{"id":6752,"date":"2022-07-18T15:38:47","date_gmt":"2022-07-18T13:38:47","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=6752"},"modified":"2022-08-01T08:42:09","modified_gmt":"2022-08-01T06:42:09","slug":"jon-puleston","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/jon-puleston\/","title":{"rendered":"Jon Puleston"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6752'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-3d8b63e2dbdc17d30d9cb3ebd9131a6b\">\n.avia-image-container.av-7m48zb-3d8b63e2dbdc17d30d9cb3ebd9131a6b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-3d8b63e2dbdc17d30d9cb3ebd9131a6b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-3d8b63e2dbdc17d30d9cb3ebd9131a6b av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6753 avia-img-lazy-loading-not-6753 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/07\/Puleston-Jon_WEB.jpg\" alt='' title='Puleston-Jon_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-98f26f1a09ba57690727a852f9c3cda1\">\n#top .av-special-heading.av-jtie2l3w-98f26f1a09ba57690727a852f9c3cda1{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-98f26f1a09ba57690727a852f9c3cda1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-98f26f1a09ba57690727a852f9c3cda1 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-98f26f1a09ba57690727a852f9c3cda1 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jon Puleston<\/h2><div class='av-subheading av-subheading_below'><p>Vice President of Innovation<br \/>\nKantar<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-20f26ac89dc66680474e789012339967 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Jon Puleston is a VP of Innovation at Kantar and one of the most acclaimed market researcher working in the industry today, he and his team have won over 50 international awards for their ground-breaking work pioneering research methodology across the fields of \u00a0media, advertising, brand, political, health and BtoB research.<\/p>\n<p>He is best known for work into the gamification of surveys and exploring how to design surveys that engage respondents more effectively. \u00a0He has also undertaken research and published papers exploring the science of prediction, how to improve cross cultural research, how to use linguistic more effectively in research, survey optimisation techniques and how to get more truthful responses from people taking part in research.<\/p>\n<p>He has pioneered new research methods for better evaluating adverting, testing new products, conducting marketing segmentation, idea generation &amp; predicting election results.<\/p>\n<p>In recent years he has conducted a review on global political polling methodology examining data from over 30,000 polls gathered from 70 countries which was published by ESOMAR and undertaken more broader research examining the impact of information addiction and social influence is having on society for the MRS.<\/p>\n<p>In 2019 he was awarded the Market Research Society Grand Prix for his work in collaboration with the Ogilvy centre for behavioural science that investigated how to more effectively measure personality.<\/p>\n<p>He serves on the ESOMAR professional standard committee which establishes global professional standards for conducting market research.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kantar<\/p>\n","protected":false},"author":10,"featured_media":6753,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[15,16],"class_list":["post-6752","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022","portfolio_entries-referent-2022-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jon Puleston | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jon Puleston | planung&amp;analyse Insights\" \/>\n<meta property=\"og:description\" content=\"Kantar\" \/>\n<meta property=\"og:url\" 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