{"id":4592,"date":"2019-03-20T10:58:39","date_gmt":"2019-03-20T09:58:39","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=4592"},"modified":"2024-05-27T09:20:35","modified_gmt":"2024-05-27T07:20:35","slug":"alexander-falser","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/alexander-falser\/","title":{"rendered":"Alexander Falser"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4592'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-e1e73c1d384dc75c176ce46bed9a5fab\">\n.avia-image-container.av-7m48zb-e1e73c1d384dc75c176ce46bed9a5fab img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-e1e73c1d384dc75c176ce46bed9a5fab .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-e1e73c1d384dc75c176ce46bed9a5fab av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4596 avia-img-lazy-loading-not-4596 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2019\/03\/p-a-insights-2019-referenten-falser-alexander.jpg\" alt='' title='p-a-insights-2019-referenten-falser-alexander'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-16c3e39fc8dd2b5de437d09e9d81390d\">\n#top .av-special-heading.av-jtie2l3w-16c3e39fc8dd2b5de437d09e9d81390d{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-16c3e39fc8dd2b5de437d09e9d81390d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-16c3e39fc8dd2b5de437d09e9d81390d .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-16c3e39fc8dd2b5de437d09e9d81390d av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Alexander Falser<\/h2><div class='av-subheading av-subheading_below'><p>Leiter Customer&amp;Market Insights, Kaufland Int.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-c29d7ca1b84d1d6eed71f78c01eb1758 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Alexander Falser leitet seit Juli 2023 den Bereich Customer&amp;Market Insights bei Kaufland Int. In dieser Funktion verantwortet er mit seinem Team Markt- und Wettbewerbs-Analysen sowie Konsumentenforschung und unterst\u00fctzt die Kaufland L\u00e4ndergesellschaften.<\/p>\n<p>Vor dem Wechsel zu Kaufland war Herr Falser mehrere Jahre Leiter der Konsumentenforschung bei Tchibo. Seine Laufbahn begann er nach dem Studium der Volkswirtschaftslehre beim IJF, einer Marktforschungstochter von Roland Berger in M\u00fcnchen. Danach folgten Stationen bei Philipp Morris Deutschland und Philipp Morris International, bei Nestl\u00e9 Deutschland und McDonald\u2019s Deutschland.<\/p>\n<p>Was ihn antreibt? K\u00fcnstliche Intelligenz stellt nach Big Data und Automatisierung die dritte Revolution in unserem Arbeitsgebiet in den letzten 25 Jahren dar. Nur wenn wir die Rolle unserer Funktion immer wieder grunds\u00e4tzlich in Frage stellen, k\u00f6nnen wir dauerhaft erfolgreich sein.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kaufland Int.<\/p>\n","protected":false},"author":4,"featured_media":4596,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[17,15,8,18,19,20,21],"class_list":["post-4592","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-expert-in-2022","portfolio_entries-referent-2022","portfolio_entries-referent-feature-2019","portfolio_entries-vortragend-2023","portfolio_entries-vortragend-2023-feature","portfolio_entries-vortragend-2024","portfolio_entries-vortragend-2024-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alexander Falser | planung&amp;analyse 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