{"id":5683,"date":"2020-09-03T11:54:05","date_gmt":"2020-09-03T09:54:05","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=5683"},"modified":"2024-07-06T00:26:56","modified_gmt":"2024-07-05T22:26:56","slug":"dr-steffen-schmidt","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/dr-steffen-schmidt\/","title":{"rendered":"Dr. Steffen Schmidt"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5683'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-e76b6ea5e3055770b70b8332164b0bf5\">\n.avia-image-container.av-7m48zb-e76b6ea5e3055770b70b8332164b0bf5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-e76b6ea5e3055770b70b8332164b0bf5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-e76b6ea5e3055770b70b8332164b0bf5 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5686 avia-img-lazy-loading-not-5686 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2020\/09\/Schmidt_Dr._Steffen_Leibniz-Universitaet-Hannover_planunganalyse-Insights-2020_20.jpg\" alt='' title='Schmidt_Dr._Steffen_Leibniz Universit\u00e4t Hannover_planung&amp;analyse Insights 2020_20'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2deytv-ccb191d6115f5fa522c7230f70ecd265\">\n#top .av-special-heading.av-2deytv-ccb191d6115f5fa522c7230f70ecd265{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-2deytv-ccb191d6115f5fa522c7230f70ecd265 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2deytv-ccb191d6115f5fa522c7230f70ecd265 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-2deytv-ccb191d6115f5fa522c7230f70ecd265 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dr. Steffen Schmidt<\/h2><div class='av-subheading av-subheading_below'><p>zuvor: Director Marketing Science and Agile Insights, LINK Marketing Services AG<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-253d7376eadf2552b3b617da7a011763 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Steffen Schmidt ber\u00e4t Unternehmen in Fragen des Marketingmanagements und der Marketingforschung, insbesondere mit Fokus auf neuromarketing-bezogene Markenf\u00fchrung, Touchpoint-Analyse und kausalanalytische Erfolgsfaktorenforschung. Seine\u00a0momentane Arbeit st\u00fctzt sich auf Methoden und Erkenntnisse des Neuromarketings und der K\u00fcnstlichen Intelligenz, um gezielt marketing-induzierte Kundenerlebnisse zu analysieren, zu gestalten und zu verbessern. Seine Forschungsberufung sowie Forschungsleidenschaft ist der Wissenssteigerung mit Blick auf kundenspezifische Entscheidungsprozesse f\u00fcr Marketingzwecke gewidmet, bevorzugt in einem agilen Insights Environment im Sinne einen situativen Managementansatzes.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LINK Marketing Services AG<\/p>\n","protected":false},"author":7,"featured_media":5686,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[9,10,15,20],"class_list":["post-5683","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2020","portfolio_entries-referent-2020-feature","portfolio_entries-referent-2022","portfolio_entries-vortragend-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Steffen Schmidt | planung&amp;analyse 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