{"id":5270,"date":"2020-03-13T10:11:52","date_gmt":"2020-03-13T09:11:52","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=5270"},"modified":"2025-07-20T18:04:21","modified_gmt":"2025-07-20T16:04:21","slug":"prof-dr-holger-luetters","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/prof-dr-holger-luetters\/","title":{"rendered":"Prof. Dr. Holger L\u00fctters"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-7e84c36d6d11e5ad71355080f2504194\">\n.avia-image-container.av-7m48zb-7e84c36d6d11e5ad71355080f2504194 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-7e84c36d6d11e5ad71355080f2504194 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-7e84c36d6d11e5ad71355080f2504194 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5272 avia-img-lazy-loading-not-5272 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/03\/L\u00fctters_Holger_Prof._Dr._HTW-Berlin_planunganalyse-Insights-2020_Frankfurt_18-1.png\" alt='' title='L\u00fctters_Holger_Prof._Dr._HTW Berlin_planung&amp;analyse Insights 2020_Frankfurt_18'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7pyma3w-f26248625698369d3691ac59b8ca2967\">\n#top .av-special-heading.av-k7pyma3w-f26248625698369d3691ac59b8ca2967{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-k7pyma3w-f26248625698369d3691ac59b8ca2967 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k7pyma3w-f26248625698369d3691ac59b8ca2967 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-k7pyma3w-f26248625698369d3691ac59b8ca2967 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Holger L\u00fctters<\/h2><div class='av-subheading av-subheading_below'><p>International Marketing, Hochschule f\u00fcr Technik und Wirtschaft Berlin<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-e067bf23504ecb035763412f9b06b21d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Als Online-Marktforscher blickt er auf mehr als 20 Jahre Erfahrung in Theorie und Praxis zur\u00fcck. Er ist als Forscher und Anwender aktiv in vielen Feldern der Online-Marktforschung. Als Pionier der Integration gesprochener Sprache in den Marktforschungsprozess entwickelt er neue Fragetypen und Auswertungsideen, die weit \u00fcber die klassische Marktforschung hinaus gehen. Die letzten Entwicklungen thematisieren die Integration von Emotionsforschung auf Basis von Stimmanalysen im Marktforschungsinterview.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hochschule f\u00fcr Technik und Wirtschaft Berlin<\/p>\n","protected":false},"author":4,"featured_media":5272,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[9,27],"class_list":["post-5270","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2020","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Holger L\u00fctters | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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