{"id":9493,"date":"2025-06-17T15:22:20","date_gmt":"2025-06-17T13:22:20","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/insights\/?post_type=portfolio&#038;p=9493"},"modified":"2025-08-04T16:31:15","modified_gmt":"2025-08-04T14:31:15","slug":"steffen-bott","status":"publish","type":"portfolio","link":"https:\/\/horizont.dfvcg-events.de\/insights\/referenten\/steffen-bott\/","title":{"rendered":"Steffen Bott"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-b7cdtz-09c3e13c530ffaac6b8e013367813547 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9493'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97\">\n.flex_column.av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9fxi6v-5f3146e9c1c6bec54f9c9227f130df97 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m48zb-855f58e4bfea7edaa4b1c182f37f70e4\">\n.avia-image-container.av-7m48zb-855f58e4bfea7edaa4b1c182f37f70e4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7m48zb-855f58e4bfea7edaa4b1c182f37f70e4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7m48zb-855f58e4bfea7edaa4b1c182f37f70e4 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9516 avia-img-lazy-loading-not-9516 avia_image ' src=\"https:\/\/horizont.dfvcg-events.de\/insights\/wp-content\/uploads\/2025\/06\/Bott-Steffen-IPSOS-web-2.jpg\" alt='' title='Bott-Steffen-IPSOS-web-2'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sipjr-398dd810a5bf8a19aad18140c3550999\">\n.flex_column.av-5sipjr-398dd810a5bf8a19aad18140c3550999{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sipjr-398dd810a5bf8a19aad18140c3550999 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtie2l3w-51939017147bbacd21decffb58d29891\">\n#top .av-special-heading.av-jtie2l3w-51939017147bbacd21decffb58d29891{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-jtie2l3w-51939017147bbacd21decffb58d29891 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jtie2l3w-51939017147bbacd21decffb58d29891 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-jtie2l3w-51939017147bbacd21decffb58d29891 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Steffen Bott<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsleitung, Service Lines Market Strategy &amp; Understanding und Innovation<br \/>\nIpsos Deutschland<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mc1ydwr0-f00c913df404510d07b0a71fa8e2e629 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Steffen Bott ist seit April 2024 bei Ipsos in Deutschland t\u00e4tig. In seiner Funktion innerhalb der Gesch\u00e4ftsleitung verantwortet er die Gesch\u00e4ftsbereiche rund um die Themen Brand und Innovation. Besonders begeistern ihn aktuell die neuen M\u00f6glichkeiten, die durch den Einsatz von KI in der strategischen Marken- und Produktentwicklung entstehen. F\u00fcr Steffen liegt die Zukunft in der smarten Kombination von menschlicher und k\u00fcnstlicher Intelligenz, um verantwortungsvoll kundenorientierte L\u00f6sungen zu entwickeln.<\/p>\n<p>Mit einem Studium der Betriebswirtschaftslehre in W\u00fcrzburg und Singapur begann Steffen seine berufliche Laufbahn 2007 bei SPORT+MARKT in K\u00f6ln. Sp\u00e4ter trug er ma\u00dfgeblich zum Aufbau des Deutschlandgesch\u00e4fts von Dynata bei, bevor er sich Ipsos anschloss. Abseits der Arbeit l\u00e4sst Steffen gerne die KI seine Wochenendpl\u00e4ne gestalten \u2013 es sei denn, sein Lieblingsverein, der 1. FC K\u00f6ln, spielt.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ipsos Deutschland<\/p>\n","protected":false},"author":7,"featured_media":9516,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[27],"class_list":["post-9493","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steffen Bott | planung&amp;analyse Insights<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steffen Bott | planung&amp;analyse Insights\" \/>\n<meta property=\"og:description\" content=\"Ipsos Deutschland\" \/>\n<meta property=\"og:url\" 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