{"id":10425,"date":"2026-07-28T11:10:26","date_gmt":"2026-07-28T09:10:26","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=10425"},"modified":"2026-08-12T11:29:36","modified_gmt":"2026-08-12T09:29:36","slug":"marvin-vogt","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/marvin-vogt\/","title":{"rendered":"Marvin Vogt"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10425'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-1357fb560256f541adc79850d8ee6656\">\n.avia-image-container.av-7m48zb-1357fb560256f541adc79850d8ee6656 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-1357fb560256f541adc79850d8ee6656 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-1357fb560256f541adc79850d8ee6656 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10426 avia-img-lazy-loading-not-10426 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2026\/07\/Vogt-Marvin-eyesquare.jpg\" alt='Vogt-Marvin-eyesquare' title='Vogt-Marvin-eyesquare'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b\">\n#top .av-special-heading.av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-59fc6caa7e00c26b6c11d849edb5834b av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Marvin Vogt<\/h2><div class='av-subheading av-subheading_below'><p>Head of Media Insights<br \/>\neye square<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Marvin Vogt ist Konsumpsychologe und betreut als Head of Media Insights bei eye square alle strategischen Fragestellungen rund um Werbewirkung, Markenwahrnehmung und Mediennutzung. Ein Schwerpunkt seiner T\u00e4tigkeit liegt auf komplexen Grundlagenstudien. Nach einer Ausbildung zum Bankkaufmann hat Marvin Wirtschaftspsychologie und Konsumpsychologie in Deutschland und England studiert. Planung&amp;Analyse w\u00e4hlte ihn in das \u201eWho is Who der Marktforschung \u2013 30 rund um 30\u201c. Dar\u00fcber hinaus ist er Jurymitglied der Effie Awards Germany.<\/p>\n<p>Zu seinen Arbeiten z\u00e4hlen vielbeachtete Studien, z.B. \u201eTrack the Success\u201c, \u201eMapping the Impact\u201c und \u201eInto the Wild\u201c im Auftrag von Screenforce, die mit mehreren Preisen ausgezeichnet wurden, u.a. dem Horizont Real Impact Award oder als ARF Winning Paper.<\/p>\n<p>Neben seiner T\u00e4tigkeit in der Marktforschung engagiert sich Marvin seit vielen Jahren in der Lehre. An der Hochschule f\u00fcr Wirtschaft und Recht Berlin unterrichtet er Marketing seit 2021 und bringt seine Expertise in empirischer Markt- und Konsumentenforschung zudem als Beiratsmitglied an deutschen Hochschulen ein.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>eye square<\/p>\n","protected":false},"author":7,"featured_media":10426,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[30],"class_list":["post-10425","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marvin Vogt | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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