Datenstrukturen, -analysen und datengetriebener Handlungsempfehlungen an die Marketing- und Vertriebseinheiten.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hochschule Pforzheim<\/p>\n","protected":false},"author":7,"featured_media":8561,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[30],"class_list":["post-10201","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Margarita Bidler | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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