{"id":6927,"date":"2022-08-04T09:55:29","date_gmt":"2022-08-04T07:55:29","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=6927"},"modified":"2022-08-04T09:55:29","modified_gmt":"2022-08-04T07:55:29","slug":"konstanze-fichtner","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/konstanze-fichtner\/","title":{"rendered":"Konstanze Fichtner"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6927'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-f9383f3f05805bccbcbb15fc40a28fc7\">\n.avia-image-container.av-7m48zb-f9383f3f05805bccbcbb15fc40a28fc7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-f9383f3f05805bccbcbb15fc40a28fc7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-f9383f3f05805bccbcbb15fc40a28fc7 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6929 avia-img-lazy-loading-not-6929 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2022\/08\/Fichtner-Konstanze_WEB.jpg\" alt='' title='Fichtner-Konstanze_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-84f53579ca62ad960c42a8dd59a15cc3\">\n#top .av-special-heading.av-jtie2l3w-84f53579ca62ad960c42a8dd59a15cc3{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-84f53579ca62ad960c42a8dd59a15cc3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-84f53579ca62ad960c42a8dd59a15cc3 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-84f53579ca62ad960c42a8dd59a15cc3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Konstanze Fichtner<\/h2><div class='av-subheading av-subheading_below'><p>Marketing Science Partner<br \/>\nMeta<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-25sryv-20f26ac89dc66680474e789012339967 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Konstanze ist seit 2019 bei Meta (Facebook) t\u00e4tig und blickt auf 15 Jahre Erfahrung im Bereich der Marken- und Werbewirkungsforschung zur\u00fcck. In ihrer Rolle ber\u00e4t sie Werbetreibende und Partner aus unterschiedlichen Bereichen hinsichtlich Messung von Werbeerfolg und Wirkungsoptimierung. Zudem verantwortet sie die Weiterentwicklung von ausgew\u00e4hlten Methoden zur Wirkungsmessung und leitet strategische Innovationsprojekte im Bereich Marketing Science.<\/p>\n<p>Vor dem Wechsel zu Meta (Facebook) war Konstanze 13 Jahre bei GfK besch\u00e4ftigt in unterschiedlichen F\u00fchrungspositionen im Bereich Analytics, Consulting und Sales. Zuletzt war sie in ihrer Rolle als Global Director Marketing Effectiveness bei GfK global f\u00fcr die Weiterentwicklung von Produkten und Methoden der Marken- und Kommunikationsforschung verantwortlich.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta<\/p>\n","protected":false},"author":10,"featured_media":6929,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[15],"class_list":["post-6927","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konstanze Fichtner | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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