{"id":10425,"date":"2026-07-28T11:10:26","date_gmt":"2026-07-28T09:10:26","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=10425"},"modified":"2026-07-28T11:11:28","modified_gmt":"2026-07-28T09:11:28","slug":"marvin-vogt","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/marvin-vogt\/","title":{"rendered":"Marvin Vogt"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10425'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-1357fb560256f541adc79850d8ee6656\">\n.avia-image-container.av-7m48zb-1357fb560256f541adc79850d8ee6656 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-1357fb560256f541adc79850d8ee6656 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-1357fb560256f541adc79850d8ee6656 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10426 avia-img-lazy-loading-not-10426 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2026\/07\/Vogt-Marvin-eyesquare.jpg\" alt='Vogt-Marvin-eyesquare' title='Vogt-Marvin-eyesquare'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b\">\n#top .av-special-heading.av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Marvin Vogt<\/h2><div class='av-subheading av-subheading_below'><p>Head of Media Insights<br \/>\neye square<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Marvin arbeitet als Senior Research Consultant in der Brand and Media Experience Unit von eye square. Seinen Master of Science in Marketing and Consumer Psychology mit Schwerpunkt Kauf- und Konsumverhalten schloss er mit Auszeichnung an der University of Sussex ab. Vor seiner Zeit bei eye square hat er in einem Pharma-Unternehmen eine neue Medizintechnik-Marke erfolgreich auf- und ausgebaut. Zudem ist er ausgebildeter Bankkaufmann.<\/p>\n<p>Neben seiner T\u00e4tigkeit als Senior Research Consultant ist er als Dozent an der Hochschule f\u00fcr Wirtschaft und Umwelt t\u00e4tig, wo er empirische Forschungsmethoden lehrt. Einen weiteren Lehrauftrag f\u00fcr Marketing hat er an der Hochschule f\u00fcr Wirtschaft und Recht Berlin inne.<\/p>\n<p>Marvin und Florian haben im Auftrag von Screenforce die vielbeachtete Studie \u201eTrack the Success\u201c durchgef\u00fchrt, eine der bedeutendsten und gr\u00f6\u00dften Heim-Ethnografien der letzten Jahre im DACH-Raum. Dabei wurde umfangreich untersucht, wie Nutzer\/Innen verschiedene Medienkan\u00e4le (TV, BVOD, YouTube und Facebook) und die dort gezeigte Werbung rezipieren und welche Implikationen dies auf Wahrnehmung, Reaktion und Wirkung hat.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>eye square<\/p>\n","protected":false},"author":7,"featured_media":10426,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[30],"class_list":["post-10425","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marvin Vogt | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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