{"id":10453,"date":"2026-08-05T09:23:14","date_gmt":"2026-08-05T07:23:14","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=10453"},"modified":"2026-08-05T09:23:14","modified_gmt":"2026-08-05T07:23:14","slug":"prof-dr-barbara-eschner","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-barbara-eschner\/","title":{"rendered":"Prof. Dr. Barbara Eschner"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-10453'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-02ac0e4b9651042e6f09777657020716\">\n.avia-image-container.av-7m48zb-02ac0e4b9651042e6f09777657020716 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-02ac0e4b9651042e6f09777657020716 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-02ac0e4b9651042e6f09777657020716 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10454 avia-img-lazy-loading-not-10454 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2026\/08\/Eschner-Prof-Dr-Barbara-Technische-Hochschule-Augsburg.jpg\" alt='Eschner-Prof-Dr-Barbara-Technische Hochschule Augsburg' title='Eschner-Prof-Dr-Barbara-Technische Hochschule Augsburg'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7m2eb0e-6aa5bdb8263cffe0a697b658c00c66f1\">\n#top .av-special-heading.av-k7m2eb0e-6aa5bdb8263cffe0a697b658c00c66f1{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-k7m2eb0e-6aa5bdb8263cffe0a697b658c00c66f1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k7m2eb0e-6aa5bdb8263cffe0a697b658c00c66f1 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-k7m2eb0e-6aa5bdb8263cffe0a697b658c00c66f1 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Barbara Eschner<\/h2><div class='av-subheading av-subheading_below'><p>Professorin f\u00fcr Markt- und Konsumentenpsychologie<br \/>\nTechnische Hochschule Augsburg<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Barbara Eschner<strong>\u00a0<\/strong>ist Professorin f\u00fcr Markt- und Konsumentenpsychologie an der Technischen Hochschule Augsburg. Zuvor war sie bei Driven By GmbH, einem Unternehmen der Allianz-Group, und bei Kantar als Associate\u00a0Director. Ihr Studium der Kommunikationswissenschaft hat sie an den Universit\u00e4ten Erlangen-N\u00fcrnberg, Hohenheim und der\u00a0Universit\u00e9\u00a0de Montpellier absolviert.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Technische Hochschule Augsburg<\/p>\n","protected":false},"author":7,"featured_media":10454,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[30],"class_list":["post-10453","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Barbara Eschner | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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