{"id":5264,"date":"2020-03-12T10:53:16","date_gmt":"2020-03-12T09:53:16","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=5264"},"modified":"2026-06-19T13:09:47","modified_gmt":"2026-06-19T11:09:47","slug":"annette-mittelsdorf","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/","title":{"rendered":"Annette Mittelsdorf"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5264'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-caed2663794d29f8fae5dd0b381d0e17\">\n.avia-image-container.av-7m48zb-caed2663794d29f8fae5dd0b381d0e17 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-caed2663794d29f8fae5dd0b381d0e17 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-caed2663794d29f8fae5dd0b381d0e17 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10106 avia-img-lazy-loading-not-10106 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/03\/Middelsdorf-Annette-IKEA-web.png\" alt='' title='Middelsdorf-Annette-IKEA-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7okms3e-6855c29cd4025b3a48643942030d33a5\">\n#top .av-special-heading.av-k7okms3e-6855c29cd4025b3a48643942030d33a5{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-k7okms3e-6855c29cd4025b3a48643942030d33a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k7okms3e-6855c29cd4025b3a48643942030d33a5 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-k7okms3e-6855c29cd4025b3a48643942030d33a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Annette Mittelsdorf<\/h2><div class='av-subheading av-subheading_below'><p>Insights Leader<br \/>\nCustomer &amp; Consumer Insights<br \/>\nIKEA Holding Deutschland<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-ceb6356a032be2be48a88c0640878800 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Annette Mittelsdorf<\/strong> absolvierte ihr Betriebswirtsstudium an der Universit\u00e4t Mannheim und begann 2005 ihre berufliche Laufbahn bei IKEA. Hier durchlief sie eine Vielzahl an Schl\u00fcsselrollen, sowohl im Einrichtungshaus als auch in der Zentrale in Wallau. Seit 2017 widmet sie sich im Bereich Customer &amp; Consumer Insights der Beantwortung s\u00e4mtlicher Fragen ihrer Kollegen:innen rund um die Themen &#8222;Leben zu Hause&#8220;, &#8222;Einkaufsverhalten&#8220; und den deutschen Retail-Markt. In dieser Rolle vereint sie ihre beiden beruflichen Leidenschaften: Customer Experience und Market Research.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IKEA Holding Deutschland<\/p>\n","protected":false},"author":4,"featured_media":10106,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[10,30,8,18,19],"class_list":["post-5264","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2020-feature","portfolio_entries-referent-2026","portfolio_entries-referent-feature-2019","portfolio_entries-vortragend-2023","portfolio_entries-vortragend-2023-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annette Mittelsdorf | planung&amp;analyse Insights<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annette Mittelsdorf | planung&amp;analyse Insights\" \/>\n<meta property=\"og:description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/\" \/>\n<meta property=\"og:site_name\" content=\"planung&amp;analyse Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Horizont\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T11:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/03\/Middelsdorf-Annette-IKEA-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/referenten\\\/annette-mittelsdorf\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/referenten\\\/annette-mittelsdorf\\\/\",\"name\":\"Annette Mittelsdorf | planung&amp;analyse Insights\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/referenten\\\/annette-mittelsdorf\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/referenten\\\/annette-mittelsdorf\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Middelsdorf-Annette-IKEA-web.png\",\"datePublished\":\"2020-03-12T09:53:16+00:00\",\"dateModified\":\"2026-06-19T11:09:47+00:00\",\"description\":\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/referenten\\\/annette-mittelsdorf\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/referenten\\\/annette-mittelsdorf\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/referenten\\\/annette-mittelsdorf\\\/#primaryimage\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Middelsdorf-Annette-IKEA-web.png\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Middelsdorf-Annette-IKEA-web.png\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/referenten\\\/annette-mittelsdorf\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Annette Mittelsdorf\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/#website\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/\",\"name\":\"planung&amp;analyse Insights\",\"description\":\"Der Jahrestreff f\u00fcr Marktforscher und Marketing-Entscheider\",\"publisher\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/#organization\",\"name\":\"planung&analyse Insights\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/dfvcg-insights-2020.jpg\",\"contentUrl\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/dfvcg-insights-2020.jpg\",\"width\":800,\"height\":800,\"caption\":\"planung&analyse Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/horizont.dfvcg-events.de\\\/insights\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Horizont\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Annette Mittelsdorf | planung&amp;analyse Insights","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Annette Mittelsdorf | planung&amp;analyse Insights","og_description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","og_url":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/","og_site_name":"planung&amp;analyse Insights","article_publisher":"https:\/\/www.facebook.com\/Horizont","article_modified_time":"2026-06-19T11:09:47+00:00","og_image":[{"width":400,"height":500,"url":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/03\/Middelsdorf-Annette-IKEA-web.png","type":"image\/png"}],"twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/","url":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/","name":"Annette Mittelsdorf | planung&amp;analyse Insights","isPartOf":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/#primaryimage"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/#primaryimage"},"thumbnailUrl":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/03\/Middelsdorf-Annette-IKEA-web.png","datePublished":"2020-03-12T09:53:16+00:00","dateModified":"2026-06-19T11:09:47+00:00","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","breadcrumb":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/#primaryimage","url":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/03\/Middelsdorf-Annette-IKEA-web.png","contentUrl":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/03\/Middelsdorf-Annette-IKEA-web.png","width":400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/annette-mittelsdorf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/horizont.dfvcg-events.de\/insights\/"},{"@type":"ListItem","position":2,"name":"Annette Mittelsdorf"}]},{"@type":"WebSite","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#website","url":"https:\/\/horizont.dfvcg-events.de\/insights\/","name":"planung&amp;analyse Insights","description":"Der Jahrestreff f\u00fcr Marktforscher und Marketing-Entscheider","publisher":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/horizont.dfvcg-events.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#organization","name":"planung&analyse Insights","url":"https:\/\/horizont.dfvcg-events.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/07\/dfvcg-insights-2020.jpg","contentUrl":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/07\/dfvcg-insights-2020.jpg","width":800,"height":800,"caption":"planung&analyse Insights"},"image":{"@id":"https:\/\/horizont.dfvcg-events.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Horizont"]}]}},"_links":{"self":[{"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/portfolio\/5264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/comments?post=5264"}],"version-history":[{"count":7,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/portfolio\/5264\/revisions"}],"predecessor-version":[{"id":10105,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/portfolio\/5264\/revisions\/10105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/media\/10106"}],"wp:attachment":[{"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/media?parent=5264"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/tags?post=5264"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/horizont.dfvcg-events.de\/insights\/wp-json\/wp\/v2\/portfolio_entries?post=5264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}